Categories
art direction Design development Web Design wordpress

Art direction plug-in for WordPress

If you’ve been longing to follow Jason Santa Maria’s lead and bring real art direction to the no-budget, publish-now medium of the personal website, Noel Jackson‘s Art Direction Plug-in is for you. The plug-in lets you style individual entries in your WordPress blog without hacking the publishing tool or expending energy on time-consuming workarounds.

[tags]art direction, design, webdesign, wordpress, plugins, plug-ins, formatting, CSS, per-post, noeljackson, jasonsantamaria[/tags]

Categories
Design Education Ideas industry User Experience UX Web Design

MFA Interaction Design deadline

Today, January 15, marks the first application deadline for students to apply to the MFA Interaction Design program at School of Visual Arts. The school will continue to accept applications on a rolling admissions basis as space allows, but don’t count on spaces staying open long—the program is limited to fifteen students. An application timeline shows what students can expect between today and April.

In a city that also boasts Parsons, Pratt, and Cooper Union, New York’s School of Visual Arts holds a unique place. There are no full-time professors; instead, faculty are drawn from the ranks of New York’s top full-time practitioners. They are working designers, art directors, painters, sculptors, and so on. Sal Devito, a creative director for whom I was privileged to work in the 1990s, is a legendary SVA instructor; so is Milton Glaser.

As you would expect, the faculty of the MFA Interaction Design program includes some of the brightest people in user experience. (By some fluke, I am also a faculty member.) Liz Danzico, former experience director of Happy Cog Studios, chairs the program.

A good education is hard to find. When it comes to web and interaction design, it’s almost impossible. I’m honored to be one of the faculty in the School of Visual Art’s MFA Interaction Design program, and look forward to teaching and learning there.

[tags]design, interactiondesign, MFA, program, SVA, schoolofvisualarts, newyork, NYC, lizdanzico[/tags]

Categories
Code Design development Tools Web Design

Jeffrey Zeldman’s Web Standards Advisor

Launched today (my birthday), Jeffrey Zeldman’s Web Standards Advisor is a $49.99 extension for Adobe Dreamweaver. It includes two major interfaces:

  1. The Web Validator validates your HTML and CSS and verifies the proper use of microformats, including hCard and hCalendar, for single pages or entire websites.
  2. The Web Standards Advisor checks for subtleties of standards compliance in nine different areas—everything from structural use of headings to proper ID, class, and <div> element use. Nonstandard practices are flagged and reported in the Dreamweaver Results panel for quick code correction. A full report with more details and suggested fixes is also generated.

How did it get here?

Over coffee in New Orleans last year, WebAssist’s Joseph Lowery and I chatted about a fantasy product that could improve the markup of even the most experienced front-end coder. The benefits were obvious. After all, better markup means lighter, faster web pages whose content is easier for search engines (and thus people) to find.

The product would look over your shoulder and notice things.

  • If you were using a class when you might be better off using an ID (and vice-versa), the fantasy product would cough gently and tell you.
  • If you skipped a heading level—say, if you had h4s and h6s but no h5 on your site—it would discreetly whisper in your ear.
  • If, on an old site (or sadly, on a new one) you used class names that were visual instead of semantic (i.e. class=”big_yellow_box” instead of class=”additional_info”), it would quietly let you know about it.

To me, this was a fantasy product, because so many of these things seem to require human judgement. I didn’t think programmers could develop algorithms capable of simulating that level of judgement. Joseph Lowery took my doubt as a challenge.

A year of collaborative back-and-forth later, Jeffrey Zeldman’s Web Standards Advisor is a working 1.0 product.

How good is it?

I ran Jeffrey Zeldman’s Web Standards Advisor on the four-year-old markup of this site’s current blog layout, and discovered embarrassing mistakes that don’t show up on validators. (I haven’t fixed those mistakes yet, by the way. For fun, or extra credit, see if you can figure out what they are.)

Then I ran the product on several new sites coded by some of the best CSS and markup people in the business, and found a surprising quantity of mistakes there, as well. Nobody’s perfect—not even the best coders.

Some of the errors the product found were mere errors of style, but were still worth correcting, if only to set a good example for those who view source on your sites. Other errors the product revealed could affect how easy it is for people to find a site’s content. Fixing such errors is a business necessity.

Some issues are purely judgement calls: is it okay to sometimes use <b> instead of <strong>? When is it perfectly fine to skip a heading level? To address those subtleties, there is a wiki where such topics are discussed, and “error” messages link to the relevant topics in the wiki, so you can click straight through to the online discussion.

Who is it for?

