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	<title>Jeffrey Zeldman Presents The Daily Report &#187; UX</title>
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		<title>State of the web: of apps, devices, and breakpoints</title>
		<link>http://www.zeldman.com/2011/12/29/state-of-the-web-of-apps-devices-and-breakpoints/</link>
		<comments>http://www.zeldman.com/2011/12/29/state-of-the-web-of-apps-devices-and-breakpoints/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 17:38:40 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Responsibility]]></category>
		<category><![CDATA[Responsive Web Design]]></category>
		<category><![CDATA[State of the Web]]></category>
		<category><![CDATA[The Essentials]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Design History]]></category>
		<category><![CDATA[Web Standards]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.zeldman.com/?p=9519</guid>
		<description><![CDATA[IN The &#8216;trouble&#8217; with Android, Stephanie Rieger points out the ludicrous number of Android screen sizes on a typical UK client&#8217;s website and comes to this conclusion: If … you have built your mobile site using fixed widths (believing that you’ve designed to suit the most ‘popular’ screen size), or are planning to serve specific [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.zeldman.com/i/neon100.gif" class="inset" alt="" /></p>
<p class="intro">IN <a href="http://stephanierieger.com/the-trouble-with-android/">The &#8216;trouble&#8217; with Android</a>, Stephanie Rieger points out the ludicrous number of Android screen sizes on a typical UK client&#8217;s website and comes to this conclusion:</p>
<blockquote><p>
If … you have built your mobile site using fixed widths (believing that you’ve designed to suit the most ‘popular’ screen size), or are planning to serve specific sites to specific devices based on detection of screen size, Android’s settings should serve to reconfirm how counterproductive a practice this can be. Designing to fixed screen sizes is in fact never a good idea…there is just too much variation, even amongst ‘popular’ devices. Alternatively, attempting to track, calculate, and adjust layout dimensions dynamically to suit user-configured settings or serendipitous conditions is just asking for trouble.
</p></blockquote>
<p>I urge you to read the entire article—it&#8217;s brief yet filled with rich chocolatey goodness.</p>
<p>Responding to it, Marc Drummond concludes that <a href="http://marcdrummond.com/responsive-web-design/2011/12/29/default-breakpoints-are-dead">responsive web design default breakpoints are dead</a> and urges designers to &#8220;use awkwardness as your guideline, not ephemeral default device widths&#8221; and return to fluid design. (I believe he may actually be thinking of <em>liquid</em> layout—the kind we practiced back in the early mid-1990s when cross-platform and multi-manufacturer <em>desktop</em> screen sizes and pixel-per-inch ratios—not to mention strong user font, size, and color preference options—made fixed-width layout design challenging if not impossible. As I understand <a href="http://css-discuss.incutio.com/wiki/Fluid_Design">fluid design</a>, it is merely another word for responsive design, in that it relies on CSS3 media queries set to breakpoints.)</p>
<h3>We&#8217;ve lost our compass</h3>
<p>Rieger and Drummond are hardly alone in feeling that &#8220;our existing standards, workflows, and infrastructure&#8221; cannot support &#8220;today&#8217;s incredibly exciting yet overwhelming world of connected digital devices&#8221; (<a href="http://futurefriend.ly/">futurefriend.ly</a>) and that something new must be done to <a href="http://movethewebforward.org/">move the web forward</a>. And of course <a href="http://www.quirksmode.org/about/">ppk</a> has been warning us about the <a href="http://www.quirksmode.org/mobile/ ">multiplicity of platforms and viewports on mobile</a> since 2009.</p>
<p>Agreed: that is an exciting and challenging time; that fixed width layouts do not address, and adaptive layouts (multiple fixed-width layouts set to common breakpoints) do not go far enough in addressing, the challenges posed by our current plethora of mobile screen sizes, zoom settings, embedded views (i.e. &#8220;browser&#8221; windows inside app windows, often with additional chrome) and what Rieger calls &#8220;the unintended consequences&#8221; that occur as these various settings clash in ways their creators could not have anticipated. </p>
<p>As consumers, we&#8217;ve all had the experience of seeing the wrong layout at the wrong time. (Think of a site with both mobile and desktop versions—whether these versions are triggered by CSS3 media queries or JavaScript and back-end magic is beside the point because technology is beside the point—good user experience is all this is supposed to be about. On a Twitter app on a mobile device, the user follows a link; the link opens in the browser built into the Twitter app. Which version of the site does the user see? The mobile one or the desktop? Often it is the desktop, and that can be a problem if the app&#8217;s version of the browser does not permit zoom. Even if it is a mobile version, it may be the wrong mobile version, or it may not fit comfortably inside the app&#8217;s browser window.) Considering our own experiences and reviewing <a href="http://stephanierieger.com/the-trouble-with-android/">Rieger&#8217;s chart</a>, it is easy to share Drummond&#8217;s conclusion that breakpoints are dead and that all sites should be designed as minimally as possible. </p>
<h3>If breakpoints are dead, responsive design is dead</h3>
<p>Of course, if breakpoints are dead, responsive design is dead, because responsive design relies on breakpoints both in creative workflow and as a key to establishing user-need-and-context-based master layouts, i.e. a minimal layout for the user with a tiny screen and not much bandwidth, a more fleshed-out one for the netbook user, and so on. </p>
<p>But responsive design is not dead; it has only begun. It is not a panacea but was never intended to be. It is simply the beginnings of an approach. </p>
<p>I respect those colleagues who say breakpoints are dead, understand how they reached this conclusion, and am eager to see where it takes them in the coming months as they experiment with new methods, perhaps developing wonderful and unforeseen best practices. I hope <em>design</em> will be a brilliant part of these new methods, not something that gets abandoned to create a bland but workable lightweight experience for all.</p>
<p>But I also believe it is possible to draw a different conclusion from the same data. It is even possible, I believe, to say the present data doesn&#8217;t matter—at least not in the long run. </p>
<h3>Tale of the chart</h3>
