A FEW QUICK NOTES from the first hour of A Day Apart: Mobile Web Design, an all-day learning session led by Luke Wroblewski (aka Day III of An Event Apart Seattle), Bell Harbor Conference Center, Seattle, WA:

Audience questions for Luke

1. How to take a website for desktop to mobile?
2. Do we need to care about non-Webkit?
3. Trade-offs between native and web
4. How to navigate differences between different versions of Webkit?
5. Mobile e-commerce: best practices
6. Challenges with different cultures/languages
7. Media queries
8. If no budget, what can focus on web to make mobile ok?
9. How to take a website for desktop to mobile?
10. Mobile e-commerce best practices
11. Multiple screen sizes and pixel densities
12. Time for one project: go mobile or tablet (in e-commerce)
13. CMSes and mobile—sigh
14. Best practices for page load

WHY MOBILE? Convincing clients/bosses to care

• Of the 50% of total mobile commerce in the US, 70% of it is coming from one iPhone application (eBay).
• eBay: global mobile sales $2 billion in 2010, $600 million in 2009. Real commercial opportunities emerging on mobile.
• Best Buy: mobile web users doubling every year: 30M (2010), 17M (2009), 6M (2008).
• PayPal: mobile transactions increased six-fold in 2009: $25M to $141M.

SOCIAL

• Double-digit (28%) rise in social networking on mobile web.
• Twitter: 40% of tweets sent via mobile, 16% of new users start on mobile.
• Facebook: 200 million active mobile users.
• Instagram: iPhone only app took three months to hit one million users. Six weeks later they hit two million users.
• Mixi (Japan): 85% of page views on mobile vs. 14% 4.5 years ago.

PRODUCTIVITY AND MEDIA

• Google: mobile searches grew 130% in Q3 2010
• Pandora: 50% of total user base subscribes to the service on mobile
• Email: 70% of smartphone users have accessed email on mobile device

“I don’t want to be the record executive clinging to CD sales.”

ADDITIONAL USAGE

Yelp: every other second a consumer calls a local business and generates driving directions from a Yelp mobile app.]]27% of all Yelp searches come from their iPhone application, which had 1.4 million unique users in May 2010.

Zillow.com: Viewing active listings 45% more often from mobile devices (audience is primarily active buyers, on location or scoping out neighborhoods)

Facebook: People who use Facebook on their mobile devices (200M active) are twice as active on Facebook as non-mobile users.

Shift in Usage

Let’s look at Gmail:

• Visitors to web-based emails sites declined 7%.
• Visitors accessing email on mobile devices increased 36%.

But what about mobile web usage?

Twitter Usage

40% of tweets sent via mobile.

16% of new users start on mobile.

Mobile web usage

• Mobile phones will overtake PCs as the most common web access devices worldwide by 2013.
• 600% growth in traffic to mobile websites in 2010.
• Facebook and Twitter access via mobile browser grows by triple digits in 2010.
• Average smartphone user visits up to 24 websites per day.
• Top 50 websites constitute only 40% of mobile visits.
• Opera Mini traffic up 200% year/year.

For more…

Follow the live tweets at afeedapart.com.

BRIAN ALVEY (home, Twitter) is our guest on The Big Web Show Episode 39, recording live Thursday, February 16, at 12:00 PM Eastern at 5by5.tv/live.

Brian is CEO of Crowd Fusion, a publishing platform that combines popular applications like blogging, wikis, tagging and workflow management, and a leader in the content management world. He co-founded Weblogs, Inc.—home to Engadget, Autoblog, TUAW and more—and built the Blogsmith platform, both of which were acquired by Aol and are essential to their current strategy. Brian has been putting big brands on the web since 1995 when he designed the first TV Guide website and helped BusinessWeek leap from Aol to the web.

Brian built database-driven web applications and content management systems for many large companies in the 1990′s including Intel, J.D. Edwards, Deloitte & Touche and The McGraw-Hill Companies. His 1999 Tech-Engine site was a “skinnable HotJobs” which powered over 200 online career centers including XML.com, Perl.com, O’Reilly & Associates Network, DevShed, and Computer User magazine.

He has been the art director of three print magazines (I met him in 1995 when he was art director for “Net Surfer” or something like that) and was the Chief Technology Officer of Rising Tide Studios where he developed The Venture Reporter Network, which is now a Dow Jones property.

