Title images from the early years of A List Apart “for people who make websites” are now available for your viewing pleasure.

Were we really ever that young?

NAME THAT FONT! Here’s a nice rainy-day activity for ya. Visit the ALA historical header images collection on Flickr and name the fonts used in individual images.

Short URL: zeldman.com/?p=3035

For those who couldn’t be there, and for those who were there and seek to savor the memories, here is An Event Apart Chicago, all wrapped up in a pretty bow:

AEA Chicago – official photo set

By John Morrison, subism studios llc. See also (and contribute to) An Event Apart Chicago 2009 Pool, a user group on Flickr.

A Feed Apart Chicago

Live tweeting from the show, captured forever and still being updated. Includes complete blow-by-blow from Whitney Hess.

Luke W’s Notes on the Show

Smart note-taking by Luke Wroblewski, design lead for Yahoo!, frequent AEA speaker, and author of Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008):

1. Jeffrey Zeldman: A Site Redesign
2. Jason Santa Maria: Thinking Small
3. Kristina Halvorson: Content First
4. Dan Brown: Concept Models -A Tool for Planning Websites
5. Whitney Hess: DIY UX -Give Your Users an Upgrade
6. Andy Clarke: Walls Come Tumbling Down
7. Eric Meyer: JavaScript Will Save Us All (not captured)
8. Aaron Gustafson: Using CSS3 Today with eCSStender (not captured)
9. Simon Willison: Building Things Fast
10. Luke Wroblewski: Web Form Design in Action (download slides)
11. Dan Rubin: Designing Virtual Realism
12. Dan Cederholm: Progressive Enrichment With CSS3 (not captured)
13. Three years of An Event Apart Presentations

Note: Comment posting here is a bit wonky at the moment. We are investigating the cause. Normal commenting has been restored. Thank you, Noel Jackson.

Short URL: zeldman.com/?p=2695

Designed by Happy Cog and launched today, The Amanda Project is a social media network, creative writing project, interactive game, and book series combined:

The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.

The writing-focused social media network is designed and written as if by characters from the Amanda novels, and encourages readers to enter the novel’s world by joining the search for Amanda, following clues and reading passages that exist only online, and ultimately helping to shape the course of the Amanda narrative across eight novels. (The first Amanda novel—Invisible I, written by Melissa Kantor—comes out 22 September.)

The site developed over a year of intense creative collaboration between Happy Cog and Fourth Story Media, a book publisher and new media company spearheaded by publishing whiz Lisa Holton. Prior to starting Fourth Story, Lisa was was President, Scholastic Trade Publishing and Book Fairs; managed the publication of Harry Potter and the Deathly Hallows; and oversaw development of The 39 Clues. Before that she spent nearly a decade developing numerous bestselling, franchise-launching series at Disney.

Happy Cog’s New York office developed this project. The team:

• Aaron Gustafson, front-end development (blog, articles, Twitter)
• Liz, Danzico, user experience (blog, MFA program, Twitter)
• Matthew Goldenberg, project management
• Whitney Hess, user experience (blog, Twitter)
• Erin Kissane, content strategy (articles, blog, Twitter)
• Kelly McCarthy, project manager
• Jason Santa Maria, design (website, Twitter)
• Jeffrey Zeldman, creative director

Equally vital to the project’s success were Fourth Story’s leaders and partners, including:

• Lorraine Shanley, Principal Advisor
• Ariel Aberg-Riger (website, Twitter), Creative Development & Marketing Manager
• JillEllyn Riley, Editorial Director
• Dale Robbins, Creative Director
• David Stack, Director, Digital Partnerships
• Melissa Kantor, Writer
• Peter Silsbee, Writer
• Polly Kanevsky, Art Director
• Sam Gerstenzang, Technology Consultant

Today’s launch is not the end of our relationship with Fourth Story Media. The Amanda Project will continue to evolve, and Happy Cog will remain an active partner in its direction and growth. We thank our brilliant collaborators and congratulate them on today’s milestone.

