Book By Its Cover is a glorious new blog devoted to the beauty of books.

Many website designers run their own niche blog, and if the content is unique enough, a designer might be able to sell subscriptions to it. The content has to be very high quality, though, and few design blogs meet that standard.

A List Apart is one that does, and it could potentially turn a profit selling subscriptions. But the subscription route is a risky move because it alienates many users and shrinks ad revenue substantially.

Jeffrey Zeldman, publisher, founder and executive creative director of A List Apart, gives two reasons why A List Apart does not put its content behind a paywall:

• It’s against our belief in free online content.
• It wouldn’t work unless our competitors also put their content behind a paywall. We appeal to a discerning base of web designers, but if we went behind a paywall, it would be as if we had stopped publishing. Our readers would turn elsewhere.”

More at What Is the Future of Online News? | Webdesigner Depot.

P Is for Publishing. And publishing, as you’ve heard, is dying. … But “the printed word will be around long after many of our digital creations are gone,” Zeldman says, “either because books don’t require monthly hosting and blogs and websites do … or because the languages and platforms for which a particular digital creation was published will become obsolete.”

…[Jason,] Mandy and I are about to launch a printed book series, called A Book Apart, which derives much of its thinking and some of its formatting from what we’ve learned about PDFs in the past 10 years,” says Zeldman. The Mandy he mentions is Mandy Brown, creative director of Etsy and former creative director at W.W. Norton & Co.; she’s also one of the people speaking on the New Publishing and Web Content panel that Zeldman’s organizing for this year’s Interactive Fest, along with Happy Cog’s Erin Kissane, Harper’s Magazine editor (and Harper’s website creator) Paul Ford, and Lisa Holton, founder of new-media company Fourth Story Media.

…Everyone on the panel is committed to the digital future,” Zeldman says. “But we are also all committed to the book.” And how will their—how will our—relationships to books change, and how will those relationships remain the same, as the digitization of printed matter proceeds faster than most chain saws can spin? “How,” asks Zeldman, “can we be truthful and wise as editors, publishers, writers, journalists, and marketers straddling this scary yet exhilarating new divide?

Print & Paper Über Alles: A more perfect publishing today, Wayne Alan Brenner, Austin Chronicle (SXSW cover story), March 5, 2010

Related

• Austin Chronicle, SXSW Interactive Guide
• Books Not Dead: “New Publishing and Web Content” Panel Details at zeldman.com
• Panel Details at SXSW.com: New Publishing and Web Content, Saturday, March 13, 2010, 5:00 PM, Ballroom A, SXSW Interactive Festival, Austin, TX
• Happy Cog Studios: A Book Apart mini-announcement

Photo courtesy John Morrison.

“Content with form—Definite Content—is almost totally the opposite of Formless Content. Most texts composed with images, charts, graphs or poetry fall under this umbrella. It may be reflowable, but depending on how it’s reflowed, inherent meaning and quality of the text may shift.”

—Craigmod, Books in the Age of the iPad

In Publishers Weekly, blogger, novelist, and bon vivant Cory Doctorow discusses price discrimination(“the idea that you make more money by segmenting your customers based on how much they’re willing to spend”) and demand elasticity (“the straightforward idea that new customers will come into your shop if you lower prices”) and the roles played by hardcover and paperback, Kindle and iPad, Amazon and publishers in the future of book publishing.

With a Little Help: The Price Is Right – 2010-02-15 05:00:00 | Publishers Weekly

Business Insider: Why Tumblr Is Kicking Posterous’s Ass

Posted via web from Does This Zeldman Make My Posterous Look Fat?

Headed to SXSW Interactive? Concerned about the future of books, magazines, and websites? Attend “New Publishing and Web Content,” a panel I’m hosting on the creative, strategic, and marketing challenges of traditional and new (internet hybrid) book publishing and online magazine publishing, and how these fields intersect with content strategy and client services.

Joining me in a thoughtful exploration of new and old business models and creative challenges will be people who’ve spent a decade or two butting up against and reinventing these boundaries:

• Mandy Brown, creative director, Etsy; former creative director (web and print), W.W. Norton, the oldest and largest publishing traditional house owned wholly by its employees; contributing editor, A List Apart Magazine; publisher, A Working Library; and co-director (with Jason Santa Maria and me), A Book Apart, a new publisher of mid-length books “for people who make websites.” (We’re talking book-books, made of paper, printed, bound, and distributed—not PDFs.)
• Paul Ford, critically respected novelist (Gary Benchley, Rock Star) and short fiction writer; blogger since practically the Civil War, most famously of Ftrain.com, where he has penned such classic posts as “Learning to Fear the Semantic Web;” print and web editor, Harper’s, the very definition of a traditional printed magazine of quality—also web developer, designer, and webmaster of Harper’s website since forever; and frequent contributor to The Morning News and to NPR’s “All Things Considered,” where he once offered a dissenting view on “web standards”—not that I’m bitter.
• Lisa Holton, Founder and CEO, Fourth Story Media (“a fresh perspective in storytelling”). The company “develop[s] compelling intellectual property and distribute[s] it across traditional and nontraditional channels including books, collaborative web fiction, and social media.” Previously, Lisa was President of Scholastic Trade Publishing and Book Fairs, where she managed the publication of Harry Potter and the Deathly Hallows and initiated and oversaw development of The 39 Clues, a widely heralded book- and web-based venture. Prior to that, she was SVP and Publisher, Disney Global Children’s Books, running all aspects of the domestic and international children’s book business at the Walt Disney Company. Before that, Lisa was Vice President, Associate Publisher and Editor-in Chief of HarperCollins Children’s Books. She serves on the Board of Directors of the New York Women’s Foundation and the Board of Trustees of the Eric Carle Museum of Picture Book Art.
• Erin Kissane, publisher, Incisive.nu, a website about strong language, writing tools, and other aspects of content strategy; content strategist and editorial strategist, Happy Cog Studios; former editor-in-chief (for ten years), A List Apart Magazine; author of numerous articles on web writing, editing, and content strategy, including “Attack of the Zombie Copy,” “Your About Page is a Robot,” and “Content Templates to the Rescue;” founding strategist, A Book Apart; and author of an upcoming book on content strategy for content strategists.

As moderator, my job will be to let these geniuses speak, to occasionally lob the right question to the right genius, and to help field your questions from the audience.

If you work in web or print publishing, or just care about the written word, please join us at 5:00 PM Central Time in Ballroom A.

(What else am I doing at SXSW Interactive? Here’s my schedule so far. I also hope to see some of you at OK Cog’aoke II, SXSW Interactive’s premiere karaoke event and best party, hosted by your friends at Happy Cog.)

Dan Benjamin, creator of wonderful websites, apps, broadcasts, and platforms and longtime friend of A List Apart and your host, introduces a new venture.

5 by 5 Studios is a new internet broadcasting network, home to shows like EE Podcast, Tack Sharp, The Dev Show, The Ruby Show, and Utility Belt, releasing new episodes every week.

As part of the launch, 5 by 5 announces two new shows hosted by Dan:

• The Pipeline, an interview show talking with designers, developers, writers, and entrepreneurs, brought to you by Campaign Monitor. Upcoming guests include Kottke, Storey,Vaynerchuk, Coudal, Mann, and Siracusa.
• The Conversation, brought to you by Shopify, is a live-streamed talk show featuring topical discussions, reviews, special guests, news with Christina Warren from Mashable, and your calls, all live.

NOTE: I’m pleased as punch to be the first Pipeline guest. Come hear us on Friday, January 29th, 2010.

The deaths of Leslie Harpold and Brad Graham, in addition to being tragic and horrible and sad, have highlighted the questionable long-term viability of blogs, personal sites, and web magazines as legitimate artistic and literary expressions. (Read this, by Rogers Cadenhead.)

Cool URIs don’t change, they just fade away. When you die, nobody pays your hosting company, and your work disappears. Like that.

Now, not every blog post or “Top 10 Ways to Make Money on the Internet” piece deserves to live forever. But there’s gold among the dross, and there are web publications that we would do well to preserve for historical purposes. We are not clairvoyants, so we cannot say which fledgling, presently little-read web publications will matter to future historians. Thus logic and the cultural imperative urge us to preserve them all. But how?

The death of the good in the jaws of time is not limited to internet publications, of course. Film decays, books (even really good ones) constantly go out of print, digital formats perish. Recorded music that does not immediately find an audience disappears from the earth.

Digital subscriptions were supposed to replace microfilm, but American libraries, which knew we were racing toward recession years before the actual global crisis came, stopped being able to pay for digital newspaper and magazine descriptions nearly a decade ago. Many also (even fancy, famous ones) can no longer collect—or can only collect in a limited fashion. Historians and scholars have access to every issue of every newspaper and journal written during the civil rights struggle of the 1960s, but can access only a comparative handful of papers covering the election of Barack Obama.

Thanks to budget shortfalls and format wars, our traditional media, literature, and arts are perishing faster than ever before. Nothing conceived by the human mind, except Heaven and nuclear winter, is eternal.

Still, when it comes to instant disposability, web stuff is in a category all its own.

Unlike with other digital expressions, format is not the problem: HTML, CSS, and backward-compatible web browsers will be with us forever. The problem is, authors pay for their own hosting.

(There are other problems: the total creative output of someone I follow is likely distributed across multiple social networks as well as a personal site and Twitter feed. How to connect those dots when the person has passed on? But let’s leave that to the side for the moment.)

A suggestion for a business. Sooner or later, some hosting company is going to figure out that it can provide a service and make a killing (as it were) by offering ten-, twenty-, and hundred-year packets of posthumous hosting.

A hundred years is not eternity, but you are not Shakespeare, and it’s a start.

Since 1998, A List Apart has sought to serve the international web design and development community with educational, insightful, and sometimes visionary articles on web standards, emerging ideas and technologies, and best practices in content, usability, and design.

One barrier has long prevented us from fulfilling our goal to the utmost. But today we transcend it. Introducing A List Apart Arabic—an authorized A List Apart publication. Thank you and congratulations to Mohammad Saleh Kayali and his partners.

