The Favorites Project
As we were
Title images from the early years of A List Apart “for people who make websites” are now available for your viewing pleasure.
Were we really ever that young?
NAME THAT FONT! Here’s a nice rainy-day activity for ya. Visit the ALA historical header images collection on Flickr and name the fonts used in individual images.
Short URL: zeldman.com/?p=3035
Filed under: A List Apart, Design, Publishing, art direction
Chicago Deep Dish
For those who couldn’t be there, and for those who were there and seek to savor the memories, here is An Event Apart Chicago, all wrapped up in a pretty bow:
- AEA Chicago – official photo set
- By John Morrison, subism studios llc. See also (and contribute to) An Event Apart Chicago 2009 Pool, a user group on Flickr.
- A Feed Apart Chicago
- Live tweeting from the show, captured forever and still being updated. Includes complete blow-by-blow from Whitney Hess.
- Luke W’s Notes on the Show
- Smart note-taking by Luke Wroblewski, design lead for Yahoo!, frequent AEA speaker, and author of Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008):
- Jeffrey Zeldman: A Site Redesign
- Jason Santa Maria: Thinking Small
- Kristina Halvorson: Content First
- Dan Brown: Concept Models -A Tool for Planning Websites
- Whitney Hess: DIY UX -Give Your Users an Upgrade
- Andy Clarke: Walls Come Tumbling Down
- Eric Meyer: JavaScript Will Save Us All (not captured)
- Aaron Gustafson: Using CSS3 Today with eCSStender (not captured)
- Simon Willison: Building Things Fast
- Luke Wroblewski: Web Form Design in Action (download slides)
- Dan Rubin: Designing Virtual Realism
- Dan Cederholm: Progressive Enrichment With CSS3 (not captured)
- Three years of An Event Apart Presentations
Note: Comment posting here is a bit wonky at the moment. We are investigating the cause. Normal commenting has been restored. Thank you, Noel Jackson.
Short URL: zeldman.com/?p=2695
Filed under: A List Apart, An Event Apart, Appearances, Authoring, Browsers, CSS, Career, Chicago, Code, Community, Compatibility, DOM, Design, Education, Fonts, Formats, HTML, HTML5, Happy Cog™, Information architecture, Jason Santa Maria, Markup, Real type on the web, Scripting, Search, Standards, State of the Web, architecture, art direction, bugs, cities, conferences, content, content strategy, creativity, development, downloads, editorial, engagement, eric meyer, events, flickr, glamorous, industry, javascript, photography, social networking, speaking, spec
The Amanda Project
Designed by Happy Cog and launched today, The Amanda Project is a social media network, creative writing project, interactive game, and book series combined:
The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.

The writing-focused social media network is designed and written as if by characters from the Amanda novels, and encourages readers to enter the novel’s world by joining the search for Amanda, following clues and reading passages that exist only online, and ultimately helping to shape the course of the Amanda narrative across eight novels. (The first Amanda novel—Invisible I, written by Melissa Kantor—comes out 22 September.)
The site developed over a year of intense creative collaboration between Happy Cog and Fourth Story Media, a book publisher and new media company spearheaded by publishing whiz Lisa Holton. Prior to starting Fourth Story, Lisa was was President, Scholastic Trade Publishing and Book Fairs; managed the publication of Harry Potter and the Deathly Hallows; and oversaw development of The 39 Clues. Before that she spent nearly a decade developing numerous bestselling, franchise-launching series at Disney.
