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A List Apart Code Design Tools Usability User Experience UX Web Design

Fold, Spindle

Another generation of technology has passed and Unicode support is almost everywhere. The next step is to write software that is not just “internationalized” but truly multilingual. In this article we will skip through a bit of history and theory, then illustrate a neat hack called accent-folding. Accent-folding has its limitations but it can help make some important yet overlooked user interactions work better.

Accent Folding for Auto-Complete by CARLOS BUENO in A List Apart Issue No. 301

Illustration: Kevin Cornell for A List Apart


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A List Apart business Code content content strategy Design

Content, Contracts

A List Apart No. 297

In Issue No. 297 of A List Apart “for people who make websites,” Erin Scime explains how the principles of museum curatorship can inform and shape how we approach content on the web: “The Content Strategist as Digital Curator.” And Bjørn Enki describes how electronic contracts can speed workflow and acceptance, and tells how to create just such a contract with a little time and PHP in “Letting Go of John Hancock.”

A List Apart illustrations are by Kevin Cornell.


Short URL: zeldman.com/?p=3234

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Blue Beanie Day Code Community Design Education engagement Web Design Web Design History Web Standards

Blue Beanie Day 2009

International Blue Beanie Day 2009

Bonne journée du chapeau bleu! Now you know how to say “Happy Blue Beanie Day” in French.

Monday 30 November is International Blue Beanie Day in support of web standards. Get your toque on, post a photo, and pop a beanie on your Twitter, Flickr, and Facebook avatars to help spread the word. Let’s take this viral, kids!

Short URL: zeldman.com/?p=3142

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A List Apart An Event Apart Appearances architecture art direction Authoring Browsers bugs Career Chicago cities Code Community Compatibility conferences content content strategy creativity CSS Design development DOM downloads editorial Education engagement eric meyer events flickr Fonts Formats glamorous Happy Cog™ HTML HTML5 industry Information architecture Jason Santa Maria javascript Markup photography Real type on the web Scripting Search social networking speaking spec Standards State of the Web

Chicago Deep Dish

Dan Cederholm and Eric Meyer at An Event Apart Chicago 2009. Photo by John Morrison.

For those who couldn’t be there, and for those who were there and seek to savor the memories, here is An Event Apart Chicago, all wrapped up in a pretty bow:

AEA Chicago – official photo set
By John Morrison, subism studios llc. See also (and contribute to) An Event Apart Chicago 2009 Pool, a user group on Flickr.
A Feed Apart Chicago
Live tweeting from the show, captured forever and still being updated. Includes complete blow-by-blow from Whitney Hess.
Luke W’s Notes on the Show
Smart note-taking by Luke Wroblewski, design lead for Yahoo!, frequent AEA speaker, and author of Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008):

  1. Jeffrey Zeldman: A Site Redesign
  2. Jason Santa Maria: Thinking Small
  3. Kristina Halvorson: Content First
  4. Dan Brown: Concept Models -A Tool for Planning Websites
  5. Whitney Hess: DIY UX -Give Your Users an Upgrade
  6. Andy Clarke: Walls Come Tumbling Down
  7. Eric Meyer: JavaScript Will Save Us All (not captured)
  8. Aaron Gustafson: Using CSS3 Today with eCSStender (not captured)
  9. Simon Willison: Building Things Fast
  10. Luke Wroblewski: Web Form Design in Action (download slides)
  11. Dan Rubin: Designing Virtual Realism
  12. Dan Cederholm: Progressive Enrichment With CSS3 (not captured)
  13. Three years of An Event Apart Presentations

Note: Comment posting here is a bit wonky at the moment. We are investigating the cause. Normal commenting has been restored. Thank you, Noel Jackson.

Short URL: zeldman.com/?p=2695

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Applications architecture art direction books business client services Code Community content creativity Design development editorial Happy Cog™ launches links people Publications Publishing social networking software Web Design Websites

The Amanda Project

Designed by Happy Cog and launched today, The Amanda Project is a social media network, creative writing project, interactive game, and book series combined:

The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.

