An Event Apart Chicago 2007

Tickets are now available for An Event Apart Chicago 2007, August 27–28, at the Chicago Marriott Downtown. It’s two days of web standards, best practices, and creative inspiration with…

Plus your hosts:

  • Eric Meyer, author, CSS: The Definitive Guide, Eric Meyer on CSS
  • Jeffrey Zeldman, publisher and creative director, A List Apart, author, Designing With Web Standards

Jam-packed with education and inspiration

On the agenda:

  • Search analytics for fun and profit
  • Secrets of the CSS Jedi
  • Using JavaScript and the DOM without feeling dirty
  • “The seven lies of information architecture”
  • Best practices for form design
  • Writing the user interface
  • Designing your way out of a paper bag

Learn how to use data you didn’t even realize you were collecting, to find out what your users really want. Discover how different forms, fields, and labels make or break interactions. How color, typography, and visual metaphors influence perception of your site and brand. How to make personal projects more successful and daily work-for-hire more fulfilling.

Register early and save

Your Conference Pass includes admission to all sessions at the two-day Chicago conference, snacks and lunch on both days, access to all social events, and a bag of swag. If you register by July 27, it’s yours for $795 ($100 off the standard pricing). Frequent Apartniks (those who’ve attended a previous Event Apart event) save an additional $100. More information is available at aneventapart.com.

[tags]aneventapart, an event apart, chicago, aeachicago07[/tags]

Where are the Women? Where are the Links?

Nothing delights web designers more than a friendly discussion on women in design and technology. One version of this perennial crowd-pleaser runs, “Where are all the women?” AKA “Why don’t more women participate in design/technology?” The discussion may then fault men for making design or technology seem “hard” or “unattractive”—as if women avoid doing things that are hard, a proposition that’s as ludicrous as it is sexist.

A more accurate variation on this theme acknowledges that there are truckloads of busy, competent women in design (or technology), and asks why women’s achievements in these fields go grotesquely under-reported and under-recognized. That is a fair and important question but we are not here to answer it. Nor are we here to address the creepy predatory behavior to which prominent women in our field are often subjected.

We are here because a postcard from the Art Directors Club alerted me to “The Woman Vanguard,” an ADC [Art Directors Club] Young Guns Live workshop and presentation moderated by the wonderful Debbie Millman, sponsored by Adobe, and apparently featuring the work and thoughts of some leading young female art directors.

That sounded good to me and might to some of you, too, so I decided to learn more by visiting the Art Directors Club’s website and potentially sharing what I learned. And there, hope shattered.

I would link to a page about this event if I could find one on the site. But there are, as near as I can determine, no “pages” on the site. It’s all Flash text (pixellated 1997 style) in squat little iframes. You are always, essentially, on the home page. If you’re lucky enough to stumble onto what you came looking for, you won’t be able to bookmark it or share it. I could spend an hour discussing what’s wrong with this site, but so could anyone reading this. You all know this. Why don’t the site’s creators?

The Art Directors Club’s site was designed by R/GA, an agency run and founded by visionaries. I respect them immensely as art directors and filmmakers. Respect doesn’t cover it. I am in awe of their founder and of their years of achievement in their realms of expertise. But they have no business designing websites, if this is the best they can do on behalf of a leading organization whose purpose is to recognize and promote visual culture.

Information architecture. Usability. Accessibility. Web standards. If you don’t know about these things, stop designing websites until you have learned. Competence in graphic design is merely a baseline; it does not qualify you to create user experiences for the web.

Every time I think I can stop talking about these obvious, simple truths, some crazy bad 90s style train wreck hits me headlong and makes me weep anew.

[tags]ux, ia, webdesign, design, userexperience, usability, adc, artdirectorsclub[/tags]

From Bulgaria With Love

An Event Apart Boston 2007 was the best attended show since Mr Meyer and I founded our design conference scarcely sixteen months ago. Attendees came from as far away as Singapore and India. They hailed from Bulgaria (2), Canada (12), Estonia (1), Finland (2), India (1), Ireland (1), Latvia (1), Singapore (1), Sweden (1), the UK (3), and the US (510).

In all, 546 web artisans descended on Boston for our two-day event. The engagement and commitment of this audience were electric. Rather than waste pixels on my impressions of the show, I submit these third-party posts and artifacts:

Photos and slide shows

Flickr Event Apart Boston 2007 photo pool
Featuring swag, special effects, and the elusive decopus.
Ethan Marcotte’s Event Apart slides
Viewing slides without seeing the speaker’s live presentation is like trying to understand world events by looking at a photo of Mahmoud Ahmadinejad. Nonetheless, here are the slides from “Web Standards Stole My Truck!”
Dan Cederholm’s Event Apart slides
Beautiful slides (same disclaimer applies) plus a nice little post.

