A Better Franklin

I’VE TWEAKED the layout here with ITC Franklin Condensed from Webtype.
It’s funny. My daughter always asks what’s my favorite color, and I can never answer, ’cause I love them all. With color, it depends on context and it’s all about combination. But a favorite font? You bet I’ve got one. It’s Franklin Gothic, and especially Franklin Gothic Condensed. Has been for years.
For several years now I’ve used a licensed Franklin Gothic web font by someone other than Webtype here. It was good but not perfect.
Webtype’s Franklin Condensed is as close to perfect as web fonts can come in October, 2011. (And as they improve it, the look and feel here will improve as well.) The font is so good that it emboldened me to apply it to other parts of the page that formerly had to make do with Helvetica. See, for instance, my footer. It’s not a work of art, but it’s now much more pleasant to read in every environment I’ve tested.
I’m still conservative about web fonts (primarily because of bandwidth issues); this site’s body text is still set in Georgia, one of the world’s most beautiful screen fonts as we all agree. This morning, simply to break away from the herd, I tried replacing Georgia with Palatino, an engaging, readable, widely available font that comes with Windows 2000/XP (“Palatino Linotype”) and the Macintosh (“Palatino”). On its own, the Palatino was lovely. But it couldn’t stand up to the heavier elements of this site’s somewhat cartoonish look and feel. So back to Georgia I went.
The site is overdue for a redesign: the last redesign (e.g. the current look and feel) was a retro tribute to the site’s 1990s look. A new look is coming, but for the interim, I’m grateful to my friends at Webtype for their craftsmanship.
Filed under: Design, Web Design, Web Standards, webfonts, Websites, webtype, zeldman.com
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An Event Apart: On Web Typography
IN HIS TALK at An Event Apart in Atlanta, GA 2011, Jason Santa Maria outlined the current state of web fonts and how to approach typography online. Here’s my notes from his talk: LukeW | An Event Apart: On Web Typography.
Filed under: An Event Apart, Design, Real type on the web, Web Design, Web Design History, Web Standards, webtype
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An Event Apart Atlanta 2011
YOU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash An Event Apart Atlanta 2011, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it was the worst show we’ve ever done. We hosted at Turner Field, not realizing that half the audience would be forced to crane their necks around pillars if they wanted to see our speakers or the screen on which slides were projected.
Also not realizing that Turner Field’s promised contractual ability to deliver Wi-Fi was more theoretical than factual: the venue’s A/V guy spent the entire show trying to get an internet connection going. You could watch audience members twitchily check their laptops for email every fourteen seconds, then make the “no internet” face that is not unlike the face addicts make when the crack dealer is late, then check their laptops again.
The food was good, our speakers (including local hero Todd Dominey) had wise lessons to impart, and most attendees had a pretty good time, but Eric and I still shudder to remember everything that went wrong with that gig.
Not to jinx anything, but times have changed. We are now a major three-day event, thanks to a kick-ass staff and the wonderful community that has made this show its home. We thank you from the bottoms of our big grateful hearts.
I will see several hundred of you for the next three days. Those not attending may follow along:
- An Event Apart Atlanta three-day schedule
- A Feed Apart – live tweeting, Monday through Wednesday
- AEA Atlanta Flickr Group
- An Event Apart Facebook page
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HTML5, CSS3, UX, Design: Links from An Event Apart Boston 2011

Meeting of the Minds: Ethan Marcotte and AEA attendee discuss the wonders of CSS3. Photo by the incomparable Jim Heid.
THE SHOW IS OVER, but the memories, write-ups, demos, and links remain. Enjoy!
An Event Apart Boston 2011 group photo pool
Speakers, attendees, parties, and the wonders of Boston, captured by those who were there.
What Every Designer Should Know (a)
Jeremy Keith quite effectively live-blogs my opening keynote on the particular opportunities of Now in the field of web design, and the skills every designer needs to capitalize on the moment and make great things.
The Password Anti-Pattern
Related to my talk: Jeremy Keith’s original write-up on a notorious but all-too-common practice. If your boss or client tells you to design this pattern, just say no. Design that does not serve users does not serve business.
