The report from Web Directions’ second “State of Web Development” survey covers “technologies, techniques, philosophies and practices” employed by today’s web professionals. Download the complete (anonymized) set of responses in CSV format, gaze fondly at a PDF infographic overview, or read a detailed analysis online.
It will feature the kinds of topics we discuss here and at A List Apart: topics like the future of publishing and the future of advertising. Art direction online. Content strategy. Content curation. (By the way, whatever happened to editing?) Women and the web. Web fonts and web typography generally. CMS/platform shootouts. HTML5. CSS3. Client services. Product development. Online education. Web design education. Creating independent content. Building an audience. And much more.
With all the guests you hope we’ll get, and plenty you’d never think of.
The show begins within the next two weeks. More will be revealed soon. Keep watching the skies.
As an experiment in new new media thinking, I recently crowdsourced a new new literature version of Charles Dickens’s musty old old old lit chestnut, Great Expectations—the familiar tale of Pip, Ms Havisham, the convict Magwitch, et al.
Creative excellence and spin-worthy results required a pool of 10,000 people who had never read Great Expectations. Fortunately, I had access to 10,000 recent American college graduates, so that was no problem.
To add a dab of pseudoscience and appeal obliquely to the copyleft crowd, I remixed the new work’s leading literary themes with the top 20 Google search queries, using an algorithm I found in the mens room at Penn Station.
The result was a work of pure modern genius, coming soon to an iPad near you. (Profits from the sale will be used to support Smashing Magazine’s footer and sidebar elements.)
Gone was the fusty old title. Gone were the cobwebbed wedding cake and other dare I say emo images. It was goodbye to outdated characters like Joe the blacksmith and the beautiful Estella, farewell to the love story and the whole careful parallel between that thing and that other thing.
Gone too was the tired old indictment of the Victorian class system, and by implication of all economic and social systems that separate man from his brothers in Christ, yada yada. As more than one of my young test subjects volunteered in a follow-up survey, “Heard it.”
In place of these obsolete narrative elements, the students and the prioritized Google searches created, or dare I say curated, a tale as fresh as today’s algorithmically generated headlines.
The results are summarized in the table below.
|Old Great Expectations||New Great Expectations|
|On Christmas Eve, Pip, an orphan being raised by his sister, encounters the convict Magwitch on the marshes.||n/a|
|The convict compels Pip to steal food from his sister’s table, and a file from her husband the blacksmith’s shop. Pip thereby shares the convict’s guilt and sin—but his kindness warms the convict’s heart.||Guy on girl|
|Pip’s sister, Mrs. Joe, abuses him. Her husband loves Pip but is unable to protect him or offer him a future beyond blacksmithing.||Girl on girl (multiple entries)|
|Pip meets Miss Havisham, an old woman abandoned on her wedding day, who sits in her decrepit house, wearing a yellowing wedding gown, her only companion the beautiful and mysterious girl Estella. Pip falls in love with Estella, but Miss Havisham has trained the girl to break men’s hearts.||Guy on guy|
|Pip visits Miss Havisham until his apprenticeship with Joe the blacksmith begins. Pip hates being a blacksmith and worries that Estella will see him as common.||Two girls, one guy|
|Mrs Joe suffers a heart attack that leaves her mute. A kind girl named Biddy comes to take care of Mrs Joe. After Mrs Joe’s death, Biddy and Joe will marry. Meanwhile, Pip comes into an unexpected inheritance and moves to London, where he studies with a tutor and lives with his friend Herbert.||Dragons|
|Pip believes Miss Havisham is his benefactor and that she intends him to marry Estella, whom he still adores. Day by day, Estella grows more cruel. Pip never tells her of his love for her.||Wizards|
|One stormy night, Pip discovers that his benefactor is not Miss Havisham but the convict Magwitch. The news crushes Pip, but he dutifully allows Magwitch to live with him—worrying, all the while, because Magwitch is a wanted man who will be hanged if discovered.||Explosions|
|Miss Havisham repents having wasted her life and perverted Estella. She is caught in a fire. Pip heroically saves her but she later dies from her burns. Soon afterwards, Pip and Herbert try to help Magwitch escape, but Magwitch’s old enemy Compeyson—who happens to be the man who abandoned Miss Havisham at the altar—betrays Magwitch to the authorities. Magwitch and Compeyson struggle. Compeyson dies and Magwitch is taken to prison.||Gunfights|
|Pip now realizes that Magwitch is a decent man and tries to make Magwitch’s last years happy ones. He also discovers that Magwitch is Estella’s father. Magwitch dies in prison shortly before he was to be executed. Pip tells the dying Magwitch of his love for Estella.||Fistfights|
|Pip becomes ill and is nursed back to health by Joe, whom Pip recognizes as a good man in spite of his lack of education and “class.” Pip goes into business overseas with Herbert. Eventually he returns to England and visits Joe, who has married Biddy. They have a child named Pip. As the book ends, the middle-aged Pip makes one last visit to Miss Havisham’s house, where he discovers an older and wiser Estella. There is the implication that Pip and Estella may finally be together.||Anal|
Headed to SXSW Interactive? Concerned about the future of books, magazines, and websites? Attend “New Publishing and Web Content,” a panel I’m hosting on the creative, strategic, and marketing challenges of traditional and new (internet hybrid) book publishing and online magazine publishing, and how these fields intersect with content strategy and client services.
