Jeffrey Zeldman – The Medium Comes of Age from Codeworks Ltd on Vimeo.

YOU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash An Event Apart Atlanta 2011, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it was the worst show we’ve ever done. We hosted at Turner Field, not realizing that half the audience would be forced to crane their necks around pillars if they wanted to see our speakers or the screen on which slides were projected.

Also not realizing that Turner Field’s promised contractual ability to deliver Wi-Fi was more theoretical than factual: the venue’s A/V guy spent the entire show trying to get an internet connection going. You could watch audience members twitchily check their laptops for email every fourteen seconds, then make the “no internet” face that is not unlike the face addicts make when the crack dealer is late, then check their laptops again.

The food was good, our speakers (including local hero Todd Dominey) had wise lessons to impart, and most attendees had a pretty good time, but Eric and I still shudder to remember everything that went wrong with that gig.

Not to jinx anything, but times have changed. We are now a major three-day event, thanks to a kick-ass staff and the wonderful community that has made this show its home. We thank you from the bottoms of our big grateful hearts.

I will see several hundred of you for the next three days. Those not attending may follow along:

• An Event Apart Atlanta three-day schedule
• A Feed Apart – live tweeting, Monday through Wednesday
• AEA Atlanta Flickr Group
• An Event Apart Facebook page

BECAUSE FACEBOOK LIMITS USERS to 5,000 contacts, I had to migrate from a conventional user account to what used to be called a “fan” page and is now called an “Artist, Band or Public Figure” page. (Page, not account, notice.)

There’s a page on Facebook called “Create a Page” that is supposed to seamlessly migrate from a conventional user account to a public figure (aka “fan”) page.

The page says it will only migrate your connections—it will lose all your content, photos, apps, and so on—and Facebook means it. After migrating, all my stuff is gone. Years of photos, wall posts, blog posts, tweets, you name it. Even the “help” page link is gone once you’ve migrated, so you can’t refer to any help documentation to find out where all your stuff went and if any of it can be saved.

Custom URL breaks on migration

Because of an idiocy in the database, you can’t keep your existing custom URL, since, when you request it, Facebook tells you it is “taken.” My Facebook page was “jzeldman,” but that URL is “taken” by a fellow named “Jeffrey Zeldman,” so I can’t use it on my Jeffrey Zeldman page. So I had to change to a new URL (“JeffreyZeldman”) and now all my admin links (for instance at facebook.com/happycog) are broken, as they point to the old user page instead of the new fan page. At the very least, Facebook should seamlessly redirect from facebook.com/jzeldman (my old URL) to facebook.com/JeffreyZeldman (the new one), but it does not.

So all my other social media sites that point to the old Facebook account need to be updated by hand, and any third-party links will now be broken because Facebook doesn’t let you keep your custom URL during a migration.

Third-party apps disappear completely

Likewise, none of the third-party functionality (Twitter, Tumblr, Flickr, RSS, and so on) has migrated from the user page to the fan page, and there is no information explaining how to reconnect these apps.

No reasonable app like the ones I’ve mentioned appears in the “apps” section of the sidebar on my new page. When I look for additional apps, I get treated to a bloated browse of crappy apps nobody on earth uses, whose creators probably made deals with Facebook in hopes that newbies would be persuaded to hook up these contraptions. You can find “PhotoMyButt” but not Flickr.

I, however, use Flickr.

So, since I can’t find it in the big dull browse, I resort to Facebook’s Apps’ “Search” box. Typing Flickr in that box is exciting. Instead of being taken to the Flickr apps on Facebook, I’m treated to endless redirects courtesy of a broken PHP script that loops infinitely forever suffering like Christ on the cross world without end amen while never actually resolving. Each new partial page that loads for an instant before being replaced by the next is undesigned and unbranded and contains only the sentence fragment, “Please stand by, redirecting…”

The devil will see you now.

So much for content

My photos are gone. My existing writing is gone. Facebook does seem to be migrating human beings who were “friends” on my old page, but nothing else works.

