Deck Ad Deal: Champagne Eyeballs on a Beer Budget

CALLING ALL STARTUPS. Got a product or service that appeals to the digitally with-it? Put your message in front of millions of web-smart, design-savvy individuals via the premier network for reaching creative, web, and design professionals. The DECK serves up over one-hundred million ad impressions each month and is uniquely configured to connect the right marketers to a targeted, influential audience.

That kind of reach rarely comes cheap, but we have a last-minute opening for an advertiser in October, and we’ll do a nice deal for someone who can pull the trigger quick. If that someone is you, ping @decknetwork now. First come, first served.

The DECK is now taking reservations for November, December, and the first quarter of 2012.

Complete Audio: Jeffrey Zeldman’s Awesome Internet Design Panel from SXSW Interactive 2011

Jeffrey Zeldman's Awesome Internet Design Panel

Mandy Brown, Roger Black, Daniel Mall and I discuss the state of web design and publishing at SXSW Interactive, Sunday March 13, 2011.

Photos courtesy Adactio. Audio element courtesy HTML5. Sorry, no transcript is available at this time.

On Board

If you enjoy A List Apart and zeldman.com, please doff your chapeau in the direction of our sponsor, the 37signals Job Board.

Everyone knows 37signals, inventors of Ruby on Rails and creators of Basecamp, Highrise, and other great productivity apps. We studied the leading web design and development job boards before signing on with theirs. Each job board we looked at had something great going for it.

We chose 37signals’s board because it appeals to the hybrid designer/ developer who cares as much about great user experience as clean code—the kind of web professional who believes great content and great design are inseparable. This new kind of designer, forged in the fires of the web, reads ALA and this site, and the 37signals Job Board is where you are most likely to find him or her when you need to hire skilled professionals with vision.

Income from the board helps defray the cost of producing our sites and paying our staff. But more importantly, running it alongside our articles provides a service to our readers, whether they seek a job or a great employee.

An e-mail from Chip Kidd

I’ll never forget the day Chip Kidd sent me an e-mail. Chip Kidd, author of The Cheese Monkeys, the book that does for design school what Nathaniel West’s Day of the Locust did for Hollywood.

I wrote about Chip Kidd’s work and he sent me a polite e-mail in response. He called me “Mr Zeldman.” Him. He. That Chip Kidd.

Chip Kidd, my all-time-favorite, hall-of-fame book cover designer. Fabricator of the jackets on at least half the modern novels I’ve bought “on impulse”—that impulse triggered and exquisitely controlled by Kidd, who approaches the problem of book design the way a director approaches montage in film. Not a crude film director, but a sly one. One who attacks at tangents, combining images to create compelling narratives that strangely illuminate but never crassly illustrate each book’s contents.

Let me tell you about Chip Kidd. I stare at his work, trying to figure out how he does it. Looking for flaws, like you do when someone is that good. Chip Kidd, you might say, is a design hero of mine. He is likely a design hero of yours, too.

Now he works for us.

The Deck, the premier network for reaching creative, web and design professionals, is proud to welcome Chip Kidd, Dean Allen, Ze Frank, and the crew behind Aviary as the newest members of our network.

  • Chip Kidd: See above.
  • Dean Allen: One of the finest writers ever to grace the web with wit, insight, and a distinctively detached charm. Also a heck of a book designer, although of a very different school from Chip Kidd. Also a software developer, and not a bad hand at web design. I chose Dean Allen to redesign The Web Standards Project when I was ready to leave the august institution. (It has since been redesigned by Andy Clarke. Not a bad progression.)
  • Ze Frank: A man who needs no introduction. The original bad boy of look-at-me, the-web-is-TV. Artist, illustrator, satirist, programmer, and on-screen personality. The Jon Stewart of confessional web video. The Laurie Anderson of pop. The boy Lonely Girl only dreams of becoming. Too big for TV, too big for your iPhone. Coming soon to a conference near you.
  • Aviary: makers of rich internet applications geared for artists of all genres. From image editing to typography to music to 3D to video, they have a tool for everything.

The Deck delivered 20,121,412 ad impressions during April. Limited opportunities are now available through the Third Quarter of 2008.

[tags]Chip Kidd, Dean Allen, Aviary, Deck, The Deck, advertising[/tags]