Read more

• Blissbat.net: The Amanda Project Wants You

Tags: amanda, amandaproject, theamandaproject, TAP, happycog, design, webdesign, contentstrategy, userexperience, publishing, books, aarongustafson, lizdanzico, erinkissane, whitneyhess, mattgoldenberg, kellymccarthy, jasonsantamaria, jeffreyzeldman, lisaholton, dalerobbins, davidstack, JillEllynRiley, ArielAberg-Riger

Over the weekend, as thoughtful designers gathered at Typecon 2009 (“a letterfest of talks, workshops, tours, exhibitions, and special events created for type lovers at every level”), the subject of web fonts was in the air and on the digital airwaves. Worthwhile reading on web fonts and our other recent obsessions includes:

Jeffrey Zeldman Questions The “EOT Lite” Web Font Format

Responding to a question I raised here in comments on Web Fonts Now, for Real, Richard Fink explains the thinking behind Ascender Corp.’s EOT Lite proposal . The name “EOT Lite” suggests that DRM is still very much part of the equation. But, as Fink explains it, it’s actually not.

EOT Lite removes the two chief objections to EOT:

• it bound the EOT file, through rootstrings, to the domain name;
• it contained MTX compression under patent by Monotype Imaging, licensed by Microsoft for this use.

Essentially, then, an “EOT Lite file is nothing more than a TTF file with a different file extension” (and an unfortunate but understandable name).

A brief, compelling read for a published spec that might be the key to real fonts on the web.

Web Fonts—Where Are We?”

@ilovetypography tackles the question we’ve been pondering. After setting out what web designers want versus what type designers and foundries want, the author summarizes various new and old proposals (“I once heard EOT described as ‘DRM icing on an OpenType cake.’”) including Tal Leming and Erik van Blokland’s .webfont, which is gathering massive support among type foundries, and David Berlow’s permissions table, announced here last week.

Where does all of this net out? For @ilovetypography, “While we’re waiting on .webfont et al., there’s Typekit.”

(We announced Typekit here on the day it debuted. Our friend Jeff Veen’s company Small Batch, Inc. is behind Typekit, and Jason Santa Maria consults on the service. Jeff and Jason are among the smartest and most forward thinking designers on the web—the history of Jeff’s achievements would fill more than one book. We’ve tested Typekit, love its simple interface, and agree that it provides a legal and technical solution while we wait for foundries to standardize on one of the proposals that’s now out there. Typekit will be better when more foundries sign on; if foundries don’t agree to a standard soon, Typekit may even be the ultimate solution, assuming the big foundries come on board. If the big foundries demur, it’s unclear whether that will spell the doom of Typekit or of the big foundries.)

The Power of HTML 5 and CSS 3

Applauding HTML 5’s introduction of semantic page layout elements (“Goodbye div soup, hello semantic markup”), author Jeff Starr shows how HTML 5 facilitates cleaner, simpler markup, and explains how CSS can target HTML 5 elements that lack classes and IDs. The piece ends with a free, downloadable goodie for WordPress users. (The writer is the author of the forthcoming Digging into WordPress.)

Surfin’ Safari turns up new 3-D HTML5 tricks that give Flash a run for its money

Just like it says.

