An Event Apart: On Web Typography
IN HIS TALK at An Event Apart in Atlanta, GA 2011, Jason Santa Maria outlined the current state of web fonts and how to approach typography online. Here’s my notes from his talk: LukeW | An Event Apart: On Web Typography.
Filed under: An Event Apart, Design, Real type on the web, Web Design, Web Design History, Web Standards, webtype
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An Event Apart Atlanta 2011
YOU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash An Event Apart Atlanta 2011, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it was the worst show we’ve ever done. We hosted at Turner Field, not realizing that half the audience would be forced to crane their necks around pillars if they wanted to see our speakers or the screen on which slides were projected.
Also not realizing that Turner Field’s promised contractual ability to deliver Wi-Fi was more theoretical than factual: the venue’s A/V guy spent the entire show trying to get an internet connection going. You could watch audience members twitchily check their laptops for email every fourteen seconds, then make the “no internet” face that is not unlike the face addicts make when the crack dealer is late, then check their laptops again.
The food was good, our speakers (including local hero Todd Dominey) had wise lessons to impart, and most attendees had a pretty good time, but Eric and I still shudder to remember everything that went wrong with that gig.
Not to jinx anything, but times have changed. We are now a major three-day event, thanks to a kick-ass staff and the wonderful community that has made this show its home. We thank you from the bottoms of our big grateful hearts.
I will see several hundred of you for the next three days. Those not attending may follow along:
- An Event Apart Atlanta three-day schedule
- A Feed Apart – live tweeting, Monday through Wednesday
- AEA Atlanta Flickr Group
- An Event Apart Facebook page
Filed under: An Event Apart, Announcements, Appearances, apps, Atlanta, Authoring, Best practices, business, cities, client services, clients, Code, Community, Compatibility, conferences, content, content strategy, creativity, CSS, CSS3, Design, Designers, development, editorial, Education, eric meyer, events, Fonts, Formats, glamorous, Happy Cog™, HTML, HTML5, Ideas, industry, Information architecture, interface, IXD, Jeremy Keith, Platforms, Real type on the web, Redesigns, Responsive Web Design, Scripting, speaking, spec, Standards, State of the Web, The Profession, Usability, User Experience, UX, W3C, Web Design, Web Design History, Web Standards, webfonts, webkit, webtype, work, Working, Zeldman
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HTML5, CSS3, UX, Design: Links from An Event Apart Boston 2011

Meeting of the Minds: Ethan Marcotte and AEA attendee discuss the wonders of CSS3. Photo by the incomparable Jim Heid.
THE SHOW IS OVER, but the memories, write-ups, demos, and links remain. Enjoy!
An Event Apart Boston 2011 group photo pool
Speakers, attendees, parties, and the wonders of Boston, captured by those who were there.
What Every Designer Should Know (a)
Jeremy Keith quite effectively live-blogs my opening keynote on the particular opportunities of Now in the field of web design, and the skills every designer needs to capitalize on the moment and make great things.
The Password Anti-Pattern
Related to my talk: Jeremy Keith’s original write-up on a notorious but all-too-common practice. If your boss or client tells you to design this pattern, just say no. Design that does not serve users does not serve business.
What Every Designer Should Know (b)
“In his opening keynote … Jeffrey Zeldman talked about the skills and opportunities that should be top of mind for everyone designing on the Web today.” Luke Wroblewski’s write-up.
Whitney Hess: Design Principles — The Philosophy of UX
“As a consultant, [Whitney] spends a lot of time talking about UX and inevitably, the talk turns to deliverables and process but really we should be establishing a philosophy about how to treat people, in the same way that visual design is about establishing a philosophy about how make an impact. Visual design has principles to achieve that: contrast, emphasis, balance, proportion, rhythm, movement, texture, harmony and unity.” In this talk, Whitney proposed a set of 10 principles for UX design.
Veerle Pieters: The Experimental Zone
Live blogging by Jeremy Keith. Veerle, a noted graphic and interaction designer from Belgium, shared her process for discovering design through iteration and experimentation.
Luke Wroblewski: Mobile Web Design Moves
Luke’s live awesomeness cannot be captured in dead written words, but Mr Keith does a splendid job of quickly sketching many of the leading ideas in this key AEA 2011 talk.
See also: funky dance moves with Luke Wroblewski, a very short video I captured as Luke led the crowd in the opening moves of Michael Jackson’s “Thriller.”
