20 Years Ago Today: Bill Gates Wakes Up And Smells The Internet.

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TODAY marks the 20th anniversary of Bill Gates’s famous letter about the web, and my first website, batmanforever.com, created with Steve McCarron and Alec Pollak for Donald Buckley of Warner Bros and optimized for Netscape 1.1.

Gates’s memo to employees, published this day twenty years ago and entitled “The Internet Tidal Wave” accurately identified the web as a threat to its kingdom of binary desktop software, and set Microsoft on course to “own” the browser, thereby holding back the threat for about fifteen years. A transcript of Gates’s memo is available at petri.com, along with a mixed bag of then-and-now analysis. (Hat tip to Alan K’necht for the link.)

Today, of course, Microsoft embraces open web standards, while companies that didn’t exist at the time of the memo (like Google) or were insignificant competitors seemingly on their way to the grave (like Apple) enjoy the godlike position Microsoft once held—and used every trick in the book to hold onto.

The Batman Forever site was much shorter-lived and far less influential than the Gates memo, although we did manage to introduce web design ideas like animated entrance tunnels and metaphor-based navigation—things we later abjured. My partner Steve got out of web design and is a VP Creative Director director at Publicis. My partner Alec stuck with web and software design, but from the agency side. I stayed in web design, and I even still call it that…although I also sometimes just call it design. Our first web client Donald Buckley is a huge deal at Showtime.


“Jeffrey Zeldman Presents” turns 20 on May 31.