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Recession tips for web designers

Now in the coveted 23 December spot at 24 ways: Recession Tips for Web Designers:

Jeffrey Zeldman rounds off our 2008 season with some hard-earned advice for web designers and developers to take into 2009. As the economic climate gets tougher and budgets get cut, our skills need to extend to staying in work, not just completing work won.

[tags]recession, webdesign, business, survival[/tags]

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business Career client services Design development work Working

20 signs you don’t want that web design project

Most clients are good clients, and some clients are great clients. But some jobs are just never going to work out well. Herewith, a few indicators that a project may be headed to the toilet. Guarantee: All incidents taken from life.

  1. Client asks who designed your website.
  2. Client shows you around the factory, introducing you to all his employees. Then, behind closed doors, tells you: “If you do a bad job with this website, I’m going to have to let these people go.”
  3. Client takes six months to respond to your proposal, but doesn’t change his due date.
  4. At beginning of get-acquainted meeting, client informs you that someone has just bought his company.
  5. Client, who manufactures Russian nesting dolls, demands to know how many Russian nesting doll sites you have designed.
  6. At meeting to which you have traveled at your own expense, client informs you that he doesn’t have a budget per se, but is open to “trading services.”
  7. Client can’t articulate a single desired user goal. He also can’t articulate a business strategy, an online strategy, a reason for the site’s existence, or a goal or metric for improving the website. In spite of all that, client has designed his own heavily detailed wireframes.
  8. As get-acquainted meeting is about to wrap, the guy at the end of the table, who has been quiet for an hour and 55 minutes, suddenly opens his mouth.
  9. Leaning forward intensely, client tells you he knows his current site “sucks” and admits quite frankly that he doesn’t know what to do about it. He asks how you would approach such a problem. As you begin to speak, he starts flipping through messages on his Blackberry.
  10. Client announces that he is a “vision guy,” and will not be involved in the “minutia” of designing the website. He announces that his employee, the client contact, will be “fully empowered” to approve each deliverable.
  11. On the eve of delivery, the previously uninvolved “vision guy” sends drawings of his idea of what the web layout should look like. These drawings have nothing to do with the user research you conducted, nor with the approved recommendations, nor with the approved wireframes, nor with the approved final design, nor with the approved final additional page layouts, nor with the approved HTML templates that you are now integrating into the CMS.
  12. Your favorite client, for whom you have done fine work in the past, gets a new boss.
  13. The client wants web 2.0 features but cannot articulate a business strategy or user goal.
  14. Shortly before you ship, the company fires your client. An overwhelmed assistant takes the delivery. The new site never launches. Two years later, a new person in your old client’s job emails you to invite you to redesign the site.
  15. Client sends a 40-page RFP, including committee-approved flow diagrams created in Microsoft Art.
  16. Client tells you he has conducted a usability study with his wife.
  17. Client begins first meeting by making a big show of telling you that you are the expert. You are in charge, he says: he will defer to you in all things, because you understand the web and he does not. (Trust your uncle Jeffrey: this man will micromanage every hair on the project’s head.)
  18. As approved, stripped-down “social networking web application” site is about to ship, a previously uninvolved marketing guy starts telling you, your client, and your client’s boss that the minimalist look “doesn’t knock me out.” A discussion of what the site’s 18-year-old users want, backed by research, does not dent the determination of the 52-year-old marketing guy to demand a rethink of the approved design to be more appealing to his aesthetic sensibility.
  19. While back-end work is finishing, client rethinks the architecture.
  20. Client wants the best. Once you tell him what the best costs, he asks if you can scale back. You craft a scaled-back proposal, but, without disclosing a budget or even hinting at what might be viable for him, the client asks if you can scale it down further. After you’ve put 40 hours into back-and-forth negotiation, client asks if you can’t design just the home page in Photoshop.

[tags]client services, client management, clients, agency, agencies, freelance, work, working, design, designing, designing life[/tags]

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A List Apart Advocacy Applications architecture business Career client services Design development experience Information architecture Standards Tools Usability User Experience UX work Working

ALA No. 273: trad vs. agile

Issue No. 273 of A List Apart, for people who make websites, looks at web design from both sides now:

Flexible Fuel: Educating the Client on IA

by KEITH LAFERRIERE

IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different types of customers through website experiences. The more your client knows about IA’s processes and deliverables, the likelier the project is to succeed.

Getting Real About Agile Design

by CENNYDD BOWLES

Agile development was made for tough economic times, but does not fit comfortably into the research-heavy, iteration-focused process designers trust to deliver user- and brand-based sites. How can we update our thinking and methods to take advantage of what agile offers?

About the magazine

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices. Issue No. 273 was edited by Krista Stevens with Erin Kissane and Carolyn Wood; produced by Erin Lynch; art-directed by Jason Santa Maria; illustrated by Kevin Cornell; technical-edited by Aaron Gustafson, Ethan Marcotte, Daniel Mall, and Eric Meyer; and published by Happy Cog.

[tags]agiledevelopment, agiledesign, informationarchitecture, scope, scopecreep, managing, client, expectations, alistapart, forpeoplewhomakewebsites[/tags]

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A List Apart Accessibility Applications architecture art direction business Career client services Community content Design development Diversity experience Happy Cog™ Ideas industry Standards Survey User Experience UX Web Design work Working writing

The Survey for People Who Make Websites

It’s back, it’s improved, and it’s hungry for your data. It’s A List Apart’s second annual survey for people who make websites.

I took it! And so should you. The Survey for People Who Make Websites.

Last year nearly 33,000 of you took the survey, enabling us to begin figuring out what kinds of job titles, salaries, and work situations are common in our field.

