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business conferences Design events Google Marketing Slow-witted Trolls The Essentials Usability User Experience UX

Why I am letting my Google IO invitation expire

HI, [REDACTED]. Thanks for writing to express your concern about my failure to redeem my Google IO promo code. It’s kind of a funny story.

I received a Google IO invitation (copied and pasted below) but didn’t follow up on it because the invitation did not say anything about what Google IO is, who it is for, or why I would want to attend it (if it is an event) or use it (if it is software) or do something else with it (if it is something else).

The Google IO invitation merely gave me complicated directions to sign up for Google IO, no doubt on the assumption that I would gladly attend, download, or sign up for anything that comes from Google, even without knowing what it is; and that, as an unemployed millionaire, I would have plenty of free time to decipher and obey complicated sign-up directions without knowing anything about the product, service, or event.

One of the complexities Google mentions in their invitation letter which fails to explain anything about the product or service they want me to sign up for is that, to qualify for Google IO, I must start a Google+ account. They don’t explain what Google+ is, either, but as it happens, I already have a Google+ account.

My Google+ account is assigned to my Gmail address. But instead of writing to me there, Google wrote to me at my zeldman.com address. My zeldman.com address is actually managed via Gmail, so I should be able to log into my Google+ account whether I am signed in as my Gmail identity or my zeldman.com identity, but Google+ doesn’t work that way. Google+ only works for free Gmail accounts. It does not work for paid corporate accounts like mine. That has always seemed an odd decision to me: if you can only provide services to a subgroup of your users, why not choose the subgroup that pays? But I am not Google.

So Google wrote to my zeldman.com address, which they won’t allow me to associate with my Google+ address, to invite me to start a Google+ account (which I already have) on my zeldman.com account, which they won’t support. And if I do that (which I can’t), and some other complicated stuff, they promise that I will then be able to participate in Google IO, whatever that is.

And now they have written to warn me that my Google IO, whatever it is, will stop being offered if I don’t sign up (which I can’t) right away. And they even convinced you, my friend, to send a personal note ensuring that I don’t miss the opportunity to sign up for their unspecified product or service with the account they don’t support before the unexplained offer is terminated.

While I should be curious about Google IO and what I will miss if I fail to take advantage of the cumbersome offer, what I’m actually far more curious about is how an organization that can’t write an effective direct marketing email message has managed to become one of the most powerful corporations of the 21st century.


Hello,

We recently sent you an invitation to register for Google I/O 2012 and noticed that you have not redeemed your promo code, which will expire at midnight PDT on March 25.

[ How to register ]
1. Make sure you have a Google+ account as it is required to register. Get Google+ at http://www.google.com/+
2. Visit the registration page at
https://developers.google.com/events/register/promocode?code=[REDACTED]
3. Use Promo Code: [REDACTED]. This code can only be used once.

[ Tips to Ensure Successful Payment With Google Wallet ]

1. Make sure your Google Wallet account is tied to the same Google+ account you use to register.

2. In case your bank declines your purchase through Google Wallet, you may need to call the bank that issued your credit card and let them know that you want to make a large purchase. Some banks may decline large purchases that appear to be out of your normal purchase behavior.

3. If Google Wallet is not available in your country, please email googleio2012@google.com to have our support team process your payment.

[ Tips to Ensure Successful Registration With Google+ ]

1. Sign into your Google+ account before you try to redeem your code.

2. To ensure you have created a Google+ account, log into your Google account and go to https://plus.google.com/. If you land on a page asking you “To join, create a public Google profile.” then you don’t yet have a Google+ account and follow the instructions to create one.

3. If you have multiple Google accounts, be sure to sign out of all Google accounts and sign in with only your Google+ enabled account.

4. You can use a personal or company managed Google+ enabled account to complete your registration.

If you have any questions, please email googleio2012@google.com.

Sincerely,
The Google I/O Team

Categories
An Event Apart conferences content content strategy

A Content Strategy Roadmap – An Event Apart

IN HER PRESENTATION at An Event Apart in Atlanta, GA 2011 Kristina Halvorson talked about how to integrate content strategy into a typical Web design worksflow. Here’s my notes from her talk: LukeW | An Event Apart: A Content Strategy Roadmap.

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An Event Apart conferences Design Web Design

Crafting the User Experience

“IN HER PRESENTATION at An Event Apart in Atlanta, GA 2011 Sarah Parmenter discussed how principles from human psychology can reframe how we think about Web Design. Here’s my notes from her talk:” An Event Apart: Crafting the User Experience.

