This year more than ever, Blue Beanie Day matters

Donald Trump mocks reporter with disability. Photo: CNN.

AT FIRST GLANCE, November 2016 has bigger fish to fry than a small, cult holiday celebrated by web developers and designers.

Each day since November 8, 2016 has brought new, and, to some of us, unimaginable challenges to the surface. Half of America is angry and terrified. The other half is angry and celebrating. At a time like now, of what possible use is an annual holiday celebrated mainly on social media by a tiny posse of standards- and accessibility-oriented web developers and designers?

From Blue Beanies to Black Hats

Many web developers have “moved on” from a progressive-enhancement-focused practice that designs web content and web experiences in such a way as to ensure that they are available to all people, regardless of personal ability or the browser or device they use.

Indeed, with more and more new developers entering the profession each day, it’s safe to say that many have never even heard of progressive enhancement and accessible, standards-based design.

For many developers—newcomer and seasoned pro alike—web development is about chasing the edge. The exciting stuff is mainly being done on frameworks that not only use, but in many cases actually require JavaScript.

The trouble with this top-down approach is threefold:

Firstly, many new developers will build powerful portfolios by mastering tools whose functioning and implications they may not fully understand. Their work may be inaccessible to people and devices, and they may not know it—or know how to go under the hood and fix it. (It may also be slow and bloated, and they may not know how to fix that either.) The impressive portfolios of these builders of inaccessible sites will get them hired and promoted to positions of power, where they train other developers to use frameworks to build impressive but inaccessible sites.

Only developers who understand and value accessibility, and can write their own code, will bother learning the equally exciting, equally edgy, equally new standards (like CSS Grid Layout) that enable us to design lean, accessible, forward-compatible, future-friendly web experiences. Fewer and fewer will do so.

Secondly, since companies rely on their senior developers to tell them what kinds of digital experiences to create, as the web-standards-based approach fades from memory, and frameworks eat the universe, more and more organizations will be advised by framework- and Javascript-oriented developers.

Thirdly, and as a result of the first and second points, more and more web experiences every day are being created that are simply not accessible to people with disabilities (or with the “wrong” phone or browser or device), and this will increase as  standards-focused professionals retire or are phased out of the work force, superseded by frameworkistas.

#a11y is Code for “Love Your Neighbor”

This third point is important because people with disabilities are already under attack, by example of the U.S. president-elect, and as part of of a recent rise in hate crimes perpetrated by a small but vocal fringe. This fringe group of haters has always been with us, but now they are out of the shadows. They are organized and motivated, and to an unmeasured degree, they helped Donald Trump win the White House. Now that he’s there, people of good will ardently hope that he will condemn the worst bigots among his supporters, and fulfill his executive duties on behalf of all the people. I’m not saying I expect him to do this today. I’m saying I hope he does—and meantime it behooves us to find ways to do more than just hope. Ways to make change.

One small thing designers and developers can do is to make accessibility and usability Job 1 on every project. And to take a broad view of what that means. It means taking people’s messy humanity into account and designing for extreme ends of the bell curve, not just following accessibility authoring guidelines. (But it also means following them.)

In doing those things, we can love our neighbors through action. That—and not simply making sure your HTML validates—is what designing with web standards was always about.

On November 30, I will put on my blue hat and renew my commitment to that cause. Please join me.

 

Also published on Medium.

Private Parts: unlikely advocate fights for online privacy, anonymity

MESMERIZED as we have been by the spectacle of the flaming garbage scow of U.S. election news, it would have been easy to miss this other narrative. But in the past few days, just as Google, AT&T, and Time-Warner were poised to turn the phrase “online privacy” into a George Carlin punchline, in marched an unlikely hero to stop them: the American Federal Government. Who have just…

approved broad new privacy rules on Thursday that prevent companies like AT&T and Comcast from collecting and giving out digital information about individuals — such as the websites they visited and the apps they used — in a move that creates landmark protections for internet users.

Broadband Providers Will Need Permission to Collect Private Data, by Cecilia Kang, The New York Times, Oct. 27, 2016

Given the increasingly deep bonds between corporate overlords and elected officials, this strong assertion of citizens’ right to privacy comes as something of a surprise. It’s especially startling given the way things had been going.