<p>There was a time in the late 1990s when industrious web designers showed how atrocious CSS support was in browsers. Eric Meyer&#8217;s Master Compatability Chart for Web Review, formerly at http://www.webreview.com/pub/wr/style/mastergrid.html, was one of the best, but is no longer available for your historical viewing pleasure—not even at the mighty Wayback Machine. That&#8217;s too bad, as it would have perfectly illustrated my point. The chart used a variety of colors to show how each detail of the entire CSS specification was or was not supported (and if supported, whether it was supported correctly and completely, partially and correctly, partially and somewhat incorrectly, or completely incorrectly) in every browser which was available at the time, including, if memory serves, close to a dozen versions of Netscape, Explorer, and Opera.</p>
<p>Looking at that chart induced nausea and vertigo. It was easy to draw the conclusion that CSS wasn&#8217;t ready for primetime. (That was the correct conclusion at the time.) It was also easy to look at the table and decide that table layouts and font tags were the way to go. </p>
<p>That&#8217;s what most designers who even bothered looking at Eric&#8217;s chart decided, but a few (Eric and me included) drew a completely other inference. Instead of trying to memorize all the things that could go wrong in each browser, we created general rules for what worked across all browsers (e.g. font-size in px, floats for layout) and advocated design based on the things that work. This, I believe, is exactly what the futurefriend.ly and Move the Web Forward folks are doing now: trying to figure out commonalities instead of bogging down in details. (This is why some in our community have labeled futurefriend.ly and Move the Web Forward &#8220;WaSP II.&#8221;) </p>
<p>The <em>other</em> inference Eric, I, and others in the 1990s drew from Eric&#8217;s chart was that browser makers must be petitioned to support CSS accurately and correctly. We and many of you reading this engaged in said petitioning, and thanks largely to help from with the browser engineering community (from people like Tantek Çelik and Chris Wilson and organizations like Mozilla) it came to pass.</p>
<h3>Of mice and markets</h3>
<p>We cannot, of course, petition all the makers of, say, Android devices to agree to a set of standard breakpoints, because there are over 500 different Android devices out there, many of which will fail in the coming months—or if not outright fail, simply be replaced in the course of planned obsolescence AKA upgrading that drives the hardware segment. And each new product will in turn introduce new incompatibilities (AKA &#8220;features&#8221;).</p>
<p>In the short run it&#8217;s going to be hell, just as the browser wars and their lack of support for common standards were hell. But it is the short run.</p>
<p>500 standards is no standard. Give a consumer 500 choices and the price-driven consumer picks what comes with her plan, while the selective consumer begins gravitating toward a handful of emerging market leaders. Eventually this nutty market will stabilize around a few winning Android platforms (e.g. Kindle Fire) and common breakpoints will emerge. What The Web Standards Project achieved with browser makers, the market will achieve with phones.</p>
<p>Until that time, designers certain <em>can</em> abandon breakpoints if they can find a way to do good design under purely fluid conditions—design that pleases the user, satisfies the client, and moves the industry forward aesthetically. But designers who persist in responsive or even adaptive design based on iPhone, iPad, and <em>leading</em> Android breakpoints will help accelerate the settling out of the market and its resolution toward a semi-standard set of viewports. This I believe. </p>
<p>When I see fragmentation, I remind myself that it is unsustainable by its very nature, and that standards always emerge, whether through community action, market struggle, or some combination of the two. This is a frustrating time to be a web designer, but it&#8217;s also the most exciting time in ten years. We are on the edge of something very new. Some of us will get there via all new thinking, and others through a combination of new and classic approaches. Happy New Year, web designers!</p>
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		<title>Download in the Dumps (AKA Killing Me Softly With Adobe)</title>
		<link>http://www.zeldman.com/2011/09/26/download-in-the-dumps-aka-killing-me-softly-with-adobe/</link>
		<comments>http://www.zeldman.com/2011/09/26/download-in-the-dumps-aka-killing-me-softly-with-adobe/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 14:25:55 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
				<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://www.zeldman.com/?p=9031</guid>
		<description><![CDATA[In which our intrepid reporter is unable to download and reinstall Adobe software he owns and paid for because Adobe. I REMOVED Adobe CS5 from my studio Mac after it took on water damage during tropical storm Irene. Just as I was going to replace the machine, the water damage seemed to go away. (It [...]]]></description>
			<content:encoded><![CDATA[<p><em>In which our intrepid reporter is unable to download and reinstall Adobe software he owns and paid for because Adobe.</em></p>
<p><img src="http://www.zeldman.com/i/neon100.gif" alt="" class="inset" /></p>
<p class="intro">I REMOVED Adobe CS5 from my studio Mac after it took on water damage during tropical storm Irene. Just as I was going to replace the machine, the water damage seemed to go away. (It actually never did go away, and as I write this it&#8217;s pretty bad, but for a week it seemed okay so I didn&#8217;t order a replacement.) As I need Photoshop this morning to work on a website, and as I&#8217;m still a registered CS5 owner, I logged into Adobe.com to download a &#8220;Trial&#8221; version of Photoshop. For all the good it did me, I could have eaten my own head.</p>
<p>Clicking &#8220;Download Photoshop&#8221; put an &#8220;Install Adobe Download Assistant&#8221; app on my desktop instead of downloading Photoshop. To download Photoshop from the web, you can&#8217;t just download Photoshop from the web. You have to download an installer that installs a downloader. There&#8217;s no benefit to the user for jumping through this extra hoop, but I guess Adobe Corporate wanted to show off its <a href="http://www.adobe.com/products/air/">AIR</a>-based software.</p>
<blockquote><p>
To download trial versions of Creative Suite software, you need to install the Adobe Download Assistant. After installation, the Adobe Download Assistant will start your product download automatically,
</p></blockquote>
<p>the website says. This is a lie.</p>
<p>Once installed, the downloader asks me to sign in again. Which is only logical. After all, between the time I clicked &#8220;download Photoshop&#8221; as a signed-in user and now, I might have been knocked unconscious by Photoshop pirates. Without a redundant double sign-in, the pirates would win.</p>
<p>So I type in my login and password again—same as I just did on the website to download this <em>meshugah</em> downloader installer in the first place—and guess what? Adobe says my login and password don&#8217;t match. </p>
<p>The login and password I used to download the installer downloader are unacceptable to the downloader. If you&#8217;re following this gibberish, God bless. If not, Adobe is telling me that the login and password I just used to install the downloader are no good. </p>