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conferences Design Press reportage Web Design Web Standards

“Digital Design Forum a Real Hit”

DIBI Conference in the press via Gavin Elliot on Flickr. And a good time was had.

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An Event Apart Announcements Appearances apps Atlanta Authoring Best practices business cities client services clients Code Community Compatibility conferences content content strategy creativity CSS CSS3 Design Designers development editorial Education eric meyer events Fonts Formats glamorous Happy Cog™ HTML HTML5 Ideas industry Information architecture interface IXD Jeremy Keith Platforms Real type on the web Redesigns Responsive Web Design Scripting speaking spec Standards State of the Web The Profession Usability User Experience UX W3C Web Design Web Design History Web Standards webfonts webkit webtype work Working Zeldman

An Event Apart Atlanta 2011

YOU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash An Event Apart Atlanta 2011, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it was the worst show we’ve ever done. We hosted at Turner Field, not realizing that half the audience would be forced to crane their necks around pillars if they wanted to see our speakers or the screen on which slides were projected.

Also not realizing that Turner Field’s promised contractual ability to deliver Wi-Fi was more theoretical than factual: the venue’s A/V guy spent the entire show trying to get an internet connection going. You could watch audience members twitchily check their laptops for email every fourteen seconds, then make the “no internet” face that is not unlike the face addicts make when the crack dealer is late, then check their laptops again.

The food was good, our speakers (including local hero Todd Dominey) had wise lessons to impart, and most attendees had a pretty good time, but Eric and I still shudder to remember everything that went wrong with that gig.

Not to jinx anything, but times have changed. We are now a major three-day event, thanks to a kick-ass staff and the wonderful community that has made this show its home. We thank you from the bottoms of our big grateful hearts.

I will see several hundred of you for the next three days. Those not attending may follow along:

Categories
cities conferences Design events London

Bye-bye, Britain


SO LONG, Newcastle upon Tyne, Gateshead, London, and Walton-on-Thames. Your roundabouts dizzied me, your web design event inspired me, and your brilliant friendly people warmed my heart. See you soon! (Meanwhile, thanks for these memories: UK June 2011 – a photo set on Flickr.)


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An Event Apart Archiving Boston Career cities Code Community conferences content creativity CSS CSS3 Design Designers development Education events Fonts glamorous Happy Cog™ HTML HTML5 Ideas industry Information architecture IXD Layout Marketing Markup people photography Real type on the web The Profession This never happens to Gruber Typekit Usability User Experience UX W3C Web Design Web Design History Web Standards webfonts Websites webtype Zeldman

HTML5, CSS3, UX, Design: Links from An Event Apart Boston 2011

Meeting of the Minds: Ethan Marcotte and AEA attendee discuss the wonders of CSS3. Photo by the incomparable Jim Heid.

Meeting of the Minds: Ethan Marcotte and AEA attendee discuss the wonders of CSS3. Photo by the incomparable Jim Heid.

THE SHOW IS OVER, but the memories, write-ups, demos, and links remain. Enjoy!

An Event Apart Boston 2011 group photo pool

Speakers, attendees, parties, and the wonders of Boston, captured by those who were there.

What Every Designer Should Know (a)

Jeremy Keith quite effectively live-blogs my opening keynote on the particular opportunities of Now in the field of web design, and the skills every designer needs to capitalize on the moment and make great things.

The Password Anti-Pattern

Related to my talk: Jeremy Keith’s original write-up on a notorious but all-too-common practice. If your boss or client tells you to design this pattern, just say no. Design that does not serve users does not serve business.

What Every Designer Should Know (b)

“In his opening keynote … Jeffrey Zeldman talked about the skills and opportunities that should be top of mind for everyone designing on the Web today.” Luke Wroblewski’s write-up.

Whitney Hess: Design Principles — The Philosophy of UX

“As a consultant, [Whitney] spends a lot of time talking about UX and inevitably, the talk turns to deliverables and process but really we should be establishing a philosophy about how to treat people, in the same way that visual design is about establishing a philosophy about how make an impact. Visual design has principles to achieve that: contrast, emphasis, balance, proportion, rhythm, movement, texture, harmony and unity.” In this talk, Whitney proposed a set of 10 principles for UX design.

Veerle Pieters: The Experimental Zone

Live blogging by Jeremy Keith. Veerle, a noted graphic and interaction designer from Belgium, shared her process for discovering design through iteration and experimentation.

Luke Wroblewski: Mobile Web Design Moves

Luke’s live awesomeness cannot be captured in dead written words, but Mr Keith does a splendid job of quickly sketching many of the leading ideas in this key AEA 2011 talk.

