Web Type: Lupton on Zeldman

Designing With Web Standards

Today in Print, Ellen Lupton interviews Jeffrey Zeldman (that’s me) on web typography, web standards, and more. Part one of a two-part interview.

Ellen Lupton is curator of contemporary design at Cooper-Hewitt, National Design Museum in New York City and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore. She is the author of numerous books and articles on design, a frequent lecturer, and an AIGA Gold Medalist.

This has been a nutritious part of Web Type Day.

Short URL: zeldman.com/?p=2932

Seattle-bound

City of Puget Sound, Jimi Hendrix, and the space needle, here I come for An Event Apart Seattle 2009—two days of peace, love, design, code, and content.

[tags]seattle, aneventapart, webdesign, webstandards, design, conference, conferences, webdesign conference, webdesign conferences, standards, IA, UX, ericmeyer, jeffreyzeldman, zeldman, meyerweb[/tags]

Ready For My Closeup

Ready For My Closeup

DanielByrne [warning! Flash site with JavaScript auto-expand full-screen window] came to Happy Cog‘s New York office to shoot me for an upcoming feature story in .Net Magazine, “the UK’s leading magazine for web designers and developers.”

What can I say? I’m a sucker for the gentle touch of a make-up pad. Or of anything, really. I love this photo (shot by Byrne with my iPhone) because it captures the fact that I’m still really a four-year-old. It also shows what a genuine photographer can do with even the humblest of tools.

[tags]photos, photography, shoot, danielbyrne, photographer, zeldman, jeffreyzeldman, profile, bio, interview, .net, .netmag, .netmagazine, .netmagazineUK, myglamorouslife, iphone, candid, shoots, shots, Apple[/tags]

Better Know a Speaker: Jeremy Keith

One of Brighton’s loudest web developers and a featured speaker at An Event Apart Chicago, Jeremy Keith, holds forth on microformats, lolcats, and applying best practices learned from CSS to writing good JavaScript.

[tags]adactio, jeremykeith, DOM, microformats, css, aneventapart, aeachicago07[/tags]

Better know a speaker: Dan Cederholm

Dan Cederholm is the brilliant mind behind Bulletproof Web Design and Web Standards Solutions and he’s bringing his highly acclaimed talk, “Interface Design Juggling,” to An Event Apart’s Chicago stage. We took a few minutes to dig deeper into what’s going on with Dan these days and what he’ll have in store for us.

Coming soon: Better Know A Speaker interviews with Lou Rosenfeld, Jeremy Keith, Liz Danzico, Luke Wroblewski, and more!

[tags]aneventapart, simplebits, cederholm, dancederholm, aeachicago2007[/tags]

Register for An Event Apart Boston

Registration is now open for An Event Apart Boston 2007. Enjoy two amazing days of design and code plus meals, a party, and a bag of swag for a mere $795 (reg. $895) while early bird savings last. Attend for as little as $745 with a discount code exclusively for zeldman.com readers.

Learn by day, party by night

On An Event Apart’s website, you’ll now find a detailed schedule describing the presentations with which our superstar speakers hope to entertain and enlighten you. From “Web Standards Stole My Truck!” to “Redesigning Your Way out of a Paper Bag,” it’s two stimulating days of best practices and fresh ideas in design, usability, accessibility, markup and code.

Check out that schedule. I’ll wait.

Lest you be overwhelmed by learning too much too soon, we’ll help you unwind (and do a little networking) at the Opening Night Party sponsored by Media Temple. You might even win a prize, courtesy of Adobe, New Riders, or Media Temple.

Hotel savings

Our Boston Events page also includes notes to help you book your hotel room at a specially negotiated discount price.

Located in beautiful and historic Back Bay, the Boston Marriott Copley Place provides in-room, high-speed internet access; laptop safes and coolers; 27-inch color TV with cable movies; luxurious bedding and linens, and more. Best of all, it’s the site of the conference. You can walk out of your room and into the show!

Save more with discount code

During the early bird period, the price for this two-day event is $795. But you can nab an extra $50 off with this discount code exclusively for zeldman.com readers:

AEAZELD

Just enter AEAZELD in An Event Apart’s shopping cart to enjoy those savings immediately. During our early bird period, you’ll pay just $745 for the two days and everything that comes with them.

After February 26, 2007, when the early bird savings ends, the price goes up to $895, and you’ll pay $845 with the discount. Still pretty good for two days with some of the sharpest minds and greatest talents in web design. But why pay more? Book An Event Apart Boston as soon as you can.

