Categories
An Event Apart Design events family glamorous San Francisco Standards Zeldman

San Francisco, here you come

San Francisco. California’s jewel. America’s prettiest city. Cool fog and hot startups.

I last left San Francisco on September 10th, 2001. It was a good day for flying. I had gone there to speak. Normally when I present at a conference, I stick around, listening to the other speakers and chatting with attendees. But I saw little of that conference and even less of San Francisco, for accompanying me was she who is now my wife. Even from the heights of Coit Tower, I only had eyes for her.

On October 4–5, 2007, I return to the city by the bay for the fourth and final Event Apart conference of 2007. The schedule of presentations, published Monday, outlines a holistic approach to web design rarely seen on conference stages.

There are sessions on writing the user interface and developing effective content strategies (art direction for words, if you will). Sessions on designing and redesigning brands, adding ’zazz to tired layouts, and creating designs that scale to accommodate a thousand users or millions.

Someone who’s actually done it (and at a big company, yet) will share insights on promoting and nurturing standards adoption in the workplace. We’ll find out how CSS really works and what IE7 means to developers. And we’ll learn how to design and structure forms to maximize accessibility, improve semantics, and allow for more flexible styling.

The world’s foremost expert on the subject will tell us what’s wrong with online video captioning (a concern in our increasingly YouTubed world) and how to do it right. And from one of the founders of the usability movement, we’ll gain clues into how people follow the scent of information—and how that knowledge can help us connect users to the content and functions they seek:

…how the quality of links affects whether users click on them; how longer pages actually help users get where they are going faster; the three types of graphics; how users follow a scent; and four ways your design could be blocking their smell.

An Event Apart San Francisco presents one of our most striking speaker line-ups yet: movers from Google and PayPal, shakers from Apple and A List Apart, passionate leaders and experts, all. Plus two big parties, sponsored by Adobe and (mt) Media Temple, where you can network, job-hunt, swap horror stories and phone numbers, or just boogie the night away. Plus breakfasts, lunches, and snacks on both days, and a dandy bag of swag. All for $795 (reg. $895) during the earlybird savings period through September 7th.

Readers of zeldman.com can take an additional $50 off by using the discount code AEAZELD. Enter that code in the discount coupon area of the registration form to get all of AEA San Francisco for $745. Seating is limited and this opportunity won’t last forever. Don’t leave your seat in San Francisco. Tell your corporate overlord or generous uncle about An Event Apart San Francisco 2007 today.

[tags]aneventapart, aeasf07, design, webdesign, webstandards, conferences, seminars, sanfrancisco[/tags]

Categories
Accessibility An Event Apart Design events industry Standards

A Sale of Two Cities

As the last tickets for An Event Apart Chicago get gobbled up, we announce our final Event Apart show of 2007: An Event Apart San Francisco, October 4–5, Sheraton Palace Hotel. You won’t want to miss this line-up:

Joe Clark

Joe Clark served on the Web Content Accessibility Guidelines Working Group and now volunteers with the PDF/Universal Access Committee. He emerges from self-imposed retirement to share his wisdom on the subject of Building Accessible Websites.

Jared Spool

Jared Spool has led the usability agenda since 1978, before the term “usability” was even associated with computers. He is one of the world’s most effective and knowledgeable communicators on the subject.

Aaron Gustafson

Between coding usable forms and accessible Ajax, Aaron Gustafson tech-edits A List Apart and writes for Digital Web , ALA, and MSDN. Print credits include AdvancED DOM Scripting and Web Design in a Nutshell, 3rd Ed..

Kimberly Blessing

Developer, standards evangelist, and technical strategist Kimberly Blessing co-leads The Web Standards Project and directs PayPal’s Web Development Platform Team, driving the creation and adoption of standards.

Jina Bolton

Interactive designer and artist Jina Bolton is an web interface developer at Apple and co-author of The Art & Science of CSS. She has consulted for the W3C Web Accessibility Initiative, Mass.gov, and others.

Doug Bowman

An influential designer at the forefront of forward-thinking web design, Doug Bowman is Visual Design Lead at Google, where he tries to change the world, a few million users at a time.

Erin Kissane

Erin Kissane edits A List Apart and is editorial director for Happy Cog. She has written copy, advised on brand and content strategy, and provided editorial oversight for clients from startups to Global 1000 companies.