Joining me in a thoughtful exploration of new and old business models and creative challenges will be people who’ve spent a decade or two butting up against and reinventing these boundaries:
- Mandy Brown, creative director, Etsy; former creative director (web and print), W.W. Norton, the oldest and largest publishing traditional house owned wholly by its employees; contributing editor, A List Apart Magazine; publisher, A Working Library; and co-director (with Jason Santa Maria and me), A Book Apart, a new publisher of mid-length books “for people who make websites.” (We’re talking book-books, made of paper, printed, bound, and distributed—not PDFs.)
- Paul Ford, critically respected novelist (Gary Benchley, Rock Star) and short fiction writer; blogger since practically the Civil War, most famously of Ftrain.com, where he has penned such classic posts as “Learning to Fear the Semantic Web;” print and web editor, Harper’s, the very definition of a traditional printed magazine of quality—also web developer, designer, and webmaster of Harper’s website since forever; and frequent contributor to The Morning News and to NPR’s “All Things Considered,” where he once offered a dissenting view on “web standards”—not that I’m bitter.
- Lisa Holton, Founder and CEO, Fourth Story Media (“a fresh perspective in storytelling”). The company “develop[s] compelling intellectual property and distribute[s] it across traditional and nontraditional channels including books, collaborative web fiction, and social media.” Previously, Lisa was President of Scholastic Trade Publishing and Book Fairs, where she managed the publication of Harry Potter and the Deathly Hallows and initiated and oversaw development of The 39 Clues, a widely heralded book- and web-based venture. Prior to that, she was SVP and Publisher, Disney Global Children’s Books, running all aspects of the domestic and international children’s book business at the Walt Disney Company. Before that, Lisa was Vice President, Associate Publisher and Editor-in Chief of HarperCollins Children’s Books. She serves on the Board of Directors of the New York Women’s Foundation and the Board of Trustees of the Eric Carle Museum of Picture Book Art.
- Erin Kissane, publisher, Incisive.nu, a website about strong language, writing tools, and other aspects of content strategy; content strategist and editorial strategist, Happy Cog Studios; former editor-in-chief (for ten years), A List Apart Magazine; author of numerous articles on web writing, editing, and content strategy, including “Attack of the Zombie Copy,” “Your About Page is a Robot,” and “Content Templates to the Rescue;” founding strategist, A Book Apart; and author of an upcoming book on content strategy for content strategists.
As moderator, my job will be to let these geniuses speak, to occasionally lob the right question to the right genius, and to help field your questions from the audience.
If you work in web or print publishing, or just care about the written word, please join us at 5:00 PM Central Time in Ballroom A.
(What else am I doing at SXSW Interactive? Here’s my schedule so far. I also hope to see some of you at OK Cog’aoke II, SXSW Interactive’s premiere karaoke event and best party, hosted by your friends at Happy Cog.)
Arc90 Lab’s Readability is a simple and essential tool that “makes reading on the web more enjoyable by removing the clutter around what you’re reading.”
