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“Mobile” versus “Small Screen”

As we try to become more responsive with our designs, a lot of attention has been focused on providing “mobile” styles. We’ve all been adding viewport meta tags to our templates and @media screen and (max-device-width: 480px) to our stylesheets.

It’s very tempting (and scope-friendly) to tell a client that we can adjust their site for mobile users, when much of the time what we’re actually doing is simply adjusting a design for small screens.

…Simply adjusting a design for a smaller screen and calling it “mobile” does a disservice to both mobile users and developers. Making link targets bigger and image sizes smaller does help the mobile user, but it only addresses the surface issues of usability and readability. It doesn’t address their need to do things easily and quickly.

via It’s the Little Things – “Mobile” versus “Small Screen”.

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Design UX Web Design Web Design History Web Standards

Adactio: Journal—Content First

There’s a general agreement that the “mobile” user is not to be trifled with; give them the content they want as quickly as possible ‘cause they’re in a hurry. But the corollary does not hold true. Why do we think that the “desktop” user is more willing to put up with having unnecessary crap thrown at them?

Unnecessary page cruft is being interpreted as damage and routed around with tools like the Readability bookmarklet, Safari’s Reader functionality, and Instapaper. These services exist partly to free up content from having a single endpoint but they also serve to break content free from the shackles of stifling overwrought containers. This isn’t anything new, of course; we’ve been here before with RSS. But the existence of these new reader-empowering tools should be taken as a warning …and a challenge—how can we design for our content in such a way that the reader won’t need or want to reach for Readability or Instapaper?

via Adactio: Journal—Content First.

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Design Fonts Platforms Web Design History Web Standards webfonts Websites webtype

The Big Web Show No. 46: Get Your Web Type on with FontDeck co-founder Richard Rutter

RICHARD RUTTER, designer, technologist, information architect, writer, and co-founder of Fontdeck and Clearleft, joins Dan Benjamin and me to discuss the technical, aesthetic, and business aspects of putting real type on the web in Big Web Show Episode No. 44, now at 5by5.tv and iTunes for your listening pleasure.

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Design Responsibility Responsive Web Design Web Design Web Design History Web Standards

320 and up—a device agnostic stylesheet for responsible responsive design

320 and Up prevents mobile devices from downloading desktop assets by using a tiny screen’s stylesheet as its starting point. … Inspired by Using Media Queries in the Real World by Peter Gasston, ‘320 and Up’ is a device agnostic, one web boilerplate.”

320 and up by Malarkey

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Webvanta Video: Jeffrey Zeldman on the State of Web Design

From the floor of An Event Apart Seattle 2011:

Jeffrey Zeldman at An Event Apart Seattle 2011.

“Mobile is huge. The iPhone, iPad, and Android are huge. On the one hand, they are standards-facing, because they all support HTML5 and CSS3, so you can create great mobile experiences using web standards. You can create apps using web standards. On the other hand, there is also the temptation to go a proprietary route. In a strange way, although the browsers are much more standards compliant, it seems like we are redoing the browser war. Only now, it’s not the browser wars, it’s platform wars.”

Video interview, plus transcript: Interview with Jeffrey Zeldman on the State of Web Design. Thank you, Michael Slater.

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An Event Apart Seattle 2011

I’m enjoying An Event Apart Seattle 2011 and you’re not. Despair not, help is available:

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Design links State of the Web Themes and Templates Web Design Web Design History Web Standards Websites

Adactio on Responsive Design as a “Sea Change”

I WISH I had written Adactio: Journal—Sea change. I advise every web designer who hasn’t yet done so to read it.

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Questions, Please: Jeffrey Zeldman’s Awesome Internet Design Panel today at SXSW Interactive

HEY, YOU WITH THE STARS in your eyes. Yes, you, the all too necessary SXSW Interactive attendee. Got questions about the present and future of web design and publishing for me or the illustrious panelists on Jeffrey Zeldman’s Awesome Internet Design Panel at SXSW Interactive 2011? You do? Bravo! Post them on Twitter using hashtag #jzsxsw and we’ll answer the good ones at 5:00 PM in Big Ballroom D of the Austin Convention Center.

Topics include platform wars (native, web, and hybrid, or welcome back to 1999), web fonts, mobile is the new widescreen, how to succeed in the new publishing, responsive design, HTML5, Flash, East Coast West Coast beefs, whatever happened to…?, and many, many more.

Comments are off here so you’ll post your questions on Twitter.