Jason Santa Maria

Jason Santa Maria has been recognized for designing stylish web interfaces that balance usability with effective content presentation. His work has won dozens of awards.

And, of course, your hosts:

Eric Meyer

Eric Meyer is the world’s best-recognized and most-read CSS expert, author of CSS: The Definitive Guide, Eric Meyer on CSS and a half-dozen other best-sellers. He has consulted for Apple, Wells Fargo, and America On-Line, among others, and co-founded An Event Apart with your humble narrator in November 2005.

Jeffrey Zeldman

You can read about me here.

Topics at An Event Apart San Francisco will include standards in the enterprise, creating designs that adapt to multiple display types and languages, the art and science of web forms, how to handle design and redesign, the importance of copy and editing, usability, and more.

The two-day event, including meals, swag, and parties, costs $795 (regularly $895) while earlybird savings are in effect through September 7th, 2007. Seating is limited: first come, first served. Hope to see some of you there!

[tags]aneventapart, sanfrancisco, design, development, standards, bestpractices, webstandards, webdesign, webdevelopment, aeasf07[/tags]

Categories
An Event Apart better-know-a-speaker development events Standards

Better Know a Speaker: Jeremy Keith

One of Brighton’s loudest web developers and a featured speaker at An Event Apart Chicago, Jeremy Keith, holds forth on microformats, lolcats, and applying best practices learned from CSS to writing good JavaScript.

[tags]adactio, jeremykeith, DOM, microformats, css, aneventapart, aeachicago07[/tags]

Categories
Accessibility An Event Apart Design development events Standards

An Event Apart Chicago 2007

Tickets are now available for An Event Apart Chicago 2007, August 27–28, at the Chicago Marriott Downtown. It’s two days of web standards, best practices, and creative inspiration with…

Plus your hosts:

  • Eric Meyer, author, CSS: The Definitive Guide, Eric Meyer on CSS
  • Jeffrey Zeldman, publisher and creative director, A List Apart, author, Designing With Web Standards

Jam-packed with education and inspiration

On the agenda:

  • Search analytics for fun and profit
  • Secrets of the CSS Jedi
  • Using JavaScript and the DOM without feeling dirty
  • “The seven lies of information architecture”
  • Best practices for form design
  • Writing the user interface
  • Designing your way out of a paper bag

Learn how to use data you didn’t even realize you were collecting, to find out what your users really want. Discover how different forms, fields, and labels make or break interactions. How color, typography, and visual metaphors influence perception of your site and brand. How to make personal projects more successful and daily work-for-hire more fulfilling.

Register early and save

Your Conference Pass includes admission to all sessions at the two-day Chicago conference, snacks and lunch on both days, access to all social events, and a bag of swag. If you register by July 27, it’s yours for $795 ($100 off the standard pricing). Frequent Apartniks (those who’ve attended a previous Event Apart event) save an additional $100. More information is available at aneventapart.com.

[tags]aneventapart, an event apart, chicago, aeachicago07[/tags]

Categories
An Event Apart Community Design events Happy Cog™

An Event Apart Seattle sells out

An Event Apart Seattle has sold out. It happened yesterday. In all the excitement, I forgot to write about it.

If you have already secured a seat for this remarkable two-day web design conference, get ready to have a good time with Tim Bray, Andy Budd, Mike Davidson, Shawn Henry, Shaun Inman, Jason Santa Maria, Khoi Vinh, Jeffrey Veen, and your hosts, Eric Meyer and me.

If you missed the opportunity to join us in Seattle, I’m sorry we couldn’t accommodate you.

Our next show will be An Event Apart Chicago, August 27–28, 2007, featuring Dan Cederholm, Lou Rosenfeld, Liz Danzico, Jeremy Keith, Jim Coudal, Luke Wroblewski, Derek Featherstone, Jason Santa Maria, and the same old Eric Meyer and me.

Tickets for An Event Apart Chicago go on sale Monday, May 21. Look for an announcement at aneventapart.com or subscribe to the Event Apart RSS feed.

[tags]aneventapart, design, webdesign, bestpractices, conferences, events[/tags]

Categories
An Event Apart Design Diversity events industry Women's Studies

Women in web design: just the stats

The underrepresentation of women and minorities in the information technology workforce is like the weather: everybody talks about it, but nobody does anything.