Read more

• Web Fonts Now, for Real: David Berlow of The Font Bureau publishes a proposal for a permissions table enabling real fonts to be used on the web without binding or other DRM. — 16 July 2009
• Web Fonts Now (How We’re Doing With That): Everything you ever wanted to know about real fonts on the web, including commercial foundries that allow @font-face embedding; which browsers already support @font-face; what IE supports instead; Håkon Wium Lie, father of CSS, on @font-face at A List Apart; the Berlow interview at A List Apart; @font-face vs. EOT; Cufón; SIFR; Cufón combined with @font-face; Adobe, web fonts, and EOT; and Typekit, a new web service offering a web-only font linking license on a hosted platform; — 23 May 2009
• HTML 5 is a mess. Now what? A few days ago on this site, John Allsopp argued passionately that HTML 5 is a mess. In response to HTML 5 activity leader Ian Hickson’s comment here that, “We don’t need to predict the future. When the future comes, we can just fix HTML again,” Allsopp said “This is the only shot for a generation” to get the next version of markup right. Now Bruce Lawson explains just why HTML 5 is “several different kind of messes.” Given all that, what should web designers and developers do about it? — 16 July 2009
• Web Standards Secret Sauce: Even though Firefox and Opera offered powerfully compelling visions of what could be accomplished with web standards back when IE6 offered a poor experience, Firefox and Opera, not unlike Linux and Mac OS, were platforms for the converted. Thanks largely to the success of the iPhone, Webkit, in the form of Safari, has been a surprising force for good on the web, raising people’s expectations about what a web browser can and should do, and what a web page should look like. — 12 July 2009
• In Defense of Web Developers: Pushing back against the “XHTML is bullshit, man!” crowd’s using the cessation of XHTML 2.0 activity to condescend to—or even childishly glory in the “folly” of—web developers who build with XHTML 1.0, a stable W3C recommendation for nearly ten years, and one that will continue to work indefinitely. — 7 July 2009
• XHTML DOA WTF: The web’s future isn’t what the web’s past cracked it up to be. — 2 July 2009

Tags: @font-face, berlow, davidberlow, CSS, permissionstable, fontbureau, webfonts, webtypography, realtypeontheweb, HTML5, HTML4, HTML, W3C, WHATWG, markup, webstandards, typography

In Issue No. 282 of A List Apart, For People Who Make Websites:

• Can we finally get real type on the web?
• Does beauty in design have a benefit besides aesthetic pleasure?

Real Fonts on the Web: An Interview with The Font Bureau’s David Berlow

by DAVID BERLOW, JEFFREY ZELDMAN

Is there life after Georgia? We ask David Berlow, co-founder of The Font Bureau, Inc, and the first TrueType type designer, how type designers and web designers can work together to resolve licensing and technology issues that stand between us and real fonts on the web.

In Defense of Eye Candy

by STEPHEN P. ANDERSON

Research proves attractive things work better. How we think cannot be separated from how we feel. The next time a boss, client, or co-worker scoffs at the notion that beauty is an important aspect of interface design, point their peepers here.

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices.

Tags: alistapart, type, typography, realtype, truetype, CSS, beauty, design, aesthetics

Rated Five Stars at Amazon.com since the day it was published, “Taking Your Talent to the Web” is now a free downloadable book from zeldman.com:

• Download the front cover! (TIFF image, 1.8 MB)
• Download the book! (PDF, book galley, 9.5 MB)

I wrote this book in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding.

Here we are in 2009, and print designers and art directors are scrambling to move into web and interaction design.

The dot-com crash killed this book. Now it lives again. While browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true.

It’s yours. Enjoy.

Update – now with bookmarks

Attention, K-Mart shoppers. The PDF now includes proper Acrobat bookmarks, courtesy of Robert Black. Thanks, Robert!

Tags: design, webdesign, TYTTTW, takingyourtalenttotheweb, zeldman, jeffreyzeldman, book, instruction, artdirection, printtoweb

DanielByrne [warning! Flash site with JavaScript auto-expand full-screen window] came to Happy Cog’s New York office to shoot me for an upcoming feature story in .Net Magazine, “the UK’s leading magazine for web designers and developers.”

What can I say? I’m a sucker for the gentle touch of a make-up pad. Or of anything, really. I love this photo (shot by Byrne with my iPhone) because it captures the fact that I’m still really a four-year-old. It also shows what a genuine photographer can do with even the humblest of tools.

Tags: photos, photography, shoot, danielbyrne, photographer, zeldman, jeffreyzeldman, profile, bio, interview, .net, .netmag, .netmagazine, .netmagazineUK, myglamorouslife, iphone, candid, shoots, shots, Apple

The complete schedule for An Event Apart Boston is now online for your reading pleasure.

Join Eric Meyer and your humble host with truly special guest speakers Jason Santa Maria, Jeremy Keith, Joshua Porter, Whitney Hess, Dan Cederholm, Daniel Mall, Derek Featherstone, Aarron Walter, Scott Thomas, Heather Champ, Andy Clarke, and GoodBarry’s Brett Welch for two days of design, code, and content.

