Progressive enhancement: all you need to know is here

Adaptive Web Design

ONE GLORIOUS AFTERNOON in March, 2006, as a friend and I hurried past Austin’s Downtown Hilton Hotel to catch the next session of the SXSW Interactive Festival, a young stranger arrested our progress. With no introduction or preliminaries, he announced that he was available to speak at An Event Apart, a conference for web designers that Eric Meyer and I had launched three months previously. Turning to my companion with my best impression (which is none too good) of Mr Burns of “The Simpsons,” I asked, “Who is this brash young upstart, Smithers?”

The brash young upstart quickly became an essential colleague. In the months and years that followed, Aaron Gustafson created dazzling front- and back-end code for some of my agency’s most demanding clients. Just as importantly, he brilliantly tech-edited the second and third editions of Designing With Web Standards. The job largely consists of alerting Ethan Marcotte and me to the stuff we don’t know about web standards. I’ll let you think about that one. For five years now, Aaron has also been a tough but fair technical editor for A List Apart magazine, where he helps authors succeed while ensuring that they are truly innovative, that their methods are accessible and semantic, and (thanks to his near-encyclopedic knowledge) that they give all prior art its due. Moreover, Aaron has written seminal pieces for the magazine, and, yes, he has lectured at An Event Apart.

Given my experiences with the man and my admiration for his knowledge and abilities, I was thrilled when Aaron told me the premise of this book and began letting me look at chapters. This isn’t just another web design book. It’s an essential and missing piece of the canon. Our industry has long needed a compendium of best practices in adaptive, standards-based design. And with the rise of mobile, the recent significant improvements in desktop and phone browsers, and the new capabilities that come with HTML5, CSS3, and gestural interfaces, it is even more vital that we who make websites have a reliable resource that tells us how to take advantage of these new capabilities while creating content that works in browsers and devices of all sizes and widely differing capabilities. This book is that resource.

The convergence of these new elements and opportunities is encouraging web professionals to finally design for the web as it always should have been done. Adaptive design is the way, and nobody has a wider command than Aaron of the thinking and techniques required to do it well. In these pages you will find all that thinking and those methods. Never again will you lose a day debating how to do great web design (and create great code) that works for everyone. I plan to give this book to all my students, and to everyone I work with. I encourage you to do likewise. And now, enough preliminaries. Dive in, and enjoy!

Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement
by Aaron Gustafson
Foreword by Jeffrey Zeldman

Carolyn Wood moves on

CAROLYN WOOD IS LEAVING A List Apart. Over three brilliant years, Carolyn created the position of acquisitions editor and made it shine, bringing the magazine and its readers such articles as Responsive Web Design by Ethan Marcotte, More Meaningful Typography by Tim Brown, Orbital Content by Cameron Koczon, CSS Floats 101 by Noah Stokes, Designing Web Registration Processes for Kids by Debra Levin Gelman, Design Criticism and the Creative Process by Cassie McDaniel, A Simpler Page by Craig Mod, and over 100 others—each of them vital, and at least a dozen of them essential reading for all people who make websites.

Acquisitions editor was not the job Carolyn wanted, but she made it her own, worked on it night and day, and managed the damned difficult feat of running it independently (to keep it agile) while simultaneously informing editor Krista Stevens and me of every move she made. Carolyn also took on the tricky task of conveying initial editorial and technical feedback to writers as they worked to fine-tune submissions. She excelled at this. Writers loved her.

She leaves us to focus on her print magazine work, freelance clients through her content, editorial and design agency Pixelingo, and creative projects. Among those new projects, Carolyn is editor-in-chief of Codex: the journal of Typography, a quarterly print magazine from I Love Typography, and of The Manual, “a new, beautifully crafted journal that takes a fresh look, in print, at design on the web.”

I write this goodbye here because we don’t yet have a place for me to write it on A List Apart. But that will soon change. Change is all, and even difficult change can be good. We will miss you, Carolyn. Good luck!

Big Web Show 43: Krista Stevens of Automattic & A List Apart

Krista Stevens

KRISTA STEVENS (@kristastevens) is our guest on The Big Web Show Episode 43, recording today, March 24, before a live internet audience on 5by5.tv/live at 3:00 PM Eastern. (New time!)

