This media life – and death
IN A GORGEOUSLY PACED ESSAY at n+1, “the magazine that believes history isn’t over just yet,” an amazing young (22?) writer named Alice Gregory reviews a novel by Gary Shteyngart while simultaneously describing her exhausted and shattered mental life as a Twitter- and Tumblr-following, iPhone-carrying, socializing-while-isolated Internet addict, i.e. modern young person:
This anxiety is about more than failing to keep up with a serialized source, though. It’s also about the primitive pleasure of constant and arbitrary stimulation. That’s why the Facebook newsfeed is no longer shown chronologically. Refresh Facebook ten times and the status updates rearrange themselves in nonsensical, anachronistic patterns. You don’t refresh Facebook to follow a narrative, you refresh to register a change—not to read but to see.
And it’s losing track of this distinction—between reading and seeing—that’s so shameful. It’s like being demoted from the category of thinking, caring human to a sort of rat that doesn’t know why he needs to tap that button, just that he does.
Sometimes I can almost visualize parts of myself, the ones I’m most proud of, atrophying. I wish I had an app to monitor it! I notice that my thoughts are homeopathic, that they mirror content I wish I weren’t reading. I catch myself performing hideous, futuristic gestures, like that “hilarious” moment three seconds into an intimate embrace in which I realize I’m literally rubbing my iPhone screen across his spine.
I urge you to read every word of n+1: Sad as Hell. Hat tip: New York designer Darren Hoyt.
Filed under: books, creativity, Culture, facebook, Ideas, iphone, social networking, writing
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Migrating from a conventional Facebook account to a public figure (“fan”) page – a report from the trenches

BECAUSE FACEBOOK LIMITS USERS to 5,000 contacts, I had to migrate from a conventional user account to what used to be called a “fan” page and is now called an “Artist, Band or Public Figure” page. (Page, not account, notice.)
There’s a page on Facebook called “Create a Page” that is supposed to seamlessly migrate from a conventional user account to a public figure (aka “fan”) page.
The page says it will only migrate your connections—it will lose all your content, photos, apps, and so on—and Facebook means it. After migrating, all my stuff is gone. Years of photos, wall posts, blog posts, tweets, you name it. Even the “help” page link is gone once you’ve migrated, so you can’t refer to any help documentation to find out where all your stuff went and if any of it can be saved.
Custom URL breaks on migration
Because of an idiocy in the database, you can’t keep your existing custom URL, since, when you request it, Facebook tells you it is “taken.” My Facebook page was “jzeldman,” but that URL is “taken” by a fellow named “Jeffrey Zeldman,” so I can’t use it on my Jeffrey Zeldman page. So I had to change to a new URL (“JeffreyZeldman”) and now all my admin links (for instance at facebook.com/happycog) are broken, as they point to the old user page instead of the new fan page. At the very least, Facebook should seamlessly redirect from facebook.com/jzeldman (my old URL) to facebook.com/JeffreyZeldman (the new one), but it does not.
So all my other social media sites that point to the old Facebook account need to be updated by hand, and any third-party links will now be broken because Facebook doesn’t let you keep your custom URL during a migration.
Third-party apps disappear completely
Likewise, none of the third-party functionality (Twitter, Tumblr, Flickr, RSS, and so on) has migrated from the user page to the fan page, and there is no information explaining how to reconnect these apps.
No reasonable app like the ones I’ve mentioned appears in the “apps” section of the sidebar on my new page. When I look for additional apps, I get treated to a bloated browse of crappy apps nobody on earth uses, whose creators probably made deals with Facebook in hopes that newbies would be persuaded to hook up these contraptions. You can find “PhotoMyButt” but not Flickr.
I, however, use Flickr.
So, since I can’t find it in the big dull browse, I resort to Facebook’s Apps’ “Search” box. Typing Flickr in that box is exciting. Instead of being taken to the Flickr apps on Facebook, I’m treated to endless redirects courtesy of a broken PHP script that loops infinitely forever suffering like Christ on the cross world without end amen while never actually resolving. Each new partial page that loads for an instant before being replaced by the next is undesigned and unbranded and contains only the sentence fragment, “Please stand by, redirecting…”
The devil will see you now.
So much for content
My photos are gone. My existing writing is gone. Facebook does seem to be migrating human beings who were “friends” on my old page, but nothing else works.
Oh my God, I can’t Admin my own page
I can’t Admin my new Facebook page because the “Admin” is “jzeldman” (me at the old account, which Facebook deleted). Perhaps this is why it’s impossible to post content, no apps work, etc. Nice.