Happy Cog’s New York office developed this project. The team:
- Aaron Gustafson, front-end development (blog, articles, Twitter)
- Liz, Danzico, user experience (blog, MFA program, Twitter)
- Matthew Goldenberg, project management
- Whitney Hess, user experience (blog, Twitter)
- Erin Kissane, content strategy (articles, blog, Twitter)
- Kelly McCarthy, project manager
- Jason Santa Maria, design (website, Twitter)
- Jeffrey Zeldman, creative director
Equally vital to the project’s success were Fourth Story’s leaders and partners, including:
- Lorraine Shanley, Principal Advisor
- Ariel Aberg-Riger (website, Twitter), Creative Development & Marketing Manager
- JillEllyn Riley, Editorial Director
- Dale Robbins, Creative Director
- David Stack, Director, Digital Partnerships
- Melissa Kantor, Writer
- Peter Silsbee, Writer
- Polly Kanevsky, Art Director
- Sam Gerstenzang, Technology Consultant
Today’s launch is not the end of our relationship with Fourth Story Media. The Amanda Project will continue to evolve, and Happy Cog will remain an active partner in its direction and growth. We thank our brilliant collaborators and congratulate them on today’s milestone.
Read more
- Blissbat.net: The Amanda Project Wants You
Tags: amanda, amandaproject, theamandaproject, TAP, happycog, design, webdesign, contentstrategy, userexperience, publishing, books, aarongustafson, lizdanzico, erinkissane, whitneyhess, mattgoldenberg, kellymccarthy, jasonsantamaria, jeffreyzeldman, lisaholton, dalerobbins, davidstack, JillEllynRiley, ArielAberg-Riger
Filed under: Applications, Code, Community, Design, Happy Cog™, Publications, Publishing, Web Design, Websites, architecture, art direction, books, business, client services, content, creativity, development, editorial, launches, links, people, social networking, software
Web fonts, HTML 5 roundup

Over the weekend, as thoughtful designers gathered at Typecon 2009 (“a letterfest of talks, workshops, tours, exhibitions, and special events created for type lovers at every level”), the subject of web fonts was in the air and on the digital airwaves. Worthwhile reading on web fonts and our other recent obsessions includes:
- Jeffrey Zeldman Questions The “EOT Lite” Web Font Format
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Responding to a question I raised here in comments on Web Fonts Now, for Real, Richard Fink explains the thinking behind Ascender Corp.’s EOT Lite proposal . The name “EOT Lite” suggests that DRM is still very much part of the equation. But, as Fink explains it, it’s actually not.
EOT Lite removes the two chief objections to EOT:
- it bound the EOT file, through rootstrings, to the domain name;
- it contained MTX compression under patent by Monotype Imaging, licensed by Microsoft for this use.
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Essentially, then, an “EOT Lite file is nothing more than a TTF file with a different file extension” (and an unfortunate but understandable name).
A brief, compelling read for a published spec that might be the key to real fonts on the web.
- Web Fonts—Where Are We?”
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@ilovetypography tackles the question we’ve been pondering. After setting out what web designers want versus what type designers and foundries want, the author summarizes various new and old proposals (“I once heard EOT described as ‘DRM icing on an OpenType cake.’”) including Tal Leming and Erik van Blokland’s .webfont, which is gathering massive support among type foundries, and David Berlow’s permissions table, announced here last week.
Where does all of this net out? For @ilovetypography, “While we’re waiting on .webfont et al., there’s Typekit.”
(We announced Typekit here on the day it debuted. Our friend Jeff Veen’s company Small Batch, Inc. is behind Typekit, and Jason Santa Maria consults on the service. Jeff and Jason are among the smartest and most forward thinking designers on the web—the history of Jeff’s achievements would fill more than one book. We’ve tested Typekit, love its simple interface, and agree that it provides a legal and technical solution while we wait for foundries to standardize on one of the proposals that’s now out there. Typekit will be better when more foundries sign on; if foundries don’t agree to a standard soon, Typekit may even be the ultimate solution, assuming the big foundries come on board. If the big foundries demur, it’s unclear whether that will spell the doom of Typekit or of the big foundries.)
- The Power of HTML 5 and CSS 3
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Applauding HTML 5’s introduction of semantic page layout elements (“Goodbye
divsoup, hello semantic markup”), author Jeff Starr shows how HTML 5 facilitates cleaner, simpler markup, and explains how CSS can target HTML 5 elements that lack classes and IDs. The piece ends with a free, downloadable goodie for WordPress users. (The writer is the author of the forthcoming Digging into WordPress.) - Surfin’ Safari turns up new 3-D HTML5 tricks that give Flash a run for its money
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Just like it says.