<p>Like a pimp pretending to help a runaway teen, a link in the unhelpful downloader now asks, &#8220;Having trouble signing in?&#8221; There being nothing else to do, I click the link, which takes me to a &#8220;Reset your password&#8221; panel. Only I can&#8217;t reset my password in the &#8220;Reset your password&#8221; panel; I&#8217;ll only be able to reset my password on a custom web page, whose address I will only learn once I receive an email from Adobe sending me a custom link. Excitingly, that &#8220;Reset your password&#8221; page (the one that will actually allow me to reset my password) will be generated on the fly via Adobe&#8217;s famous and ultra-reliable ColdFusion software.</p>
<p>I&#8217;ve now lost 30 minutes of work time but Adobe is not done with me. Oh, no. This is where the fun begins.</p>
<p>I spend long minutes reflexively checking my email, like a junkie scanning the corner in search of his busted dealer.  The custom link email finally arrives, but the link never works. (It&#8217;s the cream of the jest!) Here is a <a href="http://www.flickr.com/photos/zeldman/6184907845/in/photostream">screenshot</a> of Adobe&#8217;s <del>Chinese</del> Japanese website, powered by ColdFusion, which is unable to generate a &#8220;Reset your password&#8221; page, allowing me to reset my password and use the AIR-based downloader software to download the software I already own. </p>
<p>Mission: not accomplished. Total time wasted: 45 minutes (not counting the writing of this blog post, which I do in the faint hope that Adobe will improve its customer experience). I still have no working copy of Photoshop and it&#8217;s clear I won&#8217;t get one today. The installer disks are gone from my office because I&#8217;m moving to a new studio soon and have been packing important pieces like installation disks ahead of time. (After all, I had reasoned, Adobe lets you download software from its website, so why keep disks around?)</p>
<p>To be fair, Hurricane Irene was not Adobe&#8217;s fault, and lots of people suffered much worse than a water-damaged iMac. Nor is water damage to my Mac Adobe&#8217;s fault. My decision to remove CS5 from the Mac was based on fear that if the Mac died and I hadn&#8217;t removed CS5, I would not be able to install it on the replacement machine I intended to purchase, as Adobe licensing (and the software itself) requires you to uninstall from Machine A before installing on Machine B. Adobe CS5 costs more than the computer I intended to buy, so it seemed prudent to remove it from the damaged machine, but of course I regret that decision now, because Adobe&#8217;s website won&#8217;t let me update my member information, and its downloader won&#8217;t let me download.</p>
<p>So I&#8217;ll be working from home tonight, doing what I should have done today. Five little letters: ADOBE.</p>
<h3>Breathless Update!</h3>
<p>Apparently Adobe&#8217;s entire membership section, powered by ColdFusion, is now down. Trying to do anything inside the member section leads to a Chinese &#8220;Sorry&#8221; page. This might be why the &#8220;downloader&#8221; failed to authorize my credentials. How much simpler it would be if Adobe simply provided a link to download its software (like in the old days) instead of forcing registered users to jump through broken hoops.
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		<title>The Web Comes of Age &#8211; DIBI Keynote Address by Jeffrey Zeldman</title>
		<link>http://www.zeldman.com/2011/08/24/the-web-comes-of-age-dibi-keynote-address-by-jeffrey-zeldman/</link>
		<comments>http://www.zeldman.com/2011/08/24/the-web-comes-of-age-dibi-keynote-address-by-jeffrey-zeldman/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 15:21:50 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
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		<description><![CDATA[Jeffrey Zeldman &#8211; The Medium Comes of Age from Codeworks Ltd on Vimeo.]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/27769380?title=0&amp;byline=0&amp;portrait=0" width="400" height="300" frameborder="0"></iframe>
<p><a href="http://vimeo.com/27769380">Jeffrey Zeldman &#8211; The Medium Comes of Age</a> from <a href="http://vimeo.com/herbkim">Codeworks Ltd</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>New Approaches To Designing Log-In Forms</title>
		<link>http://www.zeldman.com/2011/08/22/new-approaches-to-designing-log-in-forms/</link>
		<comments>http://www.zeldman.com/2011/08/22/new-approaches-to-designing-log-in-forms/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 22:21:19 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.zeldman.com/?p=8879</guid>
		<description><![CDATA[LUKE WROBLEWSKI: &#8220;For many of us, logging into websites is a part of our daily routine. In fact, we probably do it so often that we’ve stopped having to think about how it’s done… that is, until something goes wrong: we forget our password, our user name, the email address we signed up with, how [...]]]></description>
			<content:encoded><![CDATA[<p class="intro">LUKE WROBLEWSKI: &#8220;For many of us, logging into websites is a part of our daily routine. In fact, we probably do it so often that we’ve stopped having to think about how it’s done… that is, until something goes wrong: we forget our password, our user name, the email address we signed up with, how we signed up, or even if we ever signed up at all.</p>
<p>&#8220;These experiences are not just frustrating for us, but are bad for businesses as well. How bad? User Interface Engineering’s analysis of a major online retailer found that 45% of all customers had multiple registrations in the system, 160,000 people requested their password every day, and 75% of these people never completed the purchase they started once they requested their password.&#8221;</p>
<p>&#8220;To top it off, visitors who are not logged in do not see a personalized view of a website’s content and recommendations, which reduces conversion rates and engagement. So, log-in is a big deal — big enough that some websites have started exploring new designs solutions for the old problem.&#8221;</p>
<p><a href="http://uxdesign.smashingmagazine.com/2011/08/22/new-approaches-to-designing-login-forms/">New Approaches To Designing Log-In Forms</a>
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		<title>Don&#8217;t Be Evil (Wink).</title>
		<link>http://www.zeldman.com/2011/08/18/dont-be-evil-wink/</link>
		<comments>http://www.zeldman.com/2011/08/18/dont-be-evil-wink/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 14:30:47 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
				<category><![CDATA[glamorous]]></category>
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		<guid isPermaLink="false">http://www.zeldman.com/?p=8857</guid>
		<description><![CDATA[WHILE VIEWING STATS on TweetMeme, I noticed a banner ad that said, &#8220;New York—explore it again like you used to.&#8221; Intrigued, I clicked the ad. It took me to the web page shown above. (Click to view full size.) At the top was a message thanking me for subscribing. Ouch! I had not subscribed, I [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.zeldman.com/i/google-evil.png"><img class="lede" alt="Google. Evil." src="http://www.zeldman.com/i/google-evil.png" class="alignnone" width="490" /></a></p>