The writing-focused social media network is designed and written as if by characters from the Amanda novels, and encourages readers to enter the novel’s world by joining the search for Amanda, following clues and reading passages that exist only online, and ultimately helping to shape the course of the Amanda narrative across eight novels. (The first Amanda novel—Invisible I, written by Melissa Kantor—comes out 22 September.)

The site developed over a year of intense creative collaboration between Happy Cog and Fourth Story Media, a book publisher and new media company spearheaded by publishing whiz Lisa Holton. Prior to starting Fourth Story, Lisa was was President, Scholastic Trade Publishing and Book Fairs; managed the publication of Harry Potter and the Deathly Hallows; and oversaw development of The 39 Clues. Before that she spent nearly a decade developing numerous bestselling, franchise-launching series at Disney.

Happy Cog‘s New York office developed this project. The team:

Equally vital to the project’s success were Fourth Story’s leaders and partners, including:

  • Lorraine Shanley, Principal Advisor
  • Ariel Aberg-Riger (website, Twitter), Creative Development & Marketing Manager
  • JillEllyn Riley, Editorial Director
  • Dale Robbins, Creative Director
  • David Stack, Director, Digital Partnerships
  • Melissa Kantor, Writer
  • Peter Silsbee, Writer
  • Polly Kanevsky, Art Director
  • Sam Gerstenzang, Technology Consultant

Today’s launch is not the end of our relationship with Fourth Story Media. The Amanda Project will continue to evolve, and Happy Cog will remain an active partner in its direction and growth. We thank our brilliant collaborators and congratulate them on today’s milestone.

Read more

[tags]amanda, amandaproject, theamandaproject, TAP, happycog, design, webdesign, contentstrategy, userexperience, publishing, books, aarongustafson, lizdanzico, erinkissane, whitneyhess, mattgoldenberg, kellymccarthy, jasonsantamaria, jeffreyzeldman, lisaholton, dalerobbins, davidstack, JillEllynRiley, ArielAberg-Riger[/tags]

Categories
Applications Brighter Planet bugs business Career Code Community content Design ethics glamorous homeownership parenting work Zeldman

In-Box Twenty

Found in my in-box on this gloriously muggy morning:


  • E-mail from a neighborhood mom interested in hiring our child’s nanny in September, when the girl enters kindergarten. Would our nanny work part-time? (No, she would not.)
  • Invitation to speak.
  • Account status message from American Express, freezing my business account.
  • Personal letter from a co-author of CSS.
  • Correspondence from one half of a feud, demanding that A List Apart delete “libelous” comments made by the other half.
  • QA correspondence on Brighter Planet beta.
  • Photo of kid on general store porch-front rocking horse, sent by ex, from mini-vacation they’re taking together.
  • Responses from speakers selected to present at An Event Apart in 2010.
  • Discussion of “send to friend” links in context of COPPA compliance.
  • Raw personal truth from my dear sponsee.
  • Notes from a developer whose web fonts platform I’m beta testing.
  • Query from a mom whose friend is expecting: what do we pay our nanny? Would she take less? (I hope not.)
  • Basecamp notifications concerning Chapters 7, 9, 2, and 4 of Designing With Web Standards, 3rd Edition.
  • Invitation from a social media network’s director of strategic relationships.
  • Milestone reminder.
  • Note from my brother about the release of his CD.
  • Case study for review.
  • Notice of Credit Limit Reduction on my personal account from American Express. “In this difficult economic environment, we all need to make choices about how we spend and save.”
  • Discussions of Happy Cog new business activities in various stages of ripeness.
  • Note about a magic berry that will make me look like a princess.

Typical day.

Categories
Advocacy Applications architecture Browsers Code Compatibility creativity CSS Design DOM Markup spec Standards State of the Web W3C Web Design Web Design History Web Standards wisdom

Why Standards Fail

Back in 2000, CSS co-creator Bert Bos set out to explain the W3C’s design principles—“to make explicit what the developers in the various W3C working groups mean when they invoke words like efficiency, maintainability, accessibility, extensibility, learnability, simplicity, [and] longevity….”