Look for additional international A List Apart editions, coming soon.

Actually, the crowd Kurtz was talking about is people who won’t patronize pay sites; that’s not a fallacy, it’s just… what they do. And if you charge your traffic goes down. That’s not a delusion of the nameless crowd you prefer to argue with but a well established fact of life on the open web.

NO NAMES, NO LINKS: WRITERS GIVE THEMSELVES A PASS AND DENOUNCE THE “INFORMATION WANTS TO BE FREE” CROWD.

You are a shameless self promoter!” he said.

I can’t speak to the “shame” part, but for the rest: guilty as charged.

Self-promotion may appear revolting, but it’s the only promotion that’s guaranteed in this business. Do it right, and only haters will hate you for it. To get, you must give.

Love your work

If you write or design, you must believe in what you do. If you don’t believe you have something to express, there are plenty of other jobs out there. If you believe in what you do, and if you’re doing it for real, you must find ways to let people know about it.

Sometimes this takes the direct form of a case study. The assumption in publishing such a study is that someone out there might be interested in the service your team provided, the thinking you brought to the problem, and so on.

There is a difference between being arrogant about yourself as a person and being confident that your work has some value. The first is unattractive, the second is healthy and natural. Some people respond to the one as if it were the other. Don’t confuse them. Marketing is not bragging, and touting one’s wares is not evil. The baker in the medieval town square must holler “fresh rolls” if he hopes to feed the townfolk.

The love you make

But direct self-promotion is ineffective and will go unnoticed unless it is backed by a more indirect (and more valuable) form of marketing: namely, sharing information and promoting others.

Is your Twitter feed mostly about your own work, or do you mainly link to interesting work by others? Link blogs with occasional opinions (or occasional techniques, or both) get read. The more you find and promote other people’s good work, the more in-the-know and “expert” you are perceived to be—and the more you (or your brand, if you must) are liked.

You can’t fake this. If you’re linking to other people’s work as a ploy to make others link back, it’s obvious, and you’ll fail. If you’re sharing half-baked information half-heartedly, nobody will stick around.

This may sound Jedi-mind-trick-ish, but never create a blog or a Twitter feed with the explicit idea of promoting yourself. Create for the joy of creating. Share for the joy of the sharing, and because the information you’re sharing genuinely excites you. Do that, and the rest will follow.

zeldman.com/?p=3061

Title images from the early years of A List Apart “for people who make websites” are now available for your viewing pleasure.

Were we really ever that young?

NAME THAT FONT! Here’s a nice rainy-day activity for ya. Visit the ALA historical header images collection on Flickr and name the fonts used in individual images.

Short URL: zeldman.com/?p=3035

The third edition of Designing With Web Standards has hit the shelves; excerpts and interviews are hitting digital airwaves everywhere. Among the latest:

• Creative Expert interviews Zeldman and Marcotte about DWWS3e, live, with call-in questions. Very nice. Broadcast 30 October, 2009; podcast published 31 October 2009.
• Author Talk: Jeffrey Zeldman Interview, an audio podcast at Peachpit. “Author and co-founder of The Web Standards Project Jeffrey Zeldman talks to publisher Nancy Aldrich-Ruenzel about the 3rd Edition of his book Designing with Web Standards. He also reveals why writers ‘can’t edit themselves.’” Published 11 November 2009.
• The Future of Web Standards is a free sample chapter for your reading pleasure. Published 12 November 2009.
• Jeffrey Zeldman On The Setup, a Waferbaby joint, takes a break from the DWWS3e fever to talk hardware and software. Published 13 November 2009.

Coming soon:

• Video interview with Michael Nolan
• Typography Q&A with Ellen Lupton in Print Magazine
• And more!

Watch for major announcements Monday Tuesday.

Short URL: zeldman.com/?p=2902

Triple Issue No. 292 of A List Apart, for people who make websites, is all about search.

Testing Search for Relevancy and Precision

by JOHN FERRARA

Despite the fact that site search often receives the most traffic, it’s also the place where the user experience designer bears the least influence. Few tools exist to appraise the quality of the search experience, much less strategize ways to improve it. But relevancy testing and precision testing offer hope. These are two tools you can use to analyze and improve the search user experience.

Internal Site Search Analysis: Simple, Effective, Life Altering!

by AVINASH KAUSHIK

Your search and clickstream data is missing a key ingredient: customer intent. You have all the clicks, the pages people viewed, and where they bailed, but not why they came to the site. Your internal site-search data contains that missing ingredient: intent. Learn five ways to analyze your internal site-search data—data that’s easy to get, to understand, and to act on.

Beyond Goals: Site Search Analytics from the Bottom Up

by LOU ROSENFELD

Top-down analytics are great for creating measurable goals you can use to benchmark and evaluate the performance of your content and designs. But bottom-up analysis teaches you something new and unexpected about your customers—something goal-driven analysis can’t show you. Discover the kinds of information users want, and identify your site’s most urgent mistakes.

Illustration by Kevin Cornell.