Read more
- Web Fonts Now, for Real: David Berlow of The Font Bureau publishes a proposal for a permissions table enabling real fonts to be used on the web without binding or other DRM. — 16 July 2009
- Web Fonts Now (How We’re Doing With That): Everything you ever wanted to know about real fonts on the web, including commercial foundries that allow @font-face embedding; which browsers already support @font-face; what IE supports instead; Håkon Wium Lie, father of CSS, on @font-face at A List Apart; the Berlow interview at A List Apart; @font-face vs. EOT; Cufón; SIFR; Cufón combined with @font-face; Adobe, web fonts, and EOT; and Typekit, a new web service offering a web-only font linking license on a hosted platform; — 23 May 2009
- HTML 5 is a mess. Now what? A few days ago on this site, John Allsopp argued passionately that HTML 5 is a mess. In response to HTML 5 activity leader Ian Hickson’s comment here that, “We don’t need to predict the future. When the future comes, we can just fix HTML again,” Allsopp said “This is the only shot for a generation” to get the next version of markup right. Now Bruce Lawson explains just why HTML 5 is “several different kind of messes.” Given all that, what should web designers and developers do about it? — 16 July 2009
- Web Standards Secret Sauce: Even though Firefox and Opera offered powerfully compelling visions of what could be accomplished with web standards back when IE6 offered a poor experience, Firefox and Opera, not unlike Linux and Mac OS, were platforms for the converted. Thanks largely to the success of the iPhone, Webkit, in the form of Safari, has been a surprising force for good on the web, raising people’s expectations about what a web browser can and should do, and what a web page should look like. — 12 July 2009
- In Defense of Web Developers: Pushing back against the “XHTML is bullshit, man!” crowd’s using the cessation of XHTML 2.0 activity to condescend to—or even childishly glory in the “folly” of—web developers who build with XHTML 1.0, a stable W3C recommendation for nearly ten years, and one that will continue to work indefinitely. — 7 July 2009
- XHTML DOA WTF: The web’s future isn’t what the web’s past cracked it up to be. — 2 July 2009
Tags: @font-face, berlow, davidberlow, CSS, permissionstable, fontbureau, webfonts, webtypography, realtypeontheweb, HTML5, HTML4, HTML, W3C, WHATWG, markup, webstandards, typography
Filed under: Advocacy, Applications, Blogs and Blogging, Browsers, CSS, Code, Compatibility, Design, Fonts, HTML, HTML5, Ideas, Real type on the web, Standards, State of the Web, Tools, Typography, W3C, Web Design, Web Standards, art direction, business, conferences, content, creativity, development, industry, software, spec, stealing, style, webfonts, webtype, wordpress
ALA 282: Life After Georgia
In Issue No. 282 of A List Apart, For People Who Make Websites:
- Can we finally get real type on the web?
- Does beauty in design have a benefit besides aesthetic pleasure?
Real Fonts on the Web: An Interview with The Font Bureau’s David Berlow
by DAVID BERLOW, JEFFREY ZELDMAN
Is there life after Georgia? We ask David Berlow, co-founder of The Font Bureau, Inc, and the first TrueType type designer, how type designers and web designers can work together to resolve licensing and technology issues that stand between us and real fonts on the web.
In Defense of Eye Candy
by STEPHEN P. ANDERSON
Research proves attractive things work better. How we think cannot be separated from how we feel. The next time a boss, client, or co-worker scoffs at the notion that beauty is an important aspect of interface design, point their peepers here.
A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices.
