In 2010, you are whatever the Net says you are. Deal with it. Let’s assume that you want to deal with it; that is, you care about the picture the Net paints of you. I think that most of us should care, and I can think of three approaches to influencing the Net’s view: Branding, Offending, and Spelling. The first probably won’t work and the second stinks, so that leaves Spelling; more precisely, spell-checking and what it stands for.

Read the entire (short) Tim Bray Essay: After Branding.

Filed under: content, content strategy, editorial, engagement, findability

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Joshua Schachter explains how URL shorteners like TinyURL, bit.ly, etc., originally created to prevent long URLs from breaking in 1990s e-mail clients, and now used primarily as a means of monetizing someone else’s content, are bad:

• They “add another layer of indirection to an already creaky system, [making what] used to be transparent … opaque,” slowing down web use by adding needless lookups, and potentially disguising spam.
• Shorteners “steal search juice” from the original publishers. (For example, with the Digg bar and Digg short URL, your content makes Digg more valuable and your site less valuable; the more content you create, the richer you make Digg.)
• “A new and potentially unreliable middleman now sits between the link and its destination. And the long-term archivability of the hyperlink now depends on the health of a third party.”

And more. Via Merlin Mann.

Anyone who creates web content should read Joshua’s post. I’m sold and will dial way back on my use of the zeldman.com short URL. The question remains, what to do when you need to paste a long, cumbersome link into a 140-character service like Twitter. (If you do nothing, Twitter itself will shorten the link via TinyURL.)

Tags: URL, URLshortener, JoshuaSchachter, redirect, abstraction, Digg, findability, searchjuice, SEO

Filed under: Blogs and Blogging, Design, HTML, Ideas, Information architecture, Publications, Publishing, Respect, Standards, State of the Web, UX, Usability, User Experience, Web Design, Web Standards, Websites, architecture, business, findability, industry, links, twitter

In Issue No. 255 of A List Apart, for people who make websites:

• Findability, Orphan of the Web Design Industry – Aarron Walter, author of Building Findable Websites: Web Standards, SEO, and Beyond (New Riders, 2008), provides an overview of this essential web discipline, explains how it is like SEO but different, and tells how every member of your team can contribute to your site’s content’s findability. (See Aarron speak about findability and web standards live and in person at An Event Apart New Orleans, April 24–25, at the Hilton New Orleans Riverside.)
• Sign Up Forms Must Die – Luke Wroblewski, Senior Principal of Product Ideation and Design at Yahoo! and author of Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008), calls for the abolition of sign-up forms where web services are concerned. Via “gradual engagement,” says Luke, we can get people using and caring about our web services instead of frustrating them with forms. (Get more Luke live and in person at An Event Apart Boston, June 23–24, 2008 at the Boston Marriott Copley Plaza.)

As a glance at the masthead suggests, thought-provoking content about web form design and findability isn’t all that’s happening in this issue of A List Apart:

• Deeply gifted and seriously experienced web design magazine editor Carolyn Wood finally joins the ALA staff as acquisitions editor, taking that post from …
• … the witty and excellent Krista Stevens, who now becomes editor of the magazine.
• For his profound contributions to branding and usability, art director Jason Santa Maria becomes creative director.
• And after eight years at the magazine, Erin Kissane steps down as editor (but will stay with us as contributing editor). The improvements Erin has made to the magazine in her years with us cannot be counted, not even by the angels.

Filed under: A List Apart, Design, Standards, Tools, client services, development, engagement, findability