What Every Designer Should Know (b)
“In his opening keynote … Jeffrey Zeldman talked about the skills and opportunities that should be top of mind for everyone designing on the Web today.” Luke Wroblewski’s write-up.
Whitney Hess: Design Principles — The Philosophy of UX
“As a consultant, [Whitney] spends a lot of time talking about UX and inevitably, the talk turns to deliverables and process but really we should be establishing a philosophy about how to treat people, in the same way that visual design is about establishing a philosophy about how make an impact. Visual design has principles to achieve that: contrast, emphasis, balance, proportion, rhythm, movement, texture, harmony and unity.” In this talk, Whitney proposed a set of 10 principles for UX design.
Veerle Pieters: The Experimental Zone
Live blogging by Jeremy Keith. Veerle, a noted graphic and interaction designer from Belgium, shared her process for discovering design through iteration and experimentation.
Luke Wroblewski: Mobile Web Design Moves
Luke’s live awesomeness cannot be captured in dead written words, but Mr Keith does a splendid job of quickly sketching many of the leading ideas in this key AEA 2011 talk.
See also: funky dance moves with Luke Wroblewski, a very short video I captured as Luke led the crowd in the opening moves of Michael Jackson’s “Thriller.”
Ethan Marcotte: The Responsive Designer’s Workflow (a)
“The next talk here at An Event Apart in Boston is one I’ve really, really, really been looking forward to: it’s a presentation by my hero Ethan Marcotte.”
Ethan Marcotte: The Responsive Designer’s Workflow (b)
Ethan’s amazing talk—a key aspect of design in 2011 and AEA session of note—as captured by the great Luke Wroblewski.
An Event Apart: The Secret Lives of Links—Jared Spool
“In his presentation at An Event Apart in Boston, MA 2011 Jared Spool detailed the importance and role of links on Web pages.” No writer can capture Jared Spool’s engaging personality or the quips that produce raucous laughter throughout his sessions, but Luke does an outstanding job of noting the primary ideas Jared shares in this riveting and highly useful UX session.
An Event Apart: All Our Yesterdays—Jeremy Keith
Luke W: “In his All Our Yesterdays presentation at An Event Apart in Boston, MA 2011 Jeremy Keith outlined the problem of digital preservation on the Web and provided some strategies for taking a long term view of our Web pages.”
Although it is hard to pick highlights among such great speakers and topics, this talk was a highlight for me. As in, it blew my mind. Several people said it should be a TED talk.
An Event Apart: From Idea to Interface—Aarron Walter
Luke: “In his Idea to Interface presentation at An Event Apart in Boston, MA 2011 Aarron Walter encouraged Web designers and developers to tackle their personal projects by walking through examples and ways to jump in. Here are my notes from his talk.”
Links and Resources from “From Idea to Interface”
Compiled by the speaker, links include Design Personas Template and Example, the story behind the illustrations in the presentation created by Mike Rhode, Dribble, Huffduffer, Sketchboards, Mustache for inserting data into your prototypes, Keynote Kung Fu, Mocking Bird, Yahoo Design Patterns, MailChimp Design Pattern Library, Object Oriented CSS by Nicole Sullivan and more!
An Event Apart: CSS3 Animations—Andy Clarke
“In his Smoke Gets In Your Eyes presentation at An Event Apart in Boston, MA 2011 Andy Clarke showcased what is possible with CSS3 animations using transitions and transforms in the WebKit browser.” Write-up by the legendary Luke Wroblewski.
Madmanimation
The “Mad Men” opening titles re-created entirely in CSS3 animation. (Currently requires Webkit browser, e.g. Safari, Chrome.)
CSS3 Animation List
Anthony Calzadilla, a key collaborator on the Mad Men CSS3 animation, showcases his works.
Box Shadow Curl
Pure CSS3 box-shadow page curl effect. Mentioned during Ethan Marcotte’s Day 3 session on exploring CSS3.
Multiple CSS Transition Durations
Fascinating article by Anton Peck (who attended the show). Proposed: a solution to a key problem with CSS transitions. (“Even now, my main issue with transitions is that they use the same time-length value for the inbound effect as they do the outbound. For example, when you create a transition on an image with a 1-second duration, you get that length of time for both mousing over, and mousing away from the object. This type of behavior should be avoided, for the sake of the end-user!”)