<p class="intro">WHILE VIEWING STATS on <a href="http://tweetmeme.com/">TweetMeme</a>, I noticed a banner ad that said, &#8220;New York—explore it again like you used to.&#8221; Intrigued, I clicked the ad. It took me to the web page shown above. (Click to view full size.) At the top was a message <em>thanking me for subscribing</em>. Ouch! I had not subscribed, I had merely clicked a link. Opt-in subscription without notice or warning is about as dark as a user experience pattern can get and still be legal.</p>
<p>Beneath the notice was an ad for a women&#8217;s strip tease class. I don&#8217;t think I&#8217;m the intended demographic. Facebook would know that. Why doesn&#8217;t Google? </p>
<p>The offer had a time limit; the script on the time limit froze my browser, prompting a force-quit and restart.</p>
<p>If &#8220;Don&#8217;t Be Evil&#8221; is still Google&#8217;s slogan, I wonder if folks who work there say it with a straight face.</p>
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		<title>Advanced web design links</title>
		<link>http://www.zeldman.com/2011/08/18/advanced-web-design-links/</link>
		<comments>http://www.zeldman.com/2011/08/18/advanced-web-design-links/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 12:19:29 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[CSS3]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[The Profession]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[Zeldman]]></category>

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		<description><![CDATA[FROM MY TWITTER STREAM of late: The Heads-Up Grid is an overlay grid for use during in-browser website development, built with HTML + CSS + JavaScript. http://t.co/EcgTkcD # Golden Grid System &#8211; a folding grid for responsive design. h/t @malarkey http://j.mp/mZnVJi # Nice responsive redesign! Well done, Meltmedia! http://t.co/tQQGW8J # RT @jasonsantamaria: I&#8217;m writing a [...]]]></description>
			<content:encoded><![CDATA[<p class="intro">FROM <a href="http://twitter.com/#!/zeldman ">MY TWITTER STREAM</a> of late:</p>
<ul>
<li>The <a href="http://bohemianalps.com/tools/grid/">Heads-Up Grid</a> is an overlay grid for use during in-browser website development, built with HTML + CSS + JavaScript. <a href="http://bohemianalps.com/tools/grid/">http://t.co/EcgTkcD</a> <a href="http://twitter.com/#!/zeldman/status/103922860623544320">#</a></li>
<li><a href="http://goldengridsystem.com/">Golden Grid System</a> &#8211; a folding grid for responsive design. h/t @malarkey <a href="http://goldengridsystem.com/">http://j.mp/mZnVJi</a> <a href="http://twitter.com/#!/zeldman/status/103918433766342656">#</a></li>
<li>Nice responsive redesign! Well done, <a href="http://meltmedia.com/">Meltmedia</a>! <a href="http://meltmedia.com/">http://t.co/tQQGW8J</a> <a href="http://twitter.com/#!/zeldman/status/103922560940519424">#</a>
</li>
<li>RT @jasonsantamaria: I&#8217;m writing <a href="http://www.abookapart.com/products/on-web-typography">a book about typography</a> for @abookapart! Lucky number 7: <a href="http://www.abookapart.com/products/on-web-typography">http://t.co/7CkSz0l</a> <a href="http://twitter.com/#!/zeldman/status/103855767064551425">#</a></li>
<li>I love how everything Apple does, even slipping on a banana peel, is perceived as strategic. <a href="http://twitter.com/#!/zeldman/status/103864286119591936">#</a></li>
<li>Paul draws a napkin map of London. <a href="http://www.flickr.com/photos/zeldman/6054198244/">http://t.co/p4co2ZM</a> <a href="http://twitter.com/#!/zeldman/status/103941914478383105">#</a></li>
</ul>
<p>Okay, that last one isn&#8217;t a web design link and the Apple comment could go either way, but that&#8217;s how I roll. <a href="http://twitter.com/#!/zeldman">Follow me on Twitter</a> for more snarkeractive funucation!
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		<title>Dueling messages (or, content strategy matters)</title>
		<link>http://www.zeldman.com/2011/06/22/dueling-messages-or-content-strategy-matters/</link>
		<comments>http://www.zeldman.com/2011/06/22/dueling-messages-or-content-strategy-matters/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 13:32:01 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://www.zeldman.com/?p=8649</guid>
		<description><![CDATA[&#8220;UPDATED SERVICE ADVISORY &#8211; EAST RIVER FERRY CAPACITY LIMITS &#8211; PLEASE CLICK HERE TO READ,&#8221; the top banner on the East River Ferry&#8217;s website nervously advises. Immediately below this warning comes the gentle and slightly vacuous headline, &#8220;Relax. We&#8217;ll Get You There.&#8221; The two headlines tell contrasting stories that completely contradict each other. No print [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/zeldman/5859957610/"><img src='http://www.zeldman.com/wp-content/5859957610_4b473063a3_z.jpg' alt='' /></a></p>
<p class="intro">&#8220;UPDATED SERVICE ADVISORY &#8211; EAST RIVER FERRY CAPACITY LIMITS &#8211; PLEASE CLICK HERE TO READ,&#8221; the top banner on the <a href="http://nywaterway.com/ERF-Home.aspx">East River Ferry&#8217;s website</a> nervously advises. Immediately below this warning comes the gentle and slightly vacuous headline, &#8220;Relax. We&#8217;ll Get You There.&#8221; The two headlines tell contrasting stories that completely contradict each other. No print art director would place these two messages on the same page, let alone in such close proximity or with treatments that compete for the reader&#8217;s attention. Yet this is how we treat content on the web.
</p>
<p>Elsewhere on the page, care has been taken. An interactive map! With rollovers! Be still, my heart.</p>
<p>But when it came time to determine a content strategy, no one was in charge (or the wrong people were). Instead of the kind of headline that actually works on the web, a committee approved a soft print advertising headline—the kind that might appear in a quarter-page ad in the back of the playbill for a regional theater company&#8217;s production of Guys and Dolls. No thought was given to how that headline would play if the ferry developed service problems. Apparently no substitute, contingency headline was created. And not much thought (if any) was given to how the design might change if a problem arose.</p>
<p>Thus at the last minute a slightly hysterical &#8220;over capacity&#8221; headline that makes the &#8220;Relax&#8221; headline look ridiculous was jammed on top of the primary headline, using design techniques that give the warning primacy of place, and add shrillness by using all caps, only to defeat their own urgency with a low-contrast teal-on-blue color scheme that is difficult for people with normal vision to read and may be invisible to people with certain kinds of color-blindness.</p>
<p>This is what we do. We have meetings, we reach consensus, we make templates, we approve inoffensive headlines and copy, and we fumble contingencies. Avoiding these problems is what content strategy and user experience design are all about. </p>
<p><a href="http://www.flickr.com/photos/zeldman/5859957610/">Dueling messages | Flickr &#8211; Photo Sharing!</a>.