Oh my God, I can’t Admin my own page

I can’t Admin my new Facebook page because the “Admin” is “jzeldman” (me at the old account, which Facebook deleted). Perhaps this is why it’s impossible to post content, no apps work, etc. Nice.

Kids, don’t try this at home

All these bugs are probably known to Facebook, and there are probably nice people at Facebook whose job is to execute known secret internal workarounds when helping an actual “celebrity” migrate his or her page. I’m just guessing of course, but it stands to reason that Ashton K or Lady Gaga, if they want a Facebook page, probably don’t have to deal with all this frustrating brokenness. They have people for that.

But I don’t. I’m a web guy. And web stuff should just work.

WHAT A YEAR 2010 has been. It was the year HTML5 and CSS3 broke wide; the year the iPad, iPhone, and Android led designers down the contradictory paths of proprietary application design and standards-based mobile web application design—in both cases focused on user needs, simplicity, and new ways of interacting thanks to small screens and touch-sensitive surfaces.

It was the third year in a row that everyone was talking about content strategy and designers refused to “just comp something up” without first conducting research and developing a user experience strategy.

CSS3 media queries plus fluid grids and flexible images gave birth to responsive web design (thanks, Beep!). Internet Explorer 9 (that’s right, the browser by Microsoft we’ve spent years grousing about) kicked ass on web standards, inspiring a 10K Apart contest that celebrated what designers and developers could achieve with just 10K of standards-compliant HTML, CSS, and JavaScript. IE9 also kicked ass on type rendering, stimulating debates as to which platform offers the best reading experience for the first time since Macintosh System 7.

Even outside the newest, best browsers, things were better than ever. Modernizr and eCSStender brought advanced selectors and @font-face to archaic browsers (not to mention HTML5 and SVG, in the case of Modernizr). Tim Murtaugh and Mike Pick’s HTML5 Reset and Paul Irish’s HTML5 Boilerplate gave us clean starting points for HTML5- and CSS3-powered sites.

Web fonts were everywhere—from the W3C to small personal and large commercial websites—thanks to pioneering syntax constructions by Paul Irish and Richard Fink, fine open-source products like the Font Squirrel @Font-Face Generator, open-source liberal font licensing like FontSpring’s, and terrific service platforms led by Typekit and including Fontdeck, Webtype, Typotheque, and Kernest.

Print continued its move to networked screens. iPhone found a worthy adversary in Android. Webkit was ubiquitous.

Insights into the new spirit of web design, from a wide variety of extremely smart people, can be seen and heard on The Big Web Show, which Dan Benjamin and I started this year (and which won Video Podcast of the Year in the 2010 .net Awards), on Dan’s other shows on the 5by5 network, on the Workers of the Web podcast by Alan Houser and Eric Anderson, and of course in A List Apart for people who make websites.

Zeldman.com: The Year in Review

A few things I wrote here at zeldman.com this year (some related to web standards and design, some not) may be worth reviewing:

iPad as the New Flash 17 October 2010

Masturbatory novelty is not a business strategy.

Flash, iPad, and Standards 1 February 2010

Lack of Flash in the iPad (and before that, in the iPhone) is a win for accessible, standards-based design. Not because Flash is bad, but because the increasing popularity of devices that don’t support Flash is going to force recalcitrant web developers to build the semantic HTML layer first.

An InDesign for HTML and CSS? 5 July 2010

while our current tools can certainly stand improvement, no company will ever create “the modern day equivalent of Illustrator and PageMaker for CSS, HTML5 and JavaScript.” The assumption that a such thing is possible suggests a lack of understanding.

Stop Chasing Followers 21 April 2010

The web is not a game of “eyeballs.” Never has been, never will be. Influence matters, numbers don’t.

Crowdsourcing Dickens 23 March 2010

Like it says.

My Love/Hate Affair with Typekit 22 March 2010

Like it says.

You Cannot Copyright A Tweet 25 February 2010

Like it says.

Free Advice: Show Up Early 5 February 2010

Love means never having to say you’re sorry, but client services means apologizing every five minutes. Give yourself one less thing to be sorry for. Take some free advice. Show up often, and show up early.