Ethan Marcotte: The Responsive Designer’s Workflow (a)
“The next talk here at An Event Apart in Boston is one I’ve really, really, really been looking forward to: it’s a presentation by my hero Ethan Marcotte.”
Ethan Marcotte: The Responsive Designer’s Workflow (b)
Ethan’s amazing talk—a key aspect of design in 2011 and AEA session of note—as captured by the great Luke Wroblewski.
An Event Apart: The Secret Lives of Links—Jared Spool
“In his presentation at An Event Apart in Boston, MA 2011 Jared Spool detailed the importance and role of links on Web pages.” No writer can capture Jared Spool’s engaging personality or the quips that produce raucous laughter throughout his sessions, but Luke does an outstanding job of noting the primary ideas Jared shares in this riveting and highly useful UX session.
An Event Apart: All Our Yesterdays—Jeremy Keith
Luke W: “In his All Our Yesterdays presentation at An Event Apart in Boston, MA 2011 Jeremy Keith outlined the problem of digital preservation on the Web and provided some strategies for taking a long term view of our Web pages.”
Although it is hard to pick highlights among such great speakers and topics, this talk was a highlight for me. As in, it blew my mind. Several people said it should be a TED talk.
An Event Apart: From Idea to Interface—Aarron Walter
Luke: “In his Idea to Interface presentation at An Event Apart in Boston, MA 2011 Aarron Walter encouraged Web designers and developers to tackle their personal projects by walking through examples and ways to jump in. Here are my notes from his talk.”
Links and Resources from “From Idea to Interface”
Compiled by the speaker, links include Design Personas Template and Example, the story behind the illustrations in the presentation created by Mike Rhode, Dribble, Huffduffer, Sketchboards, Mustache for inserting data into your prototypes, Keynote Kung Fu, Mocking Bird, Yahoo Design Patterns, MailChimp Design Pattern Library, Object Oriented CSS by Nicole Sullivan and more!
An Event Apart: CSS3 Animations—Andy Clarke
“In his Smoke Gets In Your Eyes presentation at An Event Apart in Boston, MA 2011 Andy Clarke showcased what is possible with CSS3 animations using transitions and transforms in the WebKit browser.” Write-up by the legendary Luke Wroblewski.
Madmanimation
The “Mad Men” opening titles re-created entirely in CSS3 animation. (Currently requires Webkit browser, e.g. Safari, Chrome.)
CSS3 Animation List
Anthony Calzadilla, a key collaborator on the Mad Men CSS3 animation, showcases his works.
Box Shadow Curl
Pure CSS3 box-shadow page curl effect. Mentioned during Ethan Marcotte’s Day 3 session on exploring CSS3.
Multiple CSS Transition Durations
Fascinating article by Anton Peck (who attended the show). Proposed: a solution to a key problem with CSS transitions. (“Even now, my main issue with transitions is that they use the same time-length value for the inbound effect as they do the outbound. For example, when you create a transition on an image with a 1-second duration, you get that length of time for both mousing over, and mousing away from the object. This type of behavior should be avoided, for the sake of the end-user!”)
Everything You Wanted to Know About CSS3 Gradients
Ethan Marcotte: “Hello. I am here to discuss CSS3 gradients. Because, let’s face it, what the web really needed was more gradients.”
Ultimate CSS3 Gradient Generator
Like it says.
Linear Gradients Generator
By the incomparable John Allsopp.
These sessions were not captured
Some of our best talks were not captured by note-takers, at least not to my knowledge. They include:
- Eric Meyer: CSS Anarchist’s Cookbook
- Mark Boulton: Outing the Mind: Designing Layouts That Think for You
- Jeff Veen: Disaster, DNA, and the Fathomless Depth of the Web
It’s possible that the special nature of these presentations made them impossible to capture in session notes. (You had to be there.)
There are also no notes on the two half-day workshop sessions, “Understand HTML5 With Jeremy Keith,” and “Explore CSS3 With Ethan Marcotte.”
What have I missed?
Attendees and followers, below please add the URLs of related educational links, write-ups, and tools I’ve missed here. Thanks!
