Big Web Show 81: SwissMiss

IN EPISODE No. 81 of The Big Web Show (“Everything Web That Matters”) I interview Tina Roth Eisenberg, creator of swissmiss and tattly, founder of Creative Mornings, and cofounder of teuxdeux. We discuss discovering your path as a designer; why the motto “let it go or fix it” can help you create great product ideas; how to be a good boss; and how kids can have a profoundly positive influence on your career.

Listen to Episode 81 of The Big Web Show.

More Tina

Big Web Show 77: @sazzy

IN EPISODE No. 77 of The Big Web Show, I interview returning guest Sarah Parmenter about designing an app for the homeless; the challenges of multi-device design; teaching HTML and CSS to young people; designing a complex reader app; the ideal number of employees for a small design studio; Brooklyn vs. small-town UK; and more.

The Big Web Show features special guests on topics like web publishing, art direction, content strategy, typography, web technology, and more. It’s everything web that matters.


Sarah Parmenter Photo by Pete Karl II.

From Chicago, With Love

Marina City, Chicago, IL, USA. Part of a photo set by Jeffrey Zeldman.

HEY, FRIENDS. I write from the magical city of Chicago, where I’m enjoying the first Happy Cog Summit. Next week, following our meet-up cum strategy session cum karaoke party, comes An Event Apart Chicago, three days of peace, love, and web standards (plus more Chicago magic).

I won’t be writing here much while these events continue, but I’ve started a Chicago 2012 photo slide show for your pleasure, and will add to it as time and aesthetics permit. You can also stalk me via my new Foursquare Chicago list.

Once An Event Apart kicks in, starting Monday August 27, and until it ends Wednesday night, August 29, I’ll post links and notes here—and you can follow the hot tweet-by-tweet action on A Feed Apart, the official feed aggregator for An Event Apart. Yowee!

Leo Laporte interviews JZ

IN EPISODE 63 of Triangulation, Leo Laporte, a gracious and knowledgeable podcaster/broadcaster straight outta Petaluma, CA, interviews Your Humble Narrator about web standards history, responsive web design, content first, the state of standards in a multi-device world, and why communists sometimes make lousy band managers.

A List Apart news

Presenting Sara Wachter Boettcher, ALA’s new editor-in-chief.

WITH THE RELEASE on July 10, 2012 of the A List Apart Summer Reading Issue (a collection of favorite articles from 355 issues of the magazine), ALA’s editor-in-chief Krista Stevens has hung up her spurs and moved on.

Over six significant web years, Krista’s passion for great writing led to such extraordinary articles as More Meaningful Typography by Tim Brown, Orbital Content by Cameron Koczon, In Defense of Readers by Mandy Brown, Responsive Web Design by Ethan Marcotte, and many others.

She helped ALA anticipate the important ideas in the rapidly changing fields of web design, web development, user experience, and content strategy, and continued the magazine’s tradition of pioneering and promoting best practices, while also broadening the kinds of stories we covered. Behind the scenes, she also updated our processes; coaxed the best work possible out of authors and staff; remembered birthdays and anticipated conflicts before feelings could get hurt; and more. She led us and mothered us, and she will be missed. You can follow Krista on Twitter, benefit from her user advocacy at Automattic, and continue to be enlightened by her via Contents Magazine. Thank you, Krista.


New editor-in-chief Sara Wachter Boettcher is a content strategist and writer who recently moved to Lancaster, PA, where she bucks the local Amish tradition by spending her days making, reading, and writing things on the web. She is the author of the upcoming Rosenfeld Media book Content Everywhere, a frequent conference speaker, and has contributed articles and essays to A List Apart (Future-Ready Content) and Contents (On Content and Curiosity).

Currently a consultant under her own shingle, Sara previously spent a half-dozen years working in agencies, mainly at Off Madison Ave, where she started as a web writer and became the director of interactive content and marketing strategy. Although her A List Apart editorship does not officially begin until August, Sara has already dived in behind the scenes. She is whip-smart and a pleasure to know.

Welcome, Sara!

Tweak This!