Outside Reading

A few things I wrote elsewhere might repay your interest as well:

The Future of Web Standards 26 September, for .net Magazine

Cheap, complex devices such as the iPhone and the Droid have come along at precisely the moment when HTML5, CSS3 and web fonts are ready for action; when standards-based web development is no longer relegated to the fringe; and when web designers, no longer content to merely decorate screens, are crafting provocative, multi-platform experiences. Is this the dawn of a new web?

Style vs. Design written in 1999 and slightly revised in 2005, for Adobe

When Style is a fetish, sites confuse visitors, hurting users and the companies that paid for the sites. When designers don’t start by asking who will use the site, and what they will use it for, we get meaningless eye candy that gives beauty a bad name.

Happy New Year, all!

I didn’t have much of a marketing plan other than e-mailing my friends and writing to people who had book-review sites and asking them if they would like a free copy. But the word got around. Soon I was deluged with e-mail, and within days I started getting checks in the mail. Many dozens of ‘em. Mostly from the United States, but also from Sweden, Australia, Singapore …

Using the internet to reach an audience and distribute work traditional publishers reject. Novelist edition. Jane Friedman interviews John Sundman in “There Are No Rules – Building an Enthusiastic Fan Base as a Self-Published Author,” Writer’s Digest.

Legendary art director Roger Black guests on tomorrow’s episode of The Big Web Show, co-hosted by Dan Benjamin and taped in front of a live internet audience.

Roger co-founded the following new companies: Webtype, creators of high-end fonts for online typography; Treesaver, a platform that uses CSS, HTML, JavaScript, and the principles of responsive design to publish beautifully formatted content on any device with a web browser; Ready-Media, which designs templates for newspaper and magazine publishers (and attracts controversy); and Nomad Editions, a series of digital weeklies designed directly for mobile devices.

Roger is also a founding partner in Danilo Black, an international design agency he co-founded with Eduardo Danilo, and The Font Bureau, a leading type foundry he co-founded with David Berlow.

“He pioneered the use of computers in design, cut the best deals, and made himself synonymous with the modern magazine,” wrote Michael Wolff in a New York Magazine profile of Roger back in the 1990s, when Roger was the best-known magazine art director in the world. (Among many others, he designed Rolling Stone, The New York Times Magazine, Newsweek, The New Republic, Fast Company, Advertising Age, and Esquire.)

He also co-founded Interactive Bureau, one of the biggest and most successful web design agencies of the dot-com era.

In his free time, Roger putters around in his award-winning West Texas vacation home made of recycled shipping containers.

Roger Black is an astoundingly prolific creative force; we hope you can join us for this Episode of the show.

The Big Web Show (“Everything Web That Matters”) is taped live in front of an internet audience every Thursday at 1:00 PM ET on live.5by5.tv. Edited episodes can be watched afterwards, often within hours of taping, via iTunes (audio feed | video feed) and the web.

Photo of Roger Black at Happy Cog by Jeffrey Zeldman.

Update: The position is now closed. Thanks to all who applied.

We’re looking for one good intern. If you love web design, writing, and publishing, this is the gig for you. You’ll work with Aaron Gustafson, Erin Kissane, Ethan Marcotte, and Jeffrey Zeldman on the new edition of the industry-changing Designing With Web Standards, and possibly another great publishing project as well.

NYC area location is ideal, but not required—what matters most is your commitment and professionalism. Must be willing to work with Microsoft Word, have access to one of the latest versions of it, and be a Word styles ninja. We’re looking for 6–8 hours per week through September or mid-October. The right person will see this as an opportunity to experience the publication process from first draft through galleys and launch, and to learn from industry and community leaders who are funny, smart, and nice.

Apply by e-mail to internquest at happycog dot com. Send a short note selling us on you. All queries will be handled with discretion.

[tags]jobs, internerships, intern, wanted, webstandards, designingwithwebstandards, DWWS3e, 3rdEdition, HappyCog, ErinKissane, AaronGustafson, EthanMarcotte, zeldman, JeffreyZeldman, employment[/tags]

The Happy Cog-designed social network for Brighter Planet is now in public beta. Come on down and kick the tires. Brighter Planet helps you take control of your environmental footprint: measure your climate impact, discover simple ways to reduce it, track your progress, and share your experiences with other people who who want to make a difference.