The panel will be live sketched and live recorded for later partial or full broadcast via sxsw.com. In-person attendees, arrive early for best seats. Don’t eat the brown acid.

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A List Apart Code Design Usability User Experience Web Design Web Design History Web Standards

Web Forms for Kids; SVG for Everybody

In Issue No. 323 of A List Apart for people who make websites, learn to love (and make cool stuff with) SVG and design web registration forms for kids.

Cross Platform Scalable Vector Graphics with svgweb

by Jim Ray

Pity Scalable Vector Graphics. It’s been an official standard since before IE6 was released yet has never found much of an audience on the web, certainly not the one it deserves. Just as SVG was starting to establish some browser support, along came the canvas tag, stealing the thunder of dynamically generated client-side images. Yet despite all the attention being paid to canvas, there’s still a place for SVG, particularly for developers looking to replace plug-ins like Flash for data visualization. Unlike canvas or other script-only approaches, SVG can be easily divided into design and code elements, with just a little code to add interactivity. It even works on devices like the iPad and iPhone. And now, thanks to svgweb and a clever use of Flash, it works on older platforms no one could have ever imagined supporting SVG. Jim Ray shows how.

Designing Web Registration Forms for Kids

by Debra Levin Gelman

Designing websites for kids is a fascinating, challenging, rewarding, and exasperating experience: you’re trying to create a digital experience for people who lack the cognitive capacity to understand abstraction; to establish brand loyalty with people who are influenced almost exclusively by their peers; and to communicate subjective value propositions to people who can only see things in black-and-white. Fortunately, it’s possible to create a successful registration process for these folks with an understanding of how their brains work. Debra Levin Gelman explores how to design effective registration forms for kids based on their context, technical skills, and cognitive capabilities.


Illustration by Kevin Cornell for A List Apart.

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Design Education HTML HTML5 Standards State of the Web The Essentials W3C Web Design Web Design History Web Standards

HTML5 vs. HTML

THANKS TO THE WORK of the WHAT WG, the orations of Steve, the acclaim of developers, and a dash of tasteful pamphleteering, the W3C finally has a hit technology on its hands. Indeed, it has a cluster of hot technologies, the latest incarnation of what we’ve been calling “web standards” since we began fighting for them in 1998, when browser support for HTML, CSS, and JavaScript was inconsistent, incomplete, and incompatible, and the kingmakers of the day couldn’t have cared less. Moreover, after 13 years, the W3C has finally learned that it’s okay to market to your constituents—okay to actively encourage standards adoption.

Hence the HTML5 logo effort, intended as an identity system for all the hot new standards technologies—and initially bogged down by a controversy in our circle about theW3C muddying the waters. The actual muddying began when Steve Jobs announced Apple’s support for HTML5 by pointing to web stuff created with CSS3. In other words, the inaccurate use of “HTML5” to cover HTML and non-HTML technologies coincided with the surge of interest in those technologies under that inaccurate label. Which is why some thought leaders in our community have reckoned that the business community’s confusion about what HTML5 actually means doesn’t matter so much, as long as they are clamoring for great sites, accessibly designed with web standards—and as long as developers know the difference between HTML5 and, say, CSS3.

In any case, soon after the standards digerati declared the HTML5 banner launch a communications fiasco, it emerged that the launch was actually merely a communications snafu.

An updated FAQ makes it clear that HTML5 means HTML5, that CSS3 is not part of the HTML5 specification, and so on. The W3C’s clarification allows the standards organization to have it both ways in a fashion acceptable to all. In times past, the W3C argued passionately within its own walls during the creation of web standards, only to passively release them as “recommendations” to a world that often ignored them—the development of XHTML 2 in the pure absence of worldly interest was probably the culmination of that phase. But today’s W3C has learned better. It has learned to engage its constituents and to seek approval beyond its immediate constituents—i.e. to reach out to the business community, not just to the authors of O’Reilly and Peachpit books. Its “HTML5” identity effort represents a reasonable and meritorious effort to cash in on, prolong, and extend the world’s already keen interest in HTML5 and related technologies and practices. Meantime, the little FAQ page and other minor editorial clarifications allow the W3C to pacify its knowledgeable critics and duck the charge that it is blurring the lines between HTML, CSS, and other technologies.

Now that the story appears to be heading purposefully in a single direction, a kink in the works was inevitable.