99designs, the Australian company that has made a fortune soliciting spec work (“crowd sourced graphic design”) from naive designers, and selling $99 logo customizations to small businesses, has just invested $460,000 in a new service:

Tweaky, “the marketplace for website customization,” is the ultimate connector between companies that need quick, simple adjustments to their websites, and designer/developers seeking extra income via no-brainer side work.

The premise is simple: Want to add a subscription come-on to your site but don’t know the first thing about HTML, and don’t have the budget to hire a designer or studio? Tweaky will change your site for $25. Need to update the copyright information in your footer, but don’t know how to do it? Tweaky will handle it for you for $25. Need to add a sidebar to your website? Tweaky will do it for $25. Cheeseburger, cheeseburger, cheeseburger.

Tweaky sounds like the perfect service for the harried small business owner who needs to make one or two quick adjustments to an existing website, has limited time and means, and needs the changes to be made professionally. The last bit is most important: there’s a difference between hiring a designer to make your logo bigger, and doing it yourself when you’re not a designer, don’t own Photoshop, aren’t expert in HTML and CSS, and so on. Tweaky’s promise is that only qualified designer/developers will be hired to make your $25 tweaks. My guess is that, at least initially, Tweaky will draw on the same community that currently participates in 99designs’s “design contests” (spec work), or at least it will solicit designers from that pool.

Crowd sourcing design is unethical (read Design Is A Job and Design Professionalism if you’re unfamiliar with the standards of conduct in a professional designer/client relationship—or, for now, just read this tweet, and read these two great books later), so I disapprove of 99designs, but its new child appears to have been born sinless. While some designers, possibly including the authors of the aforementioned texts, will dislike the notion of Tweaky on principle, I don’t think designers or studios will lose customers to a $25 tweak service. I don’t think it’s exploitation to accept $25 to change a link in a footer (assuming the designer gets the bulk of the fee). And I don’t think a client with an existing website should have to pay several thousand dollars engaging a designer simply to make a wee adjustment to her site. Tweaky offers customers access to real designers for quick jobs, and offers designers a work and revenue stream. That seems okay to me.

Caveat emptor: I haven’t hired Tweaky (no need), don’t know how they evaluate designer/developers before admitting them to their freelance labor pool, don’t know how much of a customer’s $25 ends up in a designer’s pocket, and can’t speak to the quality of their concierge service and follow-through. But I find their business model unobjectionable and intelligent—it fills a designer’s need for extra work and a customer’s need for quick turnaround on no-brainer mini-projects. Truth to tell, I’ve heard talk of similar networks in the works, and would not be surprised to see competitors to Tweaky sprout up soon enough. It’s the economy, smarty.

Build Books With CSS3; Design a Responsive Résumé

“WE ARE ALL PUBLISHERS,” claims Issue No. 353 of A List Apart for people who make websites. Design books with CSS3; craft a responsive web résumé.

Building Books with CSS3

by NELLIE MCKESSON

While historically, it’s been difficult at best to create print-quality PDF books from markup alone, CSS3 now brings us the Paged Media Module, which targets print book formatting. “Paged” media exists as finite pages, like books and magazines, rather than as long scrolling stretches of text, like most websites. With a single CSS stylesheet, publishers can take XHTML source content and turn it into a laid-out, print-ready PDF. You can take your XHTML source, bypass desktop page layout software like Adobe InDesign, and package it as an ePub file. It’s a lightweight and adaptable workflow, which gets you beautiful books faster. Nellie McKesson, eBook Operations Manager at O’Reilly Media, explains how to build books with CSS3.

A Case for Responsive Résumés

by ANDREW HOFFMAN

Grizzled job hunting veterans know too well that a sharp résumé and near-flawless interview may still leave you short of your dream job. Competition is fierce and never wanes. Finding new ways to distinguish yourself in today’s unforgiving economy is vital to a designer/developer’s survival. Happily, web standards whiz and mobile web developer Andrew Hoffman has come up with a dandy differentiator that is just perfect for A List Apart readers. Learn how to author a clean résumé in HTML5/CSS3 that scales well to different viewport sizes, is easy to update and maintain, and will never grow obsolete.


Illustration by Kevin Cornell for A List Apart.

Mike Monteiro’s “Design Is A Job” is finally available to buy or preview.

