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The Year in Design

Mobile is today’s first screen. So design responsively, focusing on content and structure first. Websites and apps alike should remove distractions and let people interact as directly as possible with content. 90 percent of design is typography. And the other 90 percent is whitespace. Boost usability and increase pleasure with progressive disclosure: menus & functions that appear only when needed.

  • Mobile is today’s first screen. So design responsively, focusing on content and structure first.
  • Websites and apps alike should remove distractions and let people interact as directly as possible with content.
  • 90 percent of design is typography. And the other 90 percent is whitespace.
  • Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
  • One illustration or original photo beats 100 stock images.
  • Design your system to serve your content, not the other way around.
  • Remove each detail from your design until it breaks.
  • Style is the servant of brand and content. Style without purpose is noise.
  • Nobody waits. Speed is to today’s design what ornament was to yesterday’s.
  • Don’t design to prove you’re clever. Design to make the user think she is.

Also published in Medium

Translated into German (also here) by Mark Sargent

Translated into French by Jean-Baptiste Sachsé

Translated into Turkish by omerbalyali.

Translated into Spanish by Tam Lopez Breit.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal & Creative Director, Automattic, Inc. Founder & Publisher, A List Apart. Co-founder, An Event Apart design conference. Publisher & co-founder, A Book Apart—brief books for people who design, write, and code. Have written two books, notably Designing With Web Standards, 3rd Edition. Faculty, MFA, Interaction Design program, School of Visual Arts, NY. Host, The Big Web Show. But what I really want to do is direct.