See also: funky dance moves with Luke Wroblewski, a very short video I captured as Luke led the crowd in the opening moves of Michael Jackson’s “Thriller.”

Ethan Marcotte: The Responsive Designer’s Workflow (a)

“The next talk here at An Event Apart in Boston is one I’ve really, really, really been looking forward to: it’s a presentation by my hero Ethan Marcotte.”

Ethan Marcotte: The Responsive Designer’s Workflow (b)

Ethan’s amazing talk—a key aspect of design in 2011 and AEA session of note—as captured by the great Luke Wroblewski.

An Event Apart: The Secret Lives of Links—Jared Spool

“In his presentation at An Event Apart in Boston, MA 2011 Jared Spool detailed the importance and role of links on Web pages.” No writer can capture Jared Spool’s engaging personality or the quips that produce raucous laughter throughout his sessions, but Luke does an outstanding job of noting the primary ideas Jared shares in this riveting and highly useful UX session.

An Event Apart: All Our Yesterdays—Jeremy Keith

Luke W: “In his All Our Yesterdays presentation at An Event Apart in Boston, MA 2011 Jeremy Keith outlined the problem of digital preservation on the Web and provided some strategies for taking a long term view of our Web pages.”

Although it is hard to pick highlights among such great speakers and topics, this talk was a highlight for me. As in, it blew my mind. Several people said it should be a TED talk.

An Event Apart: From Idea to Interface—Aarron Walter

Luke: “In his Idea to Interface presentation at An Event Apart in Boston, MA 2011 Aarron Walter encouraged Web designers and developers to tackle their personal projects by walking through examples and ways to jump in. Here are my notes from his talk.”

Links and Resources from “From Idea to Interface”

Compiled by the speaker, links include Design Personas Template and Example, the story behind the illustrations in the presentation created by Mike Rhode, Dribble, Huffduffer, Sketchboards, Mustache for inserting data into your prototypes, Keynote Kung Fu, Mocking Bird, Yahoo Design Patterns, MailChimp Design Pattern Library, Object Oriented CSS by Nicole Sullivan and more!

An Event Apart: CSS3 Animations—Andy Clarke

“In his Smoke Gets In Your Eyes presentation at An Event Apart in Boston, MA 2011 Andy Clarke showcased what is possible with CSS3 animations using transitions and transforms in the WebKit browser.” Write-up by the legendary Luke Wroblewski.

Madmanimation

The “Mad Men” opening titles re-created entirely in CSS3 animation. (Currently requires Webkit browser, e.g. Safari, Chrome.)

CSS3 Animation List

Anthony Calzadilla, a key collaborator on the Mad Men CSS3 animation, showcases his works.

Box Shadow Curl

Pure CSS3 box-shadow page curl effect. Mentioned during Ethan Marcotte’s Day 3 session on exploring CSS3.

Multiple CSS Transition Durations

Fascinating article by Anton Peck (who attended the show). Proposed: a solution to a key problem with CSS transitions. (“Even now, my main issue with transitions is that they use the same time-length value for the inbound effect as they do the outbound. For example, when you create a transition on an image with a 1-second duration, you get that length of time for both mousing over, and mousing away from the object. This type of behavior should be avoided, for the sake of the end-user!”)

Everything You Wanted to Know About CSS3 Gradients

Ethan Marcotte: “Hello. I am here to discuss CSS3 gradients. Because, let’s face it, what the web really needed was more gradients.”

Ultimate CSS3 Gradient Generator

Like it says.

Linear Gradients Generator

By the incomparable John Allsopp.

These sessions were not captured

Some of our best talks were not captured by note-takers, at least not to my knowledge. They include:

  1. Eric Meyer: CSS Anarchist’s Cookbook
  2. Mark Boulton: Outing the Mind: Designing Layouts That Think for You
  3. Jeff Veen: Disaster, DNA, and the Fathomless Depth of the Web

It’s possible that the special nature of these presentations made them impossible to capture in session notes. (You had to be there.)

There are also no notes on the two half-day workshop sessions, “Understand HTML5 With Jeremy Keith,” and “Explore CSS3 With Ethan Marcotte.”

What have I missed?

Attendees and followers, below please add the URLs of related educational links, write-ups, and tools I’ve missed here. Thanks!

Categories
A List Apart conferences content Design Publishing

A List Apart No. 326: Orbital content is the next big thing; empowering audiences via the backchannel

A List Apart No. 326

In Issue No. 326 of A List Apart for people who make websites: liberate your content to get ahead of the curve in 21st century publishing, and empower live audiences with backchannel wizardry.

