Photos courtesy Adactio. Audio element courtesy HTML5. Sorry, no transcript is available at this time.
A FEW QUICK NOTES from the first hour of A Day Apart: Mobile Web Design, an all-day learning session led by Luke Wroblewski (aka Day III of An Event Apart Seattle), Bell Harbor Conference Center, Seattle, WA:
Audience questions for Luke
- How to take a website for desktop to mobile?
- Do we need to care about non-Webkit?
- Trade-offs between native and web
- How to navigate differences between different versions of Webkit?
- Mobile e-commerce: best practices
- Challenges with different cultures/languages
- Media queries
- If no budget, what can focus on web to make mobile ok?
- How to take a website for desktop to mobile?
- Mobile e-commerce best practices
- Multiple screen sizes and pixel densities
- Time for one project: go mobile or tablet (in e-commerce)
- CMSes and mobile—sigh
- Best practices for page load
WHY MOBILE? Convincing clients/bosses to care
- Of the 50% of total mobile commerce in the US, 70% of it is coming from one iPhone application (eBay).
- eBay: global mobile sales $2 billion in 2010, $600 million in 2009. Real commercial opportunities emerging on mobile.
- Best Buy: mobile web users doubling every year: 30M (2010), 17M (2009), 6M (2008).
- PayPal: mobile transactions increased six-fold in 2009: $25M to $141M.
- Double-digit (28%) rise in social networking on mobile web.
- Twitter: 40% of tweets sent via mobile, 16% of new users start on mobile.
- Facebook: 200 million active mobile users.
- Instagram: iPhone only app took three months to hit one million users. Six weeks later they hit two million users.
- Mixi (Japan): 85% of page views on mobile vs. 14% 4.5 years ago.
PRODUCTIVITY AND MEDIA
- Google: mobile searches grew 130% in Q3 2010
- Pandora: 50% of total user base subscribes to the service on mobile
- Email: 70% of smartphone users have accessed email on mobile device
“I don’t want to be the record executive clinging to CD sales.”
Yelp: every other second a consumer calls a local business and generates driving directions from a Yelp mobile app.]]27% of all Yelp searches come from their iPhone application, which had 1.4 million unique users in May 2010.
Zillow.com: Viewing active listings 45% more often from mobile devices (audience is primarily active buyers, on location or scoping out neighborhoods)
Facebook: People who use Facebook on their mobile devices (200M active) are twice as active on Facebook as non-mobile users.
Shift in Usage
Let’s look at Gmail:
- Visitors to web-based emails sites declined 7%.
- Visitors accessing email on mobile devices increased 36%.
But what about mobile web usage?
40% of tweets sent via mobile.
16% of new users start on mobile.
Mobile web usage
- Mobile phones will overtake PCs as the most common web access devices worldwide by 2013.
- 600% growth in traffic to mobile websites in 2010.
- Facebook and Twitter access via mobile browser grows by triple digits in 2010.
- Average smartphone user visits up to 24 websites per day.
- Top 50 websites constitute only 40% of mobile visits.
- Opera Mini traffic up 200% year/year.
Follow the live tweets at afeedapart.com.
ON SUNDAY, while leading a discussion on the future of web design and publishing, I noticed a slightly confused look appearing on some faces in the audience. The discussion had been billed as “Jeffrey Zeldman’s Awesome Internet Design Panel,” and I thought perhaps there was a disconnect for some in the audience between “design” and such topics as where content comes from and who pays for it.
So I asked, “Who here is in publishing?”
A few hands were gently raised.
Uh-huh. “And how many of you work on the web?”
Every right hand in the room shot up.
“You are all in publishing,” I explained.
Now, I like a good rounded corner talk as much as the next designer. I’ve given my share of them. Also of line height and measure, color and contrast, how to design things that don’t work in old versions of Internet Explorer, and so on. In the practice of web and interaction design, there will always be a place for craft discussions—for craft is execution, and ideas without execution are songs without music, meaningless.
