AS MUCH as I love reading (and writing and publishing) books and articles about design, I’ve never learned as much from a book as I’ve picked up over time while rubbing shoulders with colleagues who share my work space.
It’s why, even though NYC office rents are ludicrously expensive, I opened a shared design studio space in gently trending NoMad, Manhattan in January of 2012. And why, just three short months ago, I leaped at the chance to help launch the Shopify Partners Studio Program—a coworking space and casual mentoring program for exceptionally talented freelance ecommerce designers and developers.
The first six participants included a web developer and social media consultant; a visual experience designer; a freelance web developer and blogger; two freelance designer/developers; and a copywriter/marketing consultant. Three of them sought feedback from me on exciting business and product ideas they’d come up with; two asked me for career guidance and business advice. All taught me more than I taught them, and inspired me to look at my own work and career with fresh eyes.
Most or all of these lovely and talented people will be moving on soon, as the next phase of Shopify Partner Studio begins. Which brings us to you.
Apply now to join the next round of Shopify Partner Studio! If selected for residency, you’ll gain access to a suite of opportunities to kickstart your business, including:
Free rent and high-speed Internet for three months in my studio on lower Madison Avenue.
Mentorship from your humble narrator, Shopify executives, and “other industry icons.” (I put the quotations around Shopify’s phrase to not sound like a complete egomaniac.)
Fast-tracked access to the Shopify Experts Marketplace, where Shopify sends its 243,000 merchants looking for help with store, theme, and app builds.
A free Shopify store to build your portfolio website.
A free ticket to Smashing Conference NYC.
So what are you waiting for? Join me and some of your smartest colleagues in an experience that just might help make your career. Apply now to the Shopify Partners Studio Program.
Why humans run the world
History professor Yuval Noah Harari, author of Sapiens: A Brief History of Mankind, explains why humans have dominated Earth. The reason’s not what you might expect:
The real difference between us and other animals is on the collective level. Humans control the world because we are the only animal that can cooperate flexibly in large numbers. Ants and bees can also work together in large numbers, but they do so in a very rigid way. If a beehive is facing a new threat or a new opportunity, the bees cannot reinvent their social system overnight in order to cope better. They cannot, for example, execute the queen and establish a republic. Wolves and chimpanzees cooperate far more flexibly than ants, but they can do so only with small numbers of intimately known individuals. Among wolves and chimps, cooperation is based on personal acquaintance. If I am a chimp and I want to cooperate with you, I must know you personally: What kind of chimp are you? Are you a nice chimp? Are you an evil chimp? How can I cooperate with you if I don’t know you?
Only Homo sapiens can cooperate in extremely flexible ways with countless numbers of strangers. One-on-one or ten-on-ten, chimpanzees may be better than us. But pit 1,000 Sapiens against 1,000 chimps, and the Sapiens will win easily, for the simple reason that 1,000 chimps can never cooperate effectively. Put 100,000 chimps in Wall Street or Yankee Stadium, and you’ll get chaos. Put 100,000 humans there, and you’ll get trade networks and sports contests.
IN EPISODE № 130 of The Big Web Show (“Everything Web That Matters”), I interview long-time web standards evangelist Aaron Gustafson, author of Adaptive Web Design, on web design then and now; why Flipboard’s 60fps web launch is anti-web and anti-user; design versus art; and the 2nd Edition of Aaron’s book, coming from New Riders this year.
A GOOD CONFERENCE is a designed experience. I don’t mean a visually over-designed brandgasm. I mean an educational and emotionally considered narrative.
To me, the ideal conference offers a single track, so that all attendees (and all speakers) share the same intense experience over one or more days. The content of each presentation should be discussed with the organizer far in advance of the show, just as the content of an issue of a magazine gets reviewed with editors long before the issue is published.
Too many conferences focus on the mechanics and skimp on the up-front editorial strategizing, shaping, and planning. It is not enough to simply hire people because they are respected in the industry, or because they are in demand, or because their name sells tickets, or because they are available.