  • Jeffrey Zeldman’s Web Standards Advisor will help beginning and intermediate coders write smarter, more compliant markup that makes site content easier to find.
  • It will help coders at any level (including expert) who use Dreamweaver as a primary web development tool, and who know about web standards but don’t spend all day thinking about them. Now you don’t have to—and you can still create leaner sites that work for more people, and whose content is easier to find.
  • Site owners might run the product on their site, to see how compliant it is and how findable their markup allows their content to be.

But what about many people reading this website, who write their XHTML and CSS by hand, and who rightfully consider themselves standardistas? That’s right. What about you?

You aren’t the primary customer, but you might find the product useful. I’m a hand-coder and always will be. I own Dreamweaver mainly because it comes with Adobe CS3 and CS4. Installing Jeffrey Zeldman’s Web Standards Advisor is a no-brainer, and running it on my work (or that of people working for me) turns up enough surprises to more than justify the time and expense.

Plus, after you use it to clean up your own, small, embarrassing errors of markup, you can run it on your heroes’ websites and revel in their mere mortality.

Disclosing the obvious

Jeffrey Zeldman's Web Standards Advisor

Jeffrey Zeldman’s Web Standards Advisor is a product. It is not a free product. At $49.99, it’s not terribly expensive, but it’s not free.

I have a small financial interest and a gigantic brand interest in it. If it’s a weak product, it reflects badly on me, my agency, my conference, my books, and possibly even the very category of web standards. I therefore have a huge stake in making sure it’s a good product—that it’s easy to use, meets real needs now, and evolves in response to customer feedback and the slow but steady evolution of standards. (XHTML 2? HTML 5? More microformats? Stay tuned.)

[tags]webstandards, advisor, dreamweaver, extension, markup, helper, assistant, webassist, zeldman[/tags]

Categories
A List Apart art direction client services creativity Design industry Jason Santa Maria jobs Web Design work Working

Jason Has Left the Building

I owe it all to Douglas Bowman‘s bad back.

Doug and Brian Alvey and Adam Greenfield and I were working on a big client project when Doug’s back went out. He was so sick, he couldn’t work, and it was unclear when he would be able to work again.

As a friend, I was worried about Doug. As a creative director, I was worried about finishing my client’s project.

Doug and I had both done designs. The client liked my design but I’d sold him Doug’s. Now Doug couldn’t finish, and I didn’t trust myself to execute the remaining pages in Doug’s style. I needed someone skilled enough to finish what Doug had started and mature enough to sublimate his own style while still making good design choices.

I had just read “Grey Box Methodology,” a well-written romp through a personal design process. The author was a young designer named Jason Santa Maria. His site looked great, his portfolio was impressive, he had good ideas about design, and the process he had written about lent itself to the technical aspects of finishing Doug’s work.

I wrote to Jason Santa Maria, telling him I had a small freelance project that was probably boring and would bring him no glory, since it required him to design like someone else. Jason was game and said yes. He did a great job and was egoless about it, and he seemed perfectly comfortable working with better established, heavyweight talents. His quick, professional, selfless work kept the project going until Doug was back on his feet.

To reward Jason for what he had done, when a new and juicy assignment came my way, I asked if he wanted to be the project’s lead designer. The rest you can you figure out.

For four and a half years, Jason Santa Maria has been a designer and then a creative director at Happy Cog. In an agency filled with talent, he made a huge personal mark. I’ve trusted him with some of the most important designs we’ve handled, from AIGA to the redesign of A List Apart. He has never let me down, professionally or personally. More than that, his work has expanded my conception of what web design can be.

Four and a half years is a couple of centuries in internet time. For about a year, Jason and I have known that it was getting to be time for him to move on. Not that we had any problem with him or he with us. But just that nearly half a decade is a long time for any designer to spend in one place.

As he has just announced, Jason is leaving Happy Cog. He will stay involved in A List Apart and perhaps a few selected projects, but basically he is out the door and spreading his wings. Godspeed.

[tags]jasonsantamaria, Jason Santa Maria, JSM, Stan, adieu, happycog, design, webdesign[/tags]

Categories
A List Apart Accessibility Advocacy Design HTML5 Markup mobile Standards Web Design Web Standards

ALA 275: Duty Now For The Future

What better way to begin 2009 than by looking at the future of web design? In Issue No. 275 of A List Apart, for people who make websites, we study the promise and problems of HTML 5, and chart a path toward mobile CSS that works.

Return of the Mobile Style Sheet

by DOMINIQUE HAZAËL-MASSIEUX

At least 10% of your visitors access your site over a mobile device. They deserve a good experience (and if you provide one, they’ll keep coming back). Converting your multi-column layout to a single, linear flow is a good start. But mobile devices are not created equal, and their disparate handling of CSS is like 1998 all over again. Please your users and tame their devices with handheld style sheets, CSS media queries, and (where necessary) JavaScript or server-side techniques.