Orbital Content

by CAMERON KOCZON

Bookmarklet apps like Instapaper and Readability point to a future where content is no longer stuck in websites, but floats in orbit around users. And we’re halfway there. Content shifting lets a user take content from one context (e.g. your website) to another (e.g. Instapaper). Before content can be shifted, it must be correctly identified, uprooted from its source, and tied to a user. But content shifting, as powerful as it is, is only the beginning. Discover what’s possible when content is liberated.

Conversation is the New Attention

by CHRISTOPHER FAHEY, TIMOTHY MEANEY

Baby’s got backchannel! If everybody at the conference is staring at their Twitter stream instead of at the person who’s doing the speaking, maybe the speaker should meet them halfway. Migrating speaker presentations to the backchannel can empower the audience while enabling the speaker to listen carefully to their responses. The broadcast model of presentations is dead! Long live the conversation model.

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Authoring Best practices business conferences content Deck, the Design Standards State of the Web SXSW

Complete Audio: Jeffrey Zeldman’s Awesome Internet Design Panel from SXSW Interactive 2011

Jeffrey Zeldman's Awesome Internet Design Panel

Mandy Brown, Roger Black, Daniel Mall and I discuss the state of web design and publishing at SXSW Interactive, Sunday March 13, 2011.

Photos courtesy Adactio. Audio element courtesy HTML5. Sorry, no transcript is available at this time.

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A Book Apart A List Apart An Event Apart better-know-a-speaker Code Community conferences content strategy Design Designers DWWS Happy Cog™ HTML HTML5 industry Interviews ipad iphone IXD Standards State of the Web The Essentials The Profession type Typekit UX W3C Web Design Web Design History Web Standards Zeldman zeldman.com

Webvanta Video: Jeffrey Zeldman on the State of Web Design

From the floor of An Event Apart Seattle 2011:

Jeffrey Zeldman at An Event Apart Seattle 2011.

“Mobile is huge. The iPhone, iPad, and Android are huge. On the one hand, they are standards-facing, because they all support HTML5 and CSS3, so you can create great mobile experiences using web standards. You can create apps using web standards. On the other hand, there is also the temptation to go a proprietary route. In a strange way, although the browsers are much more standards compliant, it seems like we are redoing the browser war. Only now, it’s not the browser wars, it’s platform wars.”

Video interview, plus transcript: Interview with Jeffrey Zeldman on the State of Web Design. Thank you, Michael Slater.

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"Digital Curation" Advocacy Appearances art direction Authoring Best practices business Community conferences content content strategy Design development editorial Education engagement Ideas Micropublishing Molehill Platforms Publications Publishing Responsibility Standards State of the Web The Essentials The Profession Usability User Experience UX Web Design Zeldman

You are all in publishing!

ON SUNDAY, while leading a discussion on the future of web design and publishing, I noticed a slightly confused look appearing on some faces in the audience. The discussion had been billed as “Jeffrey Zeldman’s Awesome Internet Design Panel,” and I thought perhaps there was a disconnect for some in the audience between “design” and such topics as where content comes from and who pays for it.

So I asked, “Who here is in publishing?”

A few hands were gently raised.

Uh-huh. “And how many of you work on the web?”

Every right hand in the room shot up.

“You are all in publishing,” I explained.

Now, I like a good rounded corner talk as much as the next designer. I’ve given my share of them. Also of line height and measure, color and contrast, how to design things that don’t work in old versions of Internet Explorer, and so on. In the practice of web and interaction design, there will always be a place for craft discussions—for craft is execution, and ideas without execution are songs without music, meaningless.

But right now (and always) there is a need for design to also be about the big strategic issues. And right now, as much as design is wrestling with open vs. proprietary formats and the old challenges of new devices, design is also very much in the service of applications and publishing. Who gets content, who pays for it, how it is distributed (and how evenly), the balance between broadcast and conversation, editor and user—these are the issues of this moment, and it is designers even more than editors who will answer these riddles.

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A List Apart Acclaim An Event Apart Announcements Applications apps Authoring Best practices Browsers Code Community conferences content creativity CSS CSS3 Design HTML5 Ideas industry javascript Microsoft Scripting Standards State of the Web UX W3C Web Design Web Design History Web Standards

Awesome web apps in 10k or less

The 10K Apart Challenge had a simple premise: Could you build a complete web application using less than 10 kilobytes? … A joint effort between An Event Apart and MIX Online, the 10K Apart reaped 367 web applications in 28 days—everything from casual games to RIAs—that demonstrate, even with their tiny footprints, what is truly possible with modern [web] standards.

