By arrangement with the director, we show our audience Gary Hustwit’s “Rams”—a documentary about product design icon Dieter Rams—during the extended lunch hour on Day II of our three-day UX & front-end conference event. I just finished watching it for the fifth time.
We’ve shown Gary’s film in every city of our tour this year, and each time I’ve watched it with our attendees, I’ve seen new things in the film, and been ever more deeply moved by it.
Rams’s work, and his message to designers seems more important now than ever before. Not only should every designer see this film; I wish every human being would see it.
Brian Eno’s ambient minimalist score feels like an audio correlative to Rams’s design principles. Although it’s used sparingly, every sound counts.
The film’s final shot, where Dieter walks off into the woods, always makes me tear up.
An Event Apart Chicago has sold out. If you wanted to join us in Chicago on October 12–13 for two days of design, code, and content, we’re sorry to announce that the show has completely sold out. There’s not a spare seat to be had.
That means, if you don’t already have a ticket, you won’t be able to watch Jason Santa Maria, Kristina Halvorson, Dan Brown, Whitney Hess, Andy Clarke, Aaron Gustafson, Simon Willison, Luke Wroblewski, Dan Rubin, Dan Cederholm, and your hosts Eric Meyer and Jeffrey Zeldman share the latest ideas in design, development, usability, and content strategy.
We’re sorry about that.
But, hey. If you can’t be with us in Chicago next week, please join us in San Francisco later this year. Or come see us in 2010 at any of these fine cities:
In this installment: a free tool to create EOT Lite webfonts; An Event Apart interviews CSS web comic creator; Apple is exonerated of censoring iPhone dictionary; and “a new breed of documentary photographers.”
Curated by photographer/photo editor Geoffrey Hiller, Verve Photo presents “photos and interviews by the finest young image makers today.” Case in point: Joni Sternbach, and her amazing 8″ x 10″ Unique Tintypes of surfers.
Daring Fireball follows up on its previous Ninjawords: iPhone Dictionary, Censored by Apple, exhonerating Apple of censorship and suggesting that “Apple’s leadership is trying to make the course correction that many of us see as necessary for the long-term success of the platform.”
CSSquirrel is both a person and a web comic. Both are profoundly geeky. Picture a comic where, to understand the punch line, you have to follow the politics of the development of the HTML 5 specification or be conversant with the details of RGBa color notation, and you’ll know why we love the subject of this interview.
Armed with nothing more than a keen eye, a good seat, a fine camera, and the ability to use it, An Event Apart Seattle attendee Warren Parsons captured the entire two-day show in crisp and loving detail. Presenting, for your viewing pleasure, An Event Apart Seattle 2009 – a set on Flickr.
When you’ve paged your way through those, have a gander at Think Brownstone’s extraordinary sketches of AEA Seattle.
Join Eric Meyer and your humble host with truly special guest speakers Jason Santa Maria, Jeremy Keith, Joshua Porter, Whitney Hess, Dan Cederholm, Daniel Mall, Derek Featherstone, Aarron Walter, Scott Thomas, Heather Champ, Andy Clarke, and GoodBarry’s Brett Welch for two days of design, code, and content.
An intensely educational two-day conference for passionate practitioners of standards-based web design, An Event Apart brings together thirteen of the leading minds in web design for two days of non-stop inspiration and enlightenment. If you care about code as well as content, usability as well as design, this is the one you’ve been waiting for.
There’s a new aneventapart.com in town, featuring a 2009 schedule and a reformulated design. I designed the new site and Eric Meyer coded. (Validation freaks, only validator.nu is up to the task of recognizing the HTML 5 DOCTYPE used and validating against it; the validator.w3.org and htmlhelp.com validators can’t do this yet. Eric chose HTML 5 because it permits any element to be an HREF, and this empowered him to solve complex layout problems with simple, semantic markup. Eric, I know, will have loads more to say about this.)
Family branding concerns drove the previous design. Quite simply, the original An Event Apart site launched simultaneously with the 2005 redesign of A List Apart. Jason Santa Maria‘s stripped-down visual rethink was perfect for the magazine and is imitated, written about, and stolen outright to this day. It was a great design for our web magazine because it was created in response to the magazine’s content. It didn’t work as well for the conference because its design wasn’t driven by the kind of content a conference site publishes. But it was the right conference design for 2005 because the goal at that time was to create a strong brand uniting the long-running web design magazine with the new web design conference that sprang from it.
New goals for a new environment
In 2009, it’s less important to bolt the conference to the magazine by using the same layout for both: by now, most people who attend or have thought about attending An Event Apart know it is the A List Apart web design conference. What’s important in 2009 is to provide plenty of information about the show, since decisions about conference-going are being made in a financially (and psychologically) constricted environment. In 2005, it was enough to say “A List Apart has a conference.” Today more is needed. Today you need plenty of content to explain to the person who controls the purse strings just what you will learn and why a different conference wouldn’t be the same or “just as good.”
The redesign therefore began with a content strategy. The new design and new architecture fell out of that.
Action photos and high contrast
The other thing I went for—again, in conscious opposition to the beautifully understated previous design—was impact. I wanted this design to feel big and spacious (even on an iPhone’s screen) and to wow you with, for lack of a better word, a sense of eventfulness. And I think the big beautiful location images and the unafraid use of high contrast help achieve that.
Reinforcing the high contrast and helping to paint an event-focused picture, wherever possible I used action shots of our amazing speakers holding forth from the stage, rather than the more typical friendly backyard amateur head shot used on every other conference site (including the previous version of ours). I wanted to create excitement about the presentations these brilliant people will be making, and live action stage photos seemed like the way to do that. After all, if I’m going to see Elvis Costello perform, I want to see a picture of him onstage with his guitar—not a friendly down-to-earth shot of him taking out the garbage or hugging his nephews.
An Event Apart Chicago, the final AEA event of 2008, has sold out. If you’ve already secured a seat for this remarkable two-day web design conference, we look forward to seeing you October 13–14 at the Sheraton Towers Chicago—along with Andy Clarke, Sarah Nelson, Robert Hoekman Jr., Jason Fried, Cameron Moll, Rob Weychert, Derek Powazek, Curt Cloninger, Jason Santa Maria, Jeffrey Veen, and your hosts, Eric Meyer and Jeffrey Zeldman (that’s me).
If you’ve missed the opportunity to join us this year, we’ll announce An Event Apart’s 2009 schedule on Wednesday, October 1, 2008. Stay tuned.
Darden Studio has relaunched its website and released Jubilat, a fabulous slab serif. We’ve been beta-testing Jubilat all year; it’s my principal typeface for An Event Apart in 2008. (Last year’s principal An Event Apart typeface was Darden Studio’s Freight Sans.) New to Joshua Darden’s work? Try Birra Stout, a free font.