In February 2007, Jason Kottke called our community on its inertia by publishing information showing the low percentage of female speakers at conferences about design, technology, and the web. One conference he cited was An Event Apart, which I founded with Eric Meyer.

How can conference organizers, employers and educators help our field better reflect the world we live in? One problem in deciding what to do about the issue is that, as is so often the case with matters of equality and justice, surprisingly little is known about the phenomenon or its causes. Feelings and anecdotes are plentiful, facts are scarce.

So An Event Apart commissioned a fact-finding mission. We hired researchers at The New York Public Library to find out everything that is actually known about the percentage of women in our field, and their positions relative to their male colleagues. Because such research could go on indefinitely, we assigned the project a budget and time-frame; researchers worked within those constraints.

The data they mined concerned women and minorities in the information technology (IT) workforce. IT was as close as we could come to our specific field. There is no data on web design and web designers. Web design is twelve years old, employs hundreds of thousands (if not millions), and generates billions, so you’d think there would be some basic research data available on it, but there ain’t. (Maybe A List Apart will gather such data one day, perhaps in collaboration with a logical partner like Boxes and Arrows.)

So the first disclaimer is that our research covers IT, not just web design. The second is that we’re still sifting the data we received. This is nothing like a final report. If a final report emerges, it will come from An Event Apart.

All that out of the way, the picture that emerges is disturbing:

  • Men outnumber women in this workforce by over three to one.
  • The percentage of women employed in the field is declining instead of growing.
  • Women who participate in the field may not be promoted as often or as high as their male colleagues.

Here, briefly cited, is a small portion of “Untapped Talent: Diversity, Competition, and America’s High Tech Future,” a 21 June 2007 special report by the Information Technology Association of America:

This study by the Information Technology Association of America (ITAA) finds that women and most racial minorities remain significantly underrepresented in today’s U.S information technology (IT) workforce. By examining data from the Bureau of Labor Statistics (BLS) Current Population Surveys, this report, like previous ITA diversity studies conducted in 1998 and 2003, documents the percentages of women and minorities in BLS occupational classifications that comprise the IT workforce in 2004 and compares them to previous years to determine the progression and regression of diversity. The data presentation is followed by a discussion of possible barriers to entry for underrepresented groups and solutions to overcoming those barriers. The report also highlights successful public- and private-sector groups that encourage more diversity and support women and minorities in IT.

The news here is not good: The percentage of women in the IT workforce has declined by 18.5% since 1996, from a high of 41% in 1996 to 32.4% in 2004. This is true even while the percentage of women in the overall workforce remained relatively unchanged. Women are also far less likely to return to the IT workforce….

The declining representation of women is due largely to the fact that one out of every three women in the IT workforce fall into administrative job categories that have experienced significant overall declines in recent years. When those categories are excluded from the analysis, the percentage of women in IT drops from 32.4% to 24.9%. The figures represent no progress in the numbers of women in the professional or management ranks from the relatively low 25.4% mark achieved in 2002. At best, the data suggest that the number of all women in the IT industry is dropping substantially; at worst, these statistics illustrate a situation in which women are failing to advance in the managerial and professional ranks and the IT industry is failing to draw on a critical talent base.

Clearly, there is much to be done. Stay tuned.

[tags]diversity, IT, design, webdesign, women, workforce[/tags]

Categories
architecture arts Design events

Ambient Informatics at Cooper Union

If you live in NYC, or if you’re visiting next week, don’t miss urban futurist Adam Greenfield’s free lecture in the Great Hall of the Cooper Union, “The City Is Here For You To Use: Urban Form and Experience in the Age of Ambient Informatics.”

Monday April 9, 2007 6:30pm
The Great Hall of the Cooper Union
7 East 7th Street, betw. 3rd & 4th Aves, NYC
Free to the public

The Cooper Union School of Art is the only private, full-scholarship college in the United States dedicated exclusively to preparing students for the professions of art, architecture and engineering. The Great Hall is where Abraham Lincoln, with a single speech, transformed himself from an obscure candidate with no chance of becoming president to the hope of a nation. The space itself merits a visit. And it is the perfect setting for Greenfield’s talk on the collaboration between architecture and computing:

Over the past few years the “computer” has begun to disappear into the fabric of everyday life, its power to collect, store, process and represent information diffusing into the objects and surfaces around us. Things as ordinary and seemingly familiar as running shoes, elevators and lampposts have been reimagined as networked devices, invested with unexpected new abilities. Meanwhile, the phones we carry have become ever more powerful “remote controls for our lives.”