Everything You Wanted to Know About CSS3 Gradients
Ethan Marcotte: “Hello. I am here to discuss CSS3 gradients. Because, let’s face it, what the web really needed was more gradients.”
Ultimate CSS3 Gradient Generator
Like it says.
Linear Gradients Generator
By the incomparable John Allsopp.
These sessions were not captured
Some of our best talks were not captured by note-takers, at least not to my knowledge. They include:
- Eric Meyer: CSS Anarchist’s Cookbook
- Mark Boulton: Outing the Mind: Designing Layouts That Think for You
- Jeff Veen: Disaster, DNA, and the Fathomless Depth of the Web
It’s possible that the special nature of these presentations made them impossible to capture in session notes. (You had to be there.)
There are also no notes on the two half-day workshop sessions, “Understand HTML5 With Jeremy Keith,” and “Explore CSS3 With Ethan Marcotte.”
What have I missed?
Attendees and followers, below please add the URLs of related educational links, write-ups, and tools I’ve missed here. Thanks!
Filed under: An Event Apart, Archiving, Boston, Career, cities, Code, Community, conferences, content, creativity, CSS, CSS3, Design, Designers, development, Education, events, Fonts, glamorous, Happy Cog™, HTML, HTML5, Ideas, industry, Information architecture, IXD, Layout, Marketing, Markup, people, photography, Real type on the web, The Profession, This never happens to Gruber, Typekit, Usability, User Experience, UX, W3C, Web Design, Web Design History, Web Standards, webfonts, Websites, webtype, Zeldman
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The Big Web Show No. 46: Get Your Web Type on with FontDeck co-founder Richard Rutter
RICHARD RUTTER, designer, technologist, information architect, writer, and co-founder of Fontdeck and Clearleft, joins Dan Benjamin and me to discuss the technical, aesthetic, and business aspects of putting real type on the web in Big Web Show Episode No. 44, now at 5by5.tv and iTunes for your listening pleasure.
Filed under: Design, Fonts, Platforms, Web Design History, Web Standards, webfonts, Websites, webtype
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An Event Apart Seattle 2011

I’m enjoying An Event Apart Seattle 2011 and you’re not. Despair not, help is available:
- For real-time Twitter aggragation, watch afeedapart.com.
- Enjoy AEA Seattle photos in our Flickr group.
- Watch Luke Wroblewski dance.
- Watch An Event Apart dance for Luke Wroblewski.
- Nod along to the interstitial audio playlist.
Filed under: An Event Apart, Code, content, content strategy, CSS, CSS3, Design, HTML, HTML5, mobile, Platforms, Seattle, The Profession, Typography, Usability, User Experience, UX, Web Design, Web Design History, Web Standards, Websites, webtype
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2010: The Year in Web Standards

WHAT A YEAR 2010 has been. It was the year HTML5 and CSS3 broke wide; the year the iPad, iPhone, and Android led designers down the contradictory paths of proprietary application design and standards-based mobile web application design—in both cases focused on user needs, simplicity, and new ways of interacting thanks to small screens and touch-sensitive surfaces.
It was the third year in a row that everyone was talking about content strategy and designers refused to “just comp something up” without first conducting research and developing a user experience strategy.
CSS3 media queries plus fluid grids and flexible images gave birth to responsive web design (thanks, Beep!). Internet Explorer 9 (that’s right, the browser by Microsoft we’ve spent years grousing about) kicked ass on web standards, inspiring a 10K Apart contest that celebrated what designers and developers could achieve with just 10K of standards-compliant HTML, CSS, and JavaScript. IE9 also kicked ass on type rendering, stimulating debates as to which platform offers the best reading experience for the first time since Macintosh System 7.
Even outside the newest, best browsers, things were better than ever. Modernizr and eCSStender brought advanced selectors and @font-face to archaic browsers (not to mention HTML5 and SVG, in the case of Modernizr). Tim Murtaugh and Mike Pick’s HTML5 Reset and Paul Irish’s HTML5 Boilerplate gave us clean starting points for HTML5- and CSS3-powered sites.