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		<title>An Event Apart Atlanta 2011</title>
		<link>http://www.zeldman.com/2011/06/12/an-event-apart-atlanta-2011/</link>
		<comments>http://www.zeldman.com/2011/06/12/an-event-apart-atlanta-2011/#comments</comments>
		<pubDate>Sun, 12 Jun 2011 12:59:09 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
				<category><![CDATA[An Event Apart]]></category>
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		<guid isPermaLink="false">http://www.zeldman.com/?p=8575</guid>
		<description><![CDATA[YOU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash An Event Apart Atlanta 2011, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://afeedapart.com/"><img class="lede" width="490" src='http://www.zeldman.com/wp-content/5818739283_2a799b1083_z.jpg' alt='' /></a></p>
<p class="intro"><span class="drop">Y</span>OU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash <a href="http://aneventapart.com/2011/atlanta/">An Event Apart Atlanta 2011</a>, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it was the worst show we&#8217;ve ever done. We hosted at Turner Field, not realizing that half the audience would be forced to crane their necks around pillars if they wanted to see our speakers or the screen on which slides were projected.</p>
<p>Also not realizing that Turner Field&#8217;s promised contractual ability to deliver Wi-Fi was more theoretical than factual: the venue&#8217;s A/V guy spent the entire show trying to get an internet connection going. You could watch audience members twitchily check their laptops for email every fourteen seconds, then make the &#8220;no internet&#8221; face that is not unlike the face addicts make when the crack dealer is late, then check their laptops again.</p>
<p>The food was good, our speakers (including local hero Todd Dominey) had wise lessons to impart, and most attendees had a pretty good time, but Eric and I still shudder to remember everything that went wrong with that gig.</p>
<p>Not to jinx anything, but times have changed. We are now a major three-day event, thanks to a kick-ass staff and the wonderful community that has made this show its home. We thank you from the bottoms of our big grateful hearts.</p>
<p>I will see several hundred of you for the next three days. Those not attending may follow along: </p>
<ul>
<li><a href="http://aneventapart.com/2011/atlanta/">An Event Apart Atlanta three-day schedule</a></li>
<li><a href="http://afeedapart.com/">A Feed Apart &#8211; live tweeting, Monday through Wednesday</a></li>
<li><a href="http://www.flickr.com/groups/aeaatlanta11/pool/">AEA Atlanta Flickr Group</a></li>
<li><a href="http://www.facebook.com/An.Event.Apart">An Event Apart Facebook page</a></li>
</ul>
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		<title>Responsive Web Design &#8211; The Book</title>
		<link>http://www.zeldman.com/2011/06/07/responsive-web-design-the-book/</link>
		<comments>http://www.zeldman.com/2011/06/07/responsive-web-design-the-book/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 13:46:27 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
				<category><![CDATA[A Book Apart]]></category>
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		<guid isPermaLink="false">http://www.zeldman.com/?p=8531</guid>
		<description><![CDATA[SOME IDEAS SEEM inevitable once they arrive. It&#8217;s impossible for me to conceive of the universe before rock and roll or to envision Christmas without Mr Dickens&#8217;s Carol, and it&#8217;s as tough for my kid to picture life before iPads. So too will the internet users and designers who come after us find it hard [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.abookapart.com/products/responsive-web-design"><img class="inset" width="148" style="border: 1px solid #bbb; margin-top: 10px;" src='http://www.zeldman.com/wp-content/RWD-holder.png' alt='' /></a></p>
<p class="intro">SOME IDEAS SEEM inevitable once they arrive. It&#8217;s impossible for me to conceive of the universe before rock and roll or to envision Christmas without Mr Dickens&#8217;s Carol, and it&#8217;s as tough for my kid to picture life before iPads. So too will the internet users and designers who come after us find it hard to believe we once served web content in boxy little hardwired layouts left over from the magical but inflexible world of print.</p>
<p>I remember when the change came. We were putting on <a href="http://www.aneventapart.com/">An Event Apart</a>, our design conference for people who make websites, and half the speakers at our 2009 Seattle show had tumbled to the magic of media queries. One after another, CSS wizards including Eric Meyer and Dan Cederholm presented the beginnings of an approach to designing content for a world where people were just as likely to be using smart, small-screen devices like iPhone and Android as they were traditional desktop browsers.</p>
<p>Toward the end of the second day, <a href="http://twitter.com/#!/BEEP">Ethan Marcotte</a> took what the other speakers had shared and amped it to 11. Suddenly, we had moved from <em>maybe</em> to <em>for sure</em>, from <em>possible</em> to <em>inevitable</em>. Ethan even gave us a <strong>name</strong> for his new approach to web design. </p>
<p>That name appears on the cover of <a href="http://www.abookapart.com/products/responsive-web-design">this book</a>, and this book represents the culmination of two years of design research and application by Ethan and leading-edge design practitioners around the world. Armed with this brief book, you will have everything you need to re-imagine your web design universe and boldly go where none have gone before. Happy reading and designing!</p>
<p>Jeffrey Zeldman,<br />
Publisher,<br />
<cite><a href="http://www.abookapart.com/products/responsive-web-design">Responsive Web Design</a></cite>
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		<title>Progressive enhancement: all you need to know is here</title>
		<link>http://www.zeldman.com/2011/06/02/progressive-enhancement-all-you-need-to-know-is-here/</link>
		<comments>http://www.zeldman.com/2011/06/02/progressive-enhancement-all-you-need-to-know-is-here/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 15:27:13 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
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		<description><![CDATA[ONE GLORIOUS AFTERNOON in March, 2006, as a friend and I hurried past Austin&#8217;s Downtown Hilton Hotel to catch the next session of the SXSW Interactive Festival, a young stranger arrested our progress. With no introduction or preliminaries, he announced that he was available to speak at An Event Apart, a conference for web designers [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://easy-readers.net/"><img class="lede" alt="Adaptive Web Design" src="http://easy-readers.net/i/adaptive-web-design/cover-stacked.png" title="Adaptive Web Design" /></a></p>
<p class="intro"><span class="drop">O</span>NE GLORIOUS AFTERNOON in March, 2006, as a friend and I hurried past Austin&#8217;s Downtown Hilton Hotel to catch the next session of the SXSW Interactive Festival, a young stranger arrested our progress. With no introduction or preliminaries, he announced that he was available to speak at An Event Apart, a conference for web designers that <a href="http://en.wikipedia.org/wiki/Eric_Meyer">Eric Meyer</a> and I had launched three months previously. Turning to my companion with my best impression (which is none too good) of Mr Burns of &#8220;The Simpsons,&#8221; I asked, &#8220;Who is this brash young upstart, Smithers?&#8221;</p>
