I CAME to AdobeMAX in Los Angeles to give a talk to a room full of designers. Before arriving, I thought of Adobe as a historically important 20th century company that was slowly leaking relevance—a company web designers in the era of responsive design have begun to think of with a combination of fondness and embarrassment, like a beloved but somewhat shameful old uncle.
I came to LA with those perceptions, but I leave with the impression of an exciting 21st century company in emergence.
Realistic products for a magical age
The products I saw were both amazing and realistic. It was amazing to see a responsive design prototyping application that works independently and inside Photoshop, created by passionate people who actually work in our field and who consulted with Ethan Marcotte, for Pete’s sake.
That was the amazing part, but the equally important realistic part was that nobody was pretending this tool would be used to deliver final code on your website. It was not a responsive Dreamweaver I saw, but a prototyping tool, to help designers figure out how their responsive design should work (and maybe show the prototype to a boss or client for approval). Just prototyping. Nobody pretending they had a product that would make the difficult craft of front-end design redundant. No such intention behind the product. A product for the real work-flow of 21st century design teams. No marketing puffery, no inflated claims to set designers’ teeth on edge.
We are now them
More than that. Every Adobe employee I saw seemed to be excited, happy, and on-board with the mission. I see that kind of energy at good startups and small studios. I never see it in big corporations. It sometimes seemed to me that Adobe hadn’t so much acquired Typekit as the reverse: that the people and thinking behind Typekit are now running Adobe (which is actually true), and that the mindset of some of the smartest consultants and designers in our industry is now driving a huge corporation.
I never expected to see that in my lifetime, and to me, it is even more impressive than the amazingness and realism of the new product line or the transformation of the company from a shrink-wrapped product manufacturer to an inventor of cloud-based services. I never expected to see people like us running companies like that.
It makes me feel good about the future, when so many other things conspire to make us feel the opposite.
Big Web Show: Squarespace
SQUARESPACE CEO and founder Anthony Casalena is my guest in Episode 87 of The Big Web Show (“everything web that matters”).
We discuss the platform’s capabilities and the three markets it serves (consumer, designer, developer); the journey from one-person start-up to 120-person company; the launch of Squarespace’s ecommerce platform; how to design a start-up that makes money the day it launches; ways to build community around a non-open-source platform; the effectiveness of good old-fashioned traditional advertising in marketing an internet company like Squarespace; staffing up and laying people off; and much more.
Anthony is the founder and CEO of Squarespace, which he started from his dorm room in 2003. During the company’s early years, Anthony acted as the sole engineer, designer and support representative for the entire Squarespace platform, allowing for it to be a stable and profitable business from the outset.
In addition to his main responsibilities in running the company and setting overall product strategy, he remains actively involved in the engineering, design, and product teams within the organization. Anthony holds a Bachelor of Science in Computer Science from the University of Maryland.
This episode of The Big Web Show is sponsored by Shutterstock.com. Use offer code “BIGWEBSHOW3” to save 30% off any Shutterstock photo package.
“‘My mom launched a company,’ it read in her inventive spelling.” A moving, empowering true story on business, motherhood, and making a difference.
Big Web Show 81: SwissMiss
IN EPISODE No. 81 of The Big Web Show (“Everything Web That Matters”) I interview Tina Roth Eisenberg, creator of swissmiss and tattly, founder of Creative Mornings, and cofounder of teuxdeux. We discuss discovering your path as a designer; why the motto “let it go or fix it” can help you create great product ideas; how to be a good boss; and how kids can have a profoundly positive influence on your career.
Listen to Episode 81 of The Big Web Show.
- swissmiss (blog)
- Creative Mornings
- Jen Mussari
- Destroy Today (blog)
- Greg Storey
- Mule Design
- The Deck Ad Network
Big Web Show 77: @sazzy
IN EPISODE No. 77 of The Big Web Show, I interview returning guest Sarah Parmenter about designing an app for the homeless; the challenges of multi-device design; teaching HTML and CSS to young people; designing a complex reader app; the ideal number of employees for a small design studio; Brooklyn vs. small-town UK; and more.