An intensely educational two-day conference for passionate practitioners of standards-based web design, An Event Apart brings together thirteen of the leading minds in web design for two days of non-stop inspiration and enlightenment. If you care about code as well as content, usability as well as design, this is the one you’ve been waiting for.

Educational discounts and group rates are available, and everyone saves $100 during the early bird registration period.

Tags: aneventapart, AEA, webdesign, conference, webstandards

If you’ve been longing to follow Jason Santa Maria’s lead and bring real art direction to the no-budget, publish-now medium of the personal website, Noel Jackson’s Art Direction Plug-in is for you. The plug-in lets you style individual entries in your WordPress blog without hacking the publishing tool or expending energy on time-consuming workarounds.

Tags: art direction, design, webdesign, wordpress, plugins, plug-ins, formatting, CSS, per-post, noeljackson, jasonsantamaria

I owe it all to Douglas Bowman’s bad back.

Doug and Brian Alvey and Adam Greenfield and I were working on a big client project when Doug’s back went out. He was so sick, he couldn’t work, and it was unclear when he would be able to work again.

As a friend, I was worried about Doug. As a creative director, I was worried about finishing my client’s project.

Doug and I had both done designs. The client liked my design but I’d sold him Doug’s. Now Doug couldn’t finish, and I didn’t trust myself to execute the remaining pages in Doug’s style. I needed someone skilled enough to finish what Doug had started and mature enough to sublimate his own style while still making good design choices.

I had just read “Grey Box Methodology,” a well-written romp through a personal design process. The author was a young designer named Jason Santa Maria. His site looked great, his portfolio was impressive, he had good ideas about design, and the process he had written about lent itself to the technical aspects of finishing Doug’s work.

I wrote to Jason Santa Maria, telling him I had a small freelance project that was probably boring and would bring him no glory, since it required him to design like someone else. Jason was game and said yes. He did a great job and was egoless about it, and he seemed perfectly comfortable working with better established, heavyweight talents. His quick, professional, selfless work kept the project going until Doug was back on his feet.

To reward Jason for what he had done, when a new and juicy assignment came my way, I asked if he wanted to be the project’s lead designer. The rest you can you figure out.

For four and a half years, Jason Santa Maria has been a designer and then a creative director at Happy Cog. In an agency filled with talent, he made a huge personal mark. I’ve trusted him with some of the most important designs we’ve handled, from AIGA to the redesign of A List Apart. He has never let me down, professionally or personally. More than that, his work has expanded my conception of what web design can be.

Four and a half years is a couple of centuries in internet time. For about a year, Jason and I have known that it was getting to be time for him to move on. Not that we had any problem with him or he with us. But just that nearly half a decade is a long time for any designer to spend in one place.

As he has just announced, Jason is leaving Happy Cog. He will stay involved in A List Apart and perhaps a few selected projects, but basically he is out the door and spreading his wings. Godspeed.

Tags: jasonsantamaria, Jason Santa Maria, JSM, Stan, adieu, happycog, design, webdesign

There’s a new aneventapart.com in town, featuring a 2009 schedule and a reformulated design. I designed the new site and Eric Meyer coded. (Validation freaks, only validator.nu is up to the task of recognizing the HTML 5 DOCTYPE used and validating against it; the validator.w3.org and htmlhelp.com validators can’t do this yet. Eric chose HTML 5 because it permits any element to be an HREF, and this empowered him to solve complex layout problems with simple, semantic markup. Eric, I know, will have loads more to say about this.)

Family branding concerns drove the previous design. Quite simply, the original An Event Apart site launched simultaneously with the 2005 redesign of A List Apart. Jason Santa Maria’s stripped-down visual rethink was perfect for the magazine and is imitated, written about, and stolen outright to this day. It was a great design for our web magazine because it was created in response to the magazine’s content. It didn’t work as well for the conference because its design wasn’t driven by the kind of content a conference site publishes. But it was the right conference design for 2005 because the goal at that time was to create a strong brand uniting the long-running web design magazine with the new web design conference that sprang from it.