Posts and commentary

Pelennor Fields Day One
Pelennor Fields Day Two
Matt Winckler’s quick summaries and reviews of the presentations. “The goal is to provide a few-sentence summary of each talk, followed by my quick rating on a scale of 1 to 10, followed again by my brief explanation of the rating.”
stevekarsch.com: An Event Apart, Day One
stevekarsch.com: An Event Apart, Day Two
Steve Karsch’s notes make you feel as if you were there.
Chausse.org: Thoughts from An Event Apart
“An Event Apart Boston was a great experience. Whenever I’m at a conference, I get an insatiable urge to drop whatever I’m doing with my life and become an expert at whatever the speaker’s talking about. Anyway, a few notes.”
An Event Apart Boston – from the Aten Blog
Justin Toupin, co-founder and design lead for Aten Design Group, reviews the show: “The conference was amazing. Nine expert speakers presented on a range of topics from the conceptual to the practical. I’ve never been so happy to sit in one place for so long.”
Ed’s Development Blog: Back from AEA
Ed Higgins: “It was the first conference I’ve been to that I’ve been sad about it ending. Typically the last day of most conferences just drags… At AEA, every session was gold and I wish it could’ve lasted longer.”
AEA Boston, Day One: Jeffrey Zeldman’s Writing the User Interface
Cromulent Code: write-up of “Writing the User Interface,” my talk on Day One of An Event Apart Boston 2007. “How text contributes to a site/s usability and branding.”
Grapefeed: An Event Apart
Grapefeed’s experiences at An Event Apart Boston included a nerve-grinding, last-minute scramble to an alternate train station when the Back Bay station was sealed off because of a gas leak. (Same thing happened to me.)
ivantohelpyou: Notes from An Event Apart, Boston, Day
Blow by blow impressions.
impending post explosion
Stellargirl: “Just got back from An Event Apart Boston… I totally feel like the kid in that Far Side cartoon who says, ‘May I be excused? My brain is full.’”
days without a job: An Event Apart – Boston
“First day of a two day conference was great. We were told that there were more than 500 attendees!”
Zeldman Gem of the Day
Hardly a gem, but this excerpt captures part of the thrust of my talk on “Selling Design.”
Cameron Moll: AEA Boston
Highlights from the perspective of a (great) speaker.
Adobe’s Scott Fegette: CS3 Launch at An Event Apart
“I’ve been answering questions all day at An Event Apart about the new CS3 products. Even better, I gave away … three advance copies of CS3 Web Premium to three lucky attendees. An Event Apart is a really great mix of disciplines all centering on site design and development. I’ve talked to educators, government developers, indie web production shops, animators and video pros- just in the last hour alone.” (Adobe was a sponsor of An Event Apart Boston.)
Meyerweb: After Boston
Event Apart co-founder Eric Meyer: “I see the attendees at AEA as the craftsmen and women of the web. Sure, there are shops mass-producing sites, the way a factory churns out cheap clocks. That’s fine if you just want something to put on your nightstand. But if you want an elegant, finely tuned work of art that you’d hang in a prominent place, a clock that is as much a point of pride as a timepiece—you find a craftsman. And that’s who came to Boston. That’s who comes to An Event Apart.”

[tags]aneventapart, aeaboston07, aeaboston2007[/tags]

ALA 234 triple-header

In a triple issue of A List Apart, for people who make websites:

Ruining the User Experience
Anticipating your users’ needs is the key to making a good impression; it’s the little things that matter most. ALA’s technical editor Aaron Gustafson explains why progressive enhancement means good service.
Inside Your Users’ Minds: The Cultural Probe
Drawing on the field of ethnography, Ruth Stalker-Firth introduces a method for studying user behavior and motivations outside the lab.
Cross-Browser Scripting with importNode()
Anthony Holdener explores the world of XML DOM support for web browsers and presents a new technique for cross-browser scripting.

[tags]alistapart, webdesign, ethnography, userexperience, UX, DOM, XML[/tags]

swfIR (swf Image Replacement)

Happy Cog’s Jon Aldinger, Mark Huot, and Dan Mall have published an image replacement method to remove some of the limitations of the standard HTML image object while supporting standards-based design concepts.

Using unobtrusive JavaScript, progressive enhancement, and Flash, swfIR (pronounced “swiffer”) lets designers include high-quality, scalable artwork in user-resizable web layouts—and even add styles to the images.

[tags]swfIR, imagereplacement, design, webdesign, webstandards, flash[/tags]

ALA 233: Semantic Flash, Valid Arguments

In Issue 233 of A List Apart, for people who make websites:

Semantic Flash: Slippery When Wet
The love that dare not speak its name gets its due as Happy Cog’s Dan Mall explores some of the ways Flash can enhance semantic, standards-based site designs. Part One of a series. Includes do-it-yourself, “shiny floor” project built with web standards and, yes, Flash (there, we said it).
Where Our Standards Went Wrong
No, they didn’t go wrong by using Flash. A List Apart’s Ethan Marcotte weighs the pros and cons of rigorous validation. Re-examine your assumptions. Discover the silent weight of invalid markup. Consider how to better educate clients on the benefits of web standards.