The Big Web Show features special guests on topics like web publishing, art direction, content strategy, typography, web technology, and more. It’s everything web that matters.
Sarah Parmenter Photo by Pete Karl II.
From Chicago, With Love
HEY, FRIENDS. I write from the magical city of Chicago, where I’m enjoying the first Happy Cog Summit. Next week, following our meet-up cum strategy session cum karaoke party, comes An Event Apart Chicago, three days of peace, love, and web standards (plus more Chicago magic).
I won’t be writing here much while these events continue, but I’ve started a Chicago 2012 photo slide show for your pleasure, and will add to it as time and aesthetics permit. You can also stalk me via my new Foursquare Chicago list.
Once An Event Apart kicks in, starting Monday August 27, and until it ends Wednesday night, August 29, I’ll post links and notes here—and you can follow the hot tweet-by-tweet action on A Feed Apart, the official feed aggregator for An Event Apart. Yowee!
- Stalk me! JZ’s Foursquare Chicago list
- Chicago 2012 photo slide show
- Happy Cog
- An Event Apart Chicago
- A Feed Apart
Leo Laporte interviews JZ
IN EPISODE 63 of Triangulation, Leo Laporte, a gracious and knowledgeable podcaster/broadcaster straight outta Petaluma, CA, interviews Your Humble Narrator about web standards history, responsive web design, content first, the state of standards in a multi-device world, and why communists sometimes make lousy band managers.
Filed under: business, businessweek, client management, client services, clients, content, Content First, CSS3, Curation, Dan Benjamin, Design, E-Books, Ethan Marcotte, findability, Google, Happy Cog™, HTML, HTML5, Jeremy Keith, Microsoft, podcasts, Publishing, Real type on the web, Redesigns, Responsive Web Design, Standards, State of the Web, The Big Web Show, Usability, User Experience, UX, Web Design, Web Design History, Web Standards, Zeldman
A List Apart news
WITH THE RELEASE on July 10, 2012 of the A List Apart Summer Reading Issue (a collection of favorite articles from 355 issues of the magazine), ALA’s editor-in-chief Krista Stevens has hung up her spurs and moved on.
Over six significant web years, Krista’s passion for great writing led to such extraordinary articles as More Meaningful Typography by Tim Brown, Orbital Content by Cameron Koczon, In Defense of Readers by Mandy Brown, Responsive Web Design by Ethan Marcotte, and many others.
She helped ALA anticipate the important ideas in the rapidly changing fields of web design, web development, user experience, and content strategy, and continued the magazine’s tradition of pioneering and promoting best practices, while also broadening the kinds of stories we covered. Behind the scenes, she also updated our processes; coaxed the best work possible out of authors and staff; remembered birthdays and anticipated conflicts before feelings could get hurt; and more. She led us and mothered us, and she will be missed. You can follow Krista on Twitter, benefit from her user advocacy at Automattic, and continue to be enlightened by her via Contents Magazine. Thank you, Krista.
New editor-in-chief Sara Wachter Boettcher is a content strategist and writer who recently moved to Lancaster, PA, where she bucks the local Amish tradition by spending her days making, reading, and writing things on the web. She is the author of the upcoming Rosenfeld Media book Content Everywhere, a frequent conference speaker, and has contributed articles and essays to A List Apart (Future-Ready Content) and Contents (On Content and Curiosity).
Currently a consultant under her own shingle, Sara previously spent a half-dozen years working in agencies, mainly at Off Madison Ave, where she started as a web writer and became the director of interactive content and marketing strategy. Although her A List Apart editorship does not officially begin until August, Sara has already dived in behind the scenes. She is whip-smart and a pleasure to know.
99designs, the Australian company that has made a fortune soliciting spec work (“crowd sourced graphic design”) from naive designers, and selling $99 logo customizations to small businesses, has just invested $460,000 in a new service:
Tweaky, “the marketplace for website customization,” is the ultimate connector between companies that need quick, simple adjustments to their websites, and designer/developers seeking extra income via no-brainer side work.