Unlimited creativity, limited seating

An Event Apart Boston will be the best conference Eric Meyer and I have yet put together. It will also be this year’s only East Coast Event Apart. Don’t miss it.

Join Eric and me, along with Steve Krug, Andrew Kirkpatrick, Molly Holzschlag, Cameron Moll, Dan Cederholm, Ethan Marcotte, and Jason Santa Maria, for what we modestly believe may be the most exciting and enlightening show in modern web design.

Hurry! Seating is limited and early bird savings end Feb. 26, 2007.

[tags]aneventapart, boston, aneventapartboston07[/tags]

Better Know a Speaker: Steve Krug

You may have heard that An Event Apart is expanding. 2007 will see big, two-day shows in fine, fancy towns like Boston, New Orleans, Chicago, and San Francisco—with more great speakers than before and at a lower ticket price per day.

Steve Krug

Take Boston, and consider but one of our nine featured speakers, Mr. Steve Krug (biography, business website), author of the game-changing usability tome Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its second edition. I can’t believe we got him. I’m still awed that he said yes.

If not for Steve Krug, I wouldn’t so much as speak the word “usability” in the privacy of my home, let alone bandy it about in mixed company. Curt Cloninger memorably expressed what many of us felt when he wrote “Usability experts are from Mars, graphic designers are from Venus” in the July 28, 2000 issue of A List Apart.

Stop and smell the brimstone

Like many design professionals, I rejected usability when I first encountered it. That’s mainly because I first encountered it as a series of rules, put forward by business-oriented, lab-coat-wearing experts who were hostile to the aesthetic component of user experience. Later, the rules would soften. “Only use blue, underlined links” would give way to gentler and more flexible guidelines.

And even before this softening, there was much in the early, fire-and-brimstone approach to usability that was actually of value to web designers. I should have been open-minded enough to benefit from the helpful bits and wink at the rest. But I was too busy defending my creative turf (not to mention reliving old battles with badly run focus groups and cocky account execs) to look closer and see that usability mainly means designing for the people who use my site.

And then along came Mary

Don’t Make Me Think. Starting with his book’s very title, Steve Krug made me see. Advancing from one low-key, guilt-free, common-sense premise to the next, Don’t Make Me Think made me think. And think. Above all, it made me rethink.

Icon from archived Happy Cog projects page (non-hover state).

Consider an archived Happy Cog portfolio page. Ignore the problem of orange-on-orange, which falls more under accessibility than usability. Focus on the page’s unusual means of presenting written content. When you click an icon, relevant text emerges. Click again, and it disappears. For instance, when you gently tap Cate Blanchett, you get text about the Charlotte Gray website we designed for Warner Bros.

It’s nifty stuff—at least for a non-Flash, pre-Ajax site. Or is it? I had fun designing it; other designers had fun reverse-engineering it and adding the same show and hide effects to their pages. I even shared the code in the first edition of Designing With Web Standards, mainly to prove how easy it was to use CSS, JavaScript, and the DOM to create playful interfaces that roughly mimicked the behavior of applications and kiosk-based presentations.

But the page’s usability is awful. How could a visitor possibly know that she is supposed to click an icon to reveal pertinent hidden text? She couldn’t. Hence the explanatory text at the top of the page. If you have to explain how your interface works, maybe you need to rethink the whole thing.

Steve Krug didn’t drop by my house to tell me my design was overwrought and under-thought. And he wouldn’t have put it that way, anyway. He’s way too nice a guy, not to mention way too experienced a consultant, to base his tutelage on insults. But his book woke my conscience and reshaped how I approach my craft.

His book, which you can read during a business flight, makes a convincing case for studying your audience, learning their needs, creating pathways of experience that you hope will meet those needs, and then testing, testing, testing.

Krug convinces because he is witty, and charming, and humble, and mostly because his ideas make sense and ring true. Boiled down, the essence of usability is the same as the essence of all good design: Think more so your users don’t have to think at all.

Design, after all, is about solving problems. Start with your user’s.

Please come to Boston

An Event Apart Boston 2007

My Event Apart co-host Eric Meyer and I don’t know exactly what Steve Krug will talk about on March 26 or 27 on our stage at Marriott Copley Place. We only know we will be privileged to be among his listeners. Registration for An Event Apart Boston 2007 will open in January, 2007. (A lot) more information about the show will be available very soon.

In coming weeks, in these pages, I’ll share what each of our exciting speakers means to me. Meanwhile, enough about me and Steve Krug. What does Steve Krug mean to you?

[tags]aneventapart, Steve Krug, usability, design, webdesign, boston, conferences[/tags]