5 Nov 2012 11 am eastern

Content Strategy for Mobile three ways from Sunday

IT’S A Karen McGrane world! Today, as A Book Apart unveils Karen McGrane’s amazing new Content Strategy for Mobile, the entirety of A List Apart Issue No. 364 is dedicated to Karen and her vision for future-friendly web content:

Uncle Sam Wants You (to Optimize Your Content for Mobile)

Thirty-one percent of Americans who access the internet from a mobile device say that’s the way they always or mostly go online. For this group, if your content doesn’t exist on mobile, it doesn’t exist at all. The U.S. government has responded with a broad initiative to make federal website content mobile-friendly. Karen McGrane explains why this matters—and what you can learn from it.

Your Content, Now Mobile

Making your content mobile-ready isn’t easy, but if you take the time now to examine your content and structure it for maximum flexibility and reuse, you’ll have stripped away all the bad, irrelevant bits, and be better prepared the next time a new gadget rolls around. This excerpt from Karen McGrane’s new book, Content Strategy for Mobile, will help you get started.

Help Hurricane Sandy relief efforts

Fifteen percent of sales of Karen McGrane’s Content Strategy for Mobile and other A Book Apart books sold today will go to the Red Cross in its effort to aid victims of Hurricane Sandy.

Filed under: A Book Apart, A List Apart, content, Content First, content strategy

3 Responses to “Content Strategy for Mobile three ways from Sunday”

  1. Stéphane Lambion said on

    Can’t wait to read the book… the articles on ALA are very interesting. I’m sure that Content Strategy for Mobile will pair well with Luke Worblewski’s Mobile First.

    Another title to add to my reading page!

  2. Content Strategy for Mobile three ways from Sunday – Jeffrey ... | Content Curation for LAM | Scoop.it said on

    [...] IT'S A Karen McGrane world! Today, as A Book Apart unveils Karen McGrane's amazing new Content Strategy for Mobile , the entirety of A List Apart Issue No. 364 is dedicated to Karen and her vision for future-friendly web …  [...]

  3. Read the article, listen to the podcast, buy the book! « Karen McGrane said on

    [...] everything in content strategy, the root of good content is good people. Thanks to Mandy, Jason, Jeffrey, Krista, Casson, Max, and Rob, for caring about this book as much as I did, and to Paul Ford for [...]

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