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Rams

We show our audience Gary Hustwit’s “Rams”—a documentary about product design icon Dieter Rams—during the lunch hour at An Event Apart. We’ve shown Gary’s film in every city of our tour this year, and every time I’ve watched it with our attendees I’ve seen new things in the film, and been ever more deeply moved by it.

By arrangement with the director, we show our audience Gary Hustwit’s “Rams”—a documentary about product design icon Dieter Rams—during the extended lunch hour on Day II of our three-day UX & front-end conference event. I just finished watching it for the fifth time.

We’ve shown Gary’s film in every city of our tour this year, and each time I’ve watched it with our attendees, I’ve seen new things in the film, and been ever more deeply moved by it.

Rams’s work, and his message to designers seems more important now than ever before. Not only should every designer see this film; I wish every human being would see it.

Brian Eno’s ambient minimalist score feels like an audio correlative to Rams’s design principles. Although it’s used sparingly, every sound counts.

The film’s final shot, where Dieter walks off into the woods, always makes me tear up.


You can watch Gary Hustwit’s film at special events worldwide, on Vimeo, at upcoming An Event Apart San Francisco (our last show of 2019 and the last time we’ll screen Gary’s film), or by ordering it from the director’s company.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal & Creative Director, Automattic, Inc. Founder & Publisher, A List Apart. Co-founder, An Event Apart design conference. Publisher & co-founder, A Book Apart—brief books for people who design, write, and code. Have written two books, notably Designing With Web Standards, 3rd Edition. Faculty, MFA, Interaction Design program, School of Visual Arts, NY. Host, The Big Web Show. But what I really want to do is direct.