My SXSW

It’s that time again. Spring and pheromones are in the air, and 11,000 web geeks are about to descend on beauteous Austin, TX for our industry’s version of the TED Conference plus Spring Break, SXSW Interactive.
Along with nearly all of Happy Cog, I’ll be there. Join us, won’t you?
- Friday, March 12, at 3:30 PM, come to Battledecks 2010 in Room 18ABCD, where I’ll compete against the likes of Avery Edison, Ted Rheingold, Mike Monteiro, and SeoulBrother Number 1 Albert McMurry to see who can create the best impromptu presentation in response to random slides.
- Saturday, March 13, at 5:00 PM, open your mind to New Publishing and Web Content, where I’ll explore the creative, strategic, and marketing challenges of print and web (and hybrid) book and magazine publishing with the brilliant Erin Kissane, Lisa Holton, Mandy Brown, and Paul Ford.
- Also on Saturday, March 13, beginning around 10:00 PM, join the fine folks of Happy Cog and 700 screaming karaoke fans for the best official party of SXSW, Ok! Happy Cog’aoke 2, brought to you by Happy Cog and sponsored by these good folks.
- Don’t miss the book signing on Sunday, March 14! Swing by the South by Bookstore with your copy of Designing With Web Standards; Ethan Marcotte and I will be glad to scribble on it for you.
The rest of the time, depending on what else is going on, I will probably be findable via my personal SXSW schedule. (Create your own with Sched by MailChimp.) You can also find me on SitBy.Us, a scheduling web app for iPhone or any good web-enabled phone, designed by Weightshift—and bless them and HTML, CSS, and JavaScript for it. Sitby.us members, my schedule is posted at http://sitby.us/zeldman/.
If you can’t be with us at SXSW, please watch this space and my Twitter feed for photos, links, etc.
And if you aren’t attending and couldn’t care less about SXSW, you might want to unplug for the next six days, because the internets, they will be filthy with SXSW tweetage, bloggage, Flickrage, retweets, retumbling &c.
Filed under: Appearances, DWWS, SXSW, State of the Web, Travel, conferences, speaking
Danzico on Berkun
Whether it’s in front of a huge audience or a handful of executives, smooth public speaking is essential to a successful web design career. Yet most of us are more afraid of speaking in public than we are of death. In a lively give-and-take, Liz Danzico interviews Scott Berkun, author of Confessions of a Public Speaker, for tips on how to prepare for public speaking, how to perfect your timing, and what to do when bad things happen.
Interview with Scott Berkun by LIZ DANZICO & SCOTT BERKUN, in A List Apart Issue No. 301
Illustration: Kevin Cornell for A List Apart
Filed under: A List Apart, speaking
Books Not Dead

Headed to SXSW Interactive? Concerned about the future of books, magazines, and websites? Attend “New Publishing and Web Content,” a panel I’m hosting on the creative, strategic, and marketing challenges of traditional and new (internet hybrid) book publishing and online magazine publishing, and how these fields intersect with content strategy and client services.
Joining me in a thoughtful exploration of new and old business models and creative challenges will be people who’ve spent a decade or two butting up against and reinventing these boundaries:
- Mandy Brown, creative director, Etsy; former creative director (web and print), W.W. Norton, the oldest and largest publishing traditional house owned wholly by its employees; contributing editor, A List Apart Magazine; publisher, A Working Library; and co-director (with Jason Santa Maria and me), A Book Apart, a new publisher of mid-length books “for people who make websites.” (We’re talking book-books, made of paper, printed, bound, and distributed—not PDFs.)
- Paul Ford, critically respected novelist (Gary Benchley, Rock Star) and short fiction writer; blogger since practically the Civil War, most famously of Ftrain.com, where he has penned such classic posts as “Learning to Fear the Semantic Web;” print and web editor, Harper’s, the very definition of a traditional printed magazine of quality—also web developer, designer, and webmaster of Harper’s website since forever; and frequent contributor to The Morning News and to NPR’s “All Things Considered,” where he once offered a dissenting view on “web standards”—not that I’m bitter.