That kink is also not surprising and not entirely unanticipated. Just when the W3C figures out that HTML5 is hot, the WHAT Working Group (the splinter group that created the actual HTML5 specification in the first place) has decided that HTML is the new HTML5:

  1. The HTML specification will henceforth just be known as “HTML”, with the URL http://whatwg.org/html. (We will also continue to maintain the Web Applications 1.0 specification that contains HTML and a number of related APIs like Web Storage, Web Workers, and Server-Sent Events.)
  2. The WHATWG HTML spec can now be considered a “living standard”. It’s more mature than any version of the HTML specification to date, so it made no sense for us to keep referring to it as merely a draft. We will no longer be following the “snapshot” model of spec development, with the occasional “call for comments”, “call for implementations”, and so forth.

Those who are surprised should remember that the HTML5 doctype references “HTML” with no version number. In the thinking of its creators, HTML5 was always just HTML. It looked backward (the first web page ever written would be valid HTML5 with the addition of a doctype) and forward. It would continue to evolve. The WHAT WG gave itself the job of steering and updating HTML, while the W3C took on the task of maintaining milestones (a task it will continue to perform).

In practice, the WHATWG has basically been operating like this for years, and indeed we were going to change the name last year but ended up deciding to wait a bit since people still used the term “HTML5” a lot. However, the term is now basically being used to mean anything Web-standards-related, so it’s time to move on!

To those inside the circle of trust, there is no contradiction here. The W3C will doubtless continue to market HTML5, and, for a time, design technologists will continue to write HTML5 books and teach HTML5 classes, if only to acknowledge HTML’s new capabilities and to clearly mark the break from the technologies and practices of the past. Eventually, quite probably, the WHAT WG’s view will take hold, and we will view HTML as a living specification.

Meantime, we’ll take 5.


Thanks to J. David Eisenberg for the nudge.

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2010: The Year in Web Standards

WHAT A YEAR 2010 has been. It was the year HTML5 and CSS3 broke wide; the year the iPad, iPhone, and Android led designers down the contradictory paths of proprietary application design and standards-based mobile web application design—in both cases focused on user needs, simplicity, and new ways of interacting thanks to small screens and touch-sensitive surfaces.

It was the third year in a row that everyone was talking about content strategy and designers refused to “just comp something up” without first conducting research and developing a user experience strategy.

CSS3 media queries plus fluid grids and flexible images gave birth to responsive web design (thanks, Beep!). Internet Explorer 9 (that’s right, the browser by Microsoft we’ve spent years grousing about) kicked ass on web standards, inspiring a 10K Apart contest that celebrated what designers and developers could achieve with just 10K of standards-compliant HTML, CSS, and JavaScript. IE9 also kicked ass on type rendering, stimulating debates as to which platform offers the best reading experience for the first time since Macintosh System 7.

Even outside the newest, best browsers, things were better than ever. Modernizr and eCSStender brought advanced selectors and @font-face to archaic browsers (not to mention HTML5 and SVG, in the case of Modernizr). Tim Murtaugh and Mike Pick’s HTML5 Reset and Paul Irish’s HTML5 Boilerplate gave us clean starting points for HTML5- and CSS3-powered sites.

Web fonts were everywhere—from the W3C to small personal and large commercial websites—thanks to pioneering syntax constructions by Paul Irish and Richard Fink, fine open-source products like the Font Squirrel @Font-Face Generator, open-source liberal font licensing like FontSpring’s, and terrific service platforms led by Typekit and including Fontdeck, Webtype, Typotheque, and Kernest.

Print continued its move to networked screens. iPhone found a worthy adversary in Android. Webkit was ubiquitous.

Insights into the new spirit of web design, from a wide variety of extremely smart people, can be seen and heard on The Big Web Show, which Dan Benjamin and I started this year (and which won Video Podcast of the Year in the 2010 .net Awards), on Dan’s other shows on the 5by5 network, on the Workers of the Web podcast by Alan Houser and Eric Anderson, and of course in A List Apart for people who make websites.