<p>The brash young upstart quickly became an essential colleague. In the months and years that followed, <a href="http://easy-readers.net/#aaron-gustafson">Aaron Gustafson</a> created dazzling front- and back-end code for some of my agency&#8217;s most demanding clients. Just as importantly, he brilliantly tech-edited the second and third editions of <cite><a href="http://www.zeldman.com/dwws/">Designing With Web Standards</a></cite>. The job largely consists of alerting <a href="http://unstoppablerobotninja.com/">Ethan Marcotte</a> and me to the stuff we don&#8217;t know about web standards. I&#8217;ll let you think about that one. For five years now, Aaron has also been a tough but fair technical editor for <cite><a href="http://www.alistapart.com/">A List Apart</a></cite> magazine, where he helps authors succeed while ensuring that they are truly innovative, that their methods are accessible and semantic, and (thanks to his near-encyclopedic knowledge) that they give all prior art its due. Moreover, Aaron has written seminal pieces for the magazine, and, yes, he has lectured at <a href="http://www.aneventapart.com/">An Event Apart</a>.</p>
<p>Given my experiences with the man and my admiration for his knowledge and abilities, I was thrilled when Aaron told me the premise of <a href="http://easy-readers.net/">this book</a> and began letting me look at chapters. This isn&#8217;t just another web design book. It&#8217;s an essential and missing piece of the canon. Our industry has long needed a compendium of best practices in adaptive, standards-based design. And with the rise of mobile, the recent significant improvements in desktop and phone browsers, and the new capabilities that come with HTML5, CSS3, and gestural interfaces, it is even more vital that we who make websites have a reliable resource that tells us how to take advantage of these new capabilities while creating content that works in browsers and devices of all sizes and widely differing capabilities. This book is that resource. </p>
<p>The convergence of these new elements and opportunities is encouraging web professionals to finally design for the web as it always should have been done. Adaptive design is the way, and nobody has a wider command than Aaron of the thinking and techniques required to do it well. In these pages you will find all that thinking and those methods. Never again will you lose a day debating how to do great web design (and create great code) that works for everyone. I plan to give <a href="http://easy-readers.net/">this book</a> to all my students, and to everyone I work with. I encourage you to do likewise. And now, enough preliminaries. Dive in, and enjoy!</p>
<p><cite><a href="http://easy-readers.net/">Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement</a></cite><br />
by <a href="http://easy-readers.net/#aaron-gustafson">Aaron Gustafson</a><br />
Foreword by Jeffrey Zeldman
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		<title>HTML5, CSS3, UX, Design: Links from An Event Apart Boston 2011</title>
		<link>http://www.zeldman.com/2011/05/05/html5-css3-ux-design-links-from-an-event-apart-boston-2011/</link>
		<comments>http://www.zeldman.com/2011/05/05/html5-css3-ux-design-links-from-an-event-apart-boston-2011/#comments</comments>
		<pubDate>Thu, 05 May 2011 11:30:09 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
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		<guid isPermaLink="false">http://www.zeldman.com/?p=8371</guid>
		<description><![CDATA[Meeting of the Minds: Ethan Marcotte and AEA attendee discuss the wonders of CSS3. Photo by the incomparable Jim Heid. THE SHOW IS OVER, but the memories, write-ups, demos, and links remain. Enjoy! An Event Apart Boston 2011 group photo pool Speakers, attendees, parties, and the wonders of Boston, captured by those who were there. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="lede" alt="Meeting of the Minds: Ethan Marcotte and AEA attendee discuss the wonders of CSS3. Photo by the incomparable Jim Heid." src="http://farm6.static.flickr.com/5027/5681055955_73b555f16e.jpg" title="Meeting of the Minds: Ethan Marcotte and AEA attendee discuss the wonders of CSS3. Photo by the incomparable Jim Heid." width="490" /></p>
<p class="caption"><em>Meeting of the Minds: Ethan Marcotte and AEA attendee discuss the wonders of CSS3. Photo by the incomparable Jim Heid.</em></p>
<p class="intro"><a href="http://www.aneventapart.com/2011/boston/"><span class="drop">T</span>HE SHOW</a> IS OVER, but the memories, write-ups, demos, and links remain. Enjoy!</p>
<h3><a href="http://www.flickr.com/groups/aeaboston11/pool/">An Event Apart Boston 2011 group photo pool</a></h3>
<p>Speakers, attendees, parties, and the wonders of Boston, captured by those who were there. </p>
<h3><a href="http://adactio.com/journal/4534/">What Every Designer Should Know (a)</a></h3>
<p>Jeremy Keith quite effectively live-blogs my opening keynote on the particular opportunities of Now in the field of web design, and the skills every designer needs to capitalize on the moment and make great things. </p>
<h3><a href="http://adactio.com/journal/1357/">The Password Anti-Pattern</a></h3>
<p>Related to my talk: Jeremy Keith&#8217;s original write-up on a notorious but all-too-common practice. If your boss or client tells you to design this pattern, just say no. Design that does not serve users does not serve business.</p>
<h3><a href="http://www.lukew.com/ff/entry.asp?1311">What Every Designer Should Know (b)</a></h3>
<p>&#8220;In his opening keynote &#8230; Jeffrey Zeldman talked about the skills and opportunities that should be top of mind for everyone designing on the Web today.&#8221; Luke Wroblewski&#8217;s write-up.</p>
<h3><a href="http://adactio.com/journal/4535/">Whitney Hess: Design Principles — The Philosophy of UX</a></h3>
<p>&#8220;As a consultant, [Whitney] spends a lot of time talking about UX and inevitably, the talk turns to deliverables and process but really we should be establishing a philosophy about how to treat people, in the same way that visual design is about establishing a philosophy about how make an impact. Visual design has principles to achieve that: contrast, emphasis, balance, proportion, rhythm, movement, texture, harmony and unity.&#8221; In this talk, Whitney proposed a set of 10 principles for UX design.</p>
<h3><a href="http://adactio.com/journal/4536/"> Veerle Pieters: The Experimental Zone<br />
 </a></h3>
<p>Live blogging by Jeremy Keith. Veerle, a noted graphic and interaction designer from Belgium, shared her process for discovering design through iteration and experimentation.</p>
<h3><a href="http://adactio.com/journal/4537/">Luke Wroblewski: Mobile Web Design Moves</a></h3>
<p>Luke&#8217;s live awesomeness cannot be captured in dead written words, but Mr Keith does a splendid job of quickly sketching many of the leading ideas in this key AEA 2011 talk. </p>
<p>See also: <a href="http://www.flickr.com/photos/zeldman/5680955164/">funky dance moves with Luke Wroblewski</a>, a very short video I captured as Luke led the crowd in the opening moves of Michael Jackson&#8217;s &#8220;Thriller.&#8221; </p>
<h3><a href="http://adactio.com/journal/4538/">Ethan Marcotte: The Responsive Designer’s Workflow (a)</a></h3>
<p>&#8220;The next talk here at An Event Apart in Boston is one I’ve really, really, really been looking forward to: it’s a presentation by my hero Ethan Marcotte.&#8221;</p>