Eventually published in 2003, the essay, although ostensibly concerned with explaining W3C working group principles to the uninitiated, actually articulates the key principle that separates great design from the muck we normally wade through. It also serves as a warning to Bert’s fellow W3C wizards not to seek the dark magic of abstract purity at the expense of the common good. Tragically for these wizards, and for we who use their technologies, it is a warning some developers of W3C specifications continue to overlook.

Design is for people

In his introduction, Bert summarizes the humanistic value that is supposed to be at the core of every web standard:

Contrary to appearances, the W3C specifications are for the most part not designed for computers, but for people. … Most of the formats are in fact compromises between human-readability and computer efficiency….

But why do we want people to read them at all? Because all our specs are incomplete. Because people, usually other people than the original developers, have to add to them….

For the same reason we try to keep the specifications of reasonable size. They must describe a useful chunk of technology, but not one that is too large for an individual to understand.

Over the succeeding 25 web pages (the article is chunked out in pamphlet-sized pages, each devoted to a single principle such as “maintainability” and “robustness”) Bert clearly, plainly, and humbly articulates a series of rather profound ideas that are key to the web’s growth and that might apply equally admirably to realms of human endeavor beyond the web.

For instance, in the page entitled “Use What Is There,” Bert says:

The Web now runs on HTML, HTTP and URLs, none of which existed before the ’90s. But it isn’t just because of the quality of these new formats and protocols that the Web took off. In fact, the original HTTP was a worse protocol than, e.g., Gopher or FTP in its capabilities….

And that fact shows nicely what made the Web possible at all: it didn’t try to replace things that already worked, it only added new modules, that fit in the existing infrastructure. …

And nowadays (the year 2000), it may look like everything is XML and HTTP, but that impression is only because the “old” stuff is so well integrated that you forget about it: there is no replacement for e-mail or Usenet, for JPEG or MPEG, and many other essential parts of the Web.

He then warns:

There is, unfortunately, a tendency in every standards organization, W3C not excluded, to replace everything that was created by others with things developed in-house. It is the not-invented-here syndrome, a feeling that things that were not developed “for the Web” are somehow inferior. And that “we” can do better than “them.” But even if that is true, maybe the improvement still isn’t worth spending a working group’s resources on.

Shrinkage and seduction

In his gentle way, Bert seems to be speaking directly to his W3C peers, who may not always share his and Håkon‘s humanism. For, despite what designers new to CSS, struggling for the first time with concepts like “float” and the box model may think, Bert and Håkon designed the web’s layout language to be easy to learn, teach, implement, maintain, and (eventually) extend. They also designed CSS not to overwhelm the newcomer with advanced power at the cost of profound complexity. (“CSS stops short of even more powerful features that programmers use in their programming languages: macros, variables, symbolic constants, conditionals, expressions over variables, etc. That is because these things give power-users a lot of rope, but less experienced users will unwittingly hang themselves; or, more likely, be so scared that they won’t even touch CSS. It’s a balance.”)

This striving to be understood and used by the inexperienced is the underlying principle of all good design, from the iPhone to the Eames chair. It’s what Jared Spool would call usability and you and I may consider the heart of design. When anything new is created, be it a website, a service, or a web markup language, there is a gap between what the creator knows (which is everything about how it’s supposed to work), and what you and I know (which is nothing). The goal of design is to shrink this ignorance gap while seducing us into leaping across it.

What were once vices are now habits

You can see this principle at work in CSS, whose simplicity allowed us to learn it. Although we now rail against the limitations of CSS 1 and even CSS 2.1, what we are really complaining about is the slow pace of CSS 3 and the greater slowness with which browser makers (some more than others) adopt bits of it.

Note that at one time we would have railed against browser makers who implemented parts of a specification that was still under development; now we admire them. Note, too, that it has taken well over a decade for developers to understand and browsers to support basic CSS, and it is only from the perspective of the experienced customer who craves more that advanced web designers now cry out for immediate CSS 3 adoption and chafe against the “restrictions” of current CSS as universally supported in all browsers, including IE8.