- Lisa Holton, Founder and CEO, Fourth Story Media (“a fresh perspective in storytelling”). The company “develop[s] compelling intellectual property and distribute[s] it across traditional and nontraditional channels including books, collaborative web fiction, and social media.” Previously, Lisa was President of Scholastic Trade Publishing and Book Fairs, where she managed the publication of Harry Potter and the Deathly Hallows and initiated and oversaw development of The 39 Clues, a widely heralded book- and web-based venture. Prior to that, she was SVP and Publisher, Disney Global Children’s Books, running all aspects of the domestic and international children’s book business at the Walt Disney Company. Before that, Lisa was Vice President, Associate Publisher and Editor-in Chief of HarperCollins Children’s Books. She serves on the Board of Directors of the New York Women’s Foundation and the Board of Trustees of the Eric Carle Museum of Picture Book Art.
- Erin Kissane, publisher, Incisive.nu, a website about strong language, writing tools, and other aspects of content strategy; content strategist and editorial strategist, Happy Cog Studios; former editor-in-chief (for ten years), A List Apart Magazine; author of numerous articles on web writing, editing, and content strategy, including “Attack of the Zombie Copy,” “Your About Page is a Robot,” and “Content Templates to the Rescue;” founding strategist, A Book Apart; and author of an upcoming book on content strategy for content strategists.
As moderator, my job will be to let these geniuses speak, to occasionally lob the right question to the right genius, and to help field your questions from the audience.
If you work in web or print publishing, or just care about the written word, please join us at 5:00 PM Central Time in Ballroom A.
(What else am I doing at SXSW Interactive? Here’s my schedule so far. I also hope to see some of you at OK Cog’aoke II, SXSW Interactive’s premiere karaoke event and best party, hosted by your friends at Happy Cog.)
Filed under: Micropublishing, Press, Publications, Publishing, SXSW, The Profession, Zeldman, business, client services, conferences, content, content strategy, editorial, events, speaking
Laying Pipe
Dan Benjamin and yours truly discuss the secret history of blogging, transitioning from freelance to agency, the story behind the web standards movement, the launch of A Book Apart and its first title, HTML5 For Web Designers by Jeremy Keith, the trajectory of content management systems, managing the growth of a design business, and more in the inaugural episode of the Pipeline.
Filed under: Acclaim, Advocacy, Appearances, CSS, Design, HTML, Interviews, The Profession, User Experience, Web Design, Web Design History, Web Standards, Zeldman, better-know-a-speaker, content, creativity, speaking
Chicago Deep Dish
For those who couldn’t be there, and for those who were there and seek to savor the memories, here is An Event Apart Chicago, all wrapped up in a pretty bow:
- AEA Chicago – official photo set
- By John Morrison, subism studios llc. See also (and contribute to) An Event Apart Chicago 2009 Pool, a user group on Flickr.
- A Feed Apart Chicago
- Live tweeting from the show, captured forever and still being updated. Includes complete blow-by-blow from Whitney Hess.
- Luke W’s Notes on the Show
- Smart note-taking by Luke Wroblewski, design lead for Yahoo!, frequent AEA speaker, and author of Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008):
- Jeffrey Zeldman: A Site Redesign
- Jason Santa Maria: Thinking Small
- Kristina Halvorson: Content First
- Dan Brown: Concept Models -A Tool for Planning Websites
- Whitney Hess: DIY UX -Give Your Users an Upgrade
- Andy Clarke: Walls Come Tumbling Down
- Eric Meyer: JavaScript Will Save Us All (not captured)
- Aaron Gustafson: Using CSS3 Today with eCSStender (not captured)
- Simon Willison: Building Things Fast
- Luke Wroblewski: Web Form Design in Action (download slides)
- Dan Rubin: Designing Virtual Realism
- Dan Cederholm: Progressive Enrichment With CSS3 (not captured)
- Three years of An Event Apart Presentations
Note: Comment posting here is a bit wonky at the moment. We are investigating the cause. Normal commenting has been restored. Thank you, Noel Jackson.