<h3><a href="http://www.lukew.com/ff/entry.asp?1314">Ethan Marcotte: The Responsive Designer’s Workflow (b)</a></h3>
<p>Ethan&#8217;s amazing talk—a key aspect of design in 2011 and AEA session of note—as captured by the great Luke Wroblewski.</p>
<h3><a href="http://www.lukew.com/ff/entry.asp?1315">An Event Apart: The Secret Lives of Links—Jared Spool</a></h3>
<p>&#8220;In his presentation at An Event Apart in Boston, MA 2011 Jared Spool detailed the importance and role of links on Web pages.&#8221; No writer can capture Jared Spool&#8217;s engaging personality or the quips that produce raucous laughter throughout his sessions, but Luke does an outstanding job of noting the primary ideas Jared shares in this riveting and highly useful UX session. </p>
<h3><a href="http://www.lukew.com/ff/entry.asp?1316">An Event Apart: All Our Yesterdays—Jeremy Keith</a></h3>
<p>Luke W: &#8220;In his All Our Yesterdays presentation at An Event Apart in Boston, MA 2011 Jeremy Keith outlined the problem of digital preservation on the Web and provided some strategies for taking a long term view of our Web pages.&#8221;</p>
<p>Although it is hard to pick highlights among such great speakers and topics, this talk was a highlight for me. As in, it blew my mind. Several people said it should be a TED talk. </p>
<h3><a href="http://www.lukew.com/ff/entry.asp?1317">An Event Apart: From Idea to Interface—Aarron Walter</a></h3>
<p>Luke: &#8220;In his Idea to Interface presentation at An Event Apart in Boston, MA 2011 Aarron Walter encouraged Web designers and developers to tackle their personal projects by walking through examples and ways to jump in. Here are my notes from his talk.&#8221;</p>
<h3><a href="http://aarronwalter.com/2011/05/03/links-and-resources-from-an-event-apart-talk-idea-to-interface/">Links and Resources from &#8220;From Idea to Interface&#8221;</a></h3>
<p>Compiled by the speaker, links include Design Personas Template and Example, the story behind the illustrations in the presentation created by Mike Rhode, Dribble, Huffduffer, Sketchboards, Mustache for inserting data into your prototypes, Keynote Kung Fu, Mocking Bird, Yahoo Design Patterns, MailChimp Design Pattern Library, Object Oriented CSS by Nicole Sullivan and more!</p>
<h3><a href="http://www.lukew.com/ff/entry.asp?1318">An Event Apart: CSS3 Animations—Andy Clarke</a></h3>
<p>&#8220;In his Smoke Gets In Your Eyes presentation at An Event Apart in Boston, MA 2011 Andy Clarke showcased what is possible with CSS3 animations using transitions and transforms in the WebKit browser.&#8221; Write-up by the legendary Luke Wroblewski.</p>
<h3><a href="http://animatable.com/demos/madmanimation/">Madmanimation</a></h3>
<p>The &#8220;Mad Men&#8221; opening titles re-created entirely in CSS3 animation. (Currently requires Webkit browser, e.g. Safari, Chrome.)</p>
<h3><a href="http://www.anthonycalzadilla.com/">CSS3 Animation List</a></h3>
<p>Anthony Calzadilla, a key collaborator on the Mad Men CSS3 animation, showcases his works.</p>
<h3><a href="http://www.matthamm.com/box-shadow-curl.html">Box Shadow Curl</a></h3>
<p>Pure CSS3 box-shadow page curl effect. Mentioned during Ethan Marcotte&#8217;s Day 3 session on exploring CSS3.</p>
<h3><a href="http://antonpeck.com/journal/article/multiple_css_transition_durations/">Multiple CSS Transition Durations</a></h3>
<p>Fascinating article by Anton Peck (who attended the show). Proposed: a solution to a key problem with CSS transitions. (&#8220;Even now, my main issue with transitions is that they use the same time-length value for the inbound effect as they do the outbound. For example, when you create a transition on an image with a 1-second duration, you get that length of time for both mousing over, and mousing away from the object. This type of behavior should be avoided, for the sake of the end-user!&#8221;)</p>
<h3><a href="http://24ways.org/2010/everything-you-wanted-to-know-about-gradients">Everything You Wanted to Know About CSS3 Gradients</a></h3>
<p>Ethan Marcotte: &#8220;Hello. I am here to discuss CSS3 gradients. Because, let’s face it, what the web really needed was more gradients.&#8221;</p>
<h3><a href="http://www.colorzilla.com/gradient-editor/">Ultimate CSS3 Gradient Generator</a></h3>
<p>Like it says.</p>
<h3><a href="http://www.westciv.com/tools/gradients/">Linear Gradients Generator</a></h3>
<p>By the incomparable John Allsopp.</p>
<h3>These sessions were not captured</h3>
<p>Some of our best talks were not captured by note-takers, at least not to my knowledge. They include:</p>
<ol>
<li>Eric Meyer: CSS Anarchist&#8217;s Cookbook</li>
<li>Mark Boulton: Outing the Mind: Designing Layouts That Think for You</li>
<li>Jeff Veen: Disaster, DNA, and the Fathomless Depth of the Web</li>
</ol>
<p>It&#8217;s possible that the special nature of these presentations made them impossible to capture in session notes. (You had to be there.)</p>
<p>There are also no notes on the two half-day workshop sessions, &#8220;Understand HTML5 With Jeremy Keith,&#8221; and &#8220;Explore CSS3 With Ethan Marcotte.&#8221;</p>
<h3>What have I missed?</h3>
<p>Attendees and followers, below please add the URLs of related educational links, write-ups, and tools I&#8217;ve missed here. Thanks!</p>
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		<title>“Mobile” versus “Small Screen”</title>
		<link>http://www.zeldman.com/2011/04/27/%e2%80%9cmobile%e2%80%9d-versus-%e2%80%9csmall-screen%e2%80%9d/</link>
		<comments>http://www.zeldman.com/2011/04/27/%e2%80%9cmobile%e2%80%9d-versus-%e2%80%9csmall-screen%e2%80%9d/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 15:54:18 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
				<category><![CDATA[Code]]></category>
		<category><![CDATA[Compatibility]]></category>
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		<category><![CDATA[Responsive Web Design]]></category>
		<category><![CDATA[Standards]]></category>
		<category><![CDATA[State of the Web]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[UX]]></category>
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		<guid isPermaLink="false">http://www.zeldman.com/?p=8305</guid>
		<description><![CDATA[As we try to become more responsive with our designs, a lot of attention has been focused on providing &#8220;mobile&#8221; styles. We&#8217;ve all been adding viewport meta tags to our templates and @media screen and (max-device-width: 480px) to our stylesheets. It&#8217;s very tempting (and scope-friendly) to tell a client that we can adjust their site [...]]]></description>
			<content:encoded><![CDATA[<p>As we try to become more <a href="http://www.alistapart.com/articles/responsive-web-design/">responsive</a> with our designs, a lot of attention has been focused on providing &#8220;mobile&#8221; styles. We&#8217;ve all been adding viewport meta tags to our templates and <code>@media screen and (max-device-width: 480px)</code> to our stylesheets.</p>
<p>It&#8217;s very tempting (and scope-friendly) to tell a client that we can adjust their site for mobile users, when much of the time what we&#8217;re actually doing is simply adjusting a design for <em>small screens</em>.</p>
<p>&#8230;Simply adjusting a design for a smaller screen and calling it “mobile” does a disservice to both mobile users and developers. Making link targets bigger and image sizes smaller does help the mobile user, but it only addresses the surface issues of usability and readability. It doesn’t address their need to do things easily and quickly.