Filed under: An Event Apart, Archiving, Boston, Career, cities, Code, Community, conferences, content, creativity, CSS, CSS3, Design, Designers, development, Education, events, Fonts, glamorous, Happy Cog™, HTML, HTML5, Ideas, industry, Information architecture, IXD, Layout, Marketing, Markup, people, photography, Real type on the web, The Profession, This never happens to Gruber, Typekit, Usability, User Experience, UX, W3C, Web Design, Web Design History, Web Standards, webfonts, Websites, webtype, Zeldman
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Questions, Please: Jeffrey Zeldman’s Awesome Internet Design Panel today at SXSW Interactive
HEY, YOU WITH THE STARS in your eyes. Yes, you, the all too necessary SXSW Interactive attendee. Got questions about the present and future of web design and publishing for me or the illustrious panelists on Jeffrey Zeldman’s Awesome Internet Design Panel at SXSW Interactive 2011? You do? Bravo! Post them on Twitter using hashtag #jzsxsw and we’ll answer the good ones at 5:00 PM in Big Ballroom D of the Austin Convention Center.
Topics include platform wars (native, web, and hybrid, or welcome back to 1999), web fonts, mobile is the new widescreen, how to succeed in the new publishing, responsive design, HTML5, Flash, East Coast West Coast beefs, whatever happened to…?, and many, many more.
Comments are off here so you’ll post your questions on Twitter.
The panel will be live sketched and live recorded for later partial or full broadcast via sxsw.com. In-person attendees, arrive early for best seats. Don’t eat the brown acid.
Filed under: Announcements, Appearances, Authoring, Best practices, Brands, Design, Designers, development, E-Books, editorial, events, glamorous, HTML5, industry, Interviews, Luls, Microauthoring, Microblogging, microformats, Micropublishing, Molehill, New Riders, Platforms, plugins, podcasts, Publications, Publishing, Real type on the web, Responsive Web Design, software, Standards, State of the Web, Tempest, The Big Web Show, This never happens to Gruber, twitter, type, Typekit, Urbanism, Usability, User Experience, UX, W3C, Web Design, Web Design History, Web Standards, webfonts, webkit, Websites, Zeldman, zeldman.com
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2010: The Year in Web Standards

WHAT A YEAR 2010 has been. It was the year HTML5 and CSS3 broke wide; the year the iPad, iPhone, and Android led designers down the contradictory paths of proprietary application design and standards-based mobile web application design—in both cases focused on user needs, simplicity, and new ways of interacting thanks to small screens and touch-sensitive surfaces.
It was the third year in a row that everyone was talking about content strategy and designers refused to “just comp something up” without first conducting research and developing a user experience strategy.
CSS3 media queries plus fluid grids and flexible images gave birth to responsive web design (thanks, Beep!). Internet Explorer 9 (that’s right, the browser by Microsoft we’ve spent years grousing about) kicked ass on web standards, inspiring a 10K Apart contest that celebrated what designers and developers could achieve with just 10K of standards-compliant HTML, CSS, and JavaScript. IE9 also kicked ass on type rendering, stimulating debates as to which platform offers the best reading experience for the first time since Macintosh System 7.
Even outside the newest, best browsers, things were better than ever. Modernizr and eCSStender brought advanced selectors and @font-face to archaic browsers (not to mention HTML5 and SVG, in the case of Modernizr). Tim Murtaugh and Mike Pick’s HTML5 Reset and Paul Irish’s HTML5 Boilerplate gave us clean starting points for HTML5- and CSS3-powered sites.
Web fonts were everywhere—from the W3C to small personal and large commercial websites—thanks to pioneering syntax constructions by Paul Irish and Richard Fink, fine open-source products like the Font Squirrel @Font-Face Generator, open-source liberal font licensing like FontSpring’s, and terrific service platforms led by Typekit and including Fontdeck, Webtype, Typotheque, and Kernest.
Print continued its move to networked screens. iPhone found a worthy adversary in Android. Webkit was ubiquitous.
Insights into the new spirit of web design, from a wide variety of extremely smart people, can be seen and heard on The Big Web Show, which Dan Benjamin and I started this year (and which won Video Podcast of the Year in the 2010 .net Awards), on Dan’s other shows on the 5by5 network, on the Workers of the Web podcast by Alan Houser and Eric Anderson, and of course in A List Apart for people who make websites.
Zeldman.com: The Year in Review
A few things I wrote here at zeldman.com this year (some related to web standards and design, some not) may be worth reviewing:
- iPad as the New Flash 17 October 2010
- Masturbatory novelty is not a business strategy.
- Flash, iPad, and Standards 1 February 2010
- Lack of Flash in the iPad (and before that, in the iPhone) is a win for accessible, standards-based design. Not because Flash is bad, but because the increasing popularity of devices that don’t support Flash is going to force recalcitrant web developers to build the semantic HTML layer first.