On Friday, Oct. 21, shortly before a massive DDOS attack took out most U.S. websites (but that’s another story), ProPublica reported that Google had quietly demolished its longstanding wall between anonymous online ad tracking and user’s names. I quote ProPublica’s reporting at length because the details matter:

When Google bought the advertising network DoubleClick in 2007, Google founder Sergey Brin said that privacy would be the company’s “number one priority when we contemplate new kinds of advertising products.”

And, for nearly a decade, Google did in fact keep DoubleClick’s massive database of web-browsing records separate by default from the names and other personally identifiable information Google has collected from Gmail and its other login accounts.

But this summer, Google quietly erased that last privacy line in the sand – literally crossing out the lines in its privacy policy that promised to keep the two pots of data separate by default. In its place, Google substituted new language that says browsing habits “may be” combined with what the company learns from the use Gmail and other tools.

The change is enabled by default for new Google accounts. Existing users were prompted to opt-in to the change this summer.

The practical result of the change is that the DoubleClick ads that follow people around on the web may now be customized to them based on your name and other information Google knows about you. It also means that Google could now, if it wished to, build a complete portrait of a user by name, based on everything they write in email, every website they visit and the searches they conduct.

The move is a sea change for Google and a further blow to the online ad industry’s longstanding contention that web tracking is mostly anonymous.

Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking, by Julia Angwin, ProPublica, Oct. 21, 2016

Et tu, Google

Google has long portrayed itself as one of the good guys, and in many ways it continues to be that. I can’t think of any other insanely powerful mega-corporation that works so hard to advocate web accessibility and performance—although one of its recipes for improved web performance, making up a whole new proprietary markup language and then using its search engine dominance to favor sites that use that language and, of necessity, host their content on Google servers over sites that use standard HTML and host their own content, is hardly a white hat move. But that, too, is another story.

On privacy, certainly, Google had shown ethics and restraint. Which is why their apparent decision to say, “f–– it, everyone else is doing it, let’s stop anonymizing the data we share” came as such an unpleasant shock. And that sense of shock does not even take into account how many hundreds of millions of humans were slated to lose their privacy thanks to Google’s decision. Or just how momentous this change of heart is, given Google’s control and knowledge of our searches, our browsing history, and the contents and correspondents of our email.

Minority Report

Scant days after ProPublica broke the Google story, as a highlight of the proposed merger of AT&T and Time-Warner, came the delightful scenario of TV commercials customized just for you, based on combined knowledge of your web using and TV viewing habits. And while some humans might see it as creepy or even dangerous that the TV they’re watching with their family knows what they were up to on the internet last night, from an advertiser’s point of view the idea made $en$e:

Advertisers want … to combine the data intensity of internet advertising with the clear value and ability to change peoples’ perceptions that you get with a television ad. If you believe in a future where the very, very fine targeting of households or individuals with specific messaging makes economic sense to do at scale, what this merger does is enable that by making more audience available to target in that way.

Individualized Ads on TV Could Be One Result of AT&T-Time Warner Merger by Sapna Maheshwari, The New York Times, Oct. 26

An unlikely privacy advocate

Into this impending privacy hellscape marched the U.S. Government:

Federal officials approved broad new privacy rules on Thursday that prevent companies like AT&T and Comcast from collecting and giving out digital information about individuals — such as the websites they visited and the apps they used — in a move that creates landmark protections for internet users. …

The new rules require broadband providers to obtain permission from subscribers to gather and give out data on their web browsing, app use, location and financial information. Currently, broadband providers can track users unless those individuals tell them to stop.

The passage of the rules deal a blow to telecommunications and cable companies like AT&T and Comcast, which rely on such user data to serve sophisticated targeted advertising. The fallout may affect AT&T’s $85.4 billion bid for Time Warner, which was announced last week, because one of the stated ambitions of the blockbuster deal was to combine resources to move more forcefully into targeted advertising.

Broadband Providers Will Need Permission to Collect Private Data, by Cecilia Kang, The New York Times, Oct. 27

What happens next

The consequences of these new rules—exactly how advertising will change and networks will comply, the effect on these businesses and those that depend on them (i.e. newspapers), how Google in particular will be effected, who will cheat, who will counter-sue the government, and so on—remain to be seen. But, for the moment, we’re about to have a bit more online privacy and anonymity, not less. At least, more online privacy from advertisers. The government, one assumes, will continue to monitor every little thing we do online.


Co-published in Medium.