Kids, don’t try this at home
All these bugs are probably known to Facebook, and there are probably nice people at Facebook whose job is to execute known secret internal workarounds when helping an actual “celebrity” migrate his or her page. I’m just guessing of course, but it stands to reason that Ashton K or Lady Gaga, if they want a Facebook page, probably don’t have to deal with all this frustrating brokenness. They have people for that.
But I don’t. I’m a web guy. And web stuff should just work.
Filed under: Design, editorial, experience, facebook, findability, glamorous, industry, Information architecture, interface, Layout, Marketing, privacy, Products, Scripting, social networking, software, State of the Web, The Essentials, This never happens to Gruber, Usability, User Experience, UX, Web Design History, Websites, work, Working, Zeldman
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Own Your Data
Captured from Twitter, here is Tom Henrich’s partial reconstruction of my conversation with Tantek Çelik, Glenda Bautista, Andy Rutledge and others on the merits of self-hosting social content and publishing to various sites rather than aggregating locally from external sources.
via Own Your Data / technophilia
Filed under: apps, Best practices, Community, content, Design, social networking, software, Standards, State of the Web, Tools, Usability, User Experience, UX
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Social Network Creep
If you’re intrigued, as I am, by the trailer for David Fincher’s upcoming The Social Network, and if part of what compels you about the trailer is the musical score—a choral version of Radiohead’s “Creep”—you’ll be happy to know you can purchase said song via emusic.com: On The Rocks is the album, “Creep” is the track, and Scala, a Belgian all-teenage-girl choir, are the artists. Highly recommended.
P.S. If emusic.com had an affiliate program, I’d have free music for life.
Filed under: downloads, facebook, film, links, love, music, social networking
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The Big Web Show Episode 15: Social Media, Social Capital
Tara Hunt, social media entrepreneur, author of The Whuffie Factor, cofounder of Citizen Agency, and one of Fast Company’s “women in tech—nine thought leaders who are changing our ideas about technology” is our guest on today’s episode of The Big Web Show, co-hosted as always by Dan Benjamin, and taped in front of a live internet audience.
The Big Web Show (“Everything Web That Matters”) is taped live in front of an internet audience every Thursday at 1:00 PM ET on live.5by5.tv. Edited episodes can be watched afterwards, often within hours of taping, via iTunes (audio feed | video feed) and the web.
Miss_rogue photo courtesy Creative Commons Attribution-ShareAlike 2.0 Generic license.
Filed under: Big Web Show, business, Community, Culture, Marketing, Small Business, social networking, State of the Web
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Crowdsourcing Dickens

As an experiment in new new media thinking, I recently crowdsourced a new new literature version of Charles Dickens’s musty old old old lit chestnut, Great Expectations—the familiar tale of Pip, Ms Havisham, the convict Magwitch, et al.
Creative excellence and spin-worthy results required a pool of 10,000 people who had never read Great Expectations. Fortunately, I had access to 10,000 recent American college graduates, so that was no problem.
To add a dab of pseudoscience and appeal obliquely to the copyleft crowd, I remixed the new work’s leading literary themes with the top 20 Google search queries, using an algorithm I found in the mens room at Penn Station.
The result was a work of pure modern genius, coming soon to an iPad near you. (Profits from the sale will be used to support Smashing Magazine’s footer and sidebar elements.)
Gone was the fusty old title. Gone were the cobwebbed wedding cake and other dare I say emo images. It was goodbye to outdated characters like Joe the blacksmith and the beautiful Estella, farewell to the love story and the whole careful parallel between that thing and that other thing.
Gone too was the tired old indictment of the Victorian class system, and by implication of all economic and social systems that separate man from his brothers in Christ, yada yada. As more than one of my young test subjects volunteered in a follow-up survey, “Heard it.”
In place of these obsolete narrative elements, the students and the prioritized Google searches created, or dare I say curated, a tale as fresh as today’s algorithmically generated headlines.
The results are summarized in the table below.