Web fonts were everywhere—from the W3C to small personal and large commercial websites—thanks to pioneering syntax constructions by Paul Irish and Richard Fink, fine open-source products like the Font Squirrel @Font-Face Generator, open-source liberal font licensing like FontSpring’s, and terrific service platforms led by Typekit and including Fontdeck, Webtype, Typotheque, and Kernest.
Print continued its move to networked screens. iPhone found a worthy adversary in Android. Webkit was ubiquitous.
Insights into the new spirit of web design, from a wide variety of extremely smart people, can be seen and heard on The Big Web Show, which Dan Benjamin and I started this year (and which won Video Podcast of the Year in the 2010 .net Awards), on Dan’s other shows on the 5by5 network, on the Workers of the Web podcast by Alan Houser and Eric Anderson, and of course in A List Apart for people who make websites.
Zeldman.com: The Year in Review
A few things I wrote here at zeldman.com this year (some related to web standards and design, some not) may be worth reviewing:
- iPad as the New Flash 17 October 2010
- Masturbatory novelty is not a business strategy.
- Flash, iPad, and Standards 1 February 2010
- Lack of Flash in the iPad (and before that, in the iPhone) is a win for accessible, standards-based design. Not because Flash is bad, but because the increasing popularity of devices that don’t support Flash is going to force recalcitrant web developers to build the semantic HTML layer first.
- An InDesign for HTML and CSS? 5 July 2010
- while our current tools can certainly stand improvement, no company will ever create “the modern day equivalent of Illustrator and PageMaker for CSS, HTML5 and JavaScript.” The assumption that a such thing is possible suggests a lack of understanding.
- Stop Chasing Followers 21 April 2010
- The web is not a game of “eyeballs.” Never has been, never will be. Influence matters, numbers don’t.
- Crowdsourcing Dickens 23 March 2010
- Like it says.
- My Love/Hate Affair with Typekit 22 March 2010
- Like it says.
- You Cannot Copyright A Tweet 25 February 2010
- Like it says.
- Free Advice: Show Up Early 5 February 2010
- Love means never having to say you’re sorry, but client services means apologizing every five minutes. Give yourself one less thing to be sorry for. Take some free advice. Show up often, and show up early.
Outside Reading
A few things I wrote elsewhere might repay your interest as well:
- The Future of Web Standards 26 September, for .net Magazine
- Cheap, complex devices such as the iPhone and the Droid have come along at precisely the moment when HTML5, CSS3 and web fonts are ready for action; when standards-based web development is no longer relegated to the fringe; and when web designers, no longer content to merely decorate screens, are crafting provocative, multi-platform experiences. Is this the dawn of a new web?
- Style vs. Design written in 1999 and slightly revised in 2005, for Adobe
- When Style is a fetish, sites confuse visitors, hurting users and the companies that paid for the sites. When designers don’t start by asking who will use the site, and what they will use it for, we get meaningless eye candy that gives beauty a bad name.
Happy New Year, all!
Filed under: A Book Apart, A List Apart, Adobe, An Event Apart, Apple, architecture, art direction, Authoring, Best practices, Big Web Show, client services, Code, content, content strategy, creativity, CSS, CSS3, Dan Benjamin, Design, DWWS, E-Books, editorial, Education, eric meyer, Fonts, Formats, Free Advice, Happy Cog™, Haters, industry, Information architecture, interface, ipad, iphone, IXD, javascript, links, maturity, New Riders, peachpit, Publications, Publishing, Real type on the web, Respect, Responsibility, Responsive Web Design, Standards, State of the Web, tbws, The Big Web Show, The Essentials, The Profession, This never happens to Gruber, Typekit, Typography, Usability, User Experience, UX, W3C, Web Design, Web Design History, Web Standards, webfonts, webkit, Websites, webtype, work, Working, writing, Zeldman, zeldman.com
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Cure for the Common Webfont, Part 2: Alternatives to Georgia
For nearly fifteen years, if you wanted to set a paragraph of web text in a serif typeface, the only truly readable option was Georgia. But now, in web type’s infancy, we’re starting to see some valid alternatives for the king of screen serifs. What follows is a list of serif typefaces that have been tuned—and in some cases drawn from scratch—for the screen.
