Beep

For the third edition of Designing With Web Standards, I’ve brought in a co-author: the brilliant and talented Mr Ethan Marcotte.

Mr Ethan Marcotte

Mr Marcotte is a web designer/developer who “works for Airbag Industries as a Senior Designer, swears profusely on Twitter, and is getting married to an incredible lady.” He is also a technical editor and contributing author to A List Apart, and the co-author of several fine books about the intersection between great code and fine design. Then there’s the fact that I dig him. I dig the hell out of him. I love him like a younger, sweeter, funnier brother.

That’s important because I don’t add a co-author to any book, let alone this book, lightly. In asking Ethan to help me bring the awesome to this substantially revised and rewritten edition, I chose not only on the basis of expertise and writing ability, but also on sheer karma.

In his new role, Ethan joins a SuperFriends™ line-up including technical editor Aaron Gustafson (Twitter), another honey of a guy, and truly one of the smartest, most innovative, and most knowledgeable voices in web standards, and editor Erin Kissane (Twitter), whose mastery of the subtlest details of voice consistency alone makes her the finest editor I have ever been blessed to work with. Behind it all, there’s Michael Nolan (Twitter), New Riders’ sagely seasoned acquisitions editor and a designer and author himself, who first took a chance on me as an author back in nineteen ninety humph.

Designing With Web Standards, 3rd Edition is coming this year to a bookstore near you. I thank my brilliant crew for making it possible. Onward!

[tags]EthanMarcotte, beep, unstoppablerobotninja, airbag, alistapart, CSS, design, webstandards, webdesign, designingwithwebstandards, DWWS, 3rdedition, DWWS3e, writer, writers, authors[/tags]

Tiny URL, Big Trouble

Joshua Schachter explains how URL shorteners like TinyURL, bit.ly, etc., originally created to prevent long URLs from breaking in 1990s e-mail clients, and now used primarily as a means of monetizing someone else’s content, are bad:

  • They “add another layer of indirection to an already creaky system, [making what] used to be transparent … opaque,” slowing down web use by adding needless lookups, and potentially disguising spam.
  • Shorteners “steal search juice” from the original publishers. (For example, with the Digg bar and Digg short URL, your content makes Digg more valuable and your site less valuable; the more content you create, the richer you make Digg.)
  • “A new and potentially unreliable middleman now sits between the link and its destination. And the long-term archivability of the hyperlink now depends on the health of a third party.”

And more. Via Merlin Mann.

Anyone who creates web content should read Joshua’s post. I’m sold and will dial way back on my use of the zeldman.com short URL. The question remains, what to do when you need to paste a long, cumbersome link into a 140-character service like Twitter. (If you do nothing, Twitter itself will shorten the link via TinyURL.)

[tags]URL, URLshortener, JoshuaSchachter, redirect, abstraction, Digg, findability, searchjuice, SEO[/tags]

Eat fine meals, ride fast trains, be a web professional

New at WebProfessional.org: in Careers in the Web Profession, WOW’s Bill Culver interviews your humble narrator and Scott Fegette, Technical Product Manager for Dreamweaver at Adobe about the joys, sorrows, challenges, and opportunities of a professional web career.

WebProfessional.org aims to promote the web professional by:

  • defining and promoting the title
  • providing resources that will assist Web professional to succeed
  • serving as a bridge between practitioners and those that teach, governments and industry

Have a listen!

[tags]webdesign, webprofession, interviews, zeldman, webprofessional.org[/tags]