In “New Publishing and Web Content,” a proposed panel for SXSW Interactive, I will lead book and new media publisher and entrepreneur Lisa Holton, designer, writer, and W.W. Norton creative director Mandy Brown, novelist, web geek, and Harper’s editor Paul Ford, and writer, editor, and content strategist Erin Kissane in an honest and freewheeling exploration of the creative, strategic, and marketing challenges of traditional and online publishing—and how content strategy and design can help.

Topics covered will include:

1. What is content strategy?
2. For magazines that are born digital, what opportunities and challenges does the internet offer editors and publishers?
3. For traditional magazines, what opportunities and challenges does the internet offer editors and publishers?
4. How can traditional book publishers harness the energy and talent of the online community?
5. What new forms are made possible by the intersection of traditional publishing and social networking?
6. How can design facilitate reading?
7. How can design encourage readers to become writers and publishers?
8. What is the future of magazines and newspapers?
9. What is the future of books?
10. How can editors and publishers survive and thrive in this new climate?

If this sounds like a panel you’d enjoy seeing, vote for New Publishing and Web Content via the SXSW Interactive Panel picker.

ShortURL: zeldman.com/x/55

Filed under: A List Apart, Appearances, Community, Design, Ideas, Marketing, Publications, Publishing, SXSW, Small Business, Standards, State of the Web, Surviving, business, conferences, content, events, industry, speaking

Armed with nothing more than a keen eye, a good seat, a fine camera, and the ability to use it, An Event Apart Seattle attendee Warren Parsons captured the entire two-day show in crisp and loving detail. Presenting, for your viewing pleasure, An Event Apart Seattle 2009 – a set on Flickr.

When you’ve paged your way through those, have a gander at Think Brownstone’s extraordinary sketches of AEA Seattle.

Still can’t get enough of that AEA stuff? Check out the official AEA Seattle photo pool on Flickr.

Wonder what people said about the event? Check these Twitter streams: AEA and AEA09.

And here are Luke W’s notes on the show.

Our thanks to the photographers, sketchers, speakers, and all who attended.

Tags: aneventapart, aeaseattle09, AEA, AEA09, Seattle, webdesign, conference, Flickr, sets, Twitter, photos, illustrations, sketches, aneventapart.com

Filed under: An Event Apart, Appearances, Browsers, CSS, Career, Code, Community, Design, HTML, HTML5, Happy Cog™, Ideas, Images, Information architecture, Redesigns, Seattle, Standards, State of the Web, Surviving, The Profession, Working, Zeldman, client services, content, creativity, eric meyer, events, industry, jobs, speaking, tweets, twitter

Presenting the full audio recording of “From Freelance to Agency: Start Small, Stay Small”, a panel at SXSW Interactive 2009 featuring Roger Black (founder of agencies huge and small), Kristina Halvorson (freelancer turned agency head), and Whitney Hess (agency pro turned freelance), and moderated by yours truly.

The panel was about quitting your job (or coping with a layoff), working as a freelancer, collaborating with others, and what to do if your collaboration starts morphing into an agency. We sought to answer questions like these:

1. What business and personal skills are required to start a freelance business or a small agency? Is freelancing or starting a small agency a good fit for my talents and abilities?
2. Is freelancing or starting a small agency the right work solution for me in a scary and rapidly shrinking economy? Can the downsides of this economy work to my advantage as a freelancer or small agency head?
3. I’ve been downsized/laid off/I’m stuck in a dead-end job working longer hours for less money. Should I look for a new job or take the plunge and go freelance?
4. What can I expect in terms of income and financial security if I switch from a staff job to freelancing? What techniques can I use as a freelancer to protect myself from the inevitable ups and downs?
5. How do I attract clients? How much in-advance work do I need to line up before I can quit my job?
6. How do I manage clients? What client expectations that are normal for in-house or big agency work must I deliver on as a freelancer or the head of a small or virtual agency? Which expectations can I discard? How do I tell my client what to expect?
7. Do I need an office? What are the absolute minimum tools I need to start out as a one-person shop?
8. How big can my freelance business grow before I need to recast it as a small agency?
9. What models are out there for starting an agency besides the conventional Inc. model with all its overhead? Which model would work best for me?
10. Who do I know with whom I could start a small or virtual agency? What should I look for in my partners? What should I beware of?
11. If I’m lucky enough to be growing, how do I protect my creative product and my professional reputation while adding new people and taking on more assignments?
12. How big can my agency grow before it sucks? How I can grow a business that’s dedicated to staying small?

Whitney Hess has written a fine wrap-up of the panel, including a collection of tweets raving about it, some of Mike Rohde’s visual coverage, and links to other people’s posts about the panel.

LISTEN to “From Freelance to Agency: Start Small, Stay Small”.

Tags: design, webdesign, podcast, recording, SXSW, SXSWi, SXSWi09, panels, panel, freelance, agency, smallagency, transition, survival, economy

Filed under: Community, Design, Freelance, Self-Employment, Small Business, Surviving, Web Design, Working, business, development, work