New goals for a new environment

In 2009, it’s less important to bolt the conference to the magazine by using the same layout for both: by now, most people who attend or have thought about attending An Event Apart know it is the A List Apart web design conference. What’s important in 2009 is to provide plenty of information about the show, since decisions about conference-going are being made in a financially (and psychologically) constricted environment. In 2005, it was enough to say “A List Apart has a conference.” Today more is needed. Today you need plenty of content to explain to the person who controls the purse strings just what you will learn and why a different conference wouldn’t be the same or “just as good.”

The redesign therefore began with a content strategy. The new design and new architecture fell out of that.

Action photos and high contrast

The other thing I went for—again, in conscious opposition to the beautifully understated previous design—was impact. I wanted this design to feel big and spacious (even on an iPhone’s screen) and to wow you with, for lack of a better word, a sense of eventfulness. And I think the big beautiful location images and the unafraid use of high contrast help achieve that.

Reinforcing the high contrast and helping to paint an event-focused picture, wherever possible I used action shots of our amazing speakers holding forth from the stage, rather than the more typical friendly backyard amateur head shot used on every other conference site (including the previous version of ours). I wanted to create excitement about the presentations these brilliant people will be making, and live action stage photos seemed like the way to do that. After all, if I’m going to see Elvis Costello perform, I want to see a picture of him onstage with his guitar—not a friendly down-to-earth shot of him taking out the garbage or hugging his nephews.

So that’s a quick overview of the redesign. The store is now open for all four shows and the complete Seattle show schedule is available for your viewing pleasure. I hope to see some of you in 2009 at our intensely educational two-day conference for people who make websites.

Tags: aneventapart, design, redesign, relaunch, webdesign, conference, events, HTML5, ericmeyer, zeldman

A proposal for a fonts working group is under discussion at the W3C. The minutes of a small meeting held on Thursday 23 October include a condensed, corrected transcription of a discussion between Sampo Kaasila (Bitstream), Mike Champion (Microsoft), John Daggett (Mozilla), Håkon Wium Lie (Opera), Liam Quin (W3C), Bert Bos (W3C), Alex Mogilevsky (Microsoft), Josh Soref (Nokia), Vladimir Levantovsky (Monotype), Klaas Bals (Inventive Designers), and Richard Ishida (W3C).

The meeting started with a discussion of Microsoft’s EOT (Embedded OpenType) versus raw fonts. Bert Bos, style activity lead and co-creator of CSS, has beautifully summarized the relevant pros and cons discussed.

For those just catching up with the issue of real type on the web, here’s a bone-simple intro:

1. CSS provides a mechanism for embedding real fonts on your website, and some browsers support it, but its use probably violates your licensing agreement with the type foundry, and may also cause security problems on an end-user’s computer.
2. Microsoft’s EOT (based on the same standard CSS mechanism) works harder to avoid violating your licensing agreement, and has long worked in Internet Explorer, but is not supported in other browsers, is not foolproof vis-a-vis type foundry licensing rules, and may also cause PC security problems.

The proposed fonts working group hopes to navigate the technical and business problems of providing real fonts on the web, and in its first meeting came up with a potential compromise proposal before lunch.

Like everyone these days, the W3C is feeling a financial pinch, which means, if a real fonts working group is formed, its size and scope will necessarily be somewhat limited. That could be a good thing, since small groups work more efficiently than large groups. But a financial constraint on the number of invited experts could make for tough going where some details are concerned—and with typography, as with web technology, the details are everything.

I advise every web designer who cares about typography and web standards—that’s all of you, right?—to read the minutes of this remarkable first gathering, and to keep watching the skies.

Tags: web typography, typography, standards, webstandards, W3C, fonts, embedded, @fontface, EOT, workinggroup

A List Apart, for people who make websites, is slowly changing course.