Ten Years Ago on the Web

2006 DOESN’T seem forever ago until I remember that we were tracking IE7 bugsworrying about the RSS feed validator, and viewing Drupal as an accessibility-and-web-standards-positive platform, at the time. Pundits were claiming bad design was good for the web (just as some still do). Joe Clark was critiquing WCAG 2. “An Inconvenient Truth” was playing in theaters, and many folks were surprised to learn that climate change was a thing.

I was writing the second edition of Designing With Web Standards. My daughter, who is about to turn twelve, was about to turn two. My dad suffered a heart attack. (Relax! Ten years later, he is still around and healthy.) A List Apart had just added a job board. “The revolution will be salaried,” we trumpeted.

Preparing for An Event Apart Atlanta, An Event Apart NYC, and An Event Apart Chicago (sponsored by Jewelboxing! RIP) consumed much of my time and energy. Attendees told us these were good shows, and they were, but you would not recognize them as AEA events today—they were much more homespun. “Hey, kids, let’s put on a show!” we used to joke. “My mom will sew the costumes and my dad will build the sets.” (It’s a quotation from a 1940s Andy Hardy movie, not a reflection of our personal views about gender roles.)

Jim Coudal, Jason Fried and I had just launched The Deck, an experiment in unobtrusive, discreet web advertising. Over the next ten years, the ad industry pointedly ignored our experiment, in favor of user tracking, popups, and other anti-patterns. Not entirely coincidentally, my studio had just redesigned the website of Advertising Age, the leading journal of the advertising profession.

Other sites we designed that year included Dictionary.com and Gnu Foods. We also worked on Ma.gnolia, a social bookmarking tool with well-thought-out features like Saved Copies (so you never lost a web page, even if it moved or went offline), Bookmark Ratings, Bookmark Privacy, and Groups. We designed the product for our client and developed many of its features. Rest in peace.

I was reading Adam Greenfield’s Everyware: The Dawning Age of Ubiquitous Computing, a delightfully written text that anticipated and suggested design rules and thinking for our present Internet of Things. It’s a fine book, and one I helped Adam bring to a good publisher. (Clearly, I was itching to break into publishing myself, which I would do with two partners a year or two afterwards.)

In short, it was a year like any other on this wonderful web of ours—full of sound and fury, true, but also rife with innovation and delight.


As part of An Event Apart’s A Decade Apart celebration—commemorating our first ten years as a design and development conference—we asked people we know and love what they were doing professionally ten years ago, in 2006. If you missed parts onetwothree, or four, have a look back.

 

 

Helvetica With Curves—And Other Updated Classics

Keynotesnaps001

Title card from ‘Designing With Web Standards in 2016,’ An Event Apart presentation by Jeffrey Zeldman. Text is set in Forma, an upcoming face from Font Bureau.


NOT UNLIKE what Mattel has done with Barbie, the typographic geniuses at The Font Bureau are working on a humanist geometric sans-serif that could almost be thought of as Helvetica with curves.

Forma is the name of the as-yet unreleased font family, and you can get a peek at one weight of it in the above image, which is taken from my slide deck for “Designing With Web Standards in 2016,” which is the presentation I’ll premiere next month at An Event Apart Nashville.

This new presentation examines the seemingly ever-deepening complexity of designing for our medium today—a complexity that has driven some longtime web designers I know to declare that web design has become “too hard,” or that “the fun has gone out of it”—and asks what our traditions of designing with web standards can teach us about crafting web experiences for a multi-device, mobile-first world.

Given that my original (unpublished) title for Designing With Web Standards was going to be Forward Compatibility—and given that Forward Compatibility is not so different in concept from today’s phrase, Future-Friendly—I’m guessing that structured, semantically marked-up content, progressive enhancement, and the separation of style from structure and behavior still have a huge role to play in today’s day-to-day web design work.

Oh, dear, I hope that wasn’t a spoiler.

I look forward to sharing these ideas with you in greater detail at An Event Apart. Now celebrating our tenth year of bringing great ideas to our community, and creating a space where the smartest folks in web design and development can meet, mingle, bond, network, and learn together. Follow @aneventapart for show announcements, links to useful web resources, and free giveaways on the 10th of every month in 2016. (This month’s giveaway, ten beautiful fleece comforters monogrammed with the A Decade Apart logo, went to ten lucky winners on February 10th. Keep watching the skies.)

Sharing is Caring: the Shopify Partner Studio Program

NYC Photo

THE INTERNET, as we all know, makes it possible to work from anywhere. Back in 1999, I started Happy Cog studio from a desk in my bedroom. I shouldn’t even call it a desk. It was a door on top of two filing cabinets. But that, a Mac, and an internet connection were enough to launch my web design business.

