ALA 213

In Issue 213 of A List Apart, for people who make websites:

Flywheels, Kinetic Energy, and Friction
by Nick Usborne
You want your users to do something—buy things, beg you to work for them, learn how they too can achieve inner peace. So how do you get them to do what you want? Try getting out of the way.
Getting Started with Ajax
by Aaron Gustafson
In this excerpt from O’Reilly’s Web Design in a Nutshell, 3rd Edition, ALA production editor Gustafson takes you aside for a little chat about the birds and the bees. Or maybe about Ajax.

Fresh outta beta

When I was younger, I considered myself too “creative” to work on anything that wasn’t cool or exciting. Eventually I buckled down and became a genuine client services professional. For over two decades, I brought my best to every job, no matter how dull.

So much for that. Today I can choose what I want to work on. And I choose projects that are cool, fun, and personally meaningful. In that context, I link to Ma.gnolia.

Designed by Happy Cog and taken out of private beta 15 February, Ma.gnolia is a new social bookmarking tool with well-thought-out features like Saved Copies (so you never lose a web page, even if it moves or goes offline), Bookmark Ratings, Bookmark Privacy, and Groups. Not to mention a Linkroll I like so much I use it here at zeldman.com.

Gnolia Systems envisioned the product and made it run. (The heavy programming? That’s all them.) Happy Cog developed the user pathways, brand identity, and creamy site design. The best part? Leading a dream team of Tanya Rabourn (information architect), Greg Storey (user interface design), Jason Santa Maria (brand identity design), Erin Kissane (brand director), and Mr Eric Meyer (semantician and technologist).

Dominey, Santa Maria, join Event Apart roster

It is pure pleasure to announce that famed web designer, developer, author, blogger, and entrepreneur Todd Dominey and fast-rising art director/designer/blogger Jason Santa Maria will join Eric Meyer and me on the speaker’s platform at An Event Apart Atlanta.

Todd Dominey is a living preview of tomorrow’s web designer: busy with client services, but also creating his own products; delivering powerful graphic design but always in the context of what the user needs to see; adept at web standards and Flash.

As for Jason Santa Maria, I hired him at Happy Cog and entrusted him with the redesign of A List Apart, so I think he’s pretty good.

Actually, I think Todd Dominey and Jason Santa Maria rock harder than Metallica and am thrilled that we will have them both on our stage. I hope some of you can join us at An Event Apart Atlanta.

  1. Blog post
  2. An Event Apart: Speakers
  3. Todd Dominey mini-bio
  4. Jason Santa Maria mini-bio
  5. Eric Meyer’s website

An Event Apart Atlanta

Messieurs Eric Meyer and Jeffrey Zeldman are pleased to announce An Event Apart Atlanta:

On 3 April 2006, America’s favorite pastime (designing with web standards) will come to the 755 Club at Turner Field, as the famed ballpark’s spectacularly furnished club hosts An Event Apart Atlanta.

An Event Apart is a concentrated, one-day learning session on modern web design. Check the Event Apart Philadelphia page to get a sense of how the first event, held in the Franklin Institute, went down. Transpose from Philly to Atlanta, think ballpark instead of museum, and you get an inkling of what to expect.

Online registration starts soon; seating will be limited. Subscribe to An Event Apart’s RSS feed to stay ahead of the curve. Can’t make Atlanta? Event Apart seminars in Seattle, Chicago, and Los Angeles are up next.