In 2003, Brian invented and launched Blogstakes, a sweepstakes application for the blogging community. He is a former Happy Cog partner of mine; at Happy Cog, Brian built content management systems for customers including Capgemini, A List Apart, and the Kansas City Chiefs. He was also the creator and host of the Meet The Makers conference, a series of talk show-style events that were so compelling, they helped inspired me to create An Event Apart with Eric Meyer.

And I’ll stop there. Ladies and gentlemen, a legend and true creative force in this medium. Please join us at tomorrow on 5by5.tv/live for a lively and wide-ranging discussion.

The Big Web Show (“Everything Web That Matters”) records live every Thursday at 12:00 PM Eastern. Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!

The Big Web Show #39: Brian Alvey.

Macworld editorial director Jason Snell is our guest on The Big Web Show (“Everything Web That Matters”) Episode #38, recording live Thursday, February 10, at 12:00 PM Eastern. Jason, co-host Dan Benjamin and I will discuss the future of publishing, Macworld’s evolving digital strategy, and of course our favorite computers, phones, apps, and tablets.

Jason Snell is editorial director of Macworld. He’s been covering Apple since 1994. He’s also the host of The Incomparable Podcast, at theincomparable.com.

The Big Web Show (“Everything Web That Matters”) records live every Thursday at 12:00 PM Eastern. Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!

The Big Web Show #38: Jason Snell – 5by5.

FLIPBOARD, AS YOU DOUBTLESS know, is a social media magazine for iPad. Part RSS reader, part iPad publication uniquely curated by each reader, the app brings serendipity, discovery, and typographic excellence to the experience of keeping up with one’s friends on Twitter, Facebook, and so on. This morning (last night in Japan), a new, improved version of Flipboard was launched, offering designers like us even more visual pleasure and rewarding the hours we put into our content’s semantic underpinnings.

Designer Craig Mod, in a letter, told me his “goal was to try and produce one of the best RSS experiences out there.” It’s accomplished via features like those listed below and more, as seen in these screenshots Craig sent me from his pre-launch tests:

• auto-small caps
• portrait and landscape optimized typography
• full bleed images
• flowing of text based on image size and location in the document
• auto-generation of [figure] and [figcaption] objects based on alt
  text on images

Adds Craig, “What’s great is that the more semantic and clean your feed, the better it will look in the app.”

Download Flipboard or update your copy in the iTunes Store and see.

The iTunes Store now features a Daily Show app. When you click to purchase it, the store tells you it doesn’t exist/isn’t available under this name.

Apparently, Apple or MTV Networks has withdrawn the app—and the news never made it to the database. How is this possible?

The error message indicates that the app “may be available” with a different price or “elsewhere on the store.” Neither of these possibilities turns out to be true.

Imagine a shoe store with special shoes highlighted in the window. When you try to buy them, the clerk says you can’t, but they “may be available” elsewhere in the store for a different price.

Somewhere, Steve Krug is quietly weeping.

Issue No. 319 of A List Apart for people who make websites tackles the intersection between web apps, WAI-ARIA, JavaScript, and accessibility.

ARIA and Progressive Enhancement

by DEREK FEATHERSTONE

For seven years, progressive enhancement has been how we build sustainable, interoperable, and accessible web solutions.

Now that the release of ARIA is approaching, let’s see how ARIA fits within progressive enhancement strategy. Can we use ARIA in a way that respects progressive enhancement? Can we use ARIA in ways that ensure we have a working solution at every level?

The Accessibility of WAI-ARIA

by DETLEV FISCHER

Web developers interested in accessibility issues often look to WAI-ARIA to bridge the accessibility gap created by ubiquitous scripting and make web applications more accessible to blind and visually impaired users. But can we recommend WAI-ARIA without reservation? Are there times when appropriate semantic HTML elements are preferable to custom widgets?

About the Magazine

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices.

Illustration by Kevin Cornell for A List Apart.

The 10K Apart Challenge had a simple premise: Could you build a complete web application using less than 10 kilobytes? … A joint effort between An Event Apart and MIX Online, the 10K Apart reaped 367 web applications in 28 days—everything from casual games to RIAs—that demonstrate, even with their tiny footprints, what is truly possible with modern [web] standards.

Read about the winning entries: 10K Apart – IEBlog.

iPad. Never have so many embraced a great product for exactly the wrong reasons.