The premise is simple: Want to add a subscription come-on to your site but don’t know the first thing about HTML, and don’t have the budget to hire a designer or studio? Tweaky will change your site for $25. Need to update the copyright information in your footer, but don’t know how to do it? Tweaky will handle it for you for $25. Need to add a sidebar to your website? Tweaky will do it for $25. Cheeseburger, cheeseburger, cheeseburger.
Tweaky sounds like the perfect service for the harried small business owner who needs to make one or two quick adjustments to an existing website, has limited time and means, and needs the changes to be made professionally. The last bit is most important: there’s a difference between hiring a designer to make your logo bigger, and doing it yourself when you’re not a designer, don’t own Photoshop, aren’t expert in HTML and CSS, and so on. Tweaky’s promise is that only qualified designer/developers will be hired to make your $25 tweaks. My guess is that, at least initially, Tweaky will draw on the same community that currently participates in 99designs’s “design contests” (spec work), or at least it will solicit designers from that pool.
Crowd sourcing design is unethical (read Design Is A Job and Design Professionalism if you’re unfamiliar with the standards of conduct in a professional designer/client relationship—or, for now, just read this tweet, and read these two great books later), so I disapprove of 99designs, but its new child appears to have been born sinless. While some designers, possibly including the authors of the aforementioned texts, will dislike the notion of Tweaky on principle, I don’t think designers or studios will lose customers to a $25 tweak service. I don’t think it’s exploitation to accept $25 to change a link in a footer (assuming the designer gets the bulk of the fee). And I don’t think a client with an existing website should have to pay several thousand dollars engaging a designer simply to make a wee adjustment to her site. Tweaky offers customers access to real designers for quick jobs, and offers designers a work and revenue stream. That seems okay to me.
Caveat emptor: I haven’t hired Tweaky (no need), don’t know how they evaluate designer/developers before admitting them to their freelance labor pool, don’t know how much of a customer’s $25 ends up in a designer’s pocket, and can’t speak to the quality of their concierge service and follow-through. But I find their business model unobjectionable and intelligent—it fills a designer’s need for extra work and a customer’s need for quick turnaround on no-brainer mini-projects. Truth to tell, I’ve heard talk of similar networks in the works, and would not be surprised to see competitors to Tweaky sprout up soon enough. It’s the economy, smarty.
Build Books With CSS3; Design a Responsive Résumé
“WE ARE ALL PUBLISHERS,” claims Issue No. 353 of A List Apart for people who make websites. Design books with CSS3; craft a responsive web résumé.
by NELLIE MCKESSON
While historically, it’s been difficult at best to create print-quality PDF books from markup alone, CSS3 now brings us the Paged Media Module, which targets print book formatting. “Paged” media exists as finite pages, like books and magazines, rather than as long scrolling stretches of text, like most websites. With a single CSS stylesheet, publishers can take XHTML source content and turn it into a laid-out, print-ready PDF. You can take your XHTML source, bypass desktop page layout software like Adobe InDesign, and package it as an ePub file. It’s a lightweight and adaptable workflow, which gets you beautiful books faster. Nellie McKesson, eBook Operations Manager at O’Reilly Media, explains how to build books with CSS3.
by ANDREW HOFFMAN
Grizzled job hunting veterans know too well that a sharp résumé and near-flawless interview may still leave you short of your dream job. Competition is fierce and never wanes. Finding new ways to distinguish yourself in today’s unforgiving economy is vital to a designer/developer’s survival. Happily, web standards whiz and mobile web developer Andrew Hoffman has come up with a dandy differentiator that is just perfect for A List Apart readers. Learn how to author a clean résumé in HTML5/CSS3 that scales well to different viewport sizes, is easy to update and maintain, and will never grow obsolete.
Illustration by Kevin Cornell for A List Apart.