Happy Cog‘s New York office developed this project. The team:

• Aaron Gustafson, front-end development (blog, articles, Twitter)
• Naz Hamid, design (website, Twitter)
• Whitney Hess, user experience (blog, Twitter).
• Erin Kissane, content strategy (articles, blog, Twitter)
• Kelly McCarthy, project manager
• Jeffrey Zeldman, creative director

This truly collaborative project could not have been conceived or completed without the brilliant and generous work of Brighter Planet team members including:

• CTO Adam Rubin (bio, blog, Twitter)
• Co-founder and Product Design Director Andy Rossmeissl (Twitter, bio)
• Senior Systems Engineer Seamus Abshere (bio)
• Rails developer Rich Sturim (Twitter, bio)

Not only is this young, passionate team dedicated to reducing climate change and all things green, they are also marketing kingpins, shrewd user experience designers, and badass developers.

We love our clients. These folks and this project are dear to us. And it’s a fun way to make a difference. I hope you’ll check out Brighter Planet’s new beta social network.

[tags]brighterplanet, climatechange, beta, site, launch, launches, webdesign, projects, work, happycog[/tags]

Hundreds of millions use Microsoft Internet Explorer to access the web, and Microsoft Outlook to send and receive email. As everyone reading this knows, the good news is that in IE8, Microsoft has released a browser that supports web standards at a high level. The shockingly bad news is that Microsoft is still using the Word rendering engine to display HTML email in Outlook 2010.

What does this mean for web designers, developers, and users? In the words of the “Let’s Fix It” project created by the Email Standards Project, Campaign Monitor, and Newism, it means exactly this:

[F]or the next 5 years your email designs will need tables for layout, have no support for CSS like float and position, no background images and lots more. Want proof? Here’s the same email in Outlook 2000 & 2010.

It’s difficult to believe that in 2009, after diligently improving standards support in IE7 and now IE8, Microsoft would force email designers to use nonsemantic table layout techniques that fractured the web, squandered bandwidth, and made a joke of accessibility back in the 1990s.

Accounting for stupidity

For a company that claims to believe in innovation and standards, and has spent five years redeeming itself in the web standards community, the decision to use the non-standards-compliant, decades-old Word rendering engine in the mail program that accompanies its shiny standards-compliant browser makes no sense from any angle. It’s not good for users, not good for business, not good for designers. It’s not logical, not on-brand, and the very opposite of a PR win.

Rumor has it that Microsoft chose the Word rendering engine because its Outlook division “couldn’t afford” to pay its browser division for IE8. And by “couldn’t afford” I don’t mean Microsoft has no money; I mean someone at this fabulously wealthy corporation must have neglected to budget for an internal cost. Big companies love these fictions where one part of the company “pays” another, and accountants love this stuff as well, for reasons that make Jesus cry out anew.

But if the rumor’s right, and if the Outlook division couldn’t afford to license the IE8 rendering engine, there are two very simple solutions: use Webkit or Gecko. They’re both free, and they both kick ass.

Why it matters

You may hope that this bone-headed decision will push millions of people into the warm embrace of Opera, Safari, Chrome, and Firefox, but it probably won’t. Most people, especially most working people, don’t have a choice about their operating system or browser. Ditto their corporate email platform.

Likewise, most web designers, whether in-house, agency, or freelance, are perpetually called upon to create HTML emails for opt-in customers. As Outlook’s Word rendering engine doesn’t support the most basic CSS layout tools such as float, designers cannot use our hard-won standards-based layout tools in the creation of these mails—unless they and their employers are willing to send broken messages to tens millions of Outlook users. No employer, of course, would sanction such a strategy. And this is precisely how self-serving decisions by Microsoft profoundly retard the adoption of standards on the web. Even when one Microsoft division has embraced standards, actions by another division ensure that millions of customers will have substandard experiences and hundreds of thousands of developers still won’t get the message that our medium has standards which can be used today.

So it’s up to us, the community, to let Microsoft know how we feel.