Proponents and enthusiasts argue that no domain of human behavior will be untouched by this transformation, but relatively little thought has been given to specifically how these changes might unfold at the scale of the city. How will the advent of a truly ubiquitous computing change our urban places—both the way they’re built, and the way we live them? In this new talk, everyware author Adam Greenfield tries to wrap his head around this dynamic set of conditions, to clarify what’s at stake and to offer some potential frameworks for building humane and livable cities in the age of ambient informatics.

Adam Greenfield is a writer, consultant, and instructor in Urban Computing at New York University’s Interactive Telecommunication Program. His 2006 book everyware: The dawning age of ubiquitous computing, has been acclaimed as “groundbreaking,” “elegant,” and “soulful” by Bruce Sterling, and “gracefully written, fascinating, and deeply wise” by Wired’s Steve Silberman. Before plunging entirely into futurist consulting and writing, Adam was lead information architect at Happy Cog.

Adam’s Cooper Union presentation will be followed by a panel discussion exploring these issues, with participants whose work lives at the very edge of this change: Glowlab’s Christina Ray; Soo-In Yang and David Benjamin of New York architectural practice The Living, and area/code principal Kevin Slavin.

The talk is hosted by The Cooper Union School of Art and The Herb Lubalin Study Center of Design and Typography, and organized by Mike Essl, Assistant Professor, School of Art and Emily Roz Saskia Bos, Dean, School of Art.

[tags]adamgreenfield, ambientinformatics, cooperunion, art, architecture, computing[/tags]

Categories
Accessibility An Event Apart Boston cities Design development events Standards

From Bulgaria With Love

An Event Apart Boston 2007 was the best attended show since Mr Meyer and I founded our design conference scarcely sixteen months ago. Attendees came from as far away as Singapore and India. They hailed from Bulgaria (2), Canada (12), Estonia (1), Finland (2), India (1), Ireland (1), Latvia (1), Singapore (1), Sweden (1), the UK (3), and the US (510).

In all, 546 web artisans descended on Boston for our two-day event. The engagement and commitment of this audience were electric. Rather than waste pixels on my impressions of the show, I submit these third-party posts and artifacts:

Photos and slide shows

Flickr Event Apart Boston 2007 photo pool
Featuring swag, special effects, and the elusive decopus.
Ethan Marcotte’s Event Apart slides
Viewing slides without seeing the speaker’s live presentation is like trying to understand world events by looking at a photo of Mahmoud Ahmadinejad. Nonetheless, here are the slides from “Web Standards Stole My Truck!”
Dan Cederholm’s Event Apart slides
Beautiful slides (same disclaimer applies) plus a nice little post.