A great conference is like a great playlist or LP; every song should contribute, and the sequence in which they are heard should have an inevitability to it, like the song sequence on your favorite albums. The order in which sessions take place is critical; there should be music to the ebb and flow; related ideas should be presented in blocks that help attendees see connections across sessions and topics.
A trained ape can invite the same speakers who speak everywhere else. Conference planners should constantly seek new talent and new ideas. Even more, they should strive to create an environment in which speakers actually want to sit and listen to other speakers, thus further improving the editorial flow and the conscious interplay of related ideas.
To put together great editorial content requires deep and broad knowledge of your discipline, and of the people who contribute to it. It takes sensitivity and experience to choose just the right speakers, on just the right topics, and to arrange their presentations across time for maximum educational and strategic benefit.
If I do say so myself, cough cough.
With thanks to my friend Louis Rosenfeld, who has asked a number of conference founders to share their thoughts on the subject. Watch this space for links to a polished conglomeration of all they had to say, coming soon.
MIKE MONTEIRO is a man on a mission. He wants to improve design by fixing the core of it, which is the relationship between designer and client. Too many of us fear our clients—the people whose money keeps our lights on, and who hire us to solve business problems they can’t solve for themselves. And too many clients are even more frustrated and puzzled by their designers than the designers are by the clients.
It’s the designer’s job to fix this, which is why Mike first wrote Design Is A Job, and spent two years taking the message into conference halls and meeting rooms from New Zealand to New York.
I wish every designer could read this book. I can’t tell you how many friends of mine—many of whom I consider far better designers than I am—struggle every day with terrible anxieties over how a client will react to their work. And the problem isn’t limited to web and interaction designers. Anybody who designs anything burns cycles in fear and acrimony. I too waste hours worrying about the client’s reaction—but a dip into Mike’s first book relaxes me like a warm milk bath, and reminds me that collaboration and persuasion are the essence of my craft and well within my power to execute.
If the designer’s side of things were the only part of the problem Mike had addressed, it would be enough. But there is more:
Next Mike will help clients understand what they should expect from a designer and learn how to hire one they can work with. How he will do that is still a secret—although folks attending An Event Apart San Francisco this week will get a clue.
Design education is the third leg of the chair, and once he has spread his message to clients, Mike intends to fix that or die trying. As Mike sees it (and I agree) too many design programs turn out students who can defend their work in an academic critique session among their peers, but have no idea how to talk to clients and no comprehension of their problems. We are creating a generation of skilled and talented but only semi-employable designers—designers who, unless they have the luck to learn what their expensive education didn’t teach them, will have miserably frustrating careers and turn out sub-par work that doesn’t solve their clients’ problems.
We web and interaction designers are always seeking to understand our user, and to solve the user’s problems with empathy and compassion. Perhaps we should start with the user who hires us.
Become a Web Developer: Avi Flombaum of The Flatiron School on Big Web Show 89
AVI FLOMBAUM, dean of The Flatiron School, is my guest in Big Web Show Episode No. 89. A 28-year-old Rubyist, Skillsharer, storyteller and entrepreneur, Avi founded Designer Pages and NYC on Rails before creating The Flatiron School—a 12 week, full-time program designed to turn you into a web developer.
IN EPISODE No. 79 of The Big Web Show (“everything web that matters”), I interview CSS guru, Microformats co-founder, O’Reilly and New Riders author, and An Event Apart co-founder Eric A. Meyer (@meyerweb) about upcoming CSS modules including grid layout, flexbox, and regions; his career trajectory from college graduate webmaster to world-renowned author, consultant, and lecturer; founding and running a virtual community (CSS-Discuss); becoming an O’Reilly writer; the early days of the Mosaic Browser and The Web Standards Project’s CSS Samurai; “The Web Behind” variation of The Web Ahead podcast, and more.
Eric A. Meyer has been working with the web since late 1993 and is an internationally recognized expert on the subjects of HTML and CSS. He is the principal consultant for Complex Spiral Consulting and lives in Cleveland, Ohio, which is a much nicer city than you’ve been led to believe. Author of “Eric Meyer on CSS” (New Riders), “Cascading Style Sheets: The Definitive Guide” (O’Reilly & Associates), “CSS2.0 Programmer’s Reference” (Osborne/McGraw-Hill), and the CSS Browser Compatibility Charts, Eric co-founded and co-directs An Event Apart, the design conference “for people who make websites,” and speaks at a variety of conferences on the subject of standards, CSS use, and web design.