This year’s survey corrects many of last year’s mistakes, with more detailed and numerous questions for freelance contractors and owners of (or partners in) small web businesses. There are also better international categories, and many other improvements recommended by those who took the survey last year.

Please take the survey and encourage your friends and colleagues who make websites to do likewise.

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[tags]survey, web design survey, webdesign, webdevelopment, professional, alistapart[/tags]

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A List Apart An Event Apart business Career client services Community Design development Survey Web Design Working

Here it comes again

Coming Tuesday 29 July to A List Apart: the second annual survey for people who make websites.

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[tags]webdesign, webdevelopment, survey, alistapart, teaser[/tags]

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13 years A List Apart An Event Apart Boston business Career cities conferences Design dreams eric meyer events experience family glamorous Happy Cog™ parenting people Philadelphia Publications Publishing Web Design Zeldman zeldman.com

What happened here

It’s been a month for milestones.

On May 31, my site turned 13 years old.

On June 7, making the previous milestone and all others possible, I had 15 years without a drink or drug.

On Saturday June 28, Carrie and I celebrated five years of marriage by hiring a babysitter, eating a meal, and bumming around the east village.

Between these landmarks came a flight to Pittsburgh and back-to-back train trips from New York to Washington DC, and Boston.

In the last-named burg we put on a two-day design conference for people who make websites.

At home during this same period, our daughter outgrew last month’s clothes, began swimming, got a big-girl bed, attended and graduated summer camp, stopped being even slightly afraid of school, hung out with her grandma, and advanced so much intellectually and emotionally that it would qualify as science fiction if it weren’t the lived experience of ’most everyone who has kids.

Between all that came the usual tumult of client meetings, client projects, and potential new business, giddily intermingled with the publication of two A List Apart issues. Make that three issues as of tomorrow.

Been busy.

If I had to pick an image to symbolize the month, it would be me on a rerouted slow Amtrak train from Boston to New York, using an iPhone and one finger to peck out a strategic response to an 80 page RFP.

That would have been the image, but now there’s a new one. For now there’s today.

On the calendar it is Happy Cog New York’s moving day. Today I pack up what for 18 years was either my apartment or Happy Cog’s New York City headquarters (and was most often both).

I hit bottom in this place. Ended a short-lived, tragically wrong first marriage. Rebuilt my life one cell at a time. Found self. Found love. Became a web designer. Found the love of my life. Married well, had a magical child. Wrote two books. Made money and lost it a couple of times over. Founded a magazine. Co-founded a movement. Worked for others. Freelanced. Founded an agency. Grew it.

It all happened here.

This gently declining space that has been nothing but an office since December and will soon be nothing at all to me, this place I will empty and vacate in the next few hours, has seen everything from drug withdrawal to the first stirrings of childbirth. Happiness, anguish, farting and honeymoons. Everything. Everything but death.

Even after our family moved, the place was never empty. The heiress to an American fine art legacy came here, to this dump, to talk about a potential project. Two gentlemen who make an extraordinary food product came here many times to discuss how their website redesign was going.

When I wasn’t meeting someone for lunch, I went downstairs to this wonderful little place to take away a small soup and a sandwich, which I ate at my desk while reading nytimes.com. Helming the take-away lunch place are three Indian women who are just the sweetest, nicest people ever. The new studio is just far enough away that I will rarely see these ladies any more. I will miss them.

I will miss Josef, the super here, with his big black brush mustache and gruff, gently-East-European-accented voice. He will miss me, too. He just told me so, while we were arranging for the freight elevator. We were kind to him after his heart attack and he has been kind to us since he arrived—the last in a long series of supers caught between an aging building and a rental agent that prefers not to invest in keeping the place up. The doormen and porters, here, too, some of whom I’ve known for nearly twenty years, my God. Can’t think about that.

I will miss being able to hit the gym whenever I feel like it and shower right in my workplace.

And that is all.

This is the death of something but it is the birth of something more. We take everything with us, all our experiences (until age robs us of them one by one, and even then, they are somewhere—during the worst of my mother’s Alzheimer’s, she reacted, however subtly, to Sinatra). We take everything with us. The stink and glory of this place will stay on me even when we are set up in our slick new space. It will be with me long after the landlord’s collection letters have stopped. This place, what happened here, will live until my head cracks like a coconut, and then some.

And now I pre-pack. Adieu, adieu.

[tags]happycog, moves, moving, newyork, NYC, design, webdesign, alistapart, wedding, anniversary, zeldman, zeldman.com, 5years, 13years, 15years[/tags]

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A List Apart business Career client services content Design work writing

ALA 259: Career and Content

In Issue No. 259 of A List Apart, for people who make websites:

The Cure for Content-Delay Syndrome

by Pepi Ronalds

Clients love to write copy. Well, they love to plan to write it, anyhow. On most web design projects, content is the last thing to be considered (and almost always the last thing to be delivered). We’ll spend hours, weeks, even months, doing user scenarios, site maps, wireframes, designs, schemas, and specifications—but content? It’s a disrespected line item in a schedule: “final content delivered.” Pepi Ronalds proposes a solution to this constant cause of project delays.

Why Did You Hire Me?

by Keith LaFerriere

Landing a new job or client is difficult in this economic climate. Undelivered contractual promises and work environment shortcomings can transform that challenge into a long-term nightmare. Keith LaFerriere shows how to get paid what you’re worth; how to fight for control of your projects using management tools corporate cultures respect (even if they don’t understand your work); and how to tell when it’s time to jump ship.

[tags]alistapart, webdesign, tips, content, writing, editors, editorial, control, career, client services[/tags]