Posts and commentary

Pelennor Fields Day One
Pelennor Fields Day Two
Matt Winckler’s quick summaries and reviews of the presentations. “The goal is to provide a few-sentence summary of each talk, followed by my quick rating on a scale of 1 to 10, followed again by my brief explanation of the rating.”
stevekarsch.com: An Event Apart, Day One
stevekarsch.com: An Event Apart, Day Two
Steve Karsch’s notes make you feel as if you were there.
Chausse.org: Thoughts from An Event Apart
“An Event Apart Boston was a great experience. Whenever I’m at a conference, I get an insatiable urge to drop whatever I’m doing with my life and become an expert at whatever the speaker’s talking about. Anyway, a few notes.”
An Event Apart Boston – from the Aten Blog
Justin Toupin, co-founder and design lead for Aten Design Group, reviews the show: “The conference was amazing. Nine expert speakers presented on a range of topics from the conceptual to the practical. I’ve never been so happy to sit in one place for so long.”
Ed’s Development Blog: Back from AEA
Ed Higgins: “It was the first conference I’ve been to that I’ve been sad about it ending. Typically the last day of most conferences just drags… At AEA, every session was gold and I wish it could’ve lasted longer.”
AEA Boston, Day One: Jeffrey Zeldman’s Writing the User Interface
Cromulent Code: write-up of “Writing the User Interface,” my talk on Day One of An Event Apart Boston 2007. “How text contributes to a site/s usability and branding.”
Grapefeed: An Event Apart
Grapefeed’s experiences at An Event Apart Boston included a nerve-grinding, last-minute scramble to an alternate train station when the Back Bay station was sealed off because of a gas leak. (Same thing happened to me.)
ivantohelpyou: Notes from An Event Apart, Boston, Day
Blow by blow impressions.
impending post explosion
Stellargirl: “Just got back from An Event Apart Boston… I totally feel like the kid in that Far Side cartoon who says, ‘May I be excused? My brain is full.’”
days without a job: An Event Apart – Boston
“First day of a two day conference was great. We were told that there were more than 500 attendees!”
Zeldman Gem of the Day
Hardly a gem, but this excerpt captures part of the thrust of my talk on “Selling Design.”
Cameron Moll: AEA Boston
Highlights from the perspective of a (great) speaker.
Adobe’s Scott Fegette: CS3 Launch at An Event Apart
“I’ve been answering questions all day at An Event Apart about the new CS3 products. Even better, I gave away … three advance copies of CS3 Web Premium to three lucky attendees. An Event Apart is a really great mix of disciplines all centering on site design and development. I’ve talked to educators, government developers, indie web production shops, animators and video pros- just in the last hour alone.” (Adobe was a sponsor of An Event Apart Boston.)
Meyerweb: After Boston
Event Apart co-founder Eric Meyer: “I see the attendees at AEA as the craftsmen and women of the web. Sure, there are shops mass-producing sites, the way a factory churns out cheap clocks. That’s fine if you just want something to put on your nightstand. But if you want an elegant, finely tuned work of art that you’d hang in a prominent place, a clock that is as much a point of pride as a timepiece—you find a craftsman. And that’s who came to Boston. That’s who comes to An Event Apart.”

[tags]aneventapart, aeaboston07, aeaboston2007[/tags]

Categories
An Event Apart Design events industry people Standards

Eric Meyer, 1:00 a.m.

…As the cover band upstairs kicks off its fourth set. Good times. The Boston Marriott Copley Place lobby, Saturday March 24, 2007. An Event Apart Boston begins Monday March 26th.


[tags]aneventapart, aneventapartboston, ericmeyer[/tags]

Categories
An Event Apart Design events Seattle

Tickets now available for AEA Seattle 2007

Limited seating is now available for An Event Apart Seattle 2007, June 21–22, at Bell Harbor International Conference Center on breathtaking Puget Sound. Spend two days with leading designers, developers, and accessibility experts including (in alphabetical order) …

  • Tim Bray, father of XML, director of web technologies at Sun Microsystems, and Tim Berners-Lee W3C appointee;
  • Andy Budd, user experience lead at Clearleft, co-founder of d.Construct, and author of CSS Mastery: Advanced Web Standards Solutions;
  • Mike Davidson, founder and CEO of Newsvine, former art director and manager of media product development for ESPN and the Walt Disney Internet Group;
  • Shawn Henry, director of education outreach for W3C Web Accessibility Initiative (WAI), research appointee at the MIT Computer Science and Artificial Intelligence Laboratory, and author of Just Ask: Integrating Accessibility Throughout Design;
  • Shaun Inman, award-winning designer and developer, inventor of Inman Flash Replacement and the curiously successful stats package Mint;
  • Jeffrey Veen, designer manager at Google, founding partner of Adaptive Path, and W3C invited expert on CSS before most of us knew the acronym;
  • Khoi Vinh, design director at NYTimes.com, author of Subtraction.com, and former partner at Behavior LLC;

… Plus Jason Santa Maria, Eric Meyer, and little me.

A complete schedule is available for your perusal. The two days of design, code, and best practices, including lunch on both days and parties on both nights, go for $795 (reg. $895) if you register by May 21, 2007.

An Event Apart Seattle 2007 will be our only show in the northwest this year. Seating is limited to 300 attendees and will sell out fast, so nudge that bean counter and come join us!

[tags]aneventapart, seattle[/tags]

Categories
Community Design events Ideas SXSW

Independent content is the new web app

Attending SXSW Interactive not only tunes us in to web trends and ideas we may have missed, it also makes clear where we are in the life cycle of developments with which we are familiar. Thus in 2001, if you weren’t already aware of it, a quick scan of panels and parties made it manifestly obvious that blogging had peaked. The spread of web standards was the previous year’s meme: practically everyone I met in 2000 apologized that their blog didn’t validate “yet.”