Tags: alistapart, type, typography, realtype, truetype, CSS, beauty, design, aesthetics
Filed under: A List Apart, Advocacy, CSS, Design, Fonts, HTML, Happy Cog™, Ideas, Interviews, Layout, Publications, Publishing, Standards, State of the Web, Typography, UX, Usability, User Experience, Web Design, Web Standards, Working, XHTML, art direction, business, development, industry
“Taking Your Talent to the Web” is now a free downloadable book
Rated Five Stars at Amazon.com since the day it was published, “Taking Your Talent to the Web” is now a free downloadable book from zeldman.com:
- Download the front cover! (TIFF image, 1.8 MB)
- Download the book! (PDF, book galley, 9.5 MB)
I wrote this book in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding.
Here we are in 2009, and print designers and art directors are scrambling to move into web and interaction design.
The dot-com crash killed this book. Now it lives again. While browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true.
It’s yours. Enjoy.
Update – now with bookmarks
Attention, K-Mart shoppers. The PDF now includes proper Acrobat bookmarks, courtesy of Robert Black. Thanks, Robert!
Tags: design, webdesign, TYTTTW, takingyourtalenttotheweb, zeldman, jeffreyzeldman, book, instruction, artdirection, printtoweb
Filed under: CSS, Community, Design, Free, HTML, Happy Cog™, Ideas, Information architecture, Layout, Publications, Publishing, State of the Web, The Profession, Tools, Typography, UX, Usability, User Experience, W3C, Web Design, Web Standards, Websites, Working, Zeldman, art direction, books, content, creativity, downloads, industry, jobs, reprints, writing
Ready For My Closeup
DanielByrne [warning! Flash site with JavaScript auto-expand full-screen window] came to Happy Cog’s New York office to shoot me for an upcoming feature story in .Net Magazine, “the UK’s leading magazine for web designers and developers.”
What can I say? I’m a sucker for the gentle touch of a make-up pad. Or of anything, really. I love this photo (shot by Byrne with my iPhone) because it captures the fact that I’m still really a four-year-old. It also shows what a genuine photographer can do with even the humblest of tools.
Tags: photos, photography, shoot, danielbyrne, photographer, zeldman, jeffreyzeldman, profile, bio, interview, .net, .netmag, .netmagazine, .netmagazineUK, myglamorouslife, iphone, candid, shoots, shots, Apple
Filed under: Apple, Career, Design, Happy Cog™, Images, Interviews, NYC, New York City, Press, Publications, Publishing, The Profession, Zeldman, art direction, better-know-a-speaker, business, fashion, glamorous, industry, iphone, links, style
Your Guide to An Event Apart Boston
The complete schedule for An Event Apart Boston is now online for your reading pleasure.
Join Eric Meyer and your humble host with truly special guest speakers Jason Santa Maria, Jeremy Keith, Joshua Porter, Whitney Hess, Dan Cederholm, Daniel Mall, Derek Featherstone, Aarron Walter, Scott Thomas, Heather Champ, Andy Clarke, and GoodBarry’s Brett Welch for two days of design, code, and content.
An intensely educational two-day conference for passionate practitioners of standards-based web design, An Event Apart brings together thirteen of the leading minds in web design for two days of non-stop inspiration and enlightenment. If you care about code as well as content, usability as well as design, this is the one you’ve been waiting for.
Educational discounts and group rates are available, and everyone saves $100 during the early bird registration period.
Tags: aneventapart, AEA, webdesign, conference, webstandards
Filed under: A List Apart, Accessibility, Advocacy, An Event Apart, Appearances, CSS, Design, Web Design, Web Standards, Zeldman, art direction, creativity, development, events, experience
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Art direction plug-in for WordPress
If you’ve been longing to follow Jason Santa Maria’s lead and bring real art direction to the no-budget, publish-now medium of the personal website, Noel Jackson’s Art Direction Plug-in is for you. The plug-in lets you style individual entries in your WordPress blog without hacking the publishing tool or expending energy on time-consuming workarounds.
Tags: art direction, design, webdesign, wordpress, plugins, plug-ins, formatting, CSS, per-post, noeljackson, jasonsantamaria
Filed under: Design, Web Design, art direction, development, wordpress










