Category Archives: Publications

This is a Website

LAST NIGHT at dinner, my friend Tantek Çelik (and if you don’t know who he is, learn the history of your craft) lamented that there was no longer any innovation in blogging—and hadn’t been for years. I replied by asking if anyone was still blogging.

Me, I regret the day I started calling what I do here “blogging.” When I launched this website in 1995, I thought of what I was doing as “writing and publishing,” which is the case. But in the early 2000s, after Rebecca Blood’s book came out, I succumbed to peer pressure. Not from Rebecca: Rebecca is awesome, and still going strong. The peer pressure came from the zeitgeist.

Nobody in the mainstream had noticed a decade of independent content producers, but they woke up when someone started calling it “blogging.” By the way, what an appalling word that is. Blogging. Yecch. I held my nose at the time. But I also held my tongue. If calling your activity blogging was the price of recognition and attention, so be it, my younger self said to itself.

Did Twitter and Facebook kill blogging? Was it withdrawal of the mainstream spotlight? Did people stop independently writing and publishing on the web because it was too much work for too little attention and gain? Or did they discover that, after all, they mostly had nothing to say?

Blogging may have been a fad, a semi-comic emblem of a time, like CB Radio and disco dancing, but independent writing and publishing is not. Sharing ideas and passions on the only free medium the world has known is not a fad or joke.

We were struggling, whether we knew it or not, to found a more fluid society. A place where everyone, not just appointed apologists for the status quo, could be heard. That dream need not die. It matters more now than ever.

Yes, recycling other people’s recycling of other people’s recycling of cat gifs is fun and easy on Tumblr. Yes, rubbing out a good bon mot on Twitter can satisfy one’s ego and rekindle a wistful remembrance of meaning. Yes, these things are still fine to do. But they are not all we can do on this web. This is our web. Let us not surrender it so easily to new corporate masters.

Keep blogging in the free world.

Insites: The Book Honors Web Design, Designers

“INSITES: THE BOOK is a beautiful, limited edition, 256-page book presented in a numbered, foil-blocked presentation box. This very special publication features no code snippets and no design tips; instead, 20 deeply personal conversations with the biggest names in the web community.

“Over the course of six months, we travelled the US and the UK to meet with Tina Roth Eisenberg, Jason Santa Maria, Cameron Moll, Ethan Marcotte, Alex Hunter, Brendan Dawes, Simon Collison, Dan Rubin, Andy McGloughlin, Kevin Rose and Daniel Burka, Josh Brewer, Ron Richards, Trent Walton, Ian Coyle, Mandy Brown, Sarah Parmenter, Jim Coudal, Jeffrey Zeldman, Tim Van Damme, and Jon Hicks.

“We delved into their personal journeys, big wins, and lessons learned, along with the kind of tales you’ll never hear on a conference stage. Each and every person we spoke to has an amazing story to tell — a story we can all relate to, because even the biggest successes have the smallest, most humble of beginnings.” — Insites: The Book


I am honored to be among those interviewed in this beautiful publication.


Insites: The Book is published by Viewport Industries in association with MailChimp.

Product Management for the Web; Beyond Usability Testing

IN ISSUE NO. 357 of A List Apart for people who make websites:

Beyond Usability Testing

by DEVAN GOLDSTEIN

To be sure we’re designing the right experience for the right audience, there’s no substitute for research conducted with actual users. Like any research method, though, usability testing has its drawbacks. Most importantly, it isn’t cheap. Fortunately, there are other usability research methods at our disposal. The standouts, expert review and heuristic evaluation, are easy to add to a design and development process almost regardless of budget or resource concerns. Explore these techniques, learn their advantages and disadvantages, and get the low-down on how to include them in your projects.

Product Management for the Web

by KRISTOFER LAYON

Whether we prototype, write, design, develop, or test as part of building the web, we’re creating something hundreds, thousands, or maybe even millions of people will use. But how do we know that we’re creating the right enhancements for the web, at the right time, and for the right customers? Because our client or boss asked us to? And how do they know? Enter product management for the web—bridging the gap between leadership and customers on one side, and the user experience, content strategy, design, and development team on the other. Learn to set priorities that gradually but steadily make your product (and the web) better.


SINCE 1998, A List Apart has explored the design, development, and meaning of web content, with a special focus on web standards and best practices.

Illustration by Kevin Cornell for A List Apart Magazine.

Publication Standards

ENJOY A LIST APART’S SPECIAL two-part issue on digital publication standards.

Publication Standards Part 1:
The Fragmented Present

by NICK DISABATO

ebooks are a new frontier, but they look a lot like the old web frontier, with HTML, CSS, and XML underpinning the main ebook standard, ePub. Yet there are key distinctions between ebook publishing’s current problems and what the web standards movement faced. The web was founded without an intent to disrupt any particular industry; it had no precedent, no analogy. E-reading antagonizes a large, powerful industry that’s scared of what this new way of reading brings—and they’re either actively fighting open standards or simply ignoring them. In part one of a two-part series in this issue, Nick Disabato examines the explosion in reading, explores how content is freeing itself from context, and mines the broken ebook landscape in search of business logic and a way out of the present mess.

Publication Standards Part 2:
A Standard Future

by NICK DISABATO

The internet is disrupting many content-focused industries, and the publishing landscape is beginning its own transformation in response. Tools haven’t yet been developed to properly, semantically export long-form writing. Most books are encumbered by Digital Rights Management (DRM), a piracy-encouraging practice long since abandoned by the music industry. In the second article of a two-part series in this issue, Nick Disabato discusses the ramifications of these practices for various publishers and proposes a way forward, so we can all continue sharing information openly, in a way that benefits publishers, writers, and readers alike.


