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Responsive Images and Web Standards at the Turning Point – Mat Marquis in ALA

IN A SPECIAL ISSUE of A List Apart for people who make websites:

Responsible responsive design demands responsive images — images whose dimensions and file size suit the viewport and bandwidth of the receiving device. As HTML provides no standard element to achieve this purpose, serving responsive images has meant using JavaScript trickery, and accepting that your solution will fail for some users.

Then a few months ago, in response to an article at A List Apart, a W3C Responsive Images Community Group formed — and proposed a simple-to-understand HTML picture element capable of serving responsive images. The group even delivered picture functionality to older browsers via two polyfills: namely, Scott Jehl’s Picturefill and Abban Dunne’s jQuery Picture. The WHATWG has responded by ignoring the community’s work on the picture element, and proposing a more complicated img set element.

Which proposed standard is better, and for whom? Which will win? And what can you do to help avert an “us versus them” crisis that could hurt end-users and turn developers off to the standards process? ALA’s own Mat Marquis explains the ins and outs of responsive images and web standards at the turning point.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Hi! I’m a principal designer at Automattic, Inc. Also: Publisher and founder, A List Apart “for people who make websites.” Publisher and co-founder, A Book Apart—brief books for people who design, write, and code. Co-founder and co-host, An Event Apart UX & front-end conference. Faculty, MFA Interaction Design, School of Visual Arts, NYC. Host, The Big Web Show. Have written two books, notably ”Designing With Web Standards,“ currently in its 3rd Edition, and, on last count, translated into 15 languages and used as a text in 85 universities.