Big Web Show: Squarespace
SQUARESPACE CEO and founder Anthony Casalena is my guest in Episode 87 of The Big Web Show (“everything web that matters”).
We discuss the platform’s capabilities and the three markets it serves (consumer, designer, developer); the journey from one-person start-up to 120-person company; the launch of Squarespace’s ecommerce platform; how to design a start-up that makes money the day it launches; ways to build community around a non-open-source platform; the effectiveness of good old-fashioned traditional advertising in marketing an internet company like Squarespace; staffing up and laying people off; and much more.
Anthony is the founder and CEO of Squarespace, which he started from his dorm room in 2003. During the company’s early years, Anthony acted as the sole engineer, designer and support representative for the entire Squarespace platform, allowing for it to be a stable and profitable business from the outset.
In addition to his main responsibilities in running the company and setting overall product strategy, he remains actively involved in the engineering, design, and product teams within the organization. Anthony holds a Bachelor of Science in Computer Science from the University of Maryland.
This episode of The Big Web Show is sponsored by Shutterstock.com. Use offer code “BIGWEBSHOW3” to save 30% off any Shutterstock photo package.
Readlists: behind the scenes
FROM THE HOME PAGE of today’s newly announced, totally disruptive, completely free product powered by Readability: “What’s a Readlist? A group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone.”
For some time now, people who miss the point have seen Readability as an app that competes in the read-it-later space. That’s like viewing Andy Warhol as a failed advertising art director. Readability is a platform that radically rethinks how we consume, and who pays for, web content. It monetizes content for authors and its technology is available to all via the API. It scares designers, angers some advertisers. Its transformative potential is huge. Readlists are the latest free product to manifest some of that potential.
With Readlist, anyone can create ebooks out of existing web content. It’s easy. Sign in with your Readability account or sign up for one, and start making books of your favorite web articles.
There are still some bugs being worked out, but hey.
I was honored to beta test the product and create one of the first Readlists, along with Erin Kissane, Anil Dash, Aaron Lammer, David Sleight, and Chris Dary.
Disclaimer: I am on the advisory board of Readability and cofounded The Deck advertising network with Jim Coudal and Jason Fried. Readability removes clutter (including ads) from the reading experience; The Deck sells ads. Conflict of interest? Here’s another: I design content websites so as to make Readability unnecessary (because I design for readers); yet I strongly support Readability as a platform and above all as a web idea that is at least 15 years overdue. Either designers will design for their end-users, or third-party apps will remove designers from the transaction. As a designer, I’m not afraid of that. Rather, it inspires me.
Filed under: Design, Platforms, Products, Publications, Publishing, Real type on the web, Respect, Responsibility, Startups, State of the Web, The Essentials, The Profession, This never happens to Gruber
CSS & Mobile To The Future | Embrace Users, Constrain Design | An Event Apart Seattle 2012 Day II
TUESDAY, 3 APRIL 2012, was Day II of An Event Apart Seattle, a sold-out, three-day event for people who make websites. If you couldn’t be among us, never fear. The amazing Luke Wroblewski (who leads a day-long seminar on mobile web design today) took excellent notes throughout the day, and shares them herewith:
The (CSS) Future is Now – Eric Meyer
In his The Future is Now talk at An Event Apart in Seattle, WA 2012 Eric Meyer talked about some of the visual effects we can achieve with CSS today. Create shiny new visual elements with no images using progressive enhancement and CSS that is available in all modern browsers.
A Philosophy of Restraint
- Simon Collison
In his A Philosophy of Restraint talk at An Event Apart in Seattle, WA 2012 Simon Collison outlined his design philosophy and how he applies it to web projects. Embrace constraints; simplicity and complexity; design aesthetic; design systems as foundations that prepare us for future projects and complexity; affordances and type; focus and content; audit and pause — prevent catastrophic failures and shine a new light on what you’ve learned with each project.
Touch Events – Peter-Paul Koch (PPK)
In his Touch Events talk at An Event Apart in Seattle, WA 2012 Peter-Paul Koch talked about touch support in mobile browsers and how to handle touch events in web development. Includes a ranking of current mobile browsers; interaction modes in mobile versus desktop (mouse) and keyboard — how do we adjust scripts to work with touch?; touch events; supporting modes; event cascade; and “stick with click.”
Mobile to the Future – Luke Wroblewski
Alas, Luke could not take notes on his own presentation. Here’s what it was about: When something new comes along, it’s common for us to react with what we already know. Radio programming on TV, print design on web pages, and now web page design on mobile devices. But every medium ultimately needs unique thinking and design to reach its true potential. Through an in-depth look at several common web interactions, Luke outlined how to adapt existing desktop design solutions for mobile devices and how to use mobile to expand what’s possible across all devices.Instead of thinking about how to reformat your websites to fit mobile screens, attendees learned to see mobile as way to rethink the future of the web.