Short URL: zeldman.com/?p=2695
Filed under: A List Apart, An Event Apart, Appearances, Authoring, Browsers, CSS, Career, Chicago, Code, Community, Compatibility, DOM, Design, Education, Fonts, Formats, HTML, HTML5, Happy Cog™, Information architecture, Jason Santa Maria, Markup, Real type on the web, Scripting, Search, Standards, State of the Web, architecture, art direction, bugs, cities, conferences, content, content strategy, creativity, development, downloads, editorial, engagement, eric meyer, events, flickr, glamorous, industry, javascript, photography, social networking, speaking, spec
Chicago Sells Out
An Event Apart Chicago has sold out. If you wanted to join us in Chicago on October 12–13 for two days of design, code, and content, we’re sorry to announce that the show has completely sold out. There’s not a spare seat to be had.
That means, if you don’t already have a ticket, you won’t be able to watch Jason Santa Maria, Kristina Halvorson, Dan Brown, Whitney Hess, Andy Clarke, Aaron Gustafson, Simon Willison, Luke Wroblewski, Dan Rubin, Dan Cederholm, and your hosts Eric Meyer and Jeffrey Zeldman share the latest ideas in design, development, usability, and content strategy.
We’re sorry about that.
But, hey. If you can’t be with us in Chicago next week, please join us in San Francisco later this year. Or come see us in 2010 at any of these fine cities:
- Seattle (April 5–7, 2010)
- Boston (May 24–25, 2010)
- Minneapolis (August 2–3, 2010)
- Washington DC (Sept. 16–17, 2010)
- San Diego (Nov. 1–2, 2010)
Tickets for all our 2010 shows go on sale November 2nd, 2009, and are first-come, first served.
To keep up with the latest AEA doings, become a fan on Facebook, join our Ning social network, or subscribe to our mailing list.
Short URL: zeldman.com/?p=2651
Filed under: An Event Apart, Appearances, Chicago, Design, HTML, Standards, UX, Usability, User Experience, Web Design, Web Standards, Zeldman, business, cities, speaking
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Click My Lit Panel

In “New Publishing and Web Content,” a proposed panel for SXSW Interactive, I will lead book and new media publisher and entrepreneur Lisa Holton, designer, writer, and W.W. Norton creative director Mandy Brown, novelist, web geek, and Harper’s editor Paul Ford, and writer, editor, and content strategist Erin Kissane in an honest and freewheeling exploration of the creative, strategic, and marketing challenges of traditional and online publishing—and how content strategy and design can help.
Topics covered will include:
- What is content strategy?
- For magazines that are born digital, what opportunities and challenges does the internet offer editors and publishers?
- For traditional magazines, what opportunities and challenges does the internet offer editors and publishers?
- How can traditional book publishers harness the energy and talent of the online community?
- What new forms are made possible by the intersection of traditional publishing and social networking?
- How can design facilitate reading?
- How can design encourage readers to become writers and publishers?
- What is the future of magazines and newspapers?
- What is the future of books?
- How can editors and publishers survive and thrive in this new climate?
If this sounds like a panel you’d enjoy seeing, vote for New Publishing and Web Content via the SXSW Interactive Panel picker.
ShortURL: zeldman.com/x/55
Filed under: A List Apart, Appearances, Community, Design, Ideas, Marketing, Publications, Publishing, SXSW, Small Business, Standards, State of the Web, Surviving, business, conferences, content, events, industry, speaking
AEA Seattle after-report
Armed with nothing more than a keen eye, a good seat, a fine camera, and the ability to use it, An Event Apart Seattle attendee Warren Parsons captured the entire two-day show in crisp and loving detail. Presenting, for your viewing pleasure, An Event Apart Seattle 2009 – a set on Flickr.
When you’ve paged your way through those, have a gander at Think Brownstone’s extraordinary sketches of AEA Seattle.
Still can’t get enough of that AEA stuff? Check out the official AEA Seattle photo pool on Flickr.
Wonder what people said about the event? Check these Twitter streams: AEA and AEA09.