Semantics in HTML 5

by JOHN ALLSOPP

The BBC’s dropping of hCalendar because of accessibility and usability concerns demonstrates that we have pushed the semantic capability of HTML far beyond what it can handle. The need to clearly and unambiguously add rich, meaningful semantics to markup is a driving goal of the HTML 5 project. Yet HTML 5 has two problems: it is not backward compatible because its semantic elements will not work in 75% of our browsers; and it is not forward compatible because its semantics are not extensible. If “making up new elements” isn’t the solution, what is?

[tags]HTML5, mobileCSS, webstandards, alistapart, johnallsopp, W3C, Dominique Hazael-Massieux[/tags]

Categories
A List Apart An Event Apart art direction Boston Chicago cities Code conferences content CSS Design development eric meyer events Happy Cog™ links Redesigns San Francisco Seattle Standards User Experience UX Web Design work Zeldman

An Event Apart redesigned

There’s a new aneventapart.com in town, featuring a 2009 schedule and a reformulated design. I designed the new site and Eric Meyer coded. (Validation freaks, only validator.nu is up to the task of recognizing the HTML 5 DOCTYPE used and validating against it; the validator.w3.org and htmlhelp.com validators can’t do this yet. Eric chose HTML 5 because it permits any element to be an HREF, and this empowered him to solve complex layout problems with simple, semantic markup. Eric, I know, will have loads more to say about this.)

Family branding concerns drove the previous design. Quite simply, the original An Event Apart site launched simultaneously with the 2005 redesign of A List Apart. Jason Santa Maria‘s stripped-down visual rethink was perfect for the magazine and is imitated, written about, and stolen outright to this day. It was a great design for our web magazine because it was created in response to the magazine’s content. It didn’t work as well for the conference because its design wasn’t driven by the kind of content a conference site publishes. But it was the right conference design for 2005 because the goal at that time was to create a strong brand uniting the long-running web design magazine with the new web design conference that sprang from it.

New goals for a new environment

In 2009, it’s less important to bolt the conference to the magazine by using the same layout for both: by now, most people who attend or have thought about attending An Event Apart know it is the A List Apart web design conference. What’s important in 2009 is to provide plenty of information about the show, since decisions about conference-going are being made in a financially (and psychologically) constricted environment. In 2005, it was enough to say “A List Apart has a conference.” Today more is needed. Today you need plenty of content to explain to the person who controls the purse strings just what you will learn and why a different conference wouldn’t be the same or “just as good.”

The redesign therefore began with a content strategy. The new design and new architecture fell out of that.

Action photos and high contrast

The other thing I went for—again, in conscious opposition to the beautifully understated previous design—was impact. I wanted this design to feel big and spacious (even on an iPhone’s screen) and to wow you with, for lack of a better word, a sense of eventfulness. And I think the big beautiful location images and the unafraid use of high contrast help achieve that.

Reinforcing the high contrast and helping to paint an event-focused picture, wherever possible I used action shots of our amazing speakers holding forth from the stage, rather than the more typical friendly backyard amateur head shot used on every other conference site (including the previous version of ours). I wanted to create excitement about the presentations these brilliant people will be making, and live action stage photos seemed like the way to do that. After all, if I’m going to see Elvis Costello perform, I want to see a picture of him onstage with his guitar—not a friendly down-to-earth shot of him taking out the garbage or hugging his nephews.

So that’s a quick overview of the redesign. The store is now open for all four shows and the complete Seattle show schedule is available for your viewing pleasure. I hope to see some of you in 2009 at our intensely educational two-day conference for people who make websites.

[tags]aneventapart, design, redesign, relaunch, webdesign, conference, events, HTML5, ericmeyer, zeldman[/tags]

Categories
business Career Web Design work Working writing Zeldman

Recession tips for web designers

Now in the coveted 23 December spot at 24 ways: Recession Tips for Web Designers:

Jeffrey Zeldman rounds off our 2008 season with some hard-earned advice for web designers and developers to take into 2009. As the economic climate gets tougher and budgets get cut, our skills need to extend to staying in work, not just completing work won.

[tags]recession, webdesign, business, survival[/tags]

Categories
Advocacy AIGA Design Web Design Zeldman zeldman.com

Understanding web design, live on video

Now available on streaming video, Jeffrey Zeldman: Understanding Web Design — is a good quality 42:40 capture of my October 25, 2008 presentation at Gain: AIGA Business and Design Conference.

Author and Happy Cog founder Jeffrey Zeldman answers the question: what does a web designer need most? Skills and knowledge of software, of course, but empathy—the ability to think about and empathize with your user—is by far the most important. Good useful education is hard to find, and within companies there is often no departmental standardization. Good graphic design is not the same as good user experience design, he explains. In fact, “good web design is invisible”—it feels simple and authentic because it’s about the character of the content, not the character of the designer.