- An InDesign for HTML and CSS? 5 July 2010
- while our current tools can certainly stand improvement, no company will ever create “the modern day equivalent of Illustrator and PageMaker for CSS, HTML5 and JavaScript.” The assumption that a such thing is possible suggests a lack of understanding.
- Stop Chasing Followers 21 April 2010
- The web is not a game of “eyeballs.” Never has been, never will be. Influence matters, numbers don’t.
- Crowdsourcing Dickens 23 March 2010
- Like it says.
- My Love/Hate Affair with Typekit 22 March 2010
- Like it says.
- You Cannot Copyright A Tweet 25 February 2010
- Like it says.
- Free Advice: Show Up Early 5 February 2010
- Love means never having to say you’re sorry, but client services means apologizing every five minutes. Give yourself one less thing to be sorry for. Take some free advice. Show up often, and show up early.
Outside Reading
A few things I wrote elsewhere might repay your interest as well:
- The Future of Web Standards 26 September, for .net Magazine
- Cheap, complex devices such as the iPhone and the Droid have come along at precisely the moment when HTML5, CSS3 and web fonts are ready for action; when standards-based web development is no longer relegated to the fringe; and when web designers, no longer content to merely decorate screens, are crafting provocative, multi-platform experiences. Is this the dawn of a new web?
- Style vs. Design written in 1999 and slightly revised in 2005, for Adobe
- When Style is a fetish, sites confuse visitors, hurting users and the companies that paid for the sites. When designers don’t start by asking who will use the site, and what they will use it for, we get meaningless eye candy that gives beauty a bad name.
Happy New Year, all!
Filed under: A Book Apart, A List Apart, Adobe, An Event Apart, Apple, architecture, art direction, Authoring, Best practices, Big Web Show, client services, Code, content, content strategy, creativity, CSS, CSS3, Dan Benjamin, Design, DWWS, E-Books, editorial, Education, eric meyer, Fonts, Formats, Free Advice, Happy Cog™, Haters, industry, Information architecture, interface, ipad, iphone, IXD, javascript, links, maturity, New Riders, peachpit, Publications, Publishing, Real type on the web, Respect, Responsibility, Responsive Web Design, Standards, State of the Web, tbws, The Big Web Show, The Essentials, The Profession, This never happens to Gruber, Typekit, Typography, Usability, User Experience, UX, W3C, Web Design, Web Design History, Web Standards, webfonts, webkit, Websites, webtype, work, Working, writing, Zeldman, zeldman.com
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Episode 32: Mandy Brown on publishing, Typekit, and more
MANDY BROWN (@aworkinglibrary) is our guest today, Thursday December 23, 2010 in Episode No. 32 of The Big Web Show, co-hosted by Dan Benjamin and recorded at 1:00 PM Eastern before a live internet audience.
Mandy is co-founder and editor for A Book Apart and a contributing editor for A List Apart for people who make websites. A veteran of the publishing industry, she spent a decade at W. W. Norton & Company, an independent and employee-owned publisher, where her work involved everything from book design to web design to writing about design. She serves as Community and Support Manager for Typekit and writes frequently on the Typekit blog.
Named “Video Podcast of the Year” in the 2010 .net Awards, The Big Web Show covers “Everything Web That Matters” and records live every Thursday at 1:00 PM Eastern on live.5by5.tv. Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!
P.S. This is the last Big Web Show session of the year. We’ll be off next week. (Something about Christmas and New Year’s.) Thank you for watching and listening. We love you bunches!
Filed under: A Book Apart, A List Apart, Authoring, Best practices, Big Web Show, Design, Publications, Publishing, Real type on the web, Standards, The Big Web Show, type, Typekit, webfonts
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The future of web standards
“Cheap, complex devices such as the iPhone and the Droid have come along at precisely the moment when HTML5, CSS3 and web fonts are ready for action; when standards-based web development is no longer relegated to the fringe; and when web designers, no longer content to merely decorate screens, are crafting provocative, multi-platform experiences. Is this the dawn of a newer, more mature, more ubiquitous web?”
—The Future of Web Standards by Jeffrey Zeldman
Originally written for .net magazine, Issue No. 206, published 17 August in UK and this month in the US in “Practical Web Design” Magazine. Now you can read the article even if you can’t get your hands on these print magazines.
See also: I Guest-Edit .net magazine.
