Advertising
- An e-mail from Chip Kidd
I’ll never forget the day Chip Kidd sent me an e-mail. Chip Kidd, author of The Cheese Monkeys, the book that does for design school what Nathaniel West’s Day of the Locust did for Hollywood.
I wrote about Chip Kidd’s work and he sent me a polite e-mail in response. He called me “Mr Zeldman.” [...]- Stick out your tongue
While employed at a famous New York advertising agency twenty years ago, a partner and I created a TV commercial touting an over-the-counter medicine client’s revolutionary new cold and flu remedy for young children.
Only when the shooting and shouting was over did we learn that the product did not, in fact, exist.
The commercial [...]