And here are Luke W’s notes on the show.
Our thanks to the photographers, sketchers, speakers, and all who attended.
Tags: aneventapart, aeaseattle09, AEA, AEA09, Seattle, webdesign, conference, Flickr, sets, Twitter, photos, illustrations, sketches, aneventapart.com
Filed under: An Event Apart, Appearances, Browsers, CSS, Career, Code, Community, Design, HTML, HTML5, Happy Cog™, Ideas, Images, Information architecture, Redesigns, Seattle, Standards, State of the Web, Surviving, The Profession, Working, Zeldman, client services, content, creativity, eric meyer, events, industry, jobs, speaking, tweets, twitter
More Zeldman Fun From BigThink
Bigthink.com/jeffreyzeldman is your BigThink channel for all your BigThink Jeffrey Zeldman needs. Now playing at that URL are three Zeldman interview clips for your pleasure:
- “Jeff” Zeldman dissects online journalism
- “Jeff” Zeldman outlines the history of blogging
- “Jeff” Zeldman discusses the future of open source
View early and view often. Happy watching and blogging.
Tags: bigthink, zeldman, jeffreyzeldman, interviews, internet, web, design, history, journalism, online, onlinejournalism, webpublishing, opensource, webstandards
Filed under: Design, Ideas, Interviews, Standards, State of the Web, Typography, Usability, User Experience, Web Design, Web Standards, Zeldman, industry, nytimes, speaking, tv, zeldman.com
Coming to a theater near you
Even a down-home family man has to sometimes get up and go talk about design, web standards, and other hot topics. Here (and in the sidebar) are the places I’ll go this year—starting with Princeton University, where I lecture this very Saturday.
- Better: Design For Social Causes – Princeton
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DESIGN AS PARTNERSHIP
Feb. 28, Princeton University, Betts Auditorium
Good web design is not principally concerned with the decoration of screen space. Rather, like all design, good web design concerns itself with understanding and solving problems. Learn techniques and processes that turn nonprofit (and other) clients into partners and ensure that work is focused on audience needs, not the whims of powerful committee members.
- SXSW Interactive – Austin
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FROM FREELANCE TO AGENCY: Start Small, Stay Small
Moderator. Panel with Roger Black, Kristina Halvorson, Whitney Hess, Mar. 14, SXSW Interactive, Austin Convention Center, Sat. Mar. 14, 3:30–4:30 PM
The web has always attracted mavericks and entrepreneurs, and a rocky economy makes the freelance life more desirable (or at least more inevitable) than ever. So what happens when your freelance business starts to grow? How big can you get without getting bad? How can freelancers and small teams compete with traditional agencies? Hip freelancers and cool agency heads will answer questions, compare experiences, and tell their stories.
BOOK SIGNING
South by Bookstore, Austin Convention Center, Sun. Mar. 15, 3:30–4:00 PM. I’ll be signing copies of Designing With Web Standards, 2nd Edition.
- An Event Apart, 2009
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An Event Apart Seattle
May 4–5, Bell Harbor Conf. Center, Seattle
An Event Apart Boston
June 22–23, Boston Marriott Copley Place
An Event Apart Chicago
Oct. 12–13, Sheraton Towers
An Event Apart San Francisco
Dec. 7–8, The Palace Hotel
- Besides emceeing with Eric Meyer, I’ll cover the following topics:
A Site Redesign
When and why should you redesign? How can you change the way a site looks, while preserving the way its brand feels? How can “listening to your content” help you retool a design to more effectively (and more excitingly) meet your users’ needs? To uncover these lessons and more, I’ll review the thinking behind my recent redesign of a site you know well.
The Survey, Year Two
Web design is practically the only business in the global economy that is still going at least somewhat strong. Yet, as in years past, not much is known about web designers and developers except what we find out for ourselves. Slice, dice, and digest the data from the second A List Apart survey for people who make websites.
For easy access to these and other events, follow me on Upcoming.
Tags: zeldman, speaking, appearances, calendar, schedule
Filed under: Appearances, Zeldman, events, speaking
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