CO-FOUNDER of Mule Design and raconteur Mike Monteiro wants to help you do your job better. From contracts to selling design, from working with clients to working with each other, his brief book Design Is A Job is packed with knowledge you need to know. This is one of the most in-demand titles we at A Book Apart have yet published, and the long, long wait for its release (and yours) is finally over!

— Enjoy an exclusive Preview of Design Is A Job in Issue No. 348 of A List Apart, for people who make websites.

Buy Design Is A Job directly from the makers at A Book Apart.

Also of interest:

Why I am letting my Google IO invitation expire

HI, [REDACTED]. Thanks for writing to express your concern about my failure to redeem my Google IO promo code. It’s kind of a funny story.

I received a Google IO invitation (copied and pasted below) but didn’t follow up on it because the invitation did not say anything about what Google IO is, who it is for, or why I would want to attend it (if it is an event) or use it (if it is software) or do something else with it (if it is something else).

The Google IO invitation merely gave me complicated directions to sign up for Google IO, no doubt on the assumption that I would gladly attend, download, or sign up for anything that comes from Google, even without knowing what it is; and that, as an unemployed millionaire, I would have plenty of free time to decipher and obey complicated sign-up directions without knowing anything about the product, service, or event.

One of the complexities Google mentions in their invitation letter which fails to explain anything about the product or service they want me to sign up for is that, to qualify for Google IO, I must start a Google+ account. They don’t explain what Google+ is, either, but as it happens, I already have a Google+ account.

My Google+ account is assigned to my Gmail address. But instead of writing to me there, Google wrote to me at my zeldman.com address. My zeldman.com address is actually managed via Gmail, so I should be able to log into my Google+ account whether I am signed in as my Gmail identity or my zeldman.com identity, but Google+ doesn’t work that way. Google+ only works for free Gmail accounts. It does not work for paid corporate accounts like mine. That has always seemed an odd decision to me: if you can only provide services to a subgroup of your users, why not choose the subgroup that pays? But I am not Google.

So Google wrote to my zeldman.com address, which they won’t allow me to associate with my Google+ address, to invite me to start a Google+ account (which I already have) on my zeldman.com account, which they won’t support. And if I do that (which I can’t), and some other complicated stuff, they promise that I will then be able to participate in Google IO, whatever that is.

And now they have written to warn me that my Google IO, whatever it is, will stop being offered if I don’t sign up (which I can’t) right away. And they even convinced you, my friend, to send a personal note ensuring that I don’t miss the opportunity to sign up for their unspecified product or service with the account they don’t support before the unexplained offer is terminated.

While I should be curious about Google IO and what I will miss if I fail to take advantage of the cumbersome offer, what I’m actually far more curious about is how an organization that can’t write an effective direct marketing email message has managed to become one of the most powerful corporations of the 21st century.


Hello,

We recently sent you an invitation to register for Google I/O 2012 and noticed that you have not redeemed your promo code, which will expire at midnight PDT on March 25.

[ How to register ]
1. Make sure you have a Google+ account as it is required to register. Get Google+ at http://www.google.com/+
2. Visit the registration page at
https://developers.google.com/events/register/promocode?code=[REDACTED]
3. Use Promo Code: [REDACTED]. This code can only be used once.

[ Tips to Ensure Successful Payment With Google Wallet ]

1. Make sure your Google Wallet account is tied to the same Google+ account you use to register.

2. In case your bank declines your purchase through Google Wallet, you may need to call the bank that issued your credit card and let them know that you want to make a large purchase. Some banks may decline large purchases that appear to be out of your normal purchase behavior.

3. If Google Wallet is not available in your country, please email googleio2012@google.com to have our support team process your payment.

[ Tips to Ensure Successful Registration With Google+ ]

1. Sign into your Google+ account before you try to redeem your code.

2. To ensure you have created a Google+ account, log into your Google account and go to https://plus.google.com/. If you land on a page asking you “To join, create a public Google profile.” then you don’t yet have a Google+ account and follow the instructions to create one.

3. If you have multiple Google accounts, be sure to sign out of all Google accounts and sign in with only your Google+ enabled account.

4. You can use a personal or company managed Google+ enabled account to complete your registration.

If you have any questions, please email googleio2012@google.com.

Sincerely,
The Google I/O Team