If CSS had initially offered the power, depth, and complexity that CSS 3 promises, we would still be designing with tables or Flash. Even assuming a browser had existed that could demonstrate the power of CSS 3, the complexity of the specification would have daunted everyone but Eric Meyer, had CSS 1 not come out of the gate first.

The future of the future of standards

It was the practical simplicity of CSS that enabled browser engineers to implement it and tempted designers to use (and then evangelize) it. In contrast, it was the seeming complexity and detachment from practical workaday concerns that doomed XHTML 2, while XHTML 1.0 remains a valid spec that will likely still be working when you and I have retired (assuming retirement will be possible in our lifetime—but that’s another story).

And yet, compared to some W3C specs in progress, XHTML 2 was a model of accessible, practical, down-to-earth usability.

To the extent that W3C specifications remain modular, practical, and accessible to the non-PhD in computer science, they will be adopted by browser makers and the marketplace. The farther they depart from the principles Bert articulated, the sooner they will peter out into nothingness, and the likelier we are to face a crisis in which web standards once again detach from the direction in which the web is actually moving, and the medium is given over to incompatible, proprietary technologies.

I urge everyone to read “What is a Good Standard?“, and I thank my friend Tantek for pointing it out to me.

[tags]W3C, design, principles, bertbos, maintainability, accessibility, extensibility, learnability, simplicity, specs, standards, css, markup, code, languages, web, webdesign, webstandards, webdevelopment, essays[/tags]

Categories
Advocacy Applications art direction Blogs and Blogging Browsers business Code Compatibility conferences content creativity CSS Design development Fonts HTML HTML5 Ideas industry Real type on the web software spec Standards State of the Web stealing style Tools Typography W3C Web Design Web Standards webfonts webtype wordpress

Web fonts, HTML 5 roundup

Over the weekend, as thoughtful designers gathered at Typecon 2009 (“a letterfest of talks, workshops, tours, exhibitions, and special events created for type lovers at every level”), the subject of web fonts was in the air and on the digital airwaves. Worthwhile reading on web fonts and our other recent obsessions includes:

Jeffrey Zeldman Questions The “EOT Lite” Web Font Format

Responding to a question I raised here in comments on Web Fonts Now, for Real, Richard Fink explains the thinking behind Ascender Corp.’s EOT Lite proposal . The name “EOT Lite” suggests that DRM is still very much part of the equation. But, as Fink explains it, it’s actually not.

EOT Lite removes the two chief objections to EOT:

  • it bound the EOT file, through rootstrings, to the domain name;
  • it contained MTX compression under patent by Monotype Imaging, licensed by Microsoft for this use.

Essentially, then, an “EOT Lite file is nothing more than a TTF file with a different file extension” (and an unfortunate but understandable name).

A brief, compelling read for a published spec that might be the key to real fonts on the web.

Web Fonts—Where Are We?”

@ilovetypography tackles the question we’ve been pondering. After setting out what web designers want versus what type designers and foundries want, the author summarizes various new and old proposals (“I once heard EOT described as ‘DRM icing on an OpenType cake.’”) including Tal Leming and Erik van Blokland‘s .webfont, which is gathering massive support among type foundries, and David Berlow’s permissions table, announced here last week.

Where does all of this net out? For @ilovetypography, “While we’re waiting on .webfont et al., there’s Typekit.”

(We announced Typekit here on the day it debuted. Our friend Jeff Veen’s company Small Batch, Inc. is behind Typekit, and Jason Santa Maria consults on the service. Jeff and Jason are among the smartest and most forward thinking designers on the web—the history of Jeff’s achievements would fill more than one book. We’ve tested Typekit, love its simple interface, and agree that it provides a legal and technical solution while we wait for foundries to standardize on one of the proposals that’s now out there. Typekit will be better when more foundries sign on; if foundries don’t agree to a standard soon, Typekit may even be the ultimate solution, assuming the big foundries come on board. If the big foundries demur, it’s unclear whether that will spell the doom of Typekit or of the big foundries.)