Stephen Coles, December 6, 2010:
Cure for the Common Webfont, Part 2: Alternatives to Georgia
Filed under: Design, Fonts, Tools, type, Typekit, Typography, webfonts, webkit, Websites, webtype
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Web type news: iPhone and iPad now support TrueType font embedding. This is huge.

TrueType font embedding has come to iPhone and iPad, Hallelujah, brothers and sisters. That is to say, Mobile Safari now supports CSS embedding of lower-bandwidth, higher-quality, more ubiquitous TrueType fonts. This is huge. Test on your device(s), then read and rejoice:
The Typekit Blog: iOS 4.2 improves support for web fonts
iOS 4.2 is also the first version of Mobile Safari to support native web fonts (in TrueType format) instead of SVG. This is also exciting news, as TrueType fonts are superior to SVG fonts in two very important ways: the files sizes are dramatically smaller (an especially important factor on mobile devices), and the rendering quality is much higher.
Ryan N.: Confirmed: TrueType Font Support on Mobile Safari on iOS 4.2
Thanks to Matt Wiebe for mentioning the rumour that Mobile Safari on iOS 4.2 supports TrueType fonts and providing a handy link to test.
TrueType
TrueType is an outline font standard originally developed by Apple Computer in the late 1980s as a competitor to Adobe’s Type 1 fonts used in PostScript. TrueType has become the most common format for fonts on both the Mac OS and Microsoft Windows operating systems.
The primary strength of TrueType was originally that it offered font developers a high degree of control over precisely how their fonts are displayed, right down to particular pixels, at various font sizes. With widely varying rendering technologies in use today, pixel-level control is no longer certain in a TrueType font.
More about webfonts
If you’re coming late to the party, the following bits of required reading and listening will get you up to speed on the joys (and occasional frustrations) of “real type” on the web:
- Bulletproof @font-face syntax, Paul Irish, 4 September, 2009
- Web Fonts at the Crossing, Richard Fink, 8 June 2010, A List Apart
- Big Web Show Episode 1, Dan Benjamin and I discuss webtype with Ethan Dunham of Fontspring and Font Squirrel and Jeffrey Veen of Typekit
- Big Web Show Episode 18, Dan Benjamin and I discuss webtype, screen resolution, and more with Roger Black
Thanks
My thanks to David Berlow of Font Bureau for waking me from my Thanksgiving stupor and alerting me to this exciting slash overdue development.
Filed under: CSS, CSS3, Design, type, Typekit, Typography, Web Design, Web Design History, Web Standards, webfonts, webkit, Websites, webtype
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Blue Beanie Day Haiku Contest – Win Prizes from Peachpit and A Book Apart

Attention, web design geeks, contest fans, standards freaks, HTML5ophiles, CSSistas, grammarians, bookworms, UXers, designers, developers, and budding Haikuists. Can you do this?
Do not tell me I
Am source of your browser woes.
Template validates.
Write a web standards haiku (like that one), and post it on Twitter with the hashtag #bbd4 between now and November 30th—which happens to be the fourth international Blue Beanie Day in support of Web Standards.
Winning haikus will receive free books from Peachpit/New Riders (“Voices That Matter”) and A Book Apart.
Ethan Marcotte, co-author of Designing With Web Standards 3rd Edition and I will determine the winners.
Enter as many haikus as you like. Sorry, only one winning entry per person. Now get out there and haiku your heart out!
See you on Blue Beanie Day.
P.S. An ePub version of Designing With Web Standards 3rd Edition is coming soon to a virtual bookstore near you. Watch this space.
Filed under: Blue Beanie Day, books, Browsers, creativity, CSS, CSS3, Design, Designers, DOM, DWWS, E-Books, editorial, Happy Cog™, HTML, HTML5, Ideas, industry, tweets, twitter, Voting, W3C, Web Design, Web Design History, Web Standards, webtype, XHTML, Zeldman
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