Two years ago, everyone I talked to at SXSW Interactive asked what app I was working on. I felt painfully unhip to still be doing content and design—like I’d shown up for a punk gig in disco drag.

But times change. Even the quickest scan of this year’s parties and sponsors made it obvious (if it wasn’t already) that the Web 2.0 “get bought” window is closing fast. If your tag management app isn’t out of alpha by next week, don’t bother—unless you actually wanted to create a tag management app, and weren’t building it to finance a Sean John lifestyle.

I came away this year with two impressions:

  1. Possibly because “Web 2.0” has pumped money into the field, people care about the craft again.
  2. Web 1.0 is the new Web 2.0.

As the second point is more interesting, I’ll focus on it.

SWSX Interactive is about zeitgeist, and what’s on people’s business cards can tell you as much about the industry as what’s being discussed on the panels. Last year people’s business cards told you that AOL, Google, Apple and Yahoo were hiring everyone with a nice blog, a SXSW panel, and an A List Apart article to their credit. This year’s business cards are about (drumroll) content.

The kind of content we used to create on personal/independent sites like {fray} and afterdinner.com, many of us are creating again (not that we ever stopped). But this time, we are creating it at the behest of companies like AOL, Google, and Yahoo.

Ficlets, for example, is a collaborative fiction site put together by Cindy Li and her colleagues. It’s awesomely cool. But instead of being something Cindy and her colleagues do at night, after their day job, Ficlets is their day job. And it’s not a long-shot day job at an underfunded startup. It’s a day job at America On-Line (and the content is part of the AIM.com network).

Not long ago, giants like AOL were buying startups like Brian Alvey and Jason Calacanis’s Weblogs Inc. network. That was smart. Now the giants are creating their own startups and networks. That’s also smart, and it’s doubtless more cost-efficient than hunting and buying.

What is the trend? First, big companies (excluding AOL) ignored the web. Then they hired professionals who didn’t understand the web to design their sites and other professionals who didn’t understand the web to create their content. Last year, or maybe two years ago, these companies began hiring smart, experienced web designers who understand usability and web standards. Now they are hiring smart, experienced web content creators. Web 1.0 is the new Web 2.0. Long live Web 3.0.

[tags]sxsw, sxswi, web1.0, web2.0, independentcontent, webdesign, aol, google[/tags]

Categories
A List Apart Design events Happy Cog™ people Publishing SXSW

A List Apart dinner at SXSW

25 A List Apart staffers, Happy Cogs, and friends broke bread (well, more accurately, we broke spring rolls) at Mekong River Restaurant in Austin, Texas. Here Peter is seen making sweet love to his noodles. Missing, and missed: Dan Benjamin, Krista Stevens, Erin Lynch, Andrew Fernandez, Tanya Rabourn, and Andrew Kirkpatrick.

[tags]sxsw, sxswsi, sxsw2007, alistapart, happycog[/tags]

Categories
A List Apart events Happy Cog™ SXSW

Austin Power

As snow falls prettily on the island of Manhattan, Mrs Zeldman and I prepare for our annual junket to sun-baked, star-studded Austin, Texas, accompanied by the keynote speaker of 2025 and cradling the blessed StarTAC. Most of Happy Cog and the A List Apart staff will be there as well, many with speaking roles. Here are a few panels I found (with more to come):

Writing, Better

Ballroom F
Saturday, March 10th
10:00 am – 11:00 am (same time as “A Decade of Style,” below)

If content is king, why don’t designers talk about it? Panelists will discuss what makes for good writing, what each person does to keep fit with verbs and vowels, and what the future might hold for the written word in a world that is being inundated with podcasts and video.

Moderator: Greg Storey

Greg Storey Principal/Creative Dir, Airbag Industries LLC
Bronwyn Jones Mktg Comms, Apple Computer
Erin Kissane Editor, Happy Cog
Ethan Marcotte Vertua Studios

A Decade of Style

Room 19AB
Saturday, March 10th
10:00 am – 11:00 am (same time as “Writing, Better,” above)

A small group of grizzled veterans reflects on a decade of successes, triumphs, failures, disappointments, reversals of fortune, and just plain fun in the world of CSS and web design.

