An e-mail from Chip Kidd

I’ll never forget the day Chip Kidd sent me an e-mail. Chip Kidd, author of The Cheese Monkeys, the book that does for design school what Nathaniel West’s Day of the Locust did for Hollywood.

I wrote about Chip Kidd’s work and he sent me a polite e-mail in response. He called me “Mr Zeldman.” Him. He. That Chip Kidd.

Chip Kidd, my all-time-favorite, hall-of-fame book cover designer. Fabricator of the jackets on at least half the modern novels I’ve bought “on impulse”—that impulse triggered and exquisitely controlled by Kidd, who approaches the problem of book design the way a director approaches montage in film. Not a crude film director, but a sly one. One who attacks at tangents, combining images to create compelling narratives that strangely illuminate but never crassly illustrate each book’s contents.

Let me tell you about Chip Kidd. I stare at his work, trying to figure out how he does it. Looking for flaws, like you do when someone is that good. Chip Kidd, you might say, is a design hero of mine. He is likely a design hero of yours, too.

Now he works for us.

The Deck, the premier network for reaching creative, web and design professionals, is proud to welcome Chip Kidd, Dean Allen, Ze Frank, and the crew behind Aviary as the newest members of our network.

  • Chip Kidd: See above.
  • Dean Allen: One of the finest writers ever to grace the web with wit, insight, and a distinctively detached charm. Also a heck of a book designer, although of a very different school from Chip Kidd. Also a software developer, and not a bad hand at web design. I chose Dean Allen to redesign The Web Standards Project when I was ready to leave the august institution. (It has since been redesigned by Andy Clarke. Not a bad progression.)
  • Ze Frank: A man who needs no introduction. The original bad boy of look-at-me, the-web-is-TV. Artist, illustrator, satirist, programmer, and on-screen personality. The Jon Stewart of confessional web video. The Laurie Anderson of pop. The boy Lonely Girl only dreams of becoming. Too big for TV, too big for your iPhone. Coming soon to a conference near you.
  • Aviary: makers of rich internet applications geared for artists of all genres. From image editing to typography to music to 3D to video, they have a tool for everything.

The Deck delivered 20,121,412 ad impressions during April. Limited opportunities are now available through the Third Quarter of 2008.

[tags]Chip Kidd, Dean Allen, Aviary, Deck, The Deck, advertising[/tags]

All Bits on Deck!

We’re as pleased as pale punch to welcome web designer, CSS whiz, microformats monger, icon designer, outstanding public speaker, and best-selling CSS-design-book author Dan Cederholm and his freshly redesigned SimpleBits site to The Deck, our advertising network targeting web, design and creative professionals.

Dan is a friend and creative hero of mine (and of yours, too, I bet), and it is a thrill to be able to drop a few pennies in his cup.

The premier advertising network for reaching creative, web and design professionals, The Deck serves up millions of page views each month and is uniquely configured to connect the right marketers to a targeted, influential audience.

[tags]simplebits, dancederholm, advertising, webadvertising, deck, thedeck[/tags]

Deck deal

We have a slot open for November in The Deck, our advertising network for reaching creative, web and design professionals. Give us a holler if you can pull the trigger quick and we’ll make a nice deal for a first-time advertiser.

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[tags]deck, thedeck, advertising, ad, network, creative, web, design[/tags]

The Deck turns 21

Content wants to be free, but content providers want three squares a day. Advertising is often the answer, but advertising on the web tends to be intrusive. Not so with The Deck, our targeted advertising network for web, design, and creative professionals. Its secret? Just one Deck ad per page, seen only by pre-qualified viewers, in a context they trust.

It’s a pleasure to welcome three new sites: Darius Monsef’s COLOURlovers, Veerle Pieters’s veerle.duoh.com, and A Brief Message, a concept developed by Khoi Vinh and Liz Danzico that aims to become the “Op-Ed” page for design on the web.

If you have a product or service that could benefit from being in front of millions of web, design and creative professionals each month, give us a shout at The Deck. Limited inventory is available for the fall.