23 Jul 2012 3 pm eastern

A List Apart news

Presenting Sara Wachter Boettcher, ALA’s new editor-in-chief.

WITH THE RELEASE on July 10, 2012 of the A List Apart Summer Reading Issue (a collection of favorite articles from 355 issues of the magazine), ALA’s editor-in-chief Krista Stevens has hung up her spurs and moved on.

Over six significant web years, Krista’s passion for great writing led to such extraordinary articles as More Meaningful Typography by Tim Brown, Orbital Content by Cameron Koczon, In Defense of Readers by Mandy Brown, Responsive Web Design by Ethan Marcotte, and many others.

She helped ALA anticipate the important ideas in the rapidly changing fields of web design, web development, user experience, and content strategy, and continued the magazine’s tradition of pioneering and promoting best practices, while also broadening the kinds of stories we covered. Behind the scenes, she also updated our processes; coaxed the best work possible out of authors and staff; remembered birthdays and anticipated conflicts before feelings could get hurt; and more. She led us and mothered us, and she will be missed. You can follow Krista on Twitter, benefit from her user advocacy at Automattic, and continue to be enlightened by her via Contents Magazine. Thank you, Krista.


New editor-in-chief Sara Wachter Boettcher is a content strategist and writer who recently moved to Lancaster, PA, where she bucks the local Amish tradition by spending her days making, reading, and writing things on the web. She is the author of the upcoming Rosenfeld Media book Content Everywhere, a frequent conference speaker, and has contributed articles and essays to A List Apart (Future-Ready Content) and Contents (On Content and Curiosity).

Currently a consultant under her own shingle, Sara previously spent a half-dozen years working in agencies, mainly at Off Madison Ave, where she started as a web writer and became the director of interactive content and marketing strategy. Although her A List Apart editorship does not officially begin until August, Sara has already dived in behind the scenes. She is whip-smart and a pleasure to know.

Welcome, Sara!

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