| Old Great Expectations | New Great Expectations |
|---|---|
| On Christmas Eve, Pip, an orphan being raised by his sister, encounters the convict Magwitch on the marshes. | n/a |
| The convict compels Pip to steal food from his sister’s table, and a file from her husband the blacksmith’s shop. Pip thereby shares the convict’s guilt and sin—but his kindness warms the convict’s heart. | Guy on girl |
| Pip’s sister, Mrs. Joe, abuses him. Her husband loves Pip but is unable to protect him or offer him a future beyond blacksmithing. | Girl on girl (multiple entries) |
| Pip meets Miss Havisham, an old woman abandoned on her wedding day, who sits in her decrepit house, wearing a yellowing wedding gown, her only companion the beautiful and mysterious girl Estella. Pip falls in love with Estella, but Miss Havisham has trained the girl to break men’s hearts. | Guy on guy |
| Pip visits Miss Havisham until his apprenticeship with Joe the blacksmith begins. Pip hates being a blacksmith and worries that Estella will see him as common. | Two girls, one guy |
| Mrs Joe suffers a heart attack that leaves her mute. A kind girl named Biddy comes to take care of Mrs Joe. After Mrs Joe’s death, Biddy and Joe will marry. Meanwhile, Pip comes into an unexpected inheritance and moves to London, where he studies with a tutor and lives with his friend Herbert. | Dragons |
| Pip believes Miss Havisham is his benefactor and that she intends him to marry Estella, whom he still adores. Day by day, Estella grows more cruel. Pip never tells her of his love for her. | Wizards |
| One stormy night, Pip discovers that his benefactor is not Miss Havisham but the convict Magwitch. The news crushes Pip, but he dutifully allows Magwitch to live with him—worrying, all the while, because Magwitch is a wanted man who will be hanged if discovered. | Explosions |
| Miss Havisham repents having wasted her life and perverted Estella. She is caught in a fire. Pip heroically saves her but she later dies from her burns. Soon afterwards, Pip and Herbert try to help Magwitch escape, but Magwitch’s old enemy Compeyson—who happens to be the man who abandoned Miss Havisham at the altar—betrays Magwitch to the authorities. Magwitch and Compeyson struggle. Compeyson dies and Magwitch is taken to prison. | Gunfights |
| Pip now realizes that Magwitch is a decent man and tries to make Magwitch’s last years happy ones. He also discovers that Magwitch is Estella’s father. Magwitch dies in prison shortly before he was to be executed. Pip tells the dying Magwitch of his love for Estella. | Fistfights |
| Pip becomes ill and is nursed back to health by Joe, whom Pip recognizes as a good man in spite of his lack of education and “class.” Pip goes into business overseas with Herbert. Eventually he returns to England and visits Joe, who has married Biddy. They have a child named Pip. As the book ends, the middle-aged Pip makes one last visit to Miss Havisham’s house, where he discovers an older and wiser Estella. There is the implication that Pip and Estella may finally be together. | Anal |
Filed under: "Digital Curation", Advocacy, Authoring, books, business, Community, content, content strategy, copyright, creativity, Culture, Curation, Damned Fine Journalism, democracy, Design, downloads, E-Books, Education, ethics, glamorous, Google, Ideas, industry, Little People, Luls, Microauthoring, Publications, Publishing, Respect, social networking, Standards, State of the Web, The Essentials, The Profession, theft, writing
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Chicago Deep Dish
For those who couldn’t be there, and for those who were there and seek to savor the memories, here is An Event Apart Chicago, all wrapped up in a pretty bow:
- AEA Chicago – official photo set
- By John Morrison, subism studios llc. See also (and contribute to) An Event Apart Chicago 2009 Pool, a user group on Flickr.
- A Feed Apart Chicago
- Live tweeting from the show, captured forever and still being updated. Includes complete blow-by-blow from Whitney Hess.
- Luke W’s Notes on the Show
- Smart note-taking by Luke Wroblewski, design lead for Yahoo!, frequent AEA speaker, and author of Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008):
- Jeffrey Zeldman: A Site Redesign
- Jason Santa Maria: Thinking Small
- Kristina Halvorson: Content First
- Dan Brown: Concept Models -A Tool for Planning Websites
- Whitney Hess: DIY UX -Give Your Users an Upgrade
- Andy Clarke: Walls Come Tumbling Down
- Eric Meyer: JavaScript Will Save Us All (not captured)
- Aaron Gustafson: Using CSS3 Today with eCSStender (not captured)
- Simon Willison: Building Things Fast
- Luke Wroblewski: Web Form Design in Action (download slides)
- Dan Rubin: Designing Virtual Realism
- Dan Cederholm: Progressive Enrichment With CSS3 (not captured)
- Three years of An Event Apart Presentations
Note: Comment posting here is a bit wonky at the moment. We are investigating the cause. Normal commenting has been restored. Thank you, Noel Jackson.
Short URL: zeldman.com/?p=2695
Filed under: A List Apart, An Event Apart, Appearances, architecture, art direction, Authoring, Browsers, bugs, Career, Chicago, cities, Code, Community, Compatibility, conferences, content, content strategy, creativity, CSS, Design, development, DOM, downloads, editorial, Education, engagement, eric meyer, events, flickr, Fonts, Formats, glamorous, Happy Cog™, HTML, HTML5, industry, Information architecture, Jason Santa Maria, javascript, Markup, photography, Real type on the web, Scripting, Search, social networking, speaking, spec, Standards, State of the Web
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The Amanda Project
Designed by Happy Cog and launched today, The Amanda Project is a social media network, creative writing project, interactive game, and book series combined:
The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.