In addition to the streaming video, a surprisingly accurate PDF transcription is available, along with a downloadable copy of my slides. (The typeface is Joshua Darden’s Jubilat.)

[tags]AIGA, GAIN, Gain:AIGA, Zeldman, design, presentation, video, webdesign[/tags]

Categories
Code CSS Design development Jason Santa Maria Web Design

Making Modular Layout Systems

Jason Santa Maria details his approach to building a modular system for laying out pages with CSS—“a handy way to predictably tame content without becoming predictable.” Deep tricks of the trade revealed!

[tags]modular, layout, system, css, design, webdesign, jasonsantamaria[/tags]

Categories
development Publications Publishing Web Design

Workers of the web!

Evolt.org, the amazing resource for web developers, turned 10 on Sunday, 14 December. Well done!

Editor Erika Meyer and her staff want to know how they can better serve their community. To find out, they’ve created a survey. Reader responses will help shape the road map for Evolt’s future development. Take the survey and help shape the next decade of Evolt.

[tags]evolt, webdesign, development, 10years[/tags]

Categories
Interviews Press Web Design work Zeldman

“Invent something new”

Jeffrey Zeldman: Inventing Something New on the Planet” is an interview at designinterviews.com.

[tags]design, interviews, zeldman, Jeffrey Zeldman[/tags]

Categories
Boston conferences events Web Design Zeldman

Web Design World

Tomorrow I board an Amtrak train bound for beautiful Back Bay Boston, where I’ll have the honor and pleasure of delivering a keynote address for Web Design World. I have a long-standing fondness for this conference and especially for its content director, Jim Heid. I’ve learned a great deal over the years, watching the way Jim understands his audience, educates his speakers to deliver what his audience needs, and structures multiple days of content into an enjoyable learning experience. He’s also a heckuva nice guy.

Categories
Community Design Standards Web Design

Extreme Markover

“Markover a site for a non-profit. Showcase your talent and gain industry recognition!” So advise the founders of Extreme Markover, an event that pits the talent and expertise of standards-based web designers against the challenges faced by underfunded nonprofits.

Sponsored by the World Organization of Webmasters in partnership with Web Design World 2008 Boston and Bizland, “the leader in web hosting,” Extreme Markover invites web professionals worldwide to demonstrate their talent and expertise while giving back.

For details, or to submit a prospective markover candidate, visit extrememarkover.org.

[tags]WOW, webdesign, webstandards, markover, competitions[/tags]

Categories
Blue Beanie Day Browsers Standards Web Design Websites

Blue Beanie Day II

Blue Beanie Day

Announcing the second annual Blue Beanie Day. Please join us on Friday, November 28, 2008 to show your support for web standards and accessibility.

Participating’s easy: get your picture taken wearing a blue toque or beanie. On November 28, switch your profile picture in Facebook, Twitter, et al., and post your royal blueness to the Blue Beanie Day 2008 photo group at Flickr. That’s all there is to it!

Blue Beanie Day is the brainchild of Doug Vos, creator of the Designing With Web Standards group on Facebook. Since October 27, 2007, over 4,300 members have joined, representing over fifty countries.

Doug invented Blue Beanie Day in 2007 to promote awareness of web standards. Blue Beanie Day 2007 can be found on Facebook; photos from last year’s celebration are available for your viewing pleasure.

[tags]webstandards, bluebeanieday[/tags]

Categories
A List Apart Accessibility architecture Code Design development User Experience UX Web Design

ALA 272: Accessible web video, better 404

In Issue No. 272 of A List Apart, for people who make websites:

This is How the Web Gets Regulated

by JOE CLARK

As in finance, so on the web: self-regulation has failed. Nearly ten years after specifications first required it, video captioning can barely be said to exist on the web. The big players, while swollen with self-congratulation, are technically incompetent, and nobody else is even trying. So what will it take to support the human and legal rights of hearing impaired web users? It just might take the law, says Joe Clark.

A More Useful 404

by DEAN FRICKEY

When broken links frustrate your site’s visitors, a typical 404 page explains what went wrong and provides links that may relate to the visitor’s quest. That’s good, but now you can do better. With Dean Frickey’s custom 404, when something’s amiss, pertinent information is sent not only to the visitor, but to the developer—so that, in many cases, the problem can be fixed! A better 404 means never having to say you’re sorry.

[tags]alistapart, closedcaptioning, captioning, captions, webvideo, video, accessible, accessibility, 404, error, reporting, usability, programming, design, webdesign, webdevelopment[/tags]