Filed under: Accessibility, Adobe, Advocacy, Apple, Applications, apps, architecture, Authoring, Best practices, Browsers, business, Code, content strategy, CSS3, Design, Designers, development, editorial, Happy Cog™, HTML, HTML5, industry, javascript, Platforms, Publications, Publishing, Real type on the web, Standards, State of the Web, The Essentials, The Profession, W3C, Web Design, Web Design History, Web Standards, webfonts, webtype, Zeldman
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I guest-edit .net magazine
A List Apart and .net magazine have long admired each other. So when .net editor Dan Oliver did me the great honor of asking if I wished to guest edit an issue, I saluted smartly. The result is now arriving in subscriber post boxes and will soon flood Her Majesty’s newsstands.
In .net magazine Issue No. 206, on sale 17th August in UK (and next month in the US, where it goes by the name “Practical Web Design”), we examine how new standards like CSS3 and HTML5, new devices like iPhone and Droid, and maturing UX disciplines like content strategy are converging to create new opportunities for web designers and the web users we serve:
- Exult as Luke Wroblewski shows how the explosive growth of mobile lets us stop bowing to committees and refocus on features customers need.
- Marvel as Ethan Marcotte explains how fluid grids, flexible images, and CSS3 media queries help us create precise yet context-sensitive layouts that change to fit the device and screen on which they’re viewed.
- Delight as Kristina Halvorson tells how to achieve better design through coherent content wrangling.
- Thrill as Andy Hume shows how to sell wary clients on cutting-edge design methods never before possible.
- Geek out as Tim Van Damme shows how progressive enhancement and CSS3 make for sexy experiences in today’s most capable browsers—and damned fine experiences in those that are less web-standards-savvy.
You can also read my article, which asks the musical question:
Cheap, complex devices such as the iPhone and the Droid have come along at precisely the moment when HTML5, CSS3 and web fonts are ready for action; when standards-based web development is no longer relegated to the fringe; and when web designers, no longer content to merely decorate screens, are crafting provocative, multi-platform experiences. Is this the dawn of a newer, more mature, more ubiquitous web?
Today’s web is about interacting with your users wherever they are, whenever they have a minute to spare. New code and new ideas for a new time are what the new issue of .net magazine captures. There has never been a better time to create websites. Enjoy!
Photo by Daniel Byrne for .net magazine. All rights reserved.
Filed under: A List Apart, An Event Apart, Announcements, Appearances, Applications, architecture, art direction, Best practices, Browsers, chrome, Code, CSS, CSS3, Damned Fine Journalism, Design, Designers, editorial, Education, engagement, glamorous, Happy Cog™, HTML, HTML5, Ideas, industry, interface, ipad, iphone, launches, Layout, photography, Press, Publications, Publishing, Real type on the web, Responsive Web Design, Standards, State of the Web, The Big Web Show, The Essentials, The Profession, This never happens to Gruber, type, Typography, User Experience, UX, W3C, Web Design, Web Design History, Web Standards, webfonts, webkit, Websites, webtype, writing, Zeldman, zeldman.com
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Opera loves my web font

And so do my iPhone and your iPad. All it took was a bit o’ the old Richard Fink syntax and a quick drive through the Font Squirrel @Font-Face Kit Generator (featuring Base 64 encoding and SVG generation) to bring the joy and wonder of fast, optimized, semi-bulletproof web fonts to Safari, Firefox, Opera, Chrome, iPhone, and Apple’s latest religious device.
Haven’t checked IE7, IE8, IE9, or iPad yet; photos welcome. (Post on Flickr and link here.)
What I learned:
☛ Even if manufacturer supplies “web font” versions with web license purchase, it’s better to roll your own web font files as long as this doesn’t violate the license.
Filed under: Accessibility, Advocacy, Apple, Applications, apps, art direction, Browsers, bugs, Code, Compatibility, CSS, Design, HTML, ipad, iphone, Layout, Real type on the web, Standards, State of the Web, The Essentials, Tools, W3C, Web Design, Web Standards, webfonts, webkit, webtype, zeldman.com
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Friday Font: TeeFranklin
Gloriously available for @font-face embedding, TeeFranklin by Suomi Type Foundry at Fontspring is a family of 14 weights/styles that may be perfect when you want to offer something a tad different from Helvetica and Franklin while retaining many of the qualities that make those fonts great.
Filed under: CSS, Design, Fonts, Real type on the web, type
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