The writing-focused social media network is designed and written as if by characters from the Amanda novels, and encourages readers to enter the novel’s world by joining the search for Amanda, following clues and reading passages that exist only online, and ultimately helping to shape the course of the Amanda narrative across eight novels. (The first Amanda novel—Invisible I, written by Melissa Kantor—comes out 22 September.)
The site developed over a year of intense creative collaboration between Happy Cog and Fourth Story Media, a book publisher and new media company spearheaded by publishing whiz Lisa Holton. Prior to starting Fourth Story, Lisa was was President, Scholastic Trade Publishing and Book Fairs; managed the publication of Harry Potter and the Deathly Hallows; and oversaw development of The 39 Clues. Before that she spent nearly a decade developing numerous bestselling, franchise-launching series at Disney.
Happy Cog‘s New York office developed this project. The team:
- Aaron Gustafson, front-end development (blog, articles, Twitter)
- Liz, Danzico, user experience (blog, MFA program, Twitter)
- Matthew Goldenberg, project management
- Whitney Hess, user experience (blog, Twitter)
- Erin Kissane, content strategy (articles, blog, Twitter)
- Kelly McCarthy, project manager
- Jason Santa Maria, design (website, Twitter)
- Jeffrey Zeldman, creative director
Equally vital to the project’s success were Fourth Story’s leaders and partners, including:
- Lorraine Shanley, Principal Advisor
- Ariel Aberg-Riger (website, Twitter), Creative Development & Marketing Manager
- JillEllyn Riley, Editorial Director
- Dale Robbins, Creative Director
- David Stack, Director, Digital Partnerships
- Melissa Kantor, Writer
- Peter Silsbee, Writer
- Polly Kanevsky, Art Director
- Sam Gerstenzang, Technology Consultant
Today’s launch is not the end of our relationship with Fourth Story Media. The Amanda Project will continue to evolve, and Happy Cog will remain an active partner in its direction and growth. We thank our brilliant collaborators and congratulate them on today’s milestone.
Read more
- Blissbat.net: The Amanda Project Wants You
[tags]amanda, amandaproject, theamandaproject, TAP, happycog, design, webdesign, contentstrategy, userexperience, publishing, books, aarongustafson, lizdanzico, erinkissane, whitneyhess, mattgoldenberg, kellymccarthy, jasonsantamaria, jeffreyzeldman, lisaholton, dalerobbins, davidstack, JillEllynRiley, ArielAberg-Riger[/tags]
Filed under: Applications, architecture, art direction, books, business, client services, Code, Community, content, creativity, Design, development, editorial, Happy Cog™, launches, links, people, Publications, Publishing, social networking, software, Web Design, Websites
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Brighter Planet beta

The Happy Cog-designed social network for Brighter Planet is now in public beta. Come on down and kick the tires. Brighter Planet helps you take control of your environmental footprint: measure your climate impact, discover simple ways to reduce it, track your progress, and share your experiences with other people who who want to make a difference.
Happy Cog‘s New York office developed this project. The team:
- Aaron Gustafson, front-end development (blog, articles, Twitter)
- Naz Hamid, design (website, Twitter)
- Whitney Hess, user experience (blog, Twitter).
- Erin Kissane, content strategy (articles, blog, Twitter)
- Kelly McCarthy, project manager
- Jeffrey Zeldman, creative director
This truly collaborative project could not have been conceived or completed without the brilliant and generous work of Brighter Planet team members including:
- CTO Adam Rubin (bio, blog, Twitter)
- Co-founder and Product Design Director Andy Rossmeissl (Twitter, bio)
- Senior Systems Engineer Seamus Abshere (bio)
- Rails developer Rich Sturim (Twitter, bio)
Not only is this young, passionate team dedicated to reducing climate change and all things green, they are also marketing kingpins, shrewd user experience designers, and badass developers.
We love our clients. These folks and this project are dear to us. And it’s a fun way to make a difference. I hope you’ll check out Brighter Planet’s new beta social network.
[tags]brighterplanet, climatechange, beta, site, launch, launches, webdesign, projects, work, happycog[/tags]
Filed under: climate change, Code, Community, Happy Cog™, social networking, User Experience, UX, Web Design, Websites, work, Working, Zeldman
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The vanishing personal site

Our personal sites, once our primary points of online presence, are becoming sock drawers for displaced first-person content. We are witnessing the disappearance of the all-in-one, carefully designed personal site containing professional information, links, and brief bursts of frequently updated content to which others respond via comments. Did I say we are witnessing the traditional personal site’s disappearance? That is inaccurate. We are the ones making our own sites disappear.