What’s Your Problem? – Whitney Hess
In her What’s Your Problem? Putting Purpose Back into Your Projects talk at An Event Apart in Seattle, WA 2012 Whitney Hess outlined the value of learning about opportunities directly from customers. Understand the problem before designing the solution. Ask why before you figure out how. There is no universal solution for all our projects, we need to determine which practices are “best” through our understanding of problems. Our reliance on best practices is creating a world of uniform websites that solve no one’s problem. Leave the desk and interact with people. Rather than the problem solver, be the person who can see the problem.
Properties of Intuitive Pages
- Jared Spool
At An Event Apart in Seattle WA 2012, Jared Spool walked through what makes a design intuitive, why some users need different treatment, and the role of design. Current versus acquired knowledge and how to bridge the gap (how to train users, thus making your site or app “intuitive”). Redesigns and how to avoid disaster. Design skills. The gap between current knowledge and target knowledge is where design happens. Why intuitive design is only possible in small, short iterations.
Day III begins in 90 minutes. See some of you there.
Photos: AEA Seattle Flickr pool or hashtags #aea and #aeasea on Instagram.
Filed under: An Event Apart, Appearances, CSS, CSS3, Design, development, eric meyer, HTML, HTML5, Ideas, industry, Information architecture, IXD, Platforms, Publishing, Redesigns, Responsive Web Design, Scripting, Standards, State of the Web, User Experience, UX, Web Design, Web Standards
Say No to SOPA!
A LIST APART strongly opposes USHR 3261 AKA the Stop Online Piracy Act (SOPA), an ill-conceived lobbyist-driven piece of legislation that is technically impossible to enforce, cripplingly burdensome to support, and would, without hyperbole, destroy the internet as we know it.
SOPA approaches the problem of content piracy with a broad brush, lights that brush on fire, and soaks the whole web in gasoline. Learn why SOPA must not pass, and find out what you can do to help stop it.
Illustration by Kevin Cornell for A List Apart Magazine.
An Event Apart Atlanta 2011
YOU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash An Event Apart Atlanta 2011, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it was the worst show we’ve ever done. We hosted at Turner Field, not realizing that half the audience would be forced to crane their necks around pillars if they wanted to see our speakers or the screen on which slides were projected.
Also not realizing that Turner Field’s promised contractual ability to deliver Wi-Fi was more theoretical than factual: the venue’s A/V guy spent the entire show trying to get an internet connection going. You could watch audience members twitchily check their laptops for email every fourteen seconds, then make the “no internet” face that is not unlike the face addicts make when the crack dealer is late, then check their laptops again.
The food was good, our speakers (including local hero Todd Dominey) had wise lessons to impart, and most attendees had a pretty good time, but Eric and I still shudder to remember everything that went wrong with that gig.
Not to jinx anything, but times have changed. We are now a major three-day event, thanks to a kick-ass staff and the wonderful community that has made this show its home. We thank you from the bottoms of our big grateful hearts.
I will see several hundred of you for the next three days. Those not attending may follow along:
- An Event Apart Atlanta three-day schedule
- A Feed Apart – live tweeting, Monday through Wednesday
- AEA Atlanta Flickr Group
- An Event Apart Facebook page
Filed under: An Event Apart, Announcements, Appearances, apps, Atlanta, Authoring, Best practices, business, cities, client services, clients, Code, Community, Compatibility, conferences, content, content strategy, creativity, CSS, CSS3, Design, Designers, development, editorial, Education, eric meyer, events, Fonts, Formats, glamorous, Happy Cog™, HTML, HTML5, Ideas, industry, Information architecture, interface, IXD, Jeremy Keith, Platforms, Real type on the web, Redesigns, Responsive Web Design, Scripting, speaking, spec, Standards, State of the Web, The Profession, Usability, User Experience, UX, W3C, Web Design, Web Design History, Web Standards, webfonts, webkit, webtype, work, Working, Zeldman
The Big Web Show No. 46: Get Your Web Type on with FontDeck co-founder Richard Rutter
RICHARD RUTTER, designer, technologist, information architect, writer, and co-founder of Fontdeck and Clearleft, joins Dan Benjamin and me to discuss the technical, aesthetic, and business aspects of putting real type on the web in Big Web Show Episode No. 44, now at 5by5.tv and iTunes for your listening pleasure.
An Event Apart Seattle 2011
I’m enjoying An Event Apart Seattle 2011 and you’re not. Despair not, help is available:
- For real-time Twitter aggragation, watch afeedapart.com.
- Enjoy AEA Seattle photos in our Flickr group.
- Watch Luke Wroblewski dance.
- Watch An Event Apart dance for Luke Wroblewski.
- Nod along to the interstitial audio playlist.
Filed under: An Event Apart, Code, content, content strategy, CSS, CSS3, Design, HTML, HTML5, mobile, Platforms, Seattle, The Profession, Typography, Usability, User Experience, UX, Web Design, Web Design History, Web Standards, Websites, webtype
You are all in publishing!
ON SUNDAY, while leading a discussion on the future of web design and publishing, I noticed a slightly confused look appearing on some faces in the audience. The discussion had been billed as “Jeffrey Zeldman’s Awesome Internet Design Panel,” and I thought perhaps there was a disconnect for some in the audience between “design” and such topics as where content comes from and who pays for it.