But creative people thrive by rubbing shoulders with other creative people, which is why I opened a studio as soon as the business I was doing justified the expense.

It’s no secret that coworking spaces have exploded in the past five to ten years, and the communal setting they offer helps freelancers, remote workers, and other independent professionals work better and more happily. But, as good as coworking spaces are, I believe designers and developers do even better in a shared studio where the same talented folks come in day after day, sitting at the same desks every day. That’s why I opened A Space Apart in 2012, and it’s why I’m delighted to open my studio to the Shopify Partner Studio Program.

If you’re a qualifying designer or developer just starting your career, we want you here. Besides rubbing shoulders with each other, and with some of the smartest designers and developers I know, you’ll gain mentorship experience from Shopify execs, web design/development industry icons, and me. (Never fear, I’ll learn more from you than you will from me.)

So kickstart your freelance business with free office space and mentorship from Shopify and me. If you haven’t already done so, apply now!

CSS Grid Layout with Rachel Andrew: Big Web Show

Rachel Andrew

RACHEL ANDREW—longtime web developer and web standards champion, co-founder of the Perch CMS, and author of Get Ready For CSS Grid Layout—is my guest on today’s Big Web Show. We discuss working with CSS Grid Layout, how Grid enables designers to “do something different” with web layout, why designers need to start experimenting with Grid Layout now, how front-end design has morphed into an engineering discipline, learning HTML and CSS versus learning frameworks, and the magic of David Bowie, RIP.

Enjoy Episode № 141 of The Big Web Show.

Sponsored by A List Apart and An Event Apart.

URLs

rachelandrew.co.uk
Get Ready for CSS Grid Layout
Perch CMS
Writing by Rachel Andrew
Books by Rachel Andrew
@rachelandrew

Of Patterns and Power: Web Standards Then & Now

IN “CONTENT Display Patterns” (which all front-end folk should read), Dan Mall points to a truth not unlike the one Ethan Marcotte shared last month on 24 ways. It is a truth as old as standards-based design: Construct your markup to properly support your content (not your design).

Modular/atomic design doesn’t change this truth, it just reinforces its wisdom. Flexbox and grid layout don’t change this truth, they just make it easier to do it better. HTML5 doesn’t change this truth, it just reminds us that the separation of structure from style came into existence for a reason. A reason that hasn’t changed. A reason that cannot change, because it is the core truth of the web, and is inextricably bound up with the promise of this medium.

Separating structure from style and behavior was the web standards movement’s prime revelation, and each generation of web designers discovers it anew. This separation is what makes our content as backward-compatible as it is forward-compatible (or “future-friendly,” if you prefer). It’s the key to re-use. The key to accessibility. The key to the new kinds of CMS systems we’re just beginning to dream up. It’s what makes our content as accessible to an ancient device as it will be to an unimagined future one.

Every time a leader in our field discovers, as if for the first time, the genius of this separation between style, presentation, and behavior, she is validating the brilliance of web forbears like Tim Berners-Lee, Håkon Wium Lie, and Bert Bos.

Every time a Dan or an Ethan (or a Sara or a Lea) writes a beautiful and insightful article like the two cited above, they are telling new web designers, and reminding experienced ones, that this separation of powers matters.

And they are plunging a stake into the increasingly slippery ground beneath us.

Why is it slippery? Because too many developers and designers in our amnesiac community have begun to believe and share bad ideas—ideas, like CSS isn’t needed, HTML isn’t needed, progressive enhancement is old-fashioned and unnecessary, and so on. Ideas that, if followed, will turn the web back what it was becoming in the late 1990s: a wasteland of walled gardens that said no to more people than they welcomed. Let that never be so. We have the power.

As Maimonides, were he alive today, would tell us: he who excludes a single user destroys a universe. Web standards now and forever.

The Year in Design

  • Mobile is today’s first screen. So design responsively, focusing on content and structure first.
  • Websites and apps alike should remove distractions and let people interact as directly as possible with content.
  • 90 percent of design is typography. And the other 90 percent is whitespace.
  • Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
  • One illustration or original photo beats 100 stock images.
  • Design your system to serve your content, not the other way around.
  • Remove each detail from your design until it breaks.
  • Style is the servant of brand and content. Style without purpose is noise.
  • Nobody waits. Speed is to today’s design what ornament was to yesterday’s.
  • Don’t design to prove you’re clever. Design to make the user think she is.

Also published in Medium

Translated into German (also here) by Mark Sargent

Translated into French by Jean-Baptiste Sachsé

Translated into Turkish by omerbalyali.

Translated into Spanish by Tam Lopez Breit.

Ad Blocking Phase II

screenshot of Choice app from Been, Inc.

THE WORLD has finally caught up with Been, Inc. Three years ago, this tiny start-up company shared my studio space in New York. Their product idea was remarkably original: instead of passively accepting the data collection and loss of privacy that comes with most ad networks on the web, what if people had a choice—to either block ads and third-party trackers entirely, or earn rewards for letting ads through?

The initial web-based product, playfully designed by Monkey Do, took the scariness and complexity out of tracking issues, and returned the decision making power to the consumer. Unfortunately, the mainstream web wasn’t ready for ad blocking, and consumers en masse either weren’t ready to think about privacy, or simply didn’t know the company’s value proposition because of its nonexistent marketing budget. (The only thing that kills products faster than no marketing is poor execution—although a handful of products have survived both.)

To stay afloat in the face of mass indifference, the company temporarily pivoted, using a portion of their technology to facilitate sharing of web content between consumers, much like the late lamented Ma.gnolia or Pocket’s new Recommended section. But where Ma.gnolia and Pocket were/are text-powered, the pivoted Been app was primarily visual, which helped it gain traction in the eduation market. Grade-school teachers and kids loved using the app for research projects—and their support helped the company stay in business long enough for the internet to catch up with their ideas.

Version 2.0 of their Choice app for iOS is the product of years of work on user privacy, data ownership, and control. iOS fans can download it at www.been.mobi/getv2edu.

The company’s site explains the push-button mechanics through which you can choose to block ads and third-party trackers in your apps and Safari, or earn rewards by letting ads through and sharing (strictly non-personal) information with Been. (Earn Mode is limited to US users for now.)

When I foolhardily put down my deposit on a New York studio that was larger and more costly than what I needed, my hope was that it would attract a like-minded community of designers and tech companies from whom I would learn and be inspired. That was certainly the case with my friends at Been! I wish them great success at helping to bring the changes our web needs.

Progressive Enhancement FTW with Aaron Gustafson

Book cover art - Adaptive Web Design: Crafting Rich Experiences With Progressive Enhancement, 2nd EditionLONGTIME developer, lecturer, and web standards evangelist Aaron Gustafson and I discuss the newly published update to Aaron’s best-selling industry classic “love letter to the web,” Adaptive Web Design: Crafting Rich Experiences With Progressive Enhancement, 2nd Edition (New Riders, 2015) in Episode № 140 of The Big Web Show—everything web that matters.

Topics covered include: Aaron’s superhero origin story as a creator of progressively enhanced websites and applications; “we’re not building things we haven’t built on the web before;” “creating opportunities for people outside your comfort zone;” development in the world of Node.js; “every interface is a conversation;” “visual design is an enhancement;” “interaction is an enhancement;” nerding out over early web terminal interfaces; Microsoft, Opera, and more.

Sponsored by DreamHost, Braintree, and Thankful.

Deal

Save 35% off Aaron Gustafson’s Adaptive Web Design: Crafting Rich Experiences With Progressive Enhancement, 2nd Edition when you enter discount code AARON35 at checkout.

URLS

https://www.aaron-gustafson.com/about/ – About Aaron
http://adaptivewebdesign.info/2nd-edition/ – Adaptive Web Design Second Edition (“95% new material”)
[PDF] – Read the first chapter free (PDF)
http://adaptivewebdesign.info – First Edition, May 2011 (read the entire first edition free)
http://webstandardssherpa.com – Web Standards Sherpa
https://github.com/easy-designs/batch-ua-parser.php – UA Parser Script by Aaron – on Github
https://www.aaron-gustafson.com/notebook/ – Notebook: Aaron’s blog
https://www.aaron-gustafson.com/speaking-engagements/ – Engagements: Aaron’s speaking page, using Quantity Queries
http://alistapart.com/article/quantity-queries-for-css – “Quantity Queries for CSS” by Heydon Pickering in A List Apart
http://alistapart.com/author/agustafson – A List Apart: articles by Aaron Gustafson
http://alistapart.com/article/goingtoprint – Eric Meyer’s “CSS Design: Going to Print” in A List Apart
https://www.whatsapp.com – Whatsapp