Moderator: Eric Meyer

Molly Holzschlag Pres, Molly.com Inc
Eric Meyer Principal, Complex Spiral Consulting
Chris Wilson IE Platform Architect, Microsoft
Douglas Bowman Visual Design Lead, Google

After the Brief: A Field Guide to Design Inspiration

Room 18ABCD
Saturday, March 10th
11:30 am – 12:30 pm

You’ve received the creative brief; now what? Learn how to draw creative inspiration for your web design projects from a number of likely and unlikely sources.

Moderator: Jason Santa Maria

Jason Santa Maria Creative Dir, Happy Cog Studios
Cameron Moll cameronmoll.com
Rob Weychert Art Dir, Happy Cog Studios

Ruining the User Experience: When JavaScript and Ajax Go Bad

Room 18ABCD
Saturday, March 10th
4:05 pm – 4:30 pm

With the exploding popularity of DOM Scripting, Ajax and JavaScript in general, it’s important to know what to do—and what not to do—when dealing with these technologies.This session will walk you through several real-world examples, pointing out common mistakes that hinder usability, accessibility, and searchwhile teaching you ways to avoid them altogether, either programmatically or simply by altering the way you think about JavaScript-based interactivity.

Aaron Gustafson Sr Web designer/Developer, Easy! Designs LLC
Sarah Nelson Design Strategist, Adaptive Path

Book Signing

SUNDAY, MARCH 11
3:00 pm

I’ll be signing Designing With Web Standards, 2nd Edition in the SXSW Bookstore, located in the Trade Show + Exhibition.

Robert Hoekman Jr. Designing the Obvious
Jeffrey Zeldman Designing With Web Standards, 2nd Edition
Brendan Dawes Analog In, Digital Out
Phil Torrone MAKE Magazine
John Jantsch Duct Tape Marketing-The World’s Most Practical Small Business Marketing Guide
Marrit Ingman Inconsolable: How I Threw My Mental Health Out With the Diapers
Gina Trapani Lifehacker: 88 Tech Tips
Elliot McGucken Own the Risk: The 45Surf.com Guide to Hero’s Journey Entrepreneurship

Get Unstuck: Moving From 1.0 to 2.0

Room 18ABCD
Monday, March 12th
10:00 am – 11:00 am

Is your team mired in the goo and muck of old-school thinking? Are your designers and developers divided on their approach and about to throw in the towel? This panel features formerly stuck experts as well as those who have helped clients get out of the muck.

Moderator: Liz Danzico

Liz Danzico Director, experience strategy, Daylife
Kristian Bengtsson Creative Dir, FutureLab
Chris Messina Co-founder, Citizen Agency
Luke Wroblewski Principal Designer, Yahoo!
Jeffrey Zeldman Founder and Executive Creative Director, Happy Cog

Preserving our Digital Legacy and the Individual Collector

Room 8ABC
Tuesday, March 13th
11:30 am – 12:30 pm

Many great art, book and manuscript collections survive because an individual had the foresight or good luck to save the good stuff. Libraries and museums owe a debt to individual dealers, collectors and packrats for saving illustrated Czarist plate books from the Soviets, and WWII letters from the trash-heap. Who are today’s collectors? What are they preserving? How will they manage fragile born-digital collections long enough share with future generations?

Moderator: Carrie Bickner (aka Mrs Zeldman)

Carrie Bickner, Director of Education Outreach, The New York Public Library
Josh Greenberg Assoc Dir Research Projects, Center for History & New Media
William Stingone Curator of Manuscripts, The New York Public Library
Megan Winget Professor, UT at Austin

[tags]sxsw, sxswi, austin, texas, mrszeldman, alistapart, happycog[/tags]

Categories
Accessibility An Event Apart Design development events

An Event Apart Boston sells out

They say agile developers don’t have time for user-centered design. They say web standards and accessibility don’t matter to real-world sites. They say usability is a luxury, good graphic design doesn’t matter, and writing is just something you dump into a template. They are the message board grumblers, the mini-pundits and rainmakers on other people’s parades.

Their view of what matters on the web might be right. But nobody bothered to tell the five hundred-plus designers and developers who have signed up for An Event Apart Boston. The show has now sold out, and the waiting list is a yard long.