Zeldman.com: The Year in Review

A few things I wrote here at zeldman.com this year (some related to web standards and design, some not) may be worth reviewing:

iPad as the New Flash 17 October 2010
Masturbatory novelty is not a business strategy.
Flash, iPad, and Standards 1 February 2010
Lack of Flash in the iPad (and before that, in the iPhone) is a win for accessible, standards-based design. Not because Flash is bad, but because the increasing popularity of devices that don’t support Flash is going to force recalcitrant web developers to build the semantic HTML layer first.
An InDesign for HTML and CSS? 5 July 2010
while our current tools can certainly stand improvement, no company will ever create “the modern day equivalent of Illustrator and PageMaker for CSS, HTML5 and JavaScript.” The assumption that a such thing is possible suggests a lack of understanding.
Stop Chasing Followers 21 April 2010
The web is not a game of “eyeballs.” Never has been, never will be. Influence matters, numbers don’t.
Crowdsourcing Dickens 23 March 2010
Like it says.
My Love/Hate Affair with Typekit 22 March 2010
Like it says.
You Cannot Copyright A Tweet 25 February 2010
Like it says.
Free Advice: Show Up Early 5 February 2010
Love means never having to say you’re sorry, but client services means apologizing every five minutes. Give yourself one less thing to be sorry for. Take some free advice. Show up often, and show up early.

Outside Reading

A few things I wrote elsewhere might repay your interest as well:

The Future of Web Standards 26 September, for .net Magazine
Cheap, complex devices such as the iPhone and the Droid have come along at precisely the moment when HTML5, CSS3 and web fonts are ready for action; when standards-based web development is no longer relegated to the fringe; and when web designers, no longer content to merely decorate screens, are crafting provocative, multi-platform experiences. Is this the dawn of a new web?
Style vs. Design written in 1999 and slightly revised in 2005, for Adobe
When Style is a fetish, sites confuse visitors, hurting users and the companies that paid for the sites. When designers don’t start by asking who will use the site, and what they will use it for, we get meaningless eye candy that gives beauty a bad name.

Happy New Year, all!

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The Big Web Show: Mandy Brown is up. Dana Chisnell is next.

Mandy Brown (Typekit, A Book Apart) on The Big Web Show

BIG WEB SHOW EPISODE 32 is now online for your listening and viewing pleasure. Mandy Brown (Typekit, A Book Apart) joins Dan Benjamin and me to
discuss the value of customer support, the present and future of type on the web, font choice on reader platforms, what traditional print publishers can learn from the new breed of web-based print publishers, why you’ve got to write, and why the future belongs to editors.

Dan and I thank all of you for listening, watching, and contributing your questions and comments in the chat room during the live sessions. You’ve made our little show worthwhile. We promise more thought-provoking questions and more great guests in 2011.

Dana Chisnell, usability expert, on Episode 33

Join us Thursday, 6 January 2011 at 1:00 PM Eastern for the live recording of Episode 33, as Dan and I talk with Dana Chisnell, co-author, Handbook of Usability Testing Second Edition (Wiley, 2008) about her election design usability project for the US Government, plus usable security, researching social interactions mediated by technology, whether UX is a female ghetto, and lots more.

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Design development mobile Web Design Web Design History Web Standards

A List Apart: Smartphone Browser Landscape

USERS EXPECT WEBSITES to work on their mobile phones. In two to three years, mobile support will become standard for any site. Web developers must add mobile web development to their skill set or risk losing clients. How do you make websites mobile compatible? The simple answer is to test on all mobile devices and fix any problems you encounter. But with at least ten operating systems and fifteen browsers out there, it is impossible to do that. Nor can we test only in iPhone and Android and expect to serve our market. PPK surveys the mobile web market, as well as phone platforms and their browsers, and shows how to set up a mobile test bed that works.

A List Apart: Smartphone Browser Landscape by Peter-Paul Koch

Illustration by Kevin Cornell for A List Apart

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Top Web Books of 2010

It’s been a great year for web design books; the best we can remember for a while, in fact!” So begins Goburo’s review of the Top Web Books of 2010. The list is extremely selective, containing only four books. But what books! They are: Andy Clarke’s Hardboiled Web Design (Five Simple Steps); Jeremy Keith’s HTML5 For Web Designers (A Book Apart); Dan Cederholm’s CSS3 For Web Designers (A Book Apart); and Eric Meyer’s Smashing CSS (Wiley and Sons).

I’m thrilled to have had a hand in three of the books, and to be a friend and business partner to the author of the fourth. It may also be worth noting that three of the four books were published by scrappy, indie startup publishing houses.

Congratulations, all. And to you, good reading (and holiday nerd gifting).

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Design DWWS E-Books Web Design Web Design History Web Standards

Divitis We Fall

Highlight and Note from Michael Thorne (@mikkelz_za)

“Another classic example of divitis kicks in when a designer catches the ‘tables are bad, CSS is good’ virus and righteously replaces 200 tons of table markup with 200 tons of nested divs.”

Note: Been there. Done that. Never again. #DWWS (via @zeldman)

Amazon Kindle: Michael Thorne shared from Designing with Web Standards.