Krista is an Automattician. A reader, writer, editor. Geek. Four-eyed bookworm. Hopeless introvert. True believer.

The Big Web Show (“Everything Web That Matters”) records live every Thursday at 3:00 PM Eastern. Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!

You are all in publishing!

ON SUNDAY, while leading a discussion on the future of web design and publishing, I noticed a slightly confused look appearing on some faces in the audience. The discussion had been billed as “Jeffrey Zeldman’s Awesome Internet Design Panel,” and I thought perhaps there was a disconnect for some in the audience between “design” and such topics as where content comes from and who pays for it.

So I asked, “Who here is in publishing?”

A few hands were gently raised.

Uh-huh. “And how many of you work on the web?”

Every right hand in the room shot up.

“You are all in publishing,” I explained.

Now, I like a good rounded corner talk as much as the next designer. I’ve given my share of them. Also of line height and measure, color and contrast, how to design things that don’t work in old versions of Internet Explorer, and so on. In the practice of web and interaction design, there will always be a place for craft discussions—for craft is execution, and ideas without execution are songs without music, meaningless.

But right now (and always) there is a need for design to also be about the big strategic issues. And right now, as much as design is wrestling with open vs. proprietary formats and the old challenges of new devices, design is also very much in the service of applications and publishing. Who gets content, who pays for it, how it is distributed (and how evenly), the balance between broadcast and conversation, editor and user—these are the issues of this moment, and it is designers even more than editors who will answer these riddles.

Questions, Please: Jeffrey Zeldman’s Awesome Internet Design Panel today at SXSW Interactive

HEY, YOU WITH THE STARS in your eyes. Yes, you, the all too necessary SXSW Interactive attendee. Got questions about the present and future of web design and publishing for me or the illustrious panelists on Jeffrey Zeldman’s Awesome Internet Design Panel at SXSW Interactive 2011? You do? Bravo! Post them on Twitter using hashtag #jzsxsw and we’ll answer the good ones at 5:00 PM in Big Ballroom D of the Austin Convention Center.

Topics include platform wars (native, web, and hybrid, or welcome back to 1999), web fonts, mobile is the new widescreen, how to succeed in the new publishing, responsive design, HTML5, Flash, East Coast West Coast beefs, whatever happened to…?, and many, many more.

Comments are off here so you’ll post your questions on Twitter.

The panel will be live sketched and live recorded for later partial or full broadcast via sxsw.com. In-person attendees, arrive early for best seats. Don’t eat the brown acid.

Migrating from a conventional Facebook account to a public figure (“fan”) page – a report from the trenches

BECAUSE FACEBOOK LIMITS USERS to 5,000 contacts, I had to migrate from a conventional user account to what used to be called a “fan” page and is now called an “Artist, Band or Public Figure” page. (Page, not account, notice.)

There’s a page on Facebook called “Create a Page” that is supposed to seamlessly migrate from a conventional user account to a public figure (aka “fan”) page.

The page says it will only migrate your connections—it will lose all your content, photos, apps, and so on—and Facebook means it. After migrating, all my stuff is gone. Years of photos, wall posts, blog posts, tweets, you name it. Even the “help” page link is gone once you’ve migrated, so you can’t refer to any help documentation to find out where all your stuff went and if any of it can be saved.

Custom URL breaks on migration

Because of an idiocy in the database, you can’t keep your existing custom URL, since, when you request it, Facebook tells you it is “taken.” My Facebook page was “jzeldman,” but that URL is “taken” by a fellow named “Jeffrey Zeldman,” so I can’t use it on my Jeffrey Zeldman page. So I had to change to a new URL (“JeffreyZeldman”) and now all my admin links (for instance at facebook.com/happycog) are broken, as they point to the old user page instead of the new fan page. At the very least, Facebook should seamlessly redirect from facebook.com/jzeldman (my old URL) to facebook.com/JeffreyZeldman (the new one), but it does not.

So all my other social media sites that point to the old Facebook account need to be updated by hand, and any third-party links will now be broken because Facebook doesn’t let you keep your custom URL during a migration.

Third-party apps disappear completely

Likewise, none of the third-party functionality (Twitter, Tumblr, Flickr, RSS, and so on) has migrated from the user page to the fan page, and there is no information explaining how to reconnect these apps.

