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My website is 20 years old today.

MY WEBSITE is 20 years old today. I’m dictating these remarks into a tiny handheld device, not to prove a point, but because, with gorgeously ironic timing, my wired internet connection has gone out. It’s the kind of wired connection, offering the kind of speed, ‘most everyone reading this takes for granted today—a far cry from the 14.4 modem with which I built and tested the first version of this site, shipping it (if you could call it that) on May 31, 1995.

I’m no longer dictating. I’m pecking with my index finger. On the traditional computer keyboard, I’m a super-fast touch typist. I mastered touch typing in high school. I was the only boy in that class. All the other boys took car repair. They laughed at me for being in a class full of girls, which was weird and stupid of them on at least five levels. Maybe they wanted to work in an auto body shop. I wanted to be a writer and an artist. Learning to type as quickly as I could think was a needed skill and part of my long self-directed apprenticeship.

My first typewriter cost me $75. I can’t tell you how many hours it took me to earn that money, or how proud I was of that object. I wrote my first books on it. They will never be published but that’s all right. Another part of the apprenticeship.

After touch typing at the speed of thought for decades, I found it tough learning to write all over again, one finger letter at a time, in my first iPhone, but I’m fluent today. My right index finger is sending you these words now, and probably developing early onset arthritis as a result, but I am also fairly fluent with with my left thumb when situations compel me to work one-handed. The reduced speed of this data entry ritual no longer impedes my flow. 

And since WordPress is an app on my phone, and my AT&T 4E connection never fails me, even when the cable modem internet connection is out,  today I can update my site leagues faster than when I was chained to a desk and wires and HTML and Fetch and static files—20 years ago, before some of you were born. 

I wanted to launch a redesign on this 20th anniversary—in the old days I redesigned this site four or five times a year, whenever I had a new idea or learned a new skill—but with a ten year old daughter and four businesses to at least pretend to run (businesses that only exist because I started this website 20 years ago today and because my partners started theirs), a redesign by 31 May 2015 wasn’t possible. 

So I’ll settle for the perfectly timed, gratitude-inducing, reflection-prompting failure of my cable modem on this of all days. That’s my redesign for the day: a workflow redesign. 

Boy, is my finger tired. Too tired to type the names of all the amazing and wonderful people I’ve worked with over the past 20 years. (Just because a personal site is personal doesn’t mean it could have happened without the help and support and love of all you good people.)

When I started this site I wrote in the royal “we” and cultivated an ironic distance from my material and my gentle readers, but today this is just me with all my warts and shame and tenderness—and you. Not gentle readers. People. Friends. 

I launched this site twenty years ago (a year before the Wayback Machine, at least two years before Google) and it was one of the only places you could read and learn about web design. I launched at a tilde address (kids, ask your parents), and did not think to register zeldman.com until 1996, because nobody had ever done anything that crazy. 

On the day I launched my pseudonymous domain I already had thousands of readers, had somehow coaxed over a million visitors to stop by, and had the Hit Counter to prove it. (If you remember the 1970s, you weren’t there, but if you remember the early web, you were.) Today, because I want people to see these words, I’ll repost them on Medium. Because folks don’t bookmark and return to personal sites as they once did. And they don’t follow their favorite personal sites via RSS, as they once did. Today it’s about big networks. 

It’s a Sunday. My ten year old is playing on her iPad and the two cats are facing in opposite directions, listening intently to fluctuations in the air conditioning hum. 

I’ve had two love relationships since launching this site. Lost both, but that’s okay. I started this site as a goateed chain smoker in early sobriety (7 June 1993) and continue it as a bearded, yoga practicing, single dad. Ouch. Even I hate how that sounds. (But I love how it feels.) 

I started this site with animated gifs and splash pages while living in a cheap rent stabilized apartment. PageSpinner was my jam. I was in love with HTML and certain that the whole world was about to learn it, ushering in a new era of DIY media, free expression, peace and democracy and human rights worldwide. That part didn’t work out so well, although the kids prefer YouTube to TV, so that’s something. 

My internet failure—I mean the one where an internet connection is supposed to be delivered to my apartment via cable—gets me off the hook for having to create a visual tour of “important” moments from this website over the past 20 years. No desktop, no visual thinking. That’s okay too. Maybe I’ll be able to do it for for this site’s 25th anniversary. That’s the important one, anyway. 


Hand pecked into a small screen for your pleasure. New York, NY, 31 May 2015. The present day content producer etc.

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.

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