The Power of HTML 5 and CSS 3

Applauding HTML 5’s introduction of semantic page layout elements (“Goodbye div soup, hello semantic markup”), author Jeff Starr shows how HTML 5 facilitates cleaner, simpler markup, and explains how CSS can target HTML 5 elements that lack classes and IDs. The piece ends with a free, downloadable goodie for WordPress users. (The writer is the author of the forthcoming Digging into WordPress.)

Surfin’ Safari turns up new 3-D HTML5 tricks that give Flash a run for its money

Just like it says.

Read more

  • Web Fonts Now, for Real: David Berlow of The Font Bureau publishes a proposal for a permissions table enabling real fonts to be used on the web without binding or other DRM. — 16 July 2009
  • Web Fonts Now (How We’re Doing With That): Everything you ever wanted to know about real fonts on the web, including commercial foundries that allow @font-face embedding; which browsers already support @font-face; what IE supports instead; Håkon Wium Lie, father of CSS, on @font-face at A List Apart; the Berlow interview at A List Apart; @font-face vs. EOT; Cufón; SIFR; Cufón combined with @font-face; Adobe, web fonts, and EOT; and Typekit, a new web service offering a web-only font linking license on a hosted platform; — 23 May 2009
  • HTML 5 is a mess. Now what? A few days ago on this site, John Allsopp argued passionately that HTML 5 is a mess. In response to HTML 5 activity leader Ian Hickson’s comment here that, “We don’t need to predict the future. When the future comes, we can just fix HTML again,” Allsopp said “This is the only shot for a generation” to get the next version of markup right. Now Bruce Lawson explains just why HTML 5 is “several different kind of messes.” Given all that, what should web designers and developers do about it? — 16 July 2009
  • Web Standards Secret Sauce: Even though Firefox and Opera offered powerfully compelling visions of what could be accomplished with web standards back when IE6 offered a poor experience, Firefox and Opera, not unlike Linux and Mac OS, were platforms for the converted. Thanks largely to the success of the iPhone, Webkit, in the form of Safari, has been a surprising force for good on the web, raising people’s expectations about what a web browser can and should do, and what a web page should look like. — 12 July 2009
  • In Defense of Web Developers: Pushing back against the “XHTML is bullshit, man!” crowd’s using the cessation of XHTML 2.0 activity to condescend to—or even childishly glory in the “folly” of—web developers who build with XHTML 1.0, a stable W3C recommendation for nearly ten years, and one that will continue to work indefinitely. — 7 July 2009
  • XHTML DOA WTF: The web’s future isn’t what the web’s past cracked it up to be. — 2 July 2009

[tags]@font-face, berlow, davidberlow, CSS, permissionstable, fontbureau, webfonts, webtypography, realtypeontheweb, HTML5, HTML4, HTML, W3C, WHATWG, markup, webstandards, typography[/tags]

Categories
climate change Code Community Happy Cog™ social networking User Experience UX Web Design Websites work Working Zeldman

Brighter Planet beta

The Happy Cog-designed social network for Brighter Planet is now in public beta. Come on down and kick the tires. Brighter Planet helps you take control of your environmental footprint: measure your climate impact, discover simple ways to reduce it, track your progress, and share your experiences with other people who who want to make a difference.

Happy Cog‘s New York office developed this project. The team:

This truly collaborative project could not have been conceived or completed without the brilliant and generous work of Brighter Planet team members including:

  • CTO Adam Rubin (bio, blog, Twitter)
  • Co-founder and Product Design Director Andy Rossmeissl (Twitter, bio)
  • Senior Systems Engineer Seamus Abshere (bio)
  • Rails developer Rich Sturim (Twitter, bio)

Not only is this young, passionate team dedicated to reducing climate change and all things green, they are also marketing kingpins, shrewd user experience designers, and badass developers.

We love our clients. These folks and this project are dear to us. And it’s a fun way to make a difference. I hope you’ll check out Brighter Planet’s new beta social network.

[tags]brighterplanet, climatechange, beta, site, launch, launches, webdesign, projects, work, happycog[/tags]

Categories
Advocacy Code Design development HTML HTML5 Web Design Web Standards XHTML

“Google Bets Big on HTML 5”

While the entire HTML 5 standard is years or more from adoption, there are many powerful features available in browsers today. In fact, five key next-generation features are already available in the latest (sometimes experimental) browser builds from Firefox, Opera, Safari, and Google Chrome.

