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A Book Apart Brands Design

ALA: Personality in Design

IN AN EXCLUSIVE EXCERPT from his new book, Designing For Emotion, Aarron Walter shows how to turn design interactions into conversations, imbue mechanical “interactions” with human elements, and use design and language techniques to craft a living personality for your website or application.

A List Apart: Articles: Personality in Design.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Designer at Automattic, Inc. Co-Founder, An Event Apart. Publisher, A List Apart & A Book Apart. Author. Father. He/him.