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A List Apart ? 421 Gets Personal

A List Apart Issue No. 421

THERE’S GREAT reading for people who make websites in Issue No. 421 of A List Apart:

Resetting Agency Culture

by Justin Dauer

Forget Air Hockey, Zen Gardens, and sleep pods: a true “dream” company invests in its people—fostering a workplace that supports dialogue, collaboration, and professional development. From onboarding new hires to ongoing engagement, Justin Dauer shares starting points for a healthy office dynamic and confident, happy employees. ?


Crafting a Design Persona

by Meg Dickey-Kurdziolek

Every product has a personality—is yours by design? Meg Dickey-Kurdziolek shows you how Weather Underground solved its personality problems by creating a design persona, and teaches you collaborative methods for starting a personality adjustment in your company. ?


By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal designer/creative director, Automattic, Inc. Publisher, A List Apart and A Book Apart “for people who make websites.” Co-founder, An Event Apart design conference. Faculty, MFA, Interaction Design program, School of Visual Arts, New York. Have written two books, notably Designing With Web Standards 3rd Edition.