Tim O’Reilly: Google Bets Big on HTML 5

Striving to avoid the mistake Microsoft made when it bet on binary applications over the web, Google is counting on HTML 5 adoption to expand the capability of web applications. Tim O’Reilly describes Google’s strategy and lists five key HTML 5 features that are already supported in Safari, Firefox, Opera, and Chrome.

[tags]HTML5, Google, O’Reilly, TimO’Reilly, canvas, browsers, webapps, web applications, webstandards[/tags]

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An Event Apart Appearances Browsers Career client services Code Community content creativity CSS Design eric meyer events Happy Cog™ HTML HTML5 Ideas Images industry Information architecture jobs Redesigns Seattle speaking Standards State of the Web Surviving The Profession tweets twitter Working Zeldman

AEA Seattle after-report

Armed with nothing more than a keen eye, a good seat, a fine camera, and the ability to use it, An Event Apart Seattle attendee Warren Parsons captured the entire two-day show in crisp and loving detail. Presenting, for your viewing pleasure, An Event Apart Seattle 2009 – a set on Flickr.

When you’ve paged your way through those, have a gander at Think Brownstone’s extraordinary sketches of AEA Seattle.

Still can’t get enough of that AEA stuff? Check out the official AEA Seattle photo pool on Flickr.

Wonder what people said about the event? Check these Twitter streams: AEA and AEA09.

And here are Luke W’s notes on the show.

Our thanks to the photographers, sketchers, speakers, and all who attended.

[tags]aneventapart, aeaseattle09, AEA, AEA09, Seattle, webdesign, conference, Flickr, sets, Twitter, photos, illustrations, sketches, aneventapart.com[/tags]

Categories
A List Apart An Event Apart Appearances better-know-a-speaker cities Code Community conferences content creativity CSS Design development Education eric meyer events HTML industry Information architecture Seattle Web Design Web Standards

Seattle-bound

City of Puget Sound, Jimi Hendrix, and the space needle, here I come for An Event Apart Seattle 2009—two days of peace, love, design, code, and content.

[tags]seattle, aneventapart, webdesign, webstandards, design, conference, conferences, webdesign conference, webdesign conferences, standards, IA, UX, ericmeyer, jeffreyzeldman, zeldman, meyerweb[/tags]

Categories
Code Community Standards Web Standards

Micro-semantics for fun and profit

At corebasis.com, Henning von Vogelsang modestly presents his initiative to use an asterisk as a semantic reference for “source:”

Recent history taught us, if something is simple, makes sense and it is easy to use, it will most likely become a standard. … Through the increasing expansion of Twitter, the at-sign (@) has become a standard reference for a sender’s name. … Another change (introduced 2007) was the usage of hashtags (#). …

To help distinguish the source of information from a person, I propose we start using the following pattern:

  • @name
  • #tag
  • *source

[tags]semantics, micro, asterisk, proposal[/tags]

Categories
Browsers bugs chrome Code Compatibility CSS Design development DOM Web Design Web Standards

Browser compatibility updates

DOM whiz and loyal-opposition/web standards advocate Peter-Paul Koch has been working overtime preparing detailed findings on CSS and DOM compatibility in modern browsers, including:

A Compatibility Master Table provides a snapshot of the status and results of all testing; Mobile Compatibility Tests are also in development.

It’s a great resource from an expert who really cares, and who has the time and expertise to find things out for the rest of us. Thanks, PPK!

Categories
Code Design development Tools Web Design

Jeffrey Zeldman’s Web Standards Advisor

Launched today (my birthday), Jeffrey Zeldman’s Web Standards Advisor is a $49.99 extension for Adobe Dreamweaver. It includes two major interfaces:

  1. The Web Validator validates your HTML and CSS and verifies the proper use of microformats, including hCard and hCalendar, for single pages or entire websites.
  2. The Web Standards Advisor checks for subtleties of standards compliance in nine different areas—everything from structural use of headings to proper ID, class, and <div> element use. Nonstandard practices are flagged and reported in the Dreamweaver Results panel for quick code correction. A full report with more details and suggested fixes is also generated.

