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A List Apart Bandwidth Performance

A byte saved is a follower earned: Web Performance Then And Now

As one group of modern web makers embraces mobile-first design and performance budgets, while another (the majority) worships at the altar of bigger, fatter, and slower, the 5K contest reminds us that a byte saved is a follower earned.

A List Apart wreathFIFTEEN years ago this month, a plucky ALA staffer wrote “Much Ado About 5K,” an article on a contest created by Stewart Butterfield that challenged web designers and developers to build a complete website using less than five kilobytes of images and code.

As one group of modern web makers embraces mobile-first design and performance budgets, while another (the majority) worships at the altar of bigger, fatter, and slower, the 5K contest reminds us that a byte saved is a follower earned.

More in 15 Years Ago in ALA: Much Ado About 5K.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal designer/creative director, Automattic, Inc. Publisher, A List Apart and A Book Apart “for people who make websites.” Co-founder, An Event Apart design conference. Faculty, MFA, Interaction Design program, School of Visual Arts, New York. Have written two books, notably Designing With Web Standards 3rd Edition.