One thought on “Mobile App Usage: the data will surprise you

  1. “The average iOS device owner will download 83 apps in 2011 vs. 51 in 2010, a 61% increase year over year.” — Wow, people download and install a lot more mobile apps each year, than they bookmark websites.

    “In March 2011, 26% of all apps downloaded were opened only once and then never used again. 26% were used 11 times or more. Of the remaining 48% of apps: 13% are opened only twice, 9% are opened only three times, all the way to 2% that are opened 10 times and never again.” — Again, compared to bookmarked websites mobile apps perform a lot better in retaining users.

    It’s no wonder why websites are always eager to share their ‘unique visitors’ statistics, but remain very silent on the ‘returning visitors’ count and the frequency and timespan thereof. The by far most common website visit is a Google, Facebook or Twitter referred visit of just one page for five seconds by a never returning visitor.

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