This issue goes out to our friends at SXSW Interactive.

Edited by Erin Kissane. Produced by Erin Lynch. Tech-edited by Aaron Gustafson and Ethan Marcotte (is that fair?). Illustrated by Kevin Cornell. Art directed by Jason Santa Maria. Published by Happy Cog. It’s shake and bake and I helped.

[tags]webstandards, flash, design, webdesign, alistapart, validation, ethanmarcotte, danmall, danielmall[/tags]

Praise the Lord and Pass the Pliers

A List Apart 231 is strictly for tools. Unusual tools. Tools so wrong, they’re right.

So you need to prototype a sophisticated web application, all whizzing pathways and flipping form fields. So you need complex software, right? Not necessarily. In Paper Prototyping, Shawn Medero shows how to do sophisticated interface development thinking with our old friends, Mr Paper and Dr Scissors.

From child’s tools to what the pros use, our “so wrong, they’re right” tool theme continues in Casper Voogt’s unexpected Quick CSS Mockups With Photoshop. Yes, you read that right, and no, we’re not advocating a return to table-based layouts or absolute positioning.

The greatest web magazine team in the world produced this issue of A List Apart. Special hat tip to editor Erin Kissane (aka Girl Erin), acquisitions editor Krista Stevens, production manager Erin Lynch (aka Boy Erin), and technical editors extraordinaire Aaron Gustafson, Ethan Marcotte (studio, bio), and Andrew Kirkpatrick. ALA illustrator Kevin Cornell brought this week’s articles to life with a visual language that straddles brilliance and madness, and art director Jason Santa Maria supervised all visual details and contributed the issue’s color scheme.

[tags]alistapart, design, webdesign, prototyping, layout, photoshop[/tags]

Register for An Event Apart Boston

Registration is now open for An Event Apart Boston 2007. Enjoy two amazing days of design and code plus meals, a party, and a bag of swag for a mere $795 (reg. $895) while early bird savings last. Attend for as little as $745 with a discount code exclusively for zeldman.com readers.

Learn by day, party by night

On An Event Apart’s website, you’ll now find a detailed schedule describing the presentations with which our superstar speakers hope to entertain and enlighten you. From “Web Standards Stole My Truck!” to “Redesigning Your Way out of a Paper Bag,” it’s two stimulating days of best practices and fresh ideas in design, usability, accessibility, markup and code.

Check out that schedule. I’ll wait.

Lest you be overwhelmed by learning too much too soon, we’ll help you unwind (and do a little networking) at the Opening Night Party sponsored by Media Temple. You might even win a prize, courtesy of Adobe, New Riders, or Media Temple.

Hotel savings

Our Boston Events page also includes notes to help you book your hotel room at a specially negotiated discount price.

Located in beautiful and historic Back Bay, the Boston Marriott Copley Place provides in-room, high-speed internet access; laptop safes and coolers; 27-inch color TV with cable movies; luxurious bedding and linens, and more. Best of all, it’s the site of the conference. You can walk out of your room and into the show!

Save more with discount code

During the early bird period, the price for this two-day event is $795. But you can nab an extra $50 off with this discount code exclusively for zeldman.com readers:

AEAZELD

Just enter AEAZELD in An Event Apart’s shopping cart to enjoy those savings immediately. During our early bird period, you’ll pay just $745 for the two days and everything that comes with them.

After February 26, 2007, when the early bird savings ends, the price goes up to $895, and you’ll pay $845 with the discount. Still pretty good for two days with some of the sharpest minds and greatest talents in web design. But why pay more? Book An Event Apart Boston as soon as you can.

Unlimited creativity, limited seating

An Event Apart Boston will be the best conference Eric Meyer and I have yet put together. It will also be this year’s only East Coast Event Apart. Don’t miss it.

Join Eric and me, along with Steve Krug, Andrew Kirkpatrick, Molly Holzschlag, Cameron Moll, Dan Cederholm, Ethan Marcotte, and Jason Santa Maria, for what we modestly believe may be the most exciting and enlightening show in modern web design.

Hurry! Seating is limited and early bird savings end Feb. 26, 2007.

[tags]aneventapart, boston, aneventapartboston07[/tags]

ALA 230: Make the logo smaller

Happy Cog starts its publishing year with a great little issue of A List Apart, for people who make websites:

Whitespace

by Mark Boulton

So you think you know all about whitespace. You may be surprised. Mark Boulton, type expert to the stars, shows how micro and macro whitespace push brands upscale (or down) and enhance legibility in print and online.

How to Grok Web Standards

by Craig Cook

For designers who find web standards as easy to grasp as a buttered eel, Craig Cook shows how to stop the hurting and turn on the understanding. Learn how web standards work, and why they are more than simply an alternative means of producing a visual design.

[tags]design, typography, whitespace, webdesign, webstandards[/tags]