Read about the winning entries: 10K Apart – IEBlog.

Categories
A List Apart Community conferences content Design

An Event Apart, The Musical

? See more: An Event Apart, The Musical

Categories
Announcements Applications apps Community conferences content Design

Announcing Lanyrd

No, it isn’t a Happy Cog project (it’s by Simon Willison and Natalie Downe) but we couldn’t love Lanyrd, the social conference directory any more if we’d created it ourselves.

Lanyrd uses Twitter to tell you which conferences, workshops and such your friends are attending or speaking at. You can add and track events, and soon you’ll be able to export your events as iCal or into your Google calendar (the site is powered by microformats). Soon, too, you’ll be able to add sessions, slides, and videos.

The site’s not for everyone. It’s for people who attend web/UX conferences, and as it was created by inhabitants of the UK, it presently focuses mainly on Western European and North American events, but that will change as more people use it.

Congratulations and thank you, Natalie and Simon.

Categories
conferences Happy Cog™ SXSW

Pick a Peck of Panels

Voting is underway for next year’s SXSW Interactive Festival in Austin, TX, and members of Happy Cog have proposed eighteen panel ideas shown here. Follow the links to vote for your favorites, increasing the likelihood you’ll see them on the schedule in March 2011. Voting ends 11:59 PM CDT on Friday, August 27, 2010.

Project Management

  1. Project Management for Humans (No Robots Allowed)
  2. Panelists:

    • Brett HarnedHappy Cog Senior Project Manager
    • Dave DeRuchieHappy Cog Project Management Director
    • Sam Barnes
    • Pamela Villcorta
    • Rob Borley
  3. Your Meetings Suck and It’s Your Fault
  4. Presenter: Kevin HoffmanHappy Cog User Experience Director

User Experience

  1. Critical Thinking for UX Designers (Or Anyone, Really)
  2. Dual Presenters:

    • Russ UngerHappy Cog User Experience Director
    • Stephen Anderson
  3. Guerrilla Research Methods — Live!
  4. Dual Presenters:

    • Todd Zaki Warfel
    • Russ UngerHappy Cog User Experience Director
  5. Inside-Out UX: Clients, Expectations, Politics, Personalities
  6. Dual Presenters:

    • Whitney HessHappy Cog Senior Experience Designer
    • Tom Daly

Design

  1. Can Design Save Philadelphia? Happy Cog vs Cliches
  2. Presenter: Christopher CashdollarHappy Cog Creative Director

  3. My Title Is Web Designer, Now What?
  4. Panelists:

  5. Nontent: Is Smashing Magazine Helping or Hurting Design
  6. Panelists:

    • Kevin SharonHappy Cog Senior Designer
    • Mathew Smith
    • Aex Giron

Development

  1. Developers: Saving the Web From Your Dick Move
  2. Panelists:

    • Jenn LukasHappy Cog Interactive Development Director
    • Mark HuotHappy Cog Technology & Development Director
    • Kenny Meyers
    • Noah Stokes
    • Paul Irish
  3. Digital Bookmaking for Designers & Developers
  4. Panelists:

    • Brian WarrenHappy Cog Senior Designer/Developer
    • Scott Boms
    • Grant Huchinson

Personal Development

  1. Jeffrey Zeldman’s Amazing Panel
  2. Presenter: Jeffrey ZeldmanHappy Cog Founder & Executive Creative Director

  3. Company Culture: It’s All Your Fault
  4. Presenter: Greg HoyHappy Cog President

  5. Panel Title: [ INSERT PANEL TITLE HERE ]
  6. Dual Presenters:

  7. GeekFit: How to Embrace Technology and Healthy Lifestyles
  8. Presenter: Robert JollyHappy Cog Client Services Director

  9. Breaking Taboos: Pros Get Real About Money Matters
  10. Panelists:

    • Mark Hemeon
    • Daniel Burka
    • Joe Stump
    • Whitney HessHappy Cog Senior Experience Designer
  11. Maintaining Your Humility While Enjoying Your Success
  12. Presenter: Whitney HessHappy Cog Senior Experience Designer

  13. Bridging The Generation Gap: Or Is There One?
  14. Panelists:

  15. Making Memories Capturing Your Awkward Social Media Years
  16. Panelists:

    • Kenny Meyers
    • Luke Dorney
    • Greg StoreyHappy Cog President