Obliterating our own readership and page views may not be a bad thing, but let’s be sure we are making conscious choices.
Interactive art director Jody Ferry’s site is a perfect example of the deeply decentralized personal page. I use the term “page” advisedly, as Jody’s site consists of a single page. It’s a fun, punchy page, bursting with personality, as intriguing for what it hides as what it reveals. Its clarity, simplicity, and liquidity demonstrate that Jody Ferry does indeed practice what the site’s title element claims: Interactive Art Direction and User Experience Design. All very good.
It could almost be the freshened-up splash page of a late 1990s personal site, except that the navigation, instead of pointing inward to a contact page, resume, blog, link list, and photos, points outward to external web services containing those same things. Mentally insert interactive diagram here: at left is a 1990s site whose splash page links to sub-pages. Structurally, its site map is indistinguishable from an org chart, with the CEO at the top, and everyone else below. At right, to re-use the org chart analogy, a site like Jody’s is akin to a single-owner company with only virtual (freelance) employees. There is nothing below the CEO. All arrows point outward.
Most personal sites are not yet as radically personal-content-outsourced as Jody’s, and certainly not every personal site will go this way. (Jody’s site might not even be this way tomorrow, and, lest it be misunderstood, I think Jody’s site is great.) But many personal sites are leaning this way. Many so inclined are currently in an interim state not unlike what’s going on here at zeldman.com:
- There are blog posts here, but I post Tweets far more frequently than I write posts. (For obvious reasons: when you’re stuck in an airport, it’s easier to send a 140-character post via mobile phone and Twitter than it is to write an essay from that same airport. Or really from anywhere. Writing is hard, like design.) To connect the dots, I insert my latest Tweet in my sidebar. I have more readers here than followers at Twitter, but that could change. Are they the same readers? Increasingly, to the best of my knowledge, there are people who follow me on Twitter but do not read zeldman.com (and vice-versa). This is good (I’m getting new readers) and arguably maybe not so good (my site, no longer the core of my brand, is becoming just another piece of it).
- Like nearly everyone, I outsource discoverable, commentable photography to Flickr.com instead of designing my own photo gallery like my gifted colleagues Douglas Bowman and Todd Dominey. Many bloggers now embed mini-bits of their Flickr feeds in their site’s sidebars. I may get around to that. (One reason I haven’t rushed to do it is that most of my Flickr photos are hidden behind a “friends and family” gateway, as I mainly take pictures of our kid.) Photography was never what this site was about, so for me, using Flickr is not the same as outsourcing the publication of some of my content.
- As I’ve recently mentioned, links, once a primary source of content (and page views) here, got offloaded to Ma.gnolia a while back. From 1995 until a few years ago, every time I found a good link, an angel got his wings and I got page views. My page views weren’t, brace yourself for an ugly word, monetized, so all I got out of them was a warm feeling—and that was enough. Now my site is, brace yourself again, monetized, but I send my readers to Ma.gnolia every time I find a link. Go figure.
I’m not trying to get rid of my readers, nor are you trying to shake off yours. In the short term, including Flickr, Twitter, and Ma.gnolia or De.licio.us feeds sends traffic both ways—out to those services, but also back to your site. (Remember when some of us were afraid RSS would cost us our readers? It did and it didn’t. With RSS, good writers gain readers while often losing traditional page views. But that’s another story.) I’ve certainly found new websites by going to the Twitter profile pages of people who write funny or poignant Tweets. Behind a great Flickr photo may be a great designer whose site you might not have found if not for first seeing that photo.
But outsourcing the publication of our own content has long-term implications that point to more traffic for the web services we rely on, and less traffic and fewer readers for ourselves.
This is not necessarily a bad thing. Not every person who designs websites needs to run a personal magazine on top of all their other responsibilities. If your goal in creating a personal site way back when was to establish an online presence, meet other people who create websites, have fun chatting with virtual friends, and maybe get a better job, well, you don’t need a deep personal site to achieve those goals any more.
But if world domination is your goal, think twice before offloading every scrap of you.
An authorized Belorussian translation of this article, Нуль персанальны сайт, appears on designcontest.com.
[tags]personal sites, blogs, blogging, de.licio.us, ma.gnolia, flickr, twitter, jodyferry, outsourcing, content, readers, readership[/tags]
Filed under: Blogs and Blogging, Design, people, Publishing, social networking, Tools, tweets, twitter, work, writing, Zeldman, zeldman.com
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