Illustration by Kevin Cornell for A List Apart.

Readlists: behind the scenes

FROM THE HOME PAGE of today’s newly announced, totally disruptive, completely free product powered by Readability: “What’s a Readlist? A group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone.”

For some time now, people who miss the point have seen Readability as an app that competes in the read-it-later space. That’s like viewing Andy Warhol as a failed advertising art director. Readability is a platform that radically rethinks how we consume, and who pays for, web content. It monetizes content for authors and its technology is available to all via the API. It scares designers, angers some advertisers. Its transformative potential is huge. Readlists are the latest free product to manifest some of that potential.

With Readlist, anyone can create ebooks out of existing web content. It’s easy. Sign in with your Readability account or sign up for one, and start making books of your favorite web articles.

There are still some bugs being worked out, but hey.

I was honored to beta test the product and create one of the first Readlists, along with Erin Kissane, Anil Dash, Aaron Lammer, David Sleight, and Chris Dary.

Disclaimer: I am on the advisory board of Readability and cofounded The Deck advertising network with Jim Coudal and Jason Fried. Readability removes clutter (including ads) from the reading experience; The Deck sells ads. Conflict of interest? Here’s another: I design content websites so as to make Readability unnecessary (because I design for readers); yet I strongly support Readability as a platform and above all as a web idea that is at least 15 years overdue. Either designers will design for their end-users, or third-party apps will remove designers from the transaction. As a designer, I’m not afraid of that. Rather, it inspires me.

Enjoy Readlists.

Mike Monteiro’s “Design Is A Job” is finally available to buy or preview.

CO-FOUNDER of Mule Design and raconteur Mike Monteiro wants to help you do your job better. From contracts to selling design, from working with clients to working with each other, his brief book Design Is A Job is packed with knowledge you need to know. This is one of the most in-demand titles we at A Book Apart have yet published, and the long, long wait for its release (and yours) is finally over!

— Enjoy an exclusive Preview of Design Is A Job in Issue No. 348 of A List Apart, for people who make websites.

Buy Design Is A Job directly from the makers at A Book Apart.

Also of interest:

The Impossible Year | Jeffrey Zeldman with Mini-Zeldman Doll Polaroid…

The Impossible Year | Jeffrey Zeldman with Mini-Zeldman Doll Polaroid...

JOHN MORRISON:

Jeffrey Zeldman with Mini-Zeldman Doll

Polaroid SLR 680SE / Impossible PX-680 Color Shade

Jeffrey became the first person inducted into the SXSW Interactive Hall of Fame. Afterwards there was a party with mini-Zeldman dolls.

The Impossible Year | Jeffrey Zeldman with Mini-Zeldman Doll Polaroid…

Big Web Show No. 66 | David Sleight on publishing, devices, and the web

David Sleight

IN BIG WEB SHOW Episode No. 66, Jeffrey Zeldman interviews veteran web designer and publishing creative director David Sleight about how traditional publishers can transition to creating successful digital experiences, and the (mostly conceptual) obstacles they will have to overcome to do so.

Topics discussed in this episode include: why publishers alternately blame technology and treat it as a savior; the downside for magazine publishers of Apple’s new retina display; why content thieves may be your best customers in waiting; content-focused responsive design versus printed page emulation; and much more.

David Sleight is one of the few people at the intersection of publishing and digital technology who actually understands both worlds. He is a web designer, creative director, and the founder of Stuntbox, a boutique interactive design consultancy based in Brooklyn, New York. Before launching Stuntbox, David helped build web-based textbooks at Pearson Education, and then went on to lead the Interactive Design department at BusinessWeek during one of its largest audience growth periods.

Listen to The Big Web Show #66: David Sleight.

Show Links

Subscribe to The Big Web Show

The Big Web Show features special guests and topics like web publishing, art direction, content strategy, typography, web technology, and more. Get episodes delivered to you automatically:

A Book Apart Photo Pool on Flickr

LET YOUR NERD FLAG FLY! Now there is a Flickr group for A Book Apart readers. Come one, come all. Share beauty shots of your A Book Apart collection. Share unboxing photos. Share pictures of your fine self interacting with our awesome books. If you love reading our brief books for people who make websites, we want to see and hear from you.

Flickr: The A Book Apart Pool.

You are all in publishing!

ON SUNDAY, while leading a discussion on the future of web design and publishing, I noticed a slightly confused look appearing on some faces in the audience. The discussion had been billed as “Jeffrey Zeldman’s Awesome Internet Design Panel,” and I thought perhaps there was a disconnect for some in the audience between “design” and such topics as where content comes from and who pays for it.

So I asked, “Who here is in publishing?”

A few hands were gently raised.

Uh-huh. “And how many of you work on the web?”

Every right hand in the room shot up.

“You are all in publishing,” I explained.

Now, I like a good rounded corner talk as much as the next designer. I’ve given my share of them. Also of line height and measure, color and contrast, how to design things that don’t work in old versions of Internet Explorer, and so on. In the practice of web and interaction design, there will always be a place for craft discussions—for craft is execution, and ideas without execution are songs without music, meaningless.

But right now (and always) there is a need for design to also be about the big strategic issues. And right now, as much as design is wrestling with open vs. proprietary formats and the old challenges of new devices, design is also very much in the service of applications and publishing. Who gets content, who pays for it, how it is distributed (and how evenly), the balance between broadcast and conversation, editor and user—these are the issues of this moment, and it is designers even more than editors who will answer these riddles.