How did it get here?

Over coffee in New Orleans last year, WebAssist’s Joseph Lowery and I chatted about a fantasy product that could improve the markup of even the most experienced front-end coder. The benefits were obvious. After all, better markup means lighter, faster web pages whose content is easier for search engines (and thus people) to find.

The product would look over your shoulder and notice things.

  • If you were using a class when you might be better off using an ID (and vice-versa), the fantasy product would cough gently and tell you.
  • If you skipped a heading level—say, if you had h4s and h6s but no h5 on your site—it would discreetly whisper in your ear.
  • If, on an old site (or sadly, on a new one) you used class names that were visual instead of semantic (i.e. class=”big_yellow_box” instead of class=”additional_info”), it would quietly let you know about it.

To me, this was a fantasy product, because so many of these things seem to require human judgement. I didn’t think programmers could develop algorithms capable of simulating that level of judgement. Joseph Lowery took my doubt as a challenge.

A year of collaborative back-and-forth later, Jeffrey Zeldman’s Web Standards Advisor is a working 1.0 product.

How good is it?

I ran Jeffrey Zeldman’s Web Standards Advisor on the four-year-old markup of this site’s current blog layout, and discovered embarrassing mistakes that don’t show up on validators. (I haven’t fixed those mistakes yet, by the way. For fun, or extra credit, see if you can figure out what they are.)

Then I ran the product on several new sites coded by some of the best CSS and markup people in the business, and found a surprising quantity of mistakes there, as well. Nobody’s perfect—not even the best coders.

Some of the errors the product found were mere errors of style, but were still worth correcting, if only to set a good example for those who view source on your sites. Other errors the product revealed could affect how easy it is for people to find a site’s content. Fixing such errors is a business necessity.

Some issues are purely judgement calls: is it okay to sometimes use <b> instead of <strong>? When is it perfectly fine to skip a heading level? To address those subtleties, there is a wiki where such topics are discussed, and “error” messages link to the relevant topics in the wiki, so you can click straight through to the online discussion.

Who is it for?

  • Jeffrey Zeldman’s Web Standards Advisor will help beginning and intermediate coders write smarter, more compliant markup that makes site content easier to find.
  • It will help coders at any level (including expert) who use Dreamweaver as a primary web development tool, and who know about web standards but don’t spend all day thinking about them. Now you don’t have to—and you can still create leaner sites that work for more people, and whose content is easier to find.
  • Site owners might run the product on their site, to see how compliant it is and how findable their markup allows their content to be.

But what about many people reading this website, who write their XHTML and CSS by hand, and who rightfully consider themselves standardistas? That’s right. What about you?

You aren’t the primary customer, but you might find the product useful. I’m a hand-coder and always will be. I own Dreamweaver mainly because it comes with Adobe CS3 and CS4. Installing Jeffrey Zeldman’s Web Standards Advisor is a no-brainer, and running it on my work (or that of people working for me) turns up enough surprises to more than justify the time and expense.

Plus, after you use it to clean up your own, small, embarrassing errors of markup, you can run it on your heroes’ websites and revel in their mere mortality.

Disclosing the obvious

Jeffrey Zeldman's Web Standards Advisor

Jeffrey Zeldman’s Web Standards Advisor is a product. It is not a free product. At $49.99, it’s not terribly expensive, but it’s not free.

I have a small financial interest and a gigantic brand interest in it. If it’s a weak product, it reflects badly on me, my agency, my conference, my books, and possibly even the very category of web standards. I therefore have a huge stake in making sure it’s a good product—that it’s easy to use, meets real needs now, and evolves in response to customer feedback and the slow but steady evolution of standards. (XHTML 2? HTML 5? More microformats? Stay tuned.)

[tags]webstandards, advisor, dreamweaver, extension, markup, helper, assistant, webassist, zeldman[/tags]