Category Archives: blogger

Cognition: Behind the Music

Happy Cog president Greg Storey describes the thinking behind our latest little experiment in online publishing and community:

Last week we launched Cognition, a studio blog, that replaced the traditional open-mic text area commenting system with two options: Either post a response via your own Twitter account or link to a post on your own blog.

As the primary instigator, Mr. Storey explains his and the agency’s rationale for doing away with traditional comments:

The problem with most comment threads is that they can reach that useless tipping point very quickly. Without having an active moderator to keep up with all of the various threads it’s practically impossible to provide any sort of conversational value.

Meanwhile we have also informally noticed a decline in blog usage since the wider adoption of Twitter within our community. … Happy Cog loves blogs. … What if we could help bring some life back into the old network by encouraging people to write blog posts when they have more to say than what can fit into one-hundred-and-forty characters?

Read more and comment if you wish: Airbag: Babylon.

Return of the Son of Moto

Q. i have been using your son of moto [blogger template] to build my blogspots. why do i have to have two empty, wide, side fields? pls take a look at the above reference blog. i have to put all the content in the middle, rather narrow field.

A. We regret that we cannot provide technical support for templates we designed in 2004. Please check Blogger’s Help pages and see if they answer your concerns.

Bastardized, corrupted versions of these templates—versions we did not design, based on our work but not done by us—show up all over the web. We don’t know if these bastardized, corrupted versions are authorized (i.e. we don’t know if the republishers paid a licensing fee to Google, who commissioned the templates in the first place). Millions of people use these templates, or unauthorized hacks of these templates. If you need help changing the templates to suit your needs, kindly contact your service provider.

The original templates are part of the 2004 standards-based redesign of Blogger on which we and others toiled. Google paid the least money any of us had ever received on a web design job. But we would have done the work for free. It was all about creating web-standards-based templates—about getting standards out there in a big way: a way only a product with as many users as Blogger, and an owner as powerfully influential as Google, could assure. Finances were beside the point. The reward was making standards-based stuff for millions of people to use and enjoy.

Four years on, we still get a warm feeling out of having worked on the project. But that’s not all we get. Several times a week, we get e-mails from people who want to alter our templates but lack technical know-how. We regret that we cannot debug the style sheets of the universe.

[tags]moto, son of moto, blogger, templates[/tags]