Category Archives: editorial

On Design Conferences

A GOOD CONFERENCE is a designed experience. I don’t mean a visually over-designed brandgasm. I mean an educational and emotionally considered narrative.

To me, the ideal conference offers a single track, so that all attendees (and all speakers) share the same intense experience over one or more days. The content of each presentation should be discussed with the organizer far in advance of the show, just as the content of an issue of a magazine gets reviewed with editors long before the issue is published.

Too many conferences focus on the mechanics and skimp on the up-front editorial strategizing, shaping, and planning. It is not enough to simply hire people because they are respected in the industry, or because they are in demand, or because their name sells tickets, or because they are available.

A great conference is like a great playlist or LP; every song should contribute, and the sequence in which they are heard should have an inevitability to it, like the song sequence on your favorite albums. The order in which sessions take place is critical; there should be music to the ebb and flow; related ideas should be presented in blocks that help attendees see connections across sessions and topics.

A trained ape can invite the same speakers who speak everywhere else. Conference planners should constantly seek new talent and new ideas. Even more, they should strive to create an environment in which speakers actually want to sit and listen to other speakers, thus further improving the editorial flow and the conscious interplay of related ideas.

To put together great editorial content requires deep and broad knowledge of your discipline, and of the people who contribute to it. It takes sensitivity and experience to choose just the right speakers, on just the right topics, and to arrange their presentations across time for maximum educational and strategic benefit.

If I do say so myself, cough cough.


With thanks to my friend Louis Rosenfeld, who has asked a number of conference founders to share their thoughts on the subject. Watch this space for links to a polished conglomeration of all they had to say, coming soon.

Thanks also to Jim Heid, who ran Web Design World back in them days. And to Eric, Marci, Toby, and Stephen, eternally.

A List Apart news

Presenting Sara Wachter Boettcher, ALA’s new editor-in-chief.

WITH THE RELEASE on July 10, 2012 of the A List Apart Summer Reading Issue (a collection of favorite articles from 355 issues of the magazine), ALA’s editor-in-chief Krista Stevens has hung up her spurs and moved on.

Over six significant web years, Krista’s passion for great writing led to such extraordinary articles as More Meaningful Typography by Tim Brown, Orbital Content by Cameron Koczon, In Defense of Readers by Mandy Brown, Responsive Web Design by Ethan Marcotte, and many others.

She helped ALA anticipate the important ideas in the rapidly changing fields of web design, web development, user experience, and content strategy, and continued the magazine’s tradition of pioneering and promoting best practices, while also broadening the kinds of stories we covered. Behind the scenes, she also updated our processes; coaxed the best work possible out of authors and staff; remembered birthdays and anticipated conflicts before feelings could get hurt; and more. She led us and mothered us, and she will be missed. You can follow Krista on Twitter, benefit from her user advocacy at Automattic, and continue to be enlightened by her via Contents Magazine. Thank you, Krista.


New editor-in-chief Sara Wachter Boettcher is a content strategist and writer who recently moved to Lancaster, PA, where she bucks the local Amish tradition by spending her days making, reading, and writing things on the web. She is the author of the upcoming Rosenfeld Media book Content Everywhere, a frequent conference speaker, and has contributed articles and essays to A List Apart (Future-Ready Content) and Contents (On Content and Curiosity).

Currently a consultant under her own shingle, Sara previously spent a half-dozen years working in agencies, mainly at Off Madison Ave, where she started as a web writer and became the director of interactive content and marketing strategy. Although her A List Apart editorship does not officially begin until August, Sara has already dived in behind the scenes. She is whip-smart and a pleasure to know.

Welcome, Sara!

My mind and welcome to it

IN MY DREAM I was designing sublime new publishing and social platforms, incandescent with features no one had ever thought of, but everybody wanted.

One of my platforms generated pages that were like a strangely compelling cross between sophisticated magazine layouts and De Stijl paintings. Only, unlike De Stijl, with its kindergarten primary colors, my platform synthesized subtle color patterns that reminded you of sky and water. Anyone – a plumber, a fishmonger – could use the tool to immediately create pages that made love to your eyes. In the hands of a designer, the output was even richer. Nothing on the web had ever touched it.

Then the dream changed, and I was no longer the creator. I was a sap who’d been off sniffing my own armpits while the internet grew up without me. A woman I know was using the platform to create magazines about herself. These weren’t just web magazines, they were paper. And they weren’t just paper. In the middle of one of her magazines was a beautiful carpet sample. The platform had designed the carpet and woven it into the binding of the printed magazine. I marveled at her output and wished I had invented the platform that allowed her to do these things. Not only was I no longer the creator, I seemed to be the last sap on earth to even hear about all these dazzling new platforms.

Then I was wandering down an endless boardwalk, ocean on my right, a parade of dreary seaside apartment buildings on my left. Each building had its own fabulous content magazine. (“Here’s what’s happening at 2171 Oceanfront Walk.”) The magazines appeared on invisible kiosks which revealed themselves as you passed in front of each building. The content, created by landlords and realtors, was so indifferent as to be unreadable. But this did not matter a bit, because the pages so dazzled in their unholy beauty that you could not look away. Every fool in the world had a meaningless publication which nobody read, but which everyone oohed and ahed at as they passed. And I — I had nothing to do with any of it. I was merely a spectator, a chump on a tiresome promenade.


For Tim and Max. You are the future.

Apple accepts Javascript in EPUB ebooks in iBookstore

Last night my photography ebook, “Barcelona Beyond Gaudí” was accepted into the iBookstore. While I’m personally very excited, I’m also professionally excited (!), since this means that Apple accepts Javascript in EPUB files for iBooks.

There is so much that Javascript will let us do in ebooks.Walrus Studio in Paris has an intriguing demo video showing text that can be revealed and blurred, and game points being added, erased, and tallied.

Continue reading Apple accepts Javascript in EPUB ebooks in iBookstore on Liz Castro’s site.

An Event Apart Atlanta 2011

YOU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash An Event Apart Atlanta 2011, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it was the worst show we’ve ever done. We hosted at Turner Field, not realizing that half the audience would be forced to crane their necks around pillars if they wanted to see our speakers or the screen on which slides were projected.

Also not realizing that Turner Field’s promised contractual ability to deliver Wi-Fi was more theoretical than factual: the venue’s A/V guy spent the entire show trying to get an internet connection going. You could watch audience members twitchily check their laptops for email every fourteen seconds, then make the “no internet” face that is not unlike the face addicts make when the crack dealer is late, then check their laptops again.

The food was good, our speakers (including local hero Todd Dominey) had wise lessons to impart, and most attendees had a pretty good time, but Eric and I still shudder to remember everything that went wrong with that gig.

Not to jinx anything, but times have changed. We are now a major three-day event, thanks to a kick-ass staff and the wonderful community that has made this show its home. We thank you from the bottoms of our big grateful hearts.

I will see several hundred of you for the next three days. Those not attending may follow along:

Progressive enhancement: all you need to know is here

Adaptive Web Design

ONE GLORIOUS AFTERNOON in March, 2006, as a friend and I hurried past Austin’s Downtown Hilton Hotel to catch the next session of the SXSW Interactive Festival, a young stranger arrested our progress. With no introduction or preliminaries, he announced that he was available to speak at An Event Apart, a conference for web designers that Eric Meyer and I had launched three months previously. Turning to my companion with my best impression (which is none too good) of Mr Burns of “The Simpsons,” I asked, “Who is this brash young upstart, Smithers?”

The brash young upstart quickly became an essential colleague. In the months and years that followed, Aaron Gustafson created dazzling front- and back-end code for some of my agency’s most demanding clients. Just as importantly, he brilliantly tech-edited the second and third editions of Designing With Web Standards. The job largely consists of alerting Ethan Marcotte and me to the stuff we don’t know about web standards. I’ll let you think about that one. For five years now, Aaron has also been a tough but fair technical editor for A List Apart magazine, where he helps authors succeed while ensuring that they are truly innovative, that their methods are accessible and semantic, and (thanks to his near-encyclopedic knowledge) that they give all prior art its due. Moreover, Aaron has written seminal pieces for the magazine, and, yes, he has lectured at An Event Apart.

Given my experiences with the man and my admiration for his knowledge and abilities, I was thrilled when Aaron told me the premise of this book and began letting me look at chapters. This isn’t just another web design book. It’s an essential and missing piece of the canon. Our industry has long needed a compendium of best practices in adaptive, standards-based design. And with the rise of mobile, the recent significant improvements in desktop and phone browsers, and the new capabilities that come with HTML5, CSS3, and gestural interfaces, it is even more vital that we who make websites have a reliable resource that tells us how to take advantage of these new capabilities while creating content that works in browsers and devices of all sizes and widely differing capabilities. This book is that resource.

The convergence of these new elements and opportunities is encouraging web professionals to finally design for the web as it always should have been done. Adaptive design is the way, and nobody has a wider command than Aaron of the thinking and techniques required to do it well. In these pages you will find all that thinking and those methods. Never again will you lose a day debating how to do great web design (and create great code) that works for everyone. I plan to give this book to all my students, and to everyone I work with. I encourage you to do likewise. And now, enough preliminaries. Dive in, and enjoy!

Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement
by Aaron Gustafson
Foreword by Jeffrey Zeldman

Carolyn Wood moves on

CAROLYN WOOD IS LEAVING A List Apart. Over three brilliant years, Carolyn created the position of acquisitions editor and made it shine, bringing the magazine and its readers such articles as Responsive Web Design by Ethan Marcotte, More Meaningful Typography by Tim Brown, Orbital Content by Cameron Koczon, CSS Floats 101 by Noah Stokes, Designing Web Registration Processes for Kids by Debra Levin Gelman, Design Criticism and the Creative Process by Cassie McDaniel, A Simpler Page by Craig Mod, and over 100 others—each of them vital, and at least a dozen of them essential reading for all people who make websites.

Acquisitions editor was not the job Carolyn wanted, but she made it her own, worked on it night and day, and managed the damned difficult feat of running it independently (to keep it agile) while simultaneously informing editor Krista Stevens and me of every move she made. Carolyn also took on the tricky task of conveying initial editorial and technical feedback to writers as they worked to fine-tune submissions. She excelled at this. Writers loved her.

She leaves us to focus on her print magazine work, freelance clients through her content, editorial and design agency Pixelingo, and creative projects. Among those new projects, Carolyn is editor-in-chief of Codex: the journal of Typography, a quarterly print magazine from I Love Typography, and of The Manual, “a new, beautifully crafted journal that takes a fresh look, in print, at design on the web.”

I write this goodbye here because we don’t yet have a place for me to write it on A List Apart. But that will soon change. Change is all, and even difficult change can be good. We will miss you, Carolyn. Good luck!

Big Web Show 43: Krista Stevens of Automattic & A List Apart

Krista Stevens

KRISTA STEVENS (@kristastevens) is our guest on The Big Web Show Episode 43, recording today, March 24, before a live internet audience on 5by5.tv/live at 3:00 PM Eastern. (New time!)

Krista is an Automattician. A reader, writer, editor. Geek. Four-eyed bookworm. Hopeless introvert. True believer.

The Big Web Show (“Everything Web That Matters”) records live every Thursday at 3:00 PM Eastern. Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!

You are all in publishing!

ON SUNDAY, while leading a discussion on the future of web design and publishing, I noticed a slightly confused look appearing on some faces in the audience. The discussion had been billed as “Jeffrey Zeldman’s Awesome Internet Design Panel,” and I thought perhaps there was a disconnect for some in the audience between “design” and such topics as where content comes from and who pays for it.

So I asked, “Who here is in publishing?”

A few hands were gently raised.

Uh-huh. “And how many of you work on the web?”

Every right hand in the room shot up.

“You are all in publishing,” I explained.

Now, I like a good rounded corner talk as much as the next designer. I’ve given my share of them. Also of line height and measure, color and contrast, how to design things that don’t work in old versions of Internet Explorer, and so on. In the practice of web and interaction design, there will always be a place for craft discussions—for craft is execution, and ideas without execution are songs without music, meaningless.

But right now (and always) there is a need for design to also be about the big strategic issues. And right now, as much as design is wrestling with open vs. proprietary formats and the old challenges of new devices, design is also very much in the service of applications and publishing. Who gets content, who pays for it, how it is distributed (and how evenly), the balance between broadcast and conversation, editor and user—these are the issues of this moment, and it is designers even more than editors who will answer these riddles.

Questions, Please: Jeffrey Zeldman’s Awesome Internet Design Panel today at SXSW Interactive

HEY, YOU WITH THE STARS in your eyes. Yes, you, the all too necessary SXSW Interactive attendee. Got questions about the present and future of web design and publishing for me or the illustrious panelists on Jeffrey Zeldman’s Awesome Internet Design Panel at SXSW Interactive 2011? You do? Bravo! Post them on Twitter using hashtag #jzsxsw and we’ll answer the good ones at 5:00 PM in Big Ballroom D of the Austin Convention Center.

Topics include platform wars (native, web, and hybrid, or welcome back to 1999), web fonts, mobile is the new widescreen, how to succeed in the new publishing, responsive design, HTML5, Flash, East Coast West Coast beefs, whatever happened to…?, and many, many more.

Comments are off here so you’ll post your questions on Twitter.

The panel will be live sketched and live recorded for later partial or full broadcast via sxsw.com. In-person attendees, arrive early for best seats. Don’t eat the brown acid.