YOU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash An Event Apart Atlanta 2011, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it was the worst show we’ve ever done. We hosted at Turner Field, not realizing that half the audience would be forced to crane their necks around pillars if they wanted to see our speakers or the screen on which slides were projected.
Also not realizing that Turner Field’s promised contractual ability to deliver Wi-Fi was more theoretical than factual: the venue’s A/V guy spent the entire show trying to get an internet connection going. You could watch audience members twitchily check their laptops for email every fourteen seconds, then make the “no internet” face that is not unlike the face addicts make when the crack dealer is late, then check their laptops again.
The food was good, our speakers (including local hero Todd Dominey) had wise lessons to impart, and most attendees had a pretty good time, but Eric and I still shudder to remember everything that went wrong with that gig.
Not to jinx anything, but times have changed. We are now a major three-day event, thanks to a kick-ass staff and the wonderful community that has made this show its home. We thank you from the bottoms of our big grateful hearts.
I will see several hundred of you for the next three days. Those not attending may follow along:
Jeremy Keith quite effectively live-blogs my opening keynote on the particular opportunities of Now in the field of web design, and the skills every designer needs to capitalize on the moment and make great things.
Related to my talk: Jeremy Keith’s original write-up on a notorious but all-too-common practice. If your boss or client tells you to design this pattern, just say no. Design that does not serve users does not serve business.
“As a consultant, [Whitney] spends a lot of time talking about UX and inevitably, the talk turns to deliverables and process but really we should be establishing a philosophy about how to treat people, in the same way that visual design is about establishing a philosophy about how make an impact. Visual design has principles to achieve that: contrast, emphasis, balance, proportion, rhythm, movement, texture, harmony and unity.” In this talk, Whitney proposed a set of 10 principles for UX design.
“In his presentation at An Event Apart in Boston, MA 2011 Jared Spool detailed the importance and role of links on Web pages.” No writer can capture Jared Spool’s engaging personality or the quips that produce raucous laughter throughout his sessions, but Luke does an outstanding job of noting the primary ideas Jared shares in this riveting and highly useful UX session.
Luke W: “In his All Our Yesterdays presentation at An Event Apart in Boston, MA 2011 Jeremy Keith outlined the problem of digital preservation on the Web and provided some strategies for taking a long term view of our Web pages.”
Although it is hard to pick highlights among such great speakers and topics, this talk was a highlight for me. As in, it blew my mind. Several people said it should be a TED talk.
Luke: “In his Idea to Interface presentation at An Event Apart in Boston, MA 2011 Aarron Walter encouraged Web designers and developers to tackle their personal projects by walking through examples and ways to jump in. Here are my notes from his talk.”
Compiled by the speaker, links include Design Personas Template and Example, the story behind the illustrations in the presentation created by Mike Rhode, Dribble, Huffduffer, Sketchboards, Mustache for inserting data into your prototypes, Keynote Kung Fu, Mocking Bird, Yahoo Design Patterns, MailChimp Design Pattern Library, Object Oriented CSS by Nicole Sullivan and more!
“In his Smoke Gets In Your Eyes presentation at An Event Apart in Boston, MA 2011 Andy Clarke showcased what is possible with CSS3 animations using transitions and transforms in the WebKit browser.” Write-up by the legendary Luke Wroblewski.
Fascinating article by Anton Peck (who attended the show). Proposed: a solution to a key problem with CSS transitions. (“Even now, my main issue with transitions is that they use the same time-length value for the inbound effect as they do the outbound. For example, when you create a transition on an image with a 1-second duration, you get that length of time for both mousing over, and mousing away from the object. This type of behavior should be avoided, for the sake of the end-user!”)
The Big Web Show (“Everything Web That Matters”) records live every Thursday at 3:00 PM Eastern. Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!