The surprisingly robust interest in this event is surely because of our extraordinary speakers. I also see it as evidence that, whatever the nay-sayers may take comfort in believing, the fact is that many people who make websites actually love their users. They love them enough to constantly work at perfecting their craft. They want their markup to support their content, their content to meet their users’ needs, and their design to facilitate that fulfillment.

That’s what your work is about. And mine, too. It’s what motivates every issue of A List Apart, even if not every issue hits the mark. And, now more than ever, it is what we hope to bring to the stage during two days of design and code in Boston’s beautiful Back Bay. To all who are coming, thank you, and let’s rock.

[tags]aneventapart, boston, design, webdesign[/tags]

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business Design events fashion Happy Cog™ Philadelphia Redesigns work

Happy Cog redesigns, 2/7/2007

Mr Mancini, my high school science teacher, grew a mustache when he began to dye his grey hair black. The dye job progressed by degrees. He was a little grey, then less grey. Nobody noticed; his mustache mesmerized us.

On the day Mr Mancini went all black, he shaved his mustache. All we noticed when he bounced into the classroom was his big, smooth-shaven face. He had to tell us that he’d changed his hair. As a man, he wanted to protect the secret of his vanity, but as a science teacher he felt morally obliged to explain the psychological trick he’d played on us.

Good redesigns work like my teacher’s hair. They are always an opportunity to fix or change a lot of things that aren’t obvious on the pretty new surface. Happy Cog has just redesigned.

It started with a sentence

The new version of Happy Cog’s website had to better convey how our agency’s business has diversified. We are first and always designers for hire. We are also publishers, whose micro-empire is expanding. And we have lately co-founded a high-profile event series.

The old site told the “design for hire” story. The redesign had to tell all three stories.

Usually this would be done by creating a navigation bar with labels like “We design,” “We publish,” and “We present.” But labels don’t connect; they separate. Navigation labels could point to three separate story-lines, but they would not make the case that ours was a holistic enterprise—that our conference, our publications, and our client services business were one.

For some time, I’ve been thinking about the primacy of words in the user interface. A sentence, I felt, could present our three businesses, and by its very nature, connect them in the reader’s mind.

The primary navigation interface had to be a sentence. And so it is.

The drawing board

One sentence led to another. I found it easy to write the new Happy Cog and easy to spin an organic architecture out of the opening sentence. But hell if I could design the thing.

I’d always designed Happy Cog; it was my baby; but every time I opened Photoshop or took crayon to paper, the results were a muddle. Maybe it was because my brain was barreling along on architecture and copy. Or maybe there are only so many times a single designer can take a new look at the same site.

I tapped Jason Santa Maria (or maybe he tapped me). Jason has one of the keenest minds and two of the freshest eyes in the business. He makes legibility beautiful. What the Ramones did with three chords, he does with two system fonts. His designs always spring from the user and the brand proposition.

His first effort sucked. (I was secretly relieved.)

A month later, Jason came back with pretty much the design you now see at happycog.com. (I rejoiced.) The painting at the top, which makes the design, is by A List Apart illustrator Kevin Cornell.

The group

We fleshed out all the pages in Photoshop or as “copy wireframes” and then called on Happy Cog’s Daniel Mall to create lean, semantic markup, beautifully optimized style sheets, and all required PHP and JavaScript contraptions. Dan also set up the WordPress blog.

Dan is as good as anyone I’ve worked with. He is super-fast yet also deeply thoughtful. We spent many a mini-session debating such things as whether the About page and its subsidiaries should include microformats. We decided not.

Mark Huot migrated the new site, a job that involved considerable strategy as well as expertise. Rob Weychert contributed additional art direction and Jon Aldinger offered additional programming.

The redesign tells our story and gives us room to breathe and grow. It is also (I think) quite pretty and thoroughly appropriate. We hope you like it, and we invite you to subscribe to Happy Cog’s RSS feed to stay abreast of all matters Coggish.

Other perspectives

Jason Santa Maria and Daniel Mall have written their perspectives on the Happy Cog redesign. They’re swell! Jason’s writeup includes information about the Happy Cog Philadelphia Open House, featuring the live music of Comhaltas. If you’re around, please visit.

[tags]happycog, design, redesigns, webdesign, jasonsantamaria, danielmall, danmall, zeldman[/tags]