For most of its decade of publication, ALA has been the leading journal of standards-based web design. Initially a lonely voice in the desert, we taught CSS layout before browsers correctly supported it, and helped The WaSP persuade browser makers to do the right thing. Once browsers’ standards support was up to snuff, we educated and excited designers and developers about standards-based design, preaching accessibility, teaching semantic markup, and helping you strategize how to sell this new way of designing websites to your clients, coworkers, and boss.

Most famously, over the years, writers for ALA have presented the design community with one amazing and powerfully useful new CSS technique after another. Initially radically new techniques that are now part of the vocabulary of all web designers include Paul Sowden’s “Alternative Styles,” Mark Newhouse’s list-based navigation, Eric Meyer’s intro to print styles, Douglas Bowman’s “Sliding Doors,” Dave Shea’s “CSS Sprites,” Dan Cederholm’s “Faux Columns,” Patrick Griffiths and Dan Webb’s “Suckerfish Dropdowns,” Drew McLellan’s “Flash Satay,” and so on and so on. There are literally too many great ones to name here. (Newcomers to standards-based design, check Erin Lynch’s “The ALA Primer Part Two: Resources For Beginners“.)

Web standards are in our DNA and will always be a core part of our editorial focus. Standards fans, never fear. We will not abandon our post. But since late 2005, we have consciously begun steering ALA back to its earliest roots as a magazine for all people who make websites—writers, architects, strategists, researchers, and yes, even marketers and clients as well as designers and developers. This means that, along with issues that focus on new methods and subtleties of markup and layout, we will also publish issues that discuss practical and sometimes theoretical aspects of user experience design, from the implications of ubiquitous computing to keeping communities civil.

The trick is to bring our huge group of highly passionate readers along for the ride. My wife likens it to piloting the Queen Mary. (Q. How do you make the Queen Mary turn left? A. Very, very slowly.)

The slow, deliberate, gradual introduction of articles on business and theory has not pleased all of ALA’s readers, some of whom may unrealistically wish that every issue would present them with the equivalent of a new “Sliding Doors.” It is possible, of course, to publish one CSS (or JavaScript or Jquery) article after another, and to do so on an almost daily basis. We could do that. Certainly we get enough submissions. The trouble is that most articles of this kind are either edge cases of limited utility, or derivatives that do not break significant new ground. (Either that, or they are flawed in our estimation, e.g. relying on dozens of non-semantic divs to create a moderately pleasing, minor visual effect.)

We review hundreds of articles and publish dozens. Some web magazines seem to have those proportions reversed, and some readers don’t seem to mind, and that’s fine. But any content you see in ALA has been vetted and deeply massaged by the toughest editorial team in the business. And when you see a new “design tech” article in our pages, you can be sure it has passed muster with our hard-ass technical editors.

Moreover, the fields of meaningful new CSS tricks have mostly yielded their fuels. We’ve done that. We’ve done it together with you. While a few new lodes of value undoubtedly remain to be tapped, we as a community, and as individuals who wish to grow as designers, need to absorb new knowledge. ALA will continue to be a place where you can do that.

When we began focusing on web standards in 1998, we were told we were wasting readers’ time on impractical crap of little value to working designers and developers. But we kept on anyway, and the things we learned and taught are now mainstream and workaday. While we apologize to readers who are again being made irritable by our insistence on occasionally presenting material that does not fall directly within their comfort zone, we hope that this experiment will prove to be of value in the end.

Tags: alistapart, webdesign, magazine, editorial, content, focus, change, publishing, standards, webstandards, css, design, layout, userexperience

It’s back, it’s improved, and it’s hungry for your data. It’s A List Apart’s second annual survey for people who make websites.

Last year nearly 33,000 of you took the survey, enabling us to begin figuring out what kinds of job titles, salaries, and work situations are common in our field.

This year’s survey corrects many of last year’s mistakes, with more detailed and numerous questions for freelance contractors and owners of (or partners in) small web businesses. There are also better international categories, and many other improvements recommended by those who took the survey last year.

Please take the survey and encourage your friends and colleagues who make websites to do likewise.

[Comments off. Pings on.]

Tags: survey, web design survey, webdesign, webdevelopment, professional, alistapart