So I asked, “Who here is in publishing?”
A few hands were gently raised.
Uh-huh. “And how many of you work on the web?”
Every right hand in the room shot up.
“You are all in publishing,” I explained.
Now, I like a good rounded corner talk as much as the next designer. I’ve given my share of them. Also of line height and measure, color and contrast, how to design things that don’t work in old versions of Internet Explorer, and so on. In the practice of web and interaction design, there will always be a place for craft discussions—for craft is execution, and ideas without execution are songs without music, meaningless.
But right now (and always) there is a need for design to also be about the big strategic issues. And right now, as much as design is wrestling with open vs. proprietary formats and the old challenges of new devices, design is also very much in the service of applications and publishing. Who gets content, who pays for it, how it is distributed (and how evenly), the balance between broadcast and conversation, editor and user—these are the issues of this moment, and it is designers even more than editors who will answer these riddles.
Filed under: "Digital Curation", Advocacy, Appearances, art direction, Authoring, Best practices, business, Community, conferences, content, content strategy, Design, development, editorial, Education, engagement, Ideas, Micropublishing, Molehill, Platforms, Publications, Publishing, Responsibility, Standards, State of the Web, The Essentials, The Profession, Usability, User Experience, UX, Web Design, Zeldman
Questions, Please: Jeffrey Zeldman’s Awesome Internet Design Panel today at SXSW Interactive
HEY, YOU WITH THE STARS in your eyes. Yes, you, the all too necessary SXSW Interactive attendee. Got questions about the present and future of web design and publishing for me or the illustrious panelists on Jeffrey Zeldman’s Awesome Internet Design Panel at SXSW Interactive 2011? You do? Bravo! Post them on Twitter using hashtag #jzsxsw and we’ll answer the good ones at 5:00 PM in Big Ballroom D of the Austin Convention Center.
Topics include platform wars (native, web, and hybrid, or welcome back to 1999), web fonts, mobile is the new widescreen, how to succeed in the new publishing, responsive design, HTML5, Flash, East Coast West Coast beefs, whatever happened to…?, and many, many more.
Comments are off here so you’ll post your questions on Twitter.
The panel will be live sketched and live recorded for later partial or full broadcast via sxsw.com. In-person attendees, arrive early for best seats. Don’t eat the brown acid.
Filed under: Announcements, Appearances, Authoring, Best practices, Brands, Design, Designers, development, E-Books, editorial, events, glamorous, HTML5, industry, Interviews, Luls, Microauthoring, Microblogging, microformats, Micropublishing, Molehill, New Riders, Platforms, plugins, podcasts, Publications, Publishing, Real type on the web, Responsive Web Design, software, Standards, State of the Web, Tempest, The Big Web Show, This never happens to Gruber, twitter, type, Typekit, Urbanism, Usability, User Experience, UX, W3C, Web Design, Web Design History, Web Standards, webfonts, webkit, Websites, Zeldman, zeldman.com
Episode 39: Crowd Fusion’s Brian Alvey live on The Big Web Show
Brian is CEO of Crowd Fusion, a publishing platform that combines popular applications like blogging, wikis, tagging and workflow management, and a leader in the content management world. He co-founded Weblogs, Inc.—home to Engadget, Autoblog, TUAW and more—and built the Blogsmith platform, both of which were acquired by Aol and are essential to their current strategy. Brian has been putting big brands on the web since 1995 when he designed the first TV Guide website and helped BusinessWeek leap from Aol to the web.
Brian built database-driven web applications and content management systems for many large companies in the 1990′s including Intel, J.D. Edwards, Deloitte & Touche and The McGraw-Hill Companies. His 1999 Tech-Engine site was a “skinnable HotJobs” which powered over 200 online career centers including XML.com, Perl.com, O’Reilly & Associates Network, DevShed, and Computer User magazine.
He has been the art director of three print magazines (I met him in 1995 when he was art director for “Net Surfer” or something like that) and was the Chief Technology Officer of Rising Tide Studios where he developed The Venture Reporter Network, which is now a Dow Jones property.
In 2003, Brian invented and launched Blogstakes, a sweepstakes application for the blogging community. He is a former Happy Cog partner of mine; at Happy Cog, Brian built content management systems for customers including Capgemini, A List Apart, and the Kansas City Chiefs. He was also the creator and host of the Meet The Makers conference, a series of talk show-style events that were so compelling, they helped inspired me to create An Event Apart with Eric Meyer.
And I’ll stop there. Ladies and gentlemen, a legend and true creative force in this medium. Please join us at tomorrow on 5by5.tv/live for a lively and wide-ranging discussion.
The Big Web Show (“Everything Web That Matters”) records live every Thursday at 12:00 PM Eastern. Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!
Filed under: Applications, apps, architecture, art direction, Authoring, Best practices, Brands, business, Community, content, Damned Fine Journalism, Design, Designers, development, Happy Cog™, Journalism at its Finest, Microblogging, Platforms, State of the Web, The Big Web Show