No reasonable app like the ones I’ve mentioned appears in the “apps” section of the sidebar on my new page. When I look for additional apps, I get treated to a bloated browse of crappy apps nobody on earth uses, whose creators probably made deals with Facebook in hopes that newbies would be persuaded to hook up these contraptions. You can find “PhotoMyButt” but not Flickr.

I, however, use Flickr.

So, since I can’t find it in the big dull browse, I resort to Facebook’s Apps’ “Search” box. Typing Flickr in that box is exciting. Instead of being taken to the Flickr apps on Facebook, I’m treated to endless redirects courtesy of a broken PHP script that loops infinitely forever suffering like Christ on the cross world without end amen while never actually resolving. Each new partial page that loads for an instant before being replaced by the next is undesigned and unbranded and contains only the sentence fragment, “Please stand by, redirecting…”

The devil will see you now.

So much for content

My photos are gone. My existing writing is gone. Facebook does seem to be migrating human beings who were “friends” on my old page, but nothing else works.

Oh my God, I can’t Admin my own page

I can’t Admin my new Facebook page because the “Admin” is “jzeldman” (me at the old account, which Facebook deleted). Perhaps this is why it’s impossible to post content, no apps work, etc. Nice.

Kids, don’t try this at home

All these bugs are probably known to Facebook, and there are probably nice people at Facebook whose job is to execute known secret internal workarounds when helping an actual “celebrity” migrate his or her page. I’m just guessing of course, but it stands to reason that Ashton K or Lady Gaga, if they want a Facebook page, probably don’t have to deal with all this frustrating brokenness. They have people for that.

But I don’t. I’m a web guy. And web stuff should just work.

Big Web Show Episode 34: Craig Mod on the Form of the Book

Craig Mod

CRAIG MOD is our guest today January 13, 2011 in Episode No. 34 of The Big Web Show (“Everything Web That Matters”), co-hosted by Dan Benjamin and recorded at 12:00 PM Eastern (new time!) before a live internet audience.

Mod (craigmod.com, @craigmod) is a writer, designer, publisher, and developer concerned with the future of publishing and storytelling. Based in Tokyo for a decade, he is co-author and designer of Art Space Tokyo, an intimate guide to the Tokyo art world. Since October 2010 Craig has been working in the California Bay Area helping sculpt the future of digital publishing with Flipboard.

Craig speaks frequently on the future of books, publishing, and digital content design. In this week’s A List Apart he presents the initial release of Bibliotype, an HTML baseline typography library for tablet reading released under the MIT License.

The Big Web Show records live every Thursday at 12:00 PM Eastern (new time).

Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!

2010: The Year in Web Standards

WHAT A YEAR 2010 has been. It was the year HTML5 and CSS3 broke wide; the year the iPad, iPhone, and Android led designers down the contradictory paths of proprietary application design and standards-based mobile web application design—in both cases focused on user needs, simplicity, and new ways of interacting thanks to small screens and touch-sensitive surfaces.

It was the third year in a row that everyone was talking about content strategy and designers refused to “just comp something up” without first conducting research and developing a user experience strategy.

CSS3 media queries plus fluid grids and flexible images gave birth to responsive web design (thanks, Beep!). Internet Explorer 9 (that’s right, the browser by Microsoft we’ve spent years grousing about) kicked ass on web standards, inspiring a 10K Apart contest that celebrated what designers and developers could achieve with just 10K of standards-compliant HTML, CSS, and JavaScript. IE9 also kicked ass on type rendering, stimulating debates as to which platform offers the best reading experience for the first time since Macintosh System 7.

Even outside the newest, best browsers, things were better than ever. Modernizr and eCSStender brought advanced selectors and @font-face to archaic browsers (not to mention HTML5 and SVG, in the case of Modernizr). Tim Murtaugh and Mike Pick’s HTML5 Reset and Paul Irish’s HTML5 Boilerplate gave us clean starting points for HTML5- and CSS3-powered sites.

Web fonts were everywhere—from the W3C to small personal and large commercial websites—thanks to pioneering syntax constructions by Paul Irish and Richard Fink, fine open-source products like the Font Squirrel @Font-Face Generator, open-source liberal font licensing like FontSpring’s, and terrific service platforms led by Typekit and including Fontdeck, Webtype, Typotheque, and Kernest.

Print continued its move to networked screens. iPhone found a worthy adversary in Android. Webkit was ubiquitous.

Insights into the new spirit of web design, from a wide variety of extremely smart people, can be seen and heard on The Big Web Show, which Dan Benjamin and I started this year (and which won Video Podcast of the Year in the 2010 .net Awards), on Dan’s other shows on the 5by5 network, on the Workers of the Web podcast by Alan Houser and Eric Anderson, and of course in A List Apart for people who make websites.

Zeldman.com: The Year in Review

A few things I wrote here at zeldman.com this year (some related to web standards and design, some not) may be worth reviewing:

iPad as the New Flash 17 October 2010
Masturbatory novelty is not a business strategy.
Flash, iPad, and Standards 1 February 2010
Lack of Flash in the iPad (and before that, in the iPhone) is a win for accessible, standards-based design. Not because Flash is bad, but because the increasing popularity of devices that don’t support Flash is going to force recalcitrant web developers to build the semantic HTML layer first.
An InDesign for HTML and CSS? 5 July 2010
while our current tools can certainly stand improvement, no company will ever create “the modern day equivalent of Illustrator and PageMaker for CSS, HTML5 and JavaScript.” The assumption that a such thing is possible suggests a lack of understanding.
Stop Chasing Followers 21 April 2010
The web is not a game of “eyeballs.” Never has been, never will be. Influence matters, numbers don’t.
Crowdsourcing Dickens 23 March 2010
Like it says.
My Love/Hate Affair with Typekit 22 March 2010
Like it says.
You Cannot Copyright A Tweet 25 February 2010
Like it says.
Free Advice: Show Up Early 5 February 2010
Love means never having to say you’re sorry, but client services means apologizing every five minutes. Give yourself one less thing to be sorry for. Take some free advice. Show up often, and show up early.

Outside Reading

A few things I wrote elsewhere might repay your interest as well:

The Future of Web Standards 26 September, for .net Magazine
Cheap, complex devices such as the iPhone and the Droid have come along at precisely the moment when HTML5, CSS3 and web fonts are ready for action; when standards-based web development is no longer relegated to the fringe; and when web designers, no longer content to merely decorate screens, are crafting provocative, multi-platform experiences. Is this the dawn of a new web?
Style vs. Design written in 1999 and slightly revised in 2005, for Adobe
When Style is a fetish, sites confuse visitors, hurting users and the companies that paid for the sites. When designers don’t start by asking who will use the site, and what they will use it for, we get meaningless eye candy that gives beauty a bad name.

Happy New Year, all!

Top Web Books of 2010

It’s been a great year for web design books; the best we can remember for a while, in fact!” So begins Goburo’s review of the Top Web Books of 2010. The list is extremely selective, containing only four books. But what books! They are: Andy Clarke’s Hardboiled Web Design (Five Simple Steps); Jeremy Keith’s HTML5 For Web Designers (A Book Apart); Dan Cederholm’s CSS3 For Web Designers (A Book Apart); and Eric Meyer’s Smashing CSS (Wiley and Sons).

I’m thrilled to have had a hand in three of the books, and to be a friend and business partner to the author of the fourth. It may also be worth noting that three of the four books were published by scrappy, indie startup publishing houses.

Congratulations, all. And to you, good reading (and holiday nerd gifting).

Blue Beanie Day Haiku Contest – Win Prizes from Peachpit and A Book Apart

ATTENTION, web design geeks, contest fans, standards freaks, HTML5ophiles, CSSistas, grammarians, bookworms, UXers, designers, developers, and budding Haikuists. Can you do this?

Do not tell me I
Am source of your browser woes.
Template validates.

Write a web standards haiku (like that one), and post it on Twitter with the hashtag #bbd4 between now and November 30th—which happens to be the fourth international Blue Beanie Day in support of Web Standards.

Winning haikus will receive free books from Peachpit/New Riders (“Voices That Matter”) and A Book Apart.

Ethan Marcotte, co-author of Designing With Web Standards 3rd Edition and I will determine the winners.

Enter as many haikus as you like. Sorry, only one winning entry per person. Now get out there and haiku your heart out!

See you on Blue Beanie Day.

P.S. An ePub version of Designing With Web Standards 3rd Edition is coming soon to a virtual bookstore near you. Watch this space.