The Happy Cog-designed social network for Brighter Planet is now in public beta. Come on down and kick the tires. Brighter Planet helps you take control of your environmental footprint: measure your climate impact, discover simple ways to reduce it, track your progress, and share your experiences with other people who who want to make a difference.
Happy Cog‘s New York office developed this project. The team:
I’d like to give everyone reading this page a special holiday gift this year: free carbon neutrality for a day. As a bonus, after claiming your One Day gift, you can pass it on to your friends, family, and colleagues.
So far, Brighter Planet has given away over 3,300 gifts and offset more than 440,000 pounds of CO2. That’s like everyone in America turning off their lights for a minute. The goal is to give away 5,000 One Day gifts and offset 680,000 pounds of CO2.
The average American emits 136 pounds of carbon dioxide each day. About 36 pounds come from driving, flying, and other travel. Another 22 pounds come from heating, cooling, and powering our homes. The final 78 pounds come from producing, transporting, and disposing of all the stuff we buy, and from shared services like schools and street lights. 136 pounds would fill 5,000 balloons—imagine releasing that every day.
During the last couple of months, dozens of Vimeo members created videos to inspire the next American president to take action on climate change. Here are the 16 finalists; winners will be announced Tuesday.