Too many designers and publishers see the iPad as an opportunity to do all the wrong things—things they once did in Flash—without the taint of Flash.

In the minds of many, the iPad is like Flash that pays. You can cram traditional publishing content into an overwrought, novelty Flash interface as The New York Times once did with its T magazine. You may win a design award but nobody will pay you for that content. Ah, but do the same thing on the iPad instead, and subscribers will pay—maybe not enough to save publishing, but enough to keep the content coming and at least some journalists, editors, and art directors employed.

It’s hard to argue with money and jobs, and I wouldn’t dream of doing so.

Alas, the early success of a few publications—publications so good they would doubtless survive with or without iPad—is creating a stampede that will not help most magazines and interfaces that will not please most readers.

Everything we’ve learned in the past decade about preferring open standards to proprietary platforms and user-focused interfaces to masturbatory ones is forgotten as designers and publishers once again scramble to create novelty interfaces no one but them cares about.

While some of this will lead to useful innovation, particularly in the area of gestural interfaces, that same innovation can just as readily be accomplished on websites built with HTML, CSS, and JavaScript—and the advantage of creating websites instead of iPad apps is that websites work for everyone, on browsers and devices at all price points. That, after all, is the point of the web. It’s the point of web standards and progressive enhancement.

Luke Wroblewski’s Touch Gesture Reference Guide gives designers plenty of ammunition to create dynamic user experiences that work on a wide variety of mobile phones and devices (including iPad) while these same sites can use traditional desktop browser effects like hover to offer equally rich experiences on non-touch-enabled browsers. Unless your organization’s business model includes turning a profit by hiring redundant, competing teams, “Write once, publish everywhere” makes more economic sense than “Write once, publish to iPad. Write again, publish to Kindle. Write again, publish to some other device.”

I’m not against the iPad. I love my iPad. It’s great for storing and reading books, for browsing websites, for listening to music and watching films, for editing texts, presentations, and spreadsheets, for displaying family photos, and on and on. It’s nearly all the stuff I love about my Mac plus a great ePub reader slipped into a little glass notebook I play like a Theremin.

I’m not against iPad apps. Twitterific for iPad is by far the best way to use Twitter. After all, Twitter is really an internet service, not a website; Twitter’s own site, while leaps ahead of where it used to be, is hardly the most useful or delightful way to access its service. Gowalla for iPad is my constant companion. I dread the idea of traveling without it. And there are plenty of other great iPad apps I love, from Bloom, an “endless music machine” by Brian Eno and Peter Chilvers, to Articles, which turns Wikipedia into an elegant reading experience, to Mellotronics for iPad, an uncannily accurate Mellotron simulator packed with 13 authentic voices—“the same production tapes featured on Strawberry Fields Forever” and other classic tracks (not to mention tracks by nouveau retro bands like Eels).

There are apps that need to be apps, demand to be apps, and I admire and learn from them like every other designer who’s alive at this moment.

I’m just not sold on what the magazines are doing. Masturbatory novelty is not a business strategy.

Paul Ford is our guest on The Big Web Show, taped live before an internet audience at 1:00 PM ET tomorrow, 14 October 2010, on the 5by5 network at live.5by5.tv.

Paul is a freelance writer and computer programmer. He was an editor at Harper’s Magazine from 2005–2010, and brought Harper’s 159-year, 250,000-page archive to the web in 2007; the system now supports tens of thousands of registered subscribers. More recently he helped the media strategy firm Activate with the launch of Gourmet Live, a re-imagining of Gourmet Magazine for iPad, and co-founded Popsicle Weasel, a small company totally focused on microsites.

He has written for NPR, TheMorningNews.org, XML.com, and the National Information Standards Organization’s Information Standards Quarterly, and is the author of the novel Gary Benchley, Rock Star (Penguin/Plume). Paul programs in PHP, Java, and XSLT2.0, but lately is all about Python and Django. His writing has been anthologized in Best Software Writing I (2005) and Best Music Writing 2009. He enjoys both software and music.

He will teach Content Strategy at the School of Visual Arts in New York City starting in 2011. His personal website, started in 1997, is Ftrain.com. He lives in Brooklyn, New York with his wife Mo and the obligatory cats.

The Big Web Show (“Everything Web That Matters”) is recorded live in front of an internet audience every Thursday at 1:00 PM ET on live.5by5.tv. Join us!

Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!