But right now (and always) there is a need for design to also be about the big strategic issues. And right now, as much as design is wrestling with open vs. proprietary formats and the old challenges of new devices, design is also very much in the service of applications and publishing. Who gets content, who pays for it, how it is distributed (and how evenly), the balance between broadcast and conversation, editor and user—these are the issues of this moment, and it is designers even more than editors who will answer these riddles.
HEY, YOU WITH THE STARS in your eyes. Yes, you, the all too necessary SXSW Interactive attendee. Got questions about the present and future of web design and publishing for me or the illustrious panelists on Jeffrey Zeldman’s Awesome Internet Design Panel at SXSW Interactive 2011? You do? Bravo! Post them on Twitter using hashtag #jzsxsw and we’ll answer the good ones at 5:00 PM in Big Ballroom D of the Austin Convention Center.
Topics include platform wars (native, web, and hybrid, or welcome back to 1999), web fonts, mobile is the new widescreen, how to succeed in the new publishing, responsive design, HTML5, Flash, East Coast West Coast beefs, whatever happened to…?, and many, many more.
Comments are off here so you’ll post your questions on Twitter.
The panel will be live sketched and live recorded for later partial or full broadcast via sxsw.com. In-person attendees, arrive early for best seats. Don’t eat the brown acid.
“INCREASINGLY, the motivations of writers and the motivations of the businesses they work for are at odds with each other. Journalists, enabled by the web, are increasingly defining success according to exposure, and news organizations are increasingly defining success according to the limitation of exposure.” — Frank Rich and the price of paywalls for writers
Future generations of digital product people would benefit from this approach to digital archiving; to understand the decisions we made, the tradeoffs we had to live with, and the context in which we operated. It’s why reading Tracy Kidder’s The Soul of a New Machine is still useful to us today, while spending time with the Data General Eclipse MV/8000 (if you could even get your hands on one) isn’t. In 20 years, even if you could get a page of the Huffington Post to render faithfully, it wouldn’t do much for you. But if you had archival footage of the HuffPo user experience, combined with insight into the decision making process of the design team, combined with background information on the economics of content and online advertising in 2011, along with an understanding of how Twitter and Facebook worked — that would be much more useful, and would give you a richer understanding of both the product and its context.
I’VE TRAINED my cats to think they’re in charge, and to think they exact a tribute of two breakfasts from me each morning.
Initially I feed them each half a small can of salmon. The white cat finishes first, and scratches at the cabinets for more. As if in response, I feed them each a half can of whitefish, exactly as I always intended to. They finish with gusto, convinced that they’ve won.
I am so in client services.
And if you want to know how to succeed in client services, I’ve just told you.
Brian is CEO of Crowd Fusion, a publishing platform that combines popular applications like blogging, wikis, tagging and workflow management, and a leader in the content management world. He co-founded Weblogs, Inc.—home to Engadget, Autoblog, TUAW and more—and built the Blogsmith platform, both of which were acquired by Aol and are essential to their current strategy. Brian has been putting big brands on the web since 1995 when he designed the first TV Guide website and helped BusinessWeek leap from Aol to the web.
Brian built database-driven web applications and content management systems for many large companies in the 1990’s including Intel, J.D. Edwards, Deloitte & Touche and The McGraw-Hill Companies. His 1999 Tech-Engine site was a “skinnable HotJobs” which powered over 200 online career centers including XML.com, Perl.com, O’Reilly & Associates Network, DevShed, and Computer User magazine.
He has been the art director of three print magazines (I met him in 1995 when he was art director for “Net Surfer” or something like that) and was the Chief Technology Officer of Rising Tide Studios where he developed The Venture Reporter Network, which is now a Dow Jones property.
In 2003, Brian invented and launched Blogstakes, a sweepstakes application for the blogging community. He is a former Happy Cog partner of mine; at Happy Cog, Brian built content management systems for customers including Capgemini, A List Apart, and the Kansas City Chiefs. He was also the creator and host of the Meet The Makers conference, a series of talk show-style events that were so compelling, they helped inspired me to create An Event Apart with Eric Meyer.