Just choose your settings, install the bookmarklet in your browser’s toolbar, and enjoy content on even the busiest, most poorly-designed sites.
In the past, I’ve cited Readability as a signpost for designers struggling with IE6.
It’s also an invaluable aid to readers who use smart phones.
For instance, here is Roger Ebert’s review of Fellini’s 8 1/2.
On a desktop browser, although it’s not an aesthetically pleasant experience, you can probably read it. On a small iPhone screen, you can’t. It’s a nightmare. It’s everything designers shouldn’t do when they have text by a good writer with an audience of eager readers.
So what’s a reader to do?
Without Readability, there’s nothing you can do, but sigh and close the browser window. With Readability, you can read and actually enjoy what Roger Ebert has to say.
Dan Benjamin and yours truly discuss the secret history of blogging, transitioning from freelance to agency, the story behind the web standards movement, the launch of A Book Apart and its first title, HTML5 For Web Designers by Jeremy Keith, the trajectory of content management systems, managing the growth of a design business, and more in the inaugural episode of the Pipeline.
THE DEATHS of Leslie Harpold and Brad Graham, in addition to being tragic and horrible and sad, have highlighted the questionable long-term viability of blogs, personal sites, and web magazines as legitimate artistic and literary expressions. (Read this, by Rogers Cadenhead.)
Cool URIs don’t change, they just fade away. When you die, nobody pays your hosting company, and your work disappears. Like that.
Now, not every blog post or “Top 10 Ways to Make Money on the Internet” piece deserves to live forever. But there’s gold among the dross, and there are web publications that we would do well to preserve for historical purposes. We are not clairvoyants, so we cannot say which fledgling, presently little-read web publications will matter to future historians. Thus logic and the cultural imperative urge us to preserve them all. But how?
The death of the good in the jaws of time is not limited to internet publications, of course. Film decays, books (even really good ones) constantly go out of print, digital formats perish. Recorded music that does not immediately find an audience disappears from the earth.
Digital subscriptions were supposed to replace microfilm, but American libraries, which knew we were racing toward recession years before the actual global crisis came, stopped being able to pay for digital newspaper and magazine descriptions nearly a decade ago. Many also (even fancy, famous ones) can no longer collect—or can only collect in a limited fashion. Historians and scholars have access to every issue of every newspaper and journal written during the civil rights struggle of the 1960s, but can access only a comparative handful of papers covering the election of Barack Obama.
Thanks to budget shortfalls and format wars, our traditional media, literature, and arts are perishing faster than ever before. Nothing conceived by the human mind, except Heaven and nuclear winter, is eternal.
Still, when it comes to instant disposability, web stuff is in a category all its own.
Unlike with other digital expressions, format is not the problem: HTML, CSS, and backward-compatible web browsers will be with us forever. The problem is, authors pay for their own hosting.
(There are other problems: the total creative output of someone I follow is likely distributed across multiple social networks as well as a personal site and Twitter feed. How to connect those dots when the person has passed on? But let’s leave that to the side for the moment.)
A suggestion for a business. Sooner or later, some hosting company is going to figure out that it can provide a service and make a killing (as it were) by offering ten-, twenty-, and hundred-year packets of posthumous hosting.
A hundred years is not eternity, but you are not Shakespeare, and it’s a start.
Each year since 2007, we’ve asked you, the members of the web design community, a few dozen questions about your professional life, and compared your answers to those of your colleagues. The data you provide and we analyze is the only significant information about our profession as a profession to be published anywhere, by anyone. So please take the survey for people who make websites. The job you save could be your own.
Live from San Francisco, it’s An Event Apart, for people who make websites. If you can’t join us here today and tomorrow, enjoy the live feed, designed and coded by Nick Sergeant and Pete Karl.
- An Event Apart San Francisco Flickr pool, featuring the photography of Kris Krug plus the attendees of AEA.
- An Event Apart Caption Contest
- They’re Letting Designers Code Now? — ZDNet live-blogs Dave Shea’s An Event Apart presentation
- Seducing Your Users With Web Design — ZDNet live-blogs Andy Budd’s An Event Apart presentation
- Upcoming listing, AEA San Francisco