Participate in the Outlook’s Broken project. All it takes is a tweet.

[tags]browsers, bugs, IE8, outlook, microsoft, iranelection[/tags]

Schools that teach web design struggle to keep pace with our industry, and those just starting their curricula often set off in the wrong direction because the breadth and depth of our medium can be daunting. The WaSP InterAct curriculum project seeks to ease the challenges schools around the world face as they prepare their students for careers on the Web. … Its courses are divided into six learning tracks that provide students with a well rounded foundation in the many facets of the web design craft.

The group offers its resources to all who need them (to reuse adapt), and it seeks your content and ideas.

[tags]design, data, webdesign, webstandards, education, curriculum, WaSP, webstandards.org[/tags]

Note: Top left and top right footer elements rotate. ALA element (top middle) changes every two weeks, upon publication. Bottom three elements are static, at least for now.

Thanks to Mark Huot for the rotation script (same one we use on Happy Cog) and Noel Jackson, Daniel Mall, and Media Temple for the love and support.

A couple more templates to go, and then we can build this thing. Can’t wait.

[tags]zeldman, zeldman.com, design, redesign, designingfromthecontentout[/tags]

[tags]zeldman, zeldman.com, design, redesign, css[/tags]

When you’ve paged your way through those, have a gander at Think Brownstone’s extraordinary sketches of AEA Seattle.

Still can’t get enough of that AEA stuff? Check out the official AEA Seattle photo pool on Flickr.

Wonder what people said about the event? Check these Twitter streams: AEA and AEA09.

And here are Luke W’s notes on the show.

Our thanks to the photographers, sketchers, speakers, and all who attended.

[tags]aneventapart, aeaseattle09, AEA, AEA09, Seattle, webdesign, conference, Flickr, sets, Twitter, photos, illustrations, sketches, aneventapart.com[/tags]

The body and bottom of the next zeldman.com design are now finished. Tomorrow I start working on the top.

Have a look.

Looks extra sweet in iPhone.

I’m designing from the content out. Meaning that I designed the middle of the page (the part you read) first. Because that’s what this site is about.

When I was satisfied that it was not only readable but actually encouraged reading, I brought in colors and started working on the footer. (The colors, I need not point out to longtime visitors, hearken back to the zeldman.com brand as it was in the 1990s.)

The footer, I reckoned, was the right place for my literary and software products.

I designed the grid in my head, verified it on sketch paper, and laid out the footer bits in Photoshop just to make sure they fit and looked right. Essentially, though, this is a design process that takes place outside Photoshop. That is, it starts in my head, gets interpreted via CSS, viewed in a browser, and tweaked.

Do not interpret this as me dumping on Photoshop. I love Photoshop and could not live or work without it. But especially for a simple site focused on reading, I find it quicker and easier to tweak font settings in code than to laboriously render pages in Photoshop.

If you view source, I haven’t optimized the CSS. (There’s no sense in doing so yet, as I still have to design the top of the page.)

I thought about waiting till I was finished before showing anything. That, after all, is what any sensible designer would do. But this site has a long history of redesigning in public, and the current design has been with us at least four years too long. Since I can’t snap my fingers and change it, sharing is the next best thing.

A work in progress. Like ourselves.

[tags]zeldman, zeldman.com, redesign, webdesign, css, code[/tags]

• Can we finally get real type on the web?
• Does beauty in design have a benefit besides aesthetic pleasure?

Real Fonts on the Web: An Interview with The Font Bureau’s David Berlow

by DAVID BERLOW, JEFFREY ZELDMAN

Is there life after Georgia? We ask David Berlow, co-founder of The Font Bureau, Inc, and the first TrueType type designer, how type designers and web designers can work together to resolve licensing and technology issues that stand between us and real fonts on the web.

In Defense of Eye Candy

by STEPHEN P. ANDERSON

Research proves attractive things work better. How we think cannot be separated from how we feel. The next time a boss, client, or co-worker scoffs at the notion that beauty is an important aspect of interface design, point their peepers here.

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices.

[tags]alistapart, type, typography, realtype, truetype, CSS, beauty, design, aesthetics[/tags]