And I’ll stop there. Ladies and gentlemen, a legend and true creative force in this medium. Please join us at tomorrow on 5by5.tv/live for a lively and wide-ranging discussion.
The Big Web Show (“Everything Web That Matters”) records live every Thursday at 12:00 PM Eastern. Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!
RELEASED LAST WEEK, Arc90’s Readability 2.0 is a web application/browser extension that removes clutter from any web page, replacing the typical multi-column layout with a simple, elegant, book-style page view—a page view that can be user customized, and that “knows” when it is being viewed on a mobile device and reconfigures itself to create an platform-appropriate reading experience.
In so doing, Readability focuses the user’s attention on the content, creating an enhanced—and often much more accessible—reading experience. It also subverts the typical web browsing design paradigm, where each website offers a different visual experience. Instead, to the Readability user, all web content looks the same, once she has clicked a button to engage the Readability view.
If Readability did only this, it would represent a significant directional departure for the web and for site owners, in that, for the first time in the history of designed websites, branded look and feel is subordinated to a user-focused content experience that transcends the individual site.
Of course, this was always supposed to be possible in HTML, and it always was possible for users of some assistive devices and for CSS experts who felt like creating intricate personal style sheets, but those are edge cases, and Readability is for everyone.
Readability 1.0 was released as open source. Apple used its code for the “Reader” view in Safari. The creators of Flipboard used its code too. And the creators of the open-source Treesaver swapped code and rights with the makers of Readability to enhance both products. I’ve never seen a humble open-source project, created by a not-terribly-well-known shop get so quickly accepted and absorbed by companies like Apple and by the creators of cutting-edge web and hybrid apps.
That was Readability 1.0. What Readability 2.0 adds to the mix is automatic payment for content creators. How it works is simple: I pay a small fee each month to use Readability. Most of that money gets divided between the creators of the web pages I’ve viewed in Readability. This makes Readability 2.0 disruptive two ways:
- As mentioned earlier, for the first time, branded look and feel is secondary to the user’s desire to engage with written content in a visually comfortable environment. (That Readability 1.0 premiered around the same time as the iPad is not coincidental.)
- For the first time, content monetization is no longer the problem of content creators. Writers can stop being salespeople, and focus on what they do best: creating compelling content. The better the content, the more people who engage with it via Readability, the more money writers will make—with no bookkeeping, no ad sales, and no hassle. This is a huge subversion of the ad paradigm.
Many of us who watched Arc90 develop Readability worried that short-sighted publishers and site owners would misunderstand and reject the app, maybe even sic’ing their lawyers on it. But in the hectic two weeks just ending, publishers have had time to absorb what Readability 2.0 does and what it could mean to them—and according to Readability creator and Arc90 founder Rich Ziade, the reaction is positive.
Have publishers suddenly grasped the web? Perhaps not. But it’s a rare publisher who’d say no to extra money, risk-free. We are in a wait-and-see, try-it-and-see phase of publishing and the web—past the initial Web 2.0 euphoria and into the hard business of creating great stuff (and finding new ways to keep old great stuff, like great writing and reporting, alive). No one is quite sure what will work. And publishers risk nothing by participating in the Readability program. If the program succeeds, they make additional revenue for their content. If it fails, it’s no skin off their budget.
I’ve interviewed Rich Ziade on The Big Web Show and I’m an advisor on the project but it was only last night, when Rich was addressing my MFA Interaction Design class at School of Visual Arts, that I realized for the first time how profoundly disruptive—and powerful—Readability 2.0 really is. (Video of that class session is available.)
If you love reading and the web, I urge you to give Readability 2.0 a try.
HOSTING IS HARD. So why exactly are we offering hosting? Why get into a business that requires tremendous patience, extraordinary responsiveness, and technological wizardry? Mr Hoy tells all in the cleverly titled announcement, Happy Cog Hosting.