</p>
<p>via <a href="http://blog.monkeydo.biz/post/4974172670/mobile-versus-small-screen">It’s the Little Things &#8211; “Mobile” versus “Small Screen”</a>.
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		<slash:comments>5</slash:comments>
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		<title>Adactio: Journal—Content First</title>
		<link>http://www.zeldman.com/2011/04/27/adactio-journal%e2%80%94content-first/</link>
		<comments>http://www.zeldman.com/2011/04/27/adactio-journal%e2%80%94content-first/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 15:49:58 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Design History]]></category>
		<category><![CDATA[Web Standards]]></category>

		<guid isPermaLink="false">http://www.zeldman.com/?p=8303</guid>
		<description><![CDATA[There’s a general agreement that the “mobile” user is not to be trifled with; give them the content they want as quickly as possible ‘cause they’re in a hurry. But the corollary does not hold true. Why do we think that the “desktop” user is more willing to put up with having unnecessary crap thrown [...]]]></description>
			<content:encoded><![CDATA[<p>There’s a general agreement that the “mobile” user is not to be trifled with; give them the content they want as quickly as possible ‘cause they’re in a hurry. But the corollary does not hold true. Why do we think that the “desktop” user is more willing to put up with having unnecessary crap thrown at them?</p>
<p>Unnecessary page cruft is being interpreted as damage and routed around with tools like the <a href="https://www.readability.com/">Readability</a> bookmarklet, <a href="http://www.apple.com/safari/whats-new.html#reader">Safari&#8217;s Reader functionality</a>, and <a href="http://www.instapaper.com/">Instapaper</a>. These services exist partly to <a href="http://www.alistapart.com/articles/orbital-content/">free up content from having a single endpoint</a> but they also serve to break content free from the shackles of stifling overwrought containers. This isn&#8217;t anything new, of course; we&#8217;ve been here before with RSS. But the existence of these new reader-empowering tools should be taken as a warning &#8230;and a challenge&#8212;how can we design for our content in such a way that the reader won&#8217;t need or want to reach for Readability or Instapaper?</p>
<p>via <a href="http://adactio.com/journal/4523/">Adactio: Journal—Content First</a>.
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		<title>Webvanta Video: Jeffrey Zeldman on the State of Web Design</title>
		<link>http://www.zeldman.com/2011/04/09/webvanta-video-jeffrey-zeldman-on-the-state-of-web-design/</link>
		<comments>http://www.zeldman.com/2011/04/09/webvanta-video-jeffrey-zeldman-on-the-state-of-web-design/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 15:17:43 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
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		<guid isPermaLink="false">http://www.zeldman.com/?p=8167</guid>
		<description><![CDATA[From the floor of An Event Apart Seattle 2011: &#8220;Mobile is huge. The iPhone, iPad, and Android are huge. On the one hand, they are standards-facing, because they all support HTML5 and CSS3, so you can create great mobile experiences using web standards. You can create apps using web standards. On the other hand, there [...]]]></description>
			<content:encoded><![CDATA[<p><em>From the floor of An Event Apart Seattle 2011:</em></p>
<p><a href="http://www.webvanta.com/post/300591-interview-with-jeffrey-zeldman-on-the"><img src='http://www.zeldman.com/wp-content/jeffrey-zeldman.jpg' class="inset" width="200" alt='Jeffrey Zeldman at An Event Apart Seattle 2011.' /></a></p>
<p class="intro">&#8220;Mobile is huge. The iPhone, iPad, and Android are huge. On the one hand, they are standards-facing, because they all support HTML5 and CSS3, so you can create great mobile experiences using web standards. You can create apps using web standards. On the other hand, there is also the temptation to go a proprietary route. In a strange way, although the browsers are much more standards compliant, it seems like we are redoing the browser war. Only now, it’s not the browser wars, it’s platform wars.&#8221;</p>
<p>Video interview, plus transcript: <a href="http://www.webvanta.com/post/300591-interview-with-jeffrey-zeldman-on-the">Interview with Jeffrey Zeldman on the State of Web Design</a>. Thank you, Michael Slater.
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		<title>An Event Apart Seattle 2011</title>
		<link>http://www.zeldman.com/2011/03/28/an-event-apart-seattle-2011/</link>
		<comments>http://www.zeldman.com/2011/03/28/an-event-apart-seattle-2011/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 23:21:37 +0000</pubDate>
		<dc:creator>Jeffrey Zeldman</dc:creator>
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		<guid isPermaLink="false">http://www.zeldman.com/?p=8104</guid>
		<description><![CDATA[I&#8217;m enjoying An Event Apart Seattle 2011 and you&#8217;re not. Despair not, help is available: For real-time Twitter aggragation, watch afeedapart.com. Enjoy AEA Seattle photos in our Flickr group. Watch Luke Wroblewski dance. Watch An Event Apart dance for Luke Wroblewski. Nod along to the interstitial audio playlist.]]></description>
			<content:encoded><![CDATA[<p><img class="lede" width="490" src="http://farm6.static.flickr.com/5030/5569594710_72099d88ba.jpg" alt="" /></p>
<p class="intro"><span class="drop">I</span>&#8217;m enjoying <a href="http://aneventapart.com/2011/seattle/">An Event Apart Seattle 2011</a> and you&#8217;re not. Despair not, help is available:</p>
<ul>
<li>For real-time Twitter aggragation, watch <a href="http://www.afeedapart.com/">afeedapart.com</a>.</li>
<li>Enjoy  <a href="http://www.flickr.com/groups/aeaseattle11/">AEA Seattle photos</a> in our Flickr group.</li>
<li>Watch <a href="http://yfrog.com/05xw4z">Luke Wroblewski dance</a>.</li>
<li>Watch <a href="http://www.flickr.com/photos/plasticbag/5569271421/">An Event Apart dance</a> for Luke Wroblewski.</li>
<li>Nod along to the interstitial <a href="http://www.last.fm/user/zeldman/library/playlists/4nojj_an_event_apart_2011">audio playlist</a>.</li>
</ul>
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