Laying Pipe
Dan Benjamin and yours truly discuss the secret history of blogging, transitioning from freelance to agency, the story behind the web standards movement, the launch of A Book Apart and its first title, HTML5 For Web Designers by Jeremy Keith, the trajectory of content management systems, managing the growth of a design business, and more in the inaugural episode of the Pipeline.
Filed under: Acclaim, Advocacy, Appearances, CSS, Design, HTML, Interviews, The Profession, User Experience, Web Design, Web Design History, Web Standards, Zeldman, better-know-a-speaker, content, creativity, speaking
Flash, iPad, Standards

Lack of Flash in the iPad (and before that, in the iPhone) is a win for accessible, standards-based design. Not because Flash is bad, but because the increasing popularity of devices that don’t support Flash is going to force recalcitrant web developers to build the semantic HTML layer first. Additional layers of Flash UX can then be optionally added in, just as, in proper, accessible, standards-based development, JavaScript UX enhancements are added only after we verify that the site works without them.
As the percentage of web users on non-Flash-capable platforms grows, developers who currently create Flash experiences with no fallbacks will have to rethink their strategy and start with the basics before adding a Flash layer. They will need to ensure that content and experience are delivered with or without Flash.
Developers always should have done this, but some don’t. For those who don’t, the growing percentage of users on non-Flash-capable platforms is a wake-up call to get the basics right first.
Whither, plug-ins?
Flash won’t die tomorrow, but plug-in technology is on its way out.
Plug-in technology made sense when web browsing was the province of geeks. It was a brilliant solution to the question of how to extend the user experience beyond what HTML allowed. People who were used to extending their PC via third-party hardware, and jacking the capabilities of their operating system via third-party spell checkers, font managers, and more, intuitively grasped how to boost their browser’s prowess by downloading and updating plug-ins.
But tomorrow’s computing systems, heralded by the iPhone, are not for DIYers. You don’t add Default Folder or FontExplorer X Pro to your iPhone, you don’t choose your iPhone’s browser, and you don’t install plug-ins in your iPhone’s browser. This lack of extensibility may not please the Slashdot crowd but it’s the future of computing and browsing. The bulk of humanity doesn’t want a computing experience it can tinker with; it wants a computing experience that works.
HTML5, with its built-in support for video and audio, plays perfectly into this new model of computing and browsing; small wonder that Google and Apple’s browsers support these HTML5 features.
The power shifts
Google not only makes a browser, a phone, an OS, and Google Docs, it also owns a tremendous amount of video content that can be converted to play in HTML5, sans plug-in. Apple not only makes Macs, iPhones, and iPads, it is also among the largest retail distributors of video and audio content.
Over the weekend, a lot of people were doing the math, and there was panic at Adobe and schadenfreude elsewhere. Apple and Adobe invented modern publishing together in the 1980s, and they’ve been fighting like an old unmarried couple ever since, but Apple’s decision to omit Flash from the iPad isn’t about revenge, it’s about delivering a stable platform. And with HTML5 here, the tea leaves are easy to read. Developers who supplement Flash with HTML5 may soon tire of Flash—but Adobe has a brief but golden opportunity to create the tools with which rich HTML5 content is created. Let’s see if they figure that out.
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Filed under: Accessibility, Adobe, Advocacy, Apple, Design, HTML, HTML5
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Hear This!
Dan Benjamin, creator of wonderful websites, apps, broadcasts, and platforms and longtime friend of A List Apart and your host, introduces a new venture.
5 by 5 Studios is a new internet broadcasting network, home to shows like EE Podcast, Tack Sharp, The Dev Show, The Ruby Show, and Utility Belt, releasing new episodes every week.
As part of the launch, 5 by 5 announces two new shows hosted by Dan:
- The Pipeline, an interview show talking with designers, developers, writers, and entrepreneurs, brought to you by Campaign Monitor. Upcoming guests include Kottke, Storey,Vaynerchuk, Coudal, Mann, and Siracusa.
- The Conversation, brought to you by Shopify, is a live-streamed talk show featuring topical discussions, reviews, special guests, news with Christina Warren from Mashable, and your calls, all live.
NOTE: I’m pleased as punch to be the first Pipeline guest. Come hear us on Friday, January 29th, 2010.
Filed under: Authoring, Community, Design, Ideas, Publishing, content, industry, launches, links, podcasts
SVG: A Second Look
In a special double issue of A List Apart, for people who make websites, Shelley Powers takes a second look at SVG and likes what she sees. You may, too.
Many of us think of Scalable Vector Graphics (SVG) as an also-ran: fine for charts and tables, but not much else. Yet SVG can actually enhance a site’s overall design, and can be made to work in even the most stubborn browser.
In Part I, Shelley covers important basics of working with SVG, including browser support and accessibility.
In Part II, dig deeper into the technology behind using SVG for your site design. Explore how to incorporate SVG in a cross-browser friendly manner, including using SVGWeb to ensure that the SVG shows in Internet Explorer. And discover the unique characteristic that makes SVG ideal for page backgrounds: scalability.
Illustration: Kevin Cornell for A List Apart
Filed under: A List Apart, Design, Web Design, Web Standards, development
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Lost in Space
Jeffrey Zeldman onstage at Galapagos Art Space, Brooklyn, New York. Photo by Onno de Jong from last night’s AIGA/NY talk and birthday celebration, curated by Jason Santa Maria.
Filed under: AIGA, Appearances, Design, Happy Cog™, Jason Santa Maria, NYC, New York City, Zeldman, better-know-a-speaker, cities, glamorous
The Favorites Project
Cog’aoke is coming. Again.
It’s the return of Cog’aoke.
Video: Ian Corey.
Filed under: Community, Design, Fun, Happy Cog™, Karaoke, SXSW, engagement, events, experience
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AIGANY / MEMBERS SERIES: THE ONE THAT GOT AWAY


Tuesday, 12 January, live from DUMBO, Carin Goldberg, Mike Essl and I take to the stage to share about “the one that got away.” Come hear our tales of woe, and see work that never saw the light of day.
Tuesday 12 January 2010
6:30–9:00 PM
Galapagos Art Space
16 Main Street
in DUMBO, Brooklyn
$13 AIGA member
$23 General public
Filed under: Announcements, Appearances, Design
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Ad Heaven
Gender advertisements of the 1970s are but one category and decade among hundreds available to blow your mind at the Vintage Ad Browser. You can even search by color, which works remarkably well. Artifact-heavy low-res JPGs on the site link to higher-quality versions on third-party sites. All images are shown under fair use.
Filed under: Advertising, Design
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Fantasy Interfaces
Mark Coleran designs, creates, and animates fantasy user